Webinars or online seminars have become a staple on online business to create and develop relationships with target audience, launch products and convey important information to a target audience in any niche or industry. Big brands, corporations and even the smallest of websites and blogs use webinars to develop their brand.
Every step of the webinar planning process is important. Poor preparation can cause the webinar to fail on a technical level or delivery level. Poor delivery can be a huge turn off to the audience. Poor follow up can cost you new business. Plan for every phase of your webinar well in advance of the big day!
This is actually not as scary as it may sound; the key is organization and lists. Lists can be a lifesaver when it comes to planning, so nothing is forgotten or accidentally overlooked.
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Preparation is a key aspect of webinar planning, one that should not be taken lightly. Follow these steps to ensure that you are fully prepared for your event:
Consider developing a written project plan to help guide you and your presenters through the process. Think of this plan as a technical how-to guide for everything related to your webinar. There is no such thing as too much detail when it comes to writing these guides.
Your delivery is also critical. If people find your presentation boring or inaccurate, or they become frustrated by technical difficulties or poor speakers, then you’ve already lost them. Follow these steps to perfect your delivery:
People need to know that you care about them, so keep this in mind throughout your delivery. Webinars often set the foundation for new relationships, and new relationships lead to repeat business and to the development of a reputation.
In order to help secure more sales and to work towards building relationships, post-webinar follow up should definitely be part of your webinar planning.
A good planner is the difference between a successful or failed webinar. Common problems that occur due to improper planning include poor attendance numbers, technical problems and negative feedback. Even if you have presented dozens of webinars in the past, each one is different with a different target audience and/or objectives. Thus, each webinar requires a unique planning process.
You will reap many benefits (including a happy boss due to a boost in sales!) through a well-planned webinar. Keep in mind the fact that with practice and repetition the planning phase with become routine and much easier in the long run.
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