The basis of this article is very direct: you will quickly lose your audience if your webinar is full of text. This is especially true of webinars because during in-person presentations, the audience has you to look at, which provides a constant visual. During webinars, the audience has only your slides. Furthermore, visuals are great tools for evoking emotion, which can lead to a robust discussion session or Q&A session. Visuals are often the only thing that people remember from a webinar, especially a week or two later, so be sure to choose meaningful, communicative visuals.
Table of Contents
It is difficult to go overkill with visuals. Even if you have some type of visual on every single slide, this helps make a strong presentation. You might run into issues when you try to put lots of graphics on a single slide. Try to use one main graphic, image or video per slide, or several small graphics that communicate the same point. Visuals, in essence, communicate a point, and you do not want to try to cram more than one point into each slide unless you do so in an easy-to-read list format.
A unique feature of webinars is that the audience relies heavily on your voice to receive important information. While your voice is relaying the facts, your visuals should reinforce what you say. Other than occasional short bullets, leave text off the slides by preparing your comments on paper and keeping the audience’s interest through infographics, flow charts and video clips. Studies show that a large percentage of people are visual learners and that the sense of sight dominates all others.
Visuals tell a story better than any voice can. Imagine the mention of statistics in a presentation, what is more powerful, someone saying that data statistics, or seeing them on a pie chart? Of course, the pie chart will emphasize data in a much more efficient way, and allows the audience to absorb information faster.
If you are still deciding on a program to host your webinar, be sure to choose one that is feature rich, such as ClickWebinar. The platform should integrate options such as graphs, charts, video, images, and slide presentations. Of course, the ideal service will allow you to brand your presentation to better connect with your audience and market your company.
You also want to make sure that support is included and is efficient and available should you need help during your presentation. It is also imperative that appropriate guidance is available for you and your audience before the webinar begins.
Keep your presentations interesting and engaging with visual elements that bring your content to life! No matter how good your content or message is, it will fall flat when it is not presented in a favorable manner, so get those videos, images, slides and charts ready!
Are you ready to captivate and engage a room full of virtual attendees? After dedicating…
Looking to grow your network marketing business? Invest in an MLM webinar! MLM webinars will…
Are you growing your knowledge transfer business or just wondering if it's the right direction?…
Discovering the numbers behind your webinars is the crucial factor for measuring your webinar success.…
Looking to host a must-attend coaching session? Maybe you're a marketing consultant and want to…
If you're working alone, you'll have to accept this fact: you won't split yourself in…