Are you planning your webinar and want to attract the maximum number of people? In social media, video is more powerful than static banners or text. So creating a video invitation sounds like a good idea. But how to do it? You don’t need any video editing or post-production! All you need is a smartphone and good lighting.
The future undeniably belongs to video marketing. According to Wyzowl, up to 88% of viewers expect more video content from the brands they follow (and this percentage is growing every year!). Of course, the webinar itself already fits into this category, and in practice, it’s one of the easiest and cheapest ways to prepare compelling video content. However, if you can have even more video material without spending too much, why give it up? Below I will show you how to do it!
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Many people give up on preparing their own videos due to the lack of professional equipment. However, you do not need any!
Do you have a camera with video recording capabilities? Great! If not, nothing is lost. Most modern smartphones are completely sufficient for this task. Try to place your phone stably and securely. If you don’t have a tripod, improvise. You’re sure to find something that will hold and stabilize your phone at the right height. Be careful – silicon is still not cheap! If you predict that most of your audience will watch the video on mobile devices, shoot it vertically. This will help Facebook’s algorithms increase the visibility of your video. If you are targeting viewers on computers – shoot the video in a traditional way – horizontally.
Think about the recording location and what would be visible behind you. Do you have an idea for a setting that correlates with the webinar topic? How about using some props? Great! Either way, try to make the location visually pleasing. You can also be more extravagant, which will attract your audience’s attention. Our Click colleague Tomek Bołcun did just that: he recorded his invitation to a webinar on the five steps to higher conversion while walking in the woods ( for, is there a better place to take steps?).
Of course, you can also prepare appealing content in your office or at home. This will be much easier, as you will gain full control over the lighting and background sounds (as long as you are not disturbed by, for example, a neighbor drilling holes in your wall).
If you work with an expert who is going to share their knowledge and experience during the webinar, ask them to prepare a video and publish it on their social media as well. This will increase your reach.
There needs to be more than an attractive venue. To make sure you get the desired effect, it also needs to be well-lighted. The light should fall on your face from the front or the side. Also, try to make sure there are no windows in the frame behind you.
Before recording, make sure the set is light enough and the frame is not overexposed. Of course, it is not only the picture that matters but also the sound. Relax. You do not need to reach for a professional microphone. If you’re capturing sound with a smartphone, make sure you don’t cover the built-in microphone. Also, choose a quiet location. If you’re recording outdoors, pay attention to the wind.
If all is well, record several takes and choose the best one. Then, trim the redundant beginning and ending using the editor available on any smartphone. Done!
What’s next? Just go to your social media and include the video in the post. Of course, you can also promote this content to reach an even larger audience and use the video in ads. Remember to paste the registration link under the video!
The various platforms differ in many ways. Expectations for video content also vary. Take them into account when creating your strategy and scripts.
Why does your audience appreciate video formats? Because they allow them to access information that is relevant to them in a simple, quick, and attractive way. The Internet loves short forms. A video that is too long is likely to be turned off quickly. How long should it be, therefore? It all depends on where it will be published:
A successful live webinar is behind you? Congratulations! Has everyone seen it yet? Or are you a little sad that it’s over? If you have its recording, I have a few ideas to help you get the most out of it.
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