How to create content with AI? Webinar Case Study

The logical sequence is quite simple: to make webinars work, you need to gather as many attendees as possible. In order to do that, you need to prepare a lot of content. And to make your job maximally simple, you can use AI.

Tools that use the potential of advanced language models are undoubtedly the most important trend of recent months, not only in the marketing universe. They have really changed a lot in our industry, and one of the main areas is, of course, content creation. Sound like something that could come in handy when promoting a webinar? By all means. Below, I’ll share some proven tips that can greatly streamline your event preparations.

Who are we and where are we going?

First, a brief introduction to our hypothetical scenario:

I am the owner of Dream Invoice accounting company. It’s a small business, so as a result, I handle marketing on my own and don’t have much experience in this topic. Like any entrepreneur, I need leads. I have read in a ClickMeeting blog article that a webinar is an ideal lead magnet, so why not give it a try? After all, I have everything I need:

• Expert knowledge: the webinar will be hosted by my best accountant – Milena Newman.
• A specific audience: I want to reach entrepreneurs who need accounting services.
• A webinar platform: I took advantage of ClickMeeting’s one-month free trial and found that within the package I would find everything I need to generate leads .

So the premise is simple. We do a free “10 things you need to know about invoicing” webinar. Curious entrepreneurs register for it, in return sharing their contact information along with their consents to receive marketing communications. After the webinar, we follow up and contact them, this time by offering our services. Oh, we’ll also invite our current clients, let them feel honored and remind them that they are paying for expertise. Sound like a plan? By all means, so let’s proceed.

Content to promote the event: this is what we need

The basic question is: how are entrepreneurs going to find out about my event? We can’t do without promotion. In order to do this, we will use several channels, but first we are going to need content. In view of this, you will need to prepare:

•  An invitation mailing: we happen to have a certain database of addresses – these are subscribers to our blog and current and former customers who have left marketing consents.
•  Post to Facebook and LI: I run our social media. I’ll post there with a webinar announcement. Of course, paid promotion won’t hurt.
• Text for creative: to make it prettier, I’ll make graphics in Canva. For this, I’ll use short, informative text.
• Google Ads: why not give it a try with search results advertising?
• Thank you email and webinar recording: after the event, we will send a thank you email and recording to attendees and people who registered but were not live with us.
• Follow-up mail: and after a certain period of time (after excluding the addresses of our current customers, of course) we will send emails of a more sales-oriented nature.

What AI tools to use?

I am the owner of an accounting office, not a copywriter. I have neither the time nor the desire to create content on my own. In addition, I don’t want to increase my budget: so I won’t outsource this task to anyone or pay for additional subscriptions.

The basic question is therefore: which AI tools can I use? There are mainly three free options to choose from:

• Chat GPT 3.5
• Bing
• Bard

All three do a good job creating content and are free. In each case, the operation looks almost identical. Just enter the prompt and click enter to get the answer.

Ready prompts and answers

It’s time to move on to practice (ufff). I have prepared for you a set of prompts and answers generated by Bard. Why exactly a tool created by Google? In my experience, it works really well for this type of task.

Context

First, we enter a prompt containing the context – I describe there exactly who I am, what I am doing and what I will expect from the tool. The prompt can look like this:

Below you will find the context necessary for further tasks. Study it and remember the information:

I work at Dream Invoice accounting office. We are holding a free webinar titled “10 things you need to know about invoicing”. Its purpose is to reach out to entrepreneurs and get them interested in what our office offers. During the webinar, Milena Newman – an experienced accountant – will talk about, among other things:
– what an invoice consists of,
– what can be included in costs,
– how to issue invoices,
– how to issue invoice corrections,
– what programs can be used for invoicing.
– the expert will also provide answers to questions asked in the Q&A session.

The free webinar “10 things you need to know about invoicing” will be held on Thursday, November 30, 2023 from 5:00 p.m. to 6:00 p.m. To participate, simply register by clicking on the provided link leading to the ClickMeeting platform.

In response, Bard confirms that he understood the context and provides a summary of the information. We can move on to the specifics.

The invitation email

First comes the invitation email. The prompt can be really simple:

Write an email invitation to a webinar. Its recipients will be entrepreneurs. The email is supposed to encourage them to attend the “10 things you need to know about invoicing” webinar. It should focus on the benefits and carry a marketing pitch. Address the recipient as you, be direct, but avoid slang.

Bard’s response is as follows:

Subject: Invoice Like a Pro: Attend Our Free Webinar and Master Invoice Management

Dear Entrepreneur,

As you navigate the intricate world of business, proper invoicing practices stand as a cornerstone of financial success. Whether you’re a seasoned entrepreneur or just starting out, mastering invoicing is essential for ensuring accurate record-keeping, maintaining healthy cash flow, and complying with tax regulations.

To empower you with the knowledge you need to conquer invoicing, Dream Invoice Accounting Office cordially invites you to our exclusive webinar, “10 Things You Need to Know About Invoicing.” This informative session, led by our esteemed accounting expert Milena Newman, will equip you with the tools and strategies to streamline your invoicing process and optimize your financial management.

During this free webinar, Milena will delve into the intricacies of invoicing, covering essential topics such as:

• The anatomy of an invoice: Understand the key components that make up a legally compliant invoice.
• Cost inclusion guidelines: Learn what expenses can be rightfully included in your invoices to ensure accurate deductions.
• Invoice issuance mastery: Discover the streamlined processes for issuing invoices efficiently and error-free.
• Invoice correction strategies: Gain insights into how to rectify invoice errors promptly and effectively.
• Invoicing software solutions: Explore the range of invoicing software options available and select the one that best suits your business needs.

In addition to these valuable insights, Milena will also host a Q&A session, providing you with the opportunity to address any specific invoicing concerns you may have.

Don’t miss out on this invaluable opportunity to transform your invoicing practices into a source of clarity, efficiency, and financial stability. Register for our free webinar today and take control of your invoicing process!

Click here to register: [Insert Registration Link]

Sincerely,

The Dream Invoice Accounting Office Team

Pretty good. Of course, with further prompts you can make changes to the text. In many cases, however, it will prove more convenient to make modifications manually.

Social media posts

Here we will use a similar prompt:

Based on the information provided, create the content of a post to be published on Facebook. The text is addressed to entrepreneurs. It has to be very concise and marketing-oriented. Address the user as “you”.

Bard handled the task as follows:

Attention Entrepreneurs!

Master the art of invoicing and streamline your financial management. Join our FREE webinar, “10 Things You Need to Know About Invoicing,” led by our expert accountant Milena Newman.

Learn:

• How to create legally compliant invoices
• What expenses to include in your invoices
• Efficient invoice issuance strategies
• Effective invoice correction methods
• The best invoicing software for your business

Unlock:

• Accurate record-keeping
• Optimized cash flow
• Tax compliance

Register now: [Insert Registration Link]

Text for visuals

It’s time to complete the visual creations. We don’t have a lot of space here, so the prompt might look something like the following:

Prepare the texts that will appear on the visuals promoting the webinar. They should present only the most important information and be as concise as possible.

Bard has prepared four versions:

Image 1:

Headline: Master Invoicing and Take Control of Your Finances

Body:

Join our FREE webinar, “10 Things You Need to Know About Invoicing,” and learn how to streamline your invoicing process, optimize cash flow, and ensure tax compliance.

Image 2:

Headline: Invoice Like a Pro: Unleash the Power of Proper Invoicing

Body:

Discover the essential invoicing practices every entrepreneur needs to know. Attend our FREE webinar and gain insights from our expert accountant Milena Newman.

Image 3:

Headline: Transform Invoicing into a Strength: Elevate Your Financial Management

Body:

Join our FREE webinar, “10 Things You Need to Know About Invoicing,” and learn how to turn invoicing into a strategic tool for financial success.

Image 4:

Headline: Unlock the Secrets of Invoice Mastery: Attend Our FREE Webinar

Body:

Empower yourself with the knowledge you need to create accurate invoices, manage expenses effectively, and select the best invoicing software for your business. Register now!

Google Ads Advertising

Google Ads is a real nightmare for most of the tools. The problem, of course, is the character limit (30 for the headline and 90 for the description). Bard also has trouble adjusting to the rules of the game.

The first prompt looked as follows:

Create a Google Ads ad based on the information provided. It is intended to encourage registration for the webinar and is aimed at entrepreneurs. The content of the ad consists of a headline and a description. The length of the headline is 30 characters with spaces. The length of the description is 90 characters with spaces. The text cannot be longer than the indicated values.

Only after several corrections I was able to achieve a quite satisfactory result:

Headline: Invoice Secrets for Success

Description: FREE webinar: Learn invoicing secrets for streamlined finances. Register now!

A thank you email

Okay, we did it: the webinar is behind us. It’s time to send attendees and registrants a recording and thank you email.

The prompt is a bit more elaborate, as we want to achieve our first marketing goals on this occasion:

Based on the information provided, write a thank you email to webinar attendees and those who registered for the webinar but were unable to attend. Share a link with the recording of the webinar, which should be included in the first section of the email.
In the next section, indicate what they will learn from the recording. Write about additional materials.Inform addressees about the possibility of getting a 15% discount on the company’s accounting services at the accounting office. Place a well exposed link leading to the registration page.
Address attendees by their first name. The email should have a marketing appeal and a positive tone to encourage action.

What was Bard’s response?

Subject: Replay Available: 10 Things You Need to Know About Invoicing

Dear [Attendee’s Name],

Thank you for taking the time to attend our recent webinar, “10 Things You Need to Know About Invoicing.” We hope you found the session informative and valuable.

For those who were unable to attend the live webinar, we are pleased to share a link to the recording:

[Insert Webinar Recording Link]

In this comprehensive webinar, our accounting expert Milena Newman covered essential invoicing practices that every entrepreneur needs to know. By watching the recording, you will:

• Understand the anatomy of a legally compliant invoice
• Learn how to accurately include expenses in your invoices
• Discover efficient invoice issuance strategies
• Gain insights into effective invoice correction methods
• Explore the best invoicing software options for your business

In addition to the webinar recording, we have also prepared a set of additional materials to help you further enhance your invoicing skills. These materials include:

• A comprehensive checklist for creating legally compliant invoices
• A guide to identifying and including eligible expenses in your invoices
• A step-by-step guide to issuing invoices efficiently and error-free
• A list of recommended invoicing software solutions
• Tips for troubleshooting and correcting invoice errors

To access these additional materials, please visit our website:

[Insert Link to Additional Materials]

As a token of our appreciation for your interest in our webinar, we are offering you a special 15% discount on our accounting services. Simply mention this email when contacting us to schedule a consultation.

We hope you find these resources helpful and encourage you to contact us if you have any questions or need further assistance with your invoicing needs.

Thank you again for your participation. We look forward to serving you soon!

Sincerely,

The Dream Invoice Accounting Office Team

Follow-up mail

It’s time for one last piece of content. It’s supposed to be more marketing-oriented this time, but we don’t want to discourage leads who haven’t warmed up yet.

Write the content of a follow-up email addressed to those who registered for the webinar. Make reference to its content. Remind them of the 15% discount on accounting services – highlight this information and place a button for signing up in the first part of the message. Address the recipient by his or her first name. The content should be marketing, but the tone should be balanced.

And the content of the email:

Subject: Your Next Step to Invoicing Mastery: 15% Discount Awaits

Dear [Recipient Name],

We hope this email finds you well.

We noticed that you registered for our recent webinar, “10 Things You Need to Know About Invoicing.” While we were unable to connect with you live, we wanted to ensure you didn’t miss out on the valuable insights shared by our accounting expert Milena Newman.

To that end, we’ve compiled a comprehensive summary of the key takeaways from the webinar:

1. The Anatomy of a Legally Compliant Invoice:

A legally compliant invoice serves as a crucial document for record-keeping, tax purposes, and maintaining a professional image. Learn the essential components that make up a legally sound invoice.

2. Expense Inclusion Guidelines:

Accurately identifying and including eligible expenses is vital for maintaining financial transparency and ensuring maximum deductions. Discover the guidelines for determining which expenses can be rightfully included in your invoices.

3. Efficient Invoice Issuance Strategies:

Streamline your invoicing process and save valuable time by adopting efficient issuance strategies. Learn how to create invoices quickly, accurately, and without errors.

4. Effective Invoice Correction Methods:

Invoice errors are inevitable, but they don’t have to hinder your financial management. Gain insights into effective methods for rectifying invoice errors promptly and accurately.

5. Invoicing Software Solutions:

Simplify your invoicing tasks and optimize your workflow with the right software. Explore the range of invoicing software options available and select the one that best suits your business needs.

And to help you put these insights into action, we’re offering you a special 15% discount on our accounting services. Simply mention this email when contacting us to schedule a consultation.

Click here to sign up: [Insert Link to Registration Page]

Take the first step towards mastering invoicing and unlocking the full potential of your business.

Sincerely,

The Dream Invoice Accounting Office Team

Summary, or the principle of limited trust

As you can see, thanks to AI, preparing online events can be even easier. But you can’t trust them unlimitedly. Remember that at the end of the day, you take responsibility for the content, and the tools are not infallible (on the contrary – sometimes they just confabulate). So apply the principle of limited trust. In most cases, you will also find that making minor corrections by hand will produce a quite satisfactory result. Good luck!