Lights, camera, action! Recording a version of your presentation can draw Internet attention to what you have to say and reach many more people than a face-to-face talk. But on the Web, anyone can be a star. There is plenty of other content to compete for your audience’s attention. How can you maximize the time they spend watching your recorded presentation?
Kind of like writing, captivating the collective Web is more a matter of editing than it is a matter of creating. Of course, elements like lighting, sound quality and content are all key to any presentation recording worth watching. But assuming that you – and many others – already have this going, there are some additional steps that can keep your audience tuned in. If your production is focused, so will be their eyes on your content.
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That may be true – you may even be the Steven Spielberg of recorded PowerPoint presentations. It doesn’t matter. When browsing online, people want to get concise information that they can absorb quickly. Attention spans seem to wane on the Internet. Your goal is to optimize how much they can get from the presentation – and how much of your content you can market. This is best achieved by honing in on a very specific topic.
In a face-to-face presentation, you don’t have to fight for attention. Your audience is there in front of you, and while they may make idle chat with their neighbor from time to time, for the most part you’re the center of the universe for the duration of your talk. But when your webinar is recorded, there’s no unspoken agreement to pay attention.
It sounded perfect when you read it aloud during your recording. There’s only one way to be sure: check your audio! Listen to the recording before publishing it, and edit or re-record as needed. Nothing turns away an audience like mumbling, muttering, or background noise. Without clear audio, your message won’t get across in your speech, and they’ll have to resort to reading the slides – which defeats the entire purpose of the video!
Though the recording couldn’t be made without audio, the meat of the project is still the presentation itself – the visual candy that makes sense of the fancy talk. Your slides should be filled with captivating content and images, used appropriately but not to excess.
No matter how great the slides are, it’s bad narrative practice to let any one slide linger too long. Keeping them moving at a pace of about one slide every 60 seconds will help your audience “get” your message. You won’t want the slides to go by too quickly so that viewers don’t absorb the content; yet leaving them stuck on one slide for a long time detaches what you’re saying from the visual cue. Sixty seconds is a good length to shoot for that will give them enough time to read and be ready for the next great piece of content.
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