As a professional, presentations are just part of your job. You have important information to relay to clients, potential customers, colleagues, and more, and it’s imperative that you do so in an intelligent and efficient manner.
With a webinar, you have the advantage of reaching people that are geographically dispersed without having to worry about high travel costs or global accommodations. While webinars transcend the physical presenter/audience dynamic, they do share some core similarities with any presentation that you should always pay attention to.
One of the most important similarities is a well-written speech or script that you’ll use to guide your through your webinar. Whether you write your own presentations or have someone who does it for you, you must remember that a well-written, grammatically correct webinar will gain far more respect than one that is riddled with mistakes and embarrassing spelling or grammar errors.
We’ve all been there: reading an email, article, or even a text that has a typo or various grammar mistakes. Even if we know the writer behind these messages to be an intelligent person, the occurrence of typos and bad grammar automatically makes them look less professional and competent than they really are.
When this happens with someone we know, it’s easy to forgive the mistake because we personally know the person to be a smart and capable professional. When this happens with a stranger, however, it can completely destroy their credibility. For this reason, it is so important to proofread your webinar from top to bottom.
Chances are that those you’re presenting to are complete strangers and will only know you from their webinar presence. If you are communicating with poor grammar, using embarrassing spelling mistakes, and have poor content, your audience is highly likely to disengage from you and whatever it is you’re selling or presenting.
Even if these things are simple mistakes, the price of making them could be hefty. Investors may not want to put their money into a project or business headed by someone they perceive as unable to grasp simple grammar and spelling. Audience members may view you as unprofessional if your content is sub-par and you speak poorly. Your colleagues and superiors may also have a damaged view of you and your abilities if your presentation has this common but detrimental mistakes within it.
The best way to avoid these pitfalls is to always proofread and to double and triple check your speech and webinar outlines.
Some proofreading practices are quick, efficient, and can guarantee perfect webinars every time. Try the following:
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