Webinars, or online seminars are the ideal method for non-profit organizations to organize, and convey information to a worldwide audience without having to incur the high costs associated with travel or educational materials. No matter how large the organization, webinars can be an ideal way to communicate with donors, volunteers and staff for both training, education, fundraising and various charitable program development.
High Quality Webinars:
Table of Contents
Ideas for Staff Webinars
The Organizer
First and foremost each webinar needs to have an organizer or facilitator assigned, which, will be the person responsible for the overall coordination of the event.
This includes, planning the time and day, organizing guest speakers, conferring with the presenter, promoting the webinar, coordinating registrations, communicating with registrants and implementing it the day it goes live.
Basically, this person will act as the webinar manager and coordinate all the angles involved.
Assistant
An assistant is an important consideration. They can aid the organizer in all the preparatory steps required and most important they can be there to assist when the webinar goes live.
An assistant can be invaluable to deal with technical issues that may arise, troubleshoot and to address tech questions from the audience without disturbing the webinar. They can also help to organize and triage the webinar Q & A questions that come from the audience while it is live and pass the chosen ones to the presenter.
The Presenter
The presenter will be the person actually conducting the presentation and so they will be the one to prepare all the webinar materials.
Webinar Platform Features:
The presenter needs to focus on the goals of each webinar and then choose the presentation mediums that will best facilitate those.
A carefully laid out content plan that focuses on all the important points within the allotted time frame is the best way to ensure success.
Considering the audience is important as well.
For example, the content and presentation may be different if the webinar is being created for the high end donors.
The amount of detail and the specific content presented will vary when the webinar is informational versus one that has fundraising goals.
Guest Speakers
For webinars that are created for a donor base, and especially those that are asking for contributions, one of the best approaches to take is to invite reputable guest speakers.
They don’t have to be celebrities, but, they should at least be experts in their fields, or trusted community leaders that can greatly increase confidence from the audience and facilitate more donations.
The guest speaker chosen will vary from one non-profit to another, but, it’s always a best practice to choose someone that is respected, can offer persuasive arguments to entice donations and someone who understands the topic that is being presented inside and out.
Final Thoughts
Webinars can benefit non-profit organizations just as they do for many for profit industries. When used to their full potential they can develop relationships with existing donors and also engage a variety of new ones.
In the office they help with staff training, lessening the workload on HR departments and other staff and mainstreaming the flow of pertinent information.
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Do you have any examples of an organization that has used a webinar in this way? I'd love to see one.