Traditional online selling becomes less effective with each passing year, with users constantly pushed into buying by repeated calls to action. As a result, online selling is losing its ability to influence buying decisions. So if you’re smart, you’ll do it the other way round: look for ways to communicate and engage your prospective clients and then wait for them to buy your product or service. This is webinar lead nurturing at its best.
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A webinar is an ideal medium for attracting a target audience and presenting a message. Webinars wrap sales in meaningful, relevant informational content that answers a question or solves a problem in your industry. In other words, webinars allow you to move your prospects through the sales funnel without being overly pushy. Here are 4 examples of what you can achieve by incorporating webinars in your sales strategy:
OK, so these are the basics — there’s much more to know! Learn first-hand from our expert. Download our exclusive eBook “A Better Way To Score Webinar Leads” by Ken Molay:
Here’s what you’ll learn from the eBook:
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