More and more marketers are using webinars as part of their online strategy, making it more difficult to attract a large audience and stand out from the crowd. One way that you can make sure to boost the attendance of your next online presentation is to use some powerful webinar hooks that immediately grab your audience’s attention and motivate them to opt in.
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Let’s face it, shocking stats always grab our attention and compel us to tune in. This is true whether it’s a newspaper headline or an ad on a website. This same will be true for your webinar – using shocking stats will instantly seize attention.
For example, in 2009 the LA Times used a shocking statistic that was based on factual information. The headline read “More Americans Die from Prescription Drugs Than Die in Cars.” Certainly shocking, the headline was very effective and more attention-grabbing than just saying “X amount of people die from prescription drugs.”
Here are some examples of shocking stats that make for powerful hooks in webinars:
Of course, you should always use real facts and figures to back up your statements.
None of us likes to be lied to and stating shocking truths offers something of value and grabs the attention of your audience.
Very often, just using the wording “the shocking truth about…” is enough to spike attention in your webinar, however, you can make your hook a bit more interesting by using other attention-grabbing words, here are a few examples:
Of course, for this type of webinar hook to be powerful, you have to make sure and develop the ideas behind them in your webinar content.
Another powerful webinar hook is to use compelling facts that play on the audience’s power of reason. Usually, compelling facts include these elements: a number, a benefit, a problem, and a timeframe.
Here are some examples:
As long as your claims are factual and you will back them up in your presentation, your audience will be hooked.
Powerful webinar hooks will help to boost the number of attendees at your next webinar. They will also keep the audience engaged as their interest is peaked and they get excited about gaining valuable information that will benefit them.
What hooks have you used to engage your audience? Have some worked better than others? Please share your experiences in the comments.
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