The secret to hosting and presenting a killer webinar is to have high-quality content that impresses your audience. However, having high-quality content doesn’t always help you promote your webinar and attract a large audience. One way to generate a lot of social media buzz around your online event is to have an industry leader guest present your webinar.
Sometimes, it’s easier said than done inviting a well-respected guest speaker to your webinar. In fact, many webinar hosts automatically assume that webinar guest presenters cost a lot of money and so they automatically dismiss the idea.
There are many reasons to try to persuade an industry leader to co-host your webinar. In fact, you might just be surprised at how easy and cost-effective it is to invite a well-known guest speaker. Here are some of the best reasons to have a guest presenter.
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First and foremost, having an industry leader adds a lot of weight and authority to your content. When a respected industry expert endorses your product and speaks enthusiastically about it, it has a tremendous impact on your audience. This will ultimately boost sales and probably offset the cost of hiring your guest speaker.
Here are some other reasons to pull out all the stops to hire an industry-respected guest speaker:
Now you know the reasons to persuade an industry leader co-present your webinar, but how can you do this?
First of all, you need to research your subject well to target the best type of industry leader for your webinar. Industry leaders are more likely to agree to co-host your webinar if it is suited to their niche and level of expertise.
If your potential co-presenter sees that he or she will be taking part in a webinar that features high-quality content, they will be more likely to agree to take part. After all, they have their own reputation to think about and want to make sure that it will be enhanced by attending your webinar.
It’s also important to carry out extensive research on your potential guest speakers. Therefore, you should get to know their style of speaking, the subjects they are interested in, and their products. You can also read their Twitter feeds, Facebook news feed, website, and blog posts. This will help you reach out to them, and they will be flattered that you have taken the time to familiarize yourself with them.
Even the most important industry leaders are interested in getting more positive online exposure. To persuade them to guest present your webinar, you could offer to blog about them. This can increase interest in their products and is a form of free advertising for them.
Depending on the type of product that you are promoting, you could offer your guest speaker the opportunity to feature one of his or her own products on your webinar. Although this may sound like you lose some sales to your speaker, or that your sales pitch is diluted, in the end, you will gain more customers from having the industry leader speak at your event.
You could also offer to reciprocate the invitation by offering to guest speak on one of their future webinars. Many industry leaders will use this chance because they know that you will bring some of your customers with you and in the end, they get more online exposure.
There are many industry leaders who are in a similar niche to you, but who are not your direct competitors. You could offer to promote some of their products on your website as an affiliate seller. They may even offer to promote some of your products through affiliate marketing.
Now that you have ideas in mind, you should reach out to your list of potential guest speakers for your webinar. In your message, you should state the following:
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