Webinars are one of the most powerful tools in education and business. They give you the opportunity to establish a direct relationship with your audience, support marketing campaigns or even sales. Of course, you can easily run different types of educational activities, regardless of the form and teaching level.
How to use webinars in the right way? You will learn everything you need during the webinar Effective webinars in business and education. All you need to know to run them hosted by Malva Gasowski.
Below you will find the recording of the event and a text report.
Table of Contents
Different types of online events, such as meetings or webinars, have become a regular part of everyday routine over the past years. This applies not only to private life, but also to business activities. So it is worth learning how to leverage the tools.
Today’s world is a little bit different than it was a few years ago. And because the world is so diverse you can’t be everywhere at the same time, although ClickMeeting makes it easier, and so does the Internet.
Malva Gasowski
In the online world, webinars are one of the tools that online entrepreneurs use in order to promote and sell their products or services. On the other hand, most students have had at least one online lesson which means that we as educators need to also have the key and the knowledge to know how to provide our expertise online.
Hence the effective usage of webinar in today’s world of online entrepreneurship and education is crucial.
So what are we going to talk about? We’re going to highlight the difference between various types of virtual events. Are the online meeting and webinar the same? I hope you automatically answered they’re not but we’ll get to the details.
Malva Gasowski
First of all, we have to define what the webinars are and when to use them in your business and education endeavors.
Webinars, as the name suggests, are seminars moved to a virtual space. The presenter (or several presenters) can meet with hundreds of attendees and transfer knowledge using interactive features. With ClickMeeting, a webinar can host up to 1,000 people.
An online meeting, on the other hand, resembles a classic meeting. Participants can see and hear each other, and they can freely exchange documents or present their screens. ClickMeeting allows you to organize meetings for up to 40 people.
What is the difference between online meeting and lectures? As you can see an online meeting was a two-way street people had the possibility to talk with you. There wasn’t a structure, there wasn’t a specific educational element of online meetings. An online lecture is something that you’re either paying for or your resource is your time. You’re going there and you know that you’re going to come out with a piece of knowledge.
Malva Gasowski
In order for the webinar to be effective as a business endeavor or as an education endeavor we need to know that we’re able to either assess or gauge how the people that attended our educational webinar acquired the knowledge and how they’re using it.
Malva Gasowski
As you prepare for an online event – whether it’s a webinar or a meeting – you must first get to know your audience. Find out what their experience is and what they expect. This will allow you to respond perfectly to their needs.
I’m going to divide webinars and categorize them into two elements the thematic webinars and the technical ones. Why so? You have six thematic ways of running webinars and six technical ways of running webinars, so if my math is correct: 6 times 6 is 36. You have 36 possibilities of individually running the webinars. And I can multiply that by choosing and adding the different elements to make a webinar your own.
Malva Gasowski
When it comes to the 6 technical definitions of a webinar, they are as follows:
Another important element is the topic that we are going to talk about during the webinar.
Again there are six purposes of having a webinar:
There are several benefits and goals in your business strategy or educational activities that you can achieve through webinars. Here are the most important ones:
We use webinars in our business when the business wants to build their content library. So for example this webinar is recorded which means this webinar will be part of the content library of ClickMeeting. This knowledge will still be valid and this content in the library of the company will still be up to date and so therefore the company running this webinar is technically creating their content.
Malva Gasowski
If you are ready to position yourself as an educational expert or as online entrepreneur as a resource to your clients then you’re ready to run a webinar.
When you want to position your company as a resource you need to know who you are a resource for. You need to choose proper topics and deliver sufficient knowledge.
Webinars are there to drive engagement. They bring together a group of people interested in a particular topic, so the role of the presenter is to provide them with relevant knowledge in the most engaging and interactive form possible.
These factors translate into significantly higher lead quality. You gain the chance to firstly acquire customers who have a higher potential for conversion. Secondly, a webinar is an ideal tool for lead nurturing. So you are able to work on audience engagement and convince them to buy.
From the point of view of many entrepreneurs, the key point is that webinars are an ideal tool not only for marketing activities, but also for sales.
Here are the numbers
First things first: prep is key. You need to be prepared well. The legal aspect of a webinar needs to be taken care of. Then you need to prepare the content of a webinar, and structure it: when to ask questions, when to engage people, when to get feedback.
How to do it? Here are some expert tips:
If I have advertised my webinar and I have told you that these are the deliverables, the things that I am going to deliver during the hour and a half that we’re together because you’re paying me with your time, I’m trying to buy your time with the knowledge that I’m giving you.
Make sure that you address them at the very beginning, make sure that you give your solutions to the people.
Malva Gasowski
If you are running a sales prone webinar that ratio is 80–20, which means 80% of the time you ought to be spending on giving people the promised outcome of the webinar, and only 20% of that whole time should be sales-driven.
You need to make sure that the webinar is not the last piece of the puzzle.
Your first webinar especially if it’s an educational or sales driven webinar will not be a success financially speaking. The conversion ratio is everything
As you can see, they are very diverse. So make sure that success is measured on all fields.
And how do we nurture your students or participants? You need to make sure that the email sequence that follows a webinar include at least these four emails:
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