How a Webinar Can Facilitate You to Establish Expertise and Become an Influencer in Your Industry

• So, you are a consultant for some type of industry and you want to build your client base? Clients will not hire you simply because you are a consultant; they will hire you because you are an expert.
• Maybe you are a blogger who wants to rake in subscribers? Show your online audience that you have an expert opinion and you will have them subscribing to your feeds in an instant.
• Are you a company that offers information technology products and services who want a fair share of the market? You need to build your reputation as an expert who will provide people with the best possible solutions.
• Are you an educator whose sheer business is training and pedagogy? Show the public that your name has earned expertise in your field.

Whatever industry you belong to, there is an ever present need to establish your expertise so you can influence people to take your lead. But, before you go brandishing a literal seal of expertise on the landing page of your site or your social media profile, bear in mind that expertise is not something that could just be claimed. It is something that needs to be earned. You need to exhibit your expertise, and make that claim real in the consciousness of your target audience.

There is, however, a myth that often shrouds our views on how expertise is delineated. While others may think that experts are those who know more than everybody else, social psychology points to the fact that in most cases, expertise is actually a badge exhibited by someone who knows something and is willing to share that knowledge so that others may also learn. Your target audiences and clients will think of you as an expert if they know that you know something because you are sharing that knowledge with them.

The Ideal Solution to Exhibiting Your Expertise

And here is where webinars offer a fitting solution to your expertise building woes. This nifty communication and knowledge sharing tool works perfectly to establish and prove your expertise to your target audience. Audiences are raring to learn and webinars provide just the right kind of interactive venue to seize your target audience and provide them with information.

• In a webinar your voice and the variety of efficient tools at your disposal (desktop sharing, images, PowerPoint slides, graphs, charts etc.) allow to convey expertise and influence your target audience in the most efficient manner.
• When doing webinars, you have more time to establish and exhibit your knowledge and audiences can then ask questions and scrutinize that knowledge, which is something that a blog post or Twitter feed simply cannot offer in an instant.
• Webinars also allow you to share valuable content without making your audience single-handedly leaf through lines upon lines of printed material or web posts.
• Through webinars, your audience learns not because they persevered in reading your views but because you personally walked them through what you actually know.
• Whether you host your own webinar or sign up for a webinar gathering of other players in your niche community, you are also able to choose for yourself a topic that allows you to venture into something you are particularly good at.
• You can also customize your webinar input not only to suit the needs of your audience but also create an air of anticipation for what you have to share and discuss.

Bottom Line

Truth be told, establishing your expertise is an achievable goal when you create and use the right tools that the Internet and social media offer. Given their versatility and proven benefits, webinars can help you build your credibility, establish your expertise in your field, provide a venue to engage your audience and ultimately influence them to choose you in a sea of industry contenders.