Onboarding webinars are an essential marketing strategy to help customers realize the full potential of your offering, be it a product or service. Think of it as the most impressive and detailed introduction to what they just purchased.
Consider times you have made a purchase and were overwhelmed with a 30 page “get started” guide and wished you had someone to hold your hand through the process, that is exactly what an onboarding webinar does!
If you provide a great experience from the very first interaction a customer has with your brand, you have laid the foundation for a long-lasting relationship and you will be rewarded with a high retention rate.
The onboarding webinar and all its elements streamline and simplify your customer’s journey through your products and services. Imagine how much easier these steps make the lives of your customers. The more useful you are to your customer, the more solid relationships you build with them and the more likely they are to continue paying for the product. Onboarding webinars are good for your brand and your bottom line .
It’s homework time! Create an outline for your next onboarding webinar and list in bullet point form the details you will include in your presentation for each of the six elements listed above. If you feel like sharing your ideas with us, please feel free to do so in the comments!
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