A webinar can bring you great business opportunities. So you go to great lengths to make your presentation clear and organized. But remember this: just because people understand your message, that doesn’t mean they’ll remember it. So how do you make sure they remember? Practice these 5 surefire techniques.
People remember certain parts of any presentation better than others. So take advantage of those natural “sweet spots.”
Table of Contents
Psychologists coined a term called primacy. It means that, if you tell someone five ideas, their chances of remembering the first idea are much higher than remembering the third or fourth idea.
With ClickWebinar’s Cloud technology, you don’t have to worry about glitches. But make sure you organize your meeting in advance, so you don’t waste precious time at the beginning.
And think of a fascinating idea to get your webinar off to a powerful beginning.
Why do people remember the end so clearly? It’s due to another psychological effect called recency. The end is the last thing they hear, so when they leave your webinar, it’s the most recent idea in their mind.
That gives you a clue about how to juice-up your call to action. If you place it near the end, after a buildup of logical argument and emotional excitement, your attendees will remember all of your positive points as they make their decision.
In the middle of your presentation, when attention lags and memory reaches its low point, you need to work a little harder to help attendees remember.
But you don’t need to bring weird pets to your webinar. Instead, dream up a visually exciting metaphor to nail your point: maybe your product is so good that it works even on a two-headed purple chicken.
There’s only one rule: the weirder the better. Up to a point 😉
And not just in calls to action. Think of important key words and repeat them. Well, not one after the other, of course 😉 Sprinkle them in statements throughout the presentation.
Webinars attendees can become passive. But people remember better when they are fully engaged. So get creative. Grab these built-in ClickWebinar tools and start using them:
Plan your presentations with these in mind. You’ll have more fun, and so will your audience. And best of all, they’ll remember your presentation.
Got any memorable tips for our readers? Uh-oh, I hear a clucking sound. Come on — don’t chicken out — share your ideas in a comment below.
And here’s wishing you a more memorable ClickWebinar 🙂
Are you growing your knowledge transfer business or just wondering if it's the right direction?…
Discovering the numbers behind your webinars is the crucial factor for measuring your webinar success.…
Looking to host a must-attend coaching session? Maybe you're a marketing consultant and want to…
If you're working alone, you'll have to accept this fact: you won't split yourself in…
Your virtual classroom comes with everything you need to teach online. Just like in a…
The new educational year is just around the corner, which also means a prime season…