When it comes to marketing, earning the trust of prospective customers should always be the end goal. Today’s customer has a wide variety of choices in brands they can purchase from. There’s also a multitude of sources that influence their decision making process.
TrustRadius recently conducted a study that evaluated opportunities, gaps and changing undercurrents between buyers and sellers of technology, and the results were quite interesting to say the least.
The study found that buyers preferred resources that provided them with genuine insights into the product. Today’s buyer has a multitude of information sources at their disposal when making a buying decision, as those cited by the TrustRadius’ study:
The study found buyers citing the product demo as one of the key information sources they rely on when making a purchasing decision, as the product demo was rated at the top in all 3 aspects of the buying process.
The study clearly illustrates that buyers want hands-on experience with a product before they buy. Product demos were cited by study participants as being most helpful, and providing the most trustworthy information that offered a realistic view into how the product actually works, and of course a real-time view of how it may be of value to them.
Product demo webinars are one of the most efficient ways to increase conversion rates and develop trust in the product being promoted and the brand promoting it. There really is no better way to provide an audience with a product demonstration and in real time!
Using a webinar platform to create your product demo offers you unparalleled flexibility and the unique personalized perspective your customers crave. So get started today!
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