The advent of social media has deeply changed the way companies communicate with their customers. What was once a one-way communication to offer products or services has become a two-way dialogue, with companies offering marketing pitches and customers discussing their feedbacks within the unifying realm of social media.
Through social media, communication barriers between companies and customers have seemingly disappeared, and what’s left on its previous path is a string of social media tools to help boost marketing strategies. It is thus not surprising that companies and marketers who want to harness the power of this phenomenon have quite cleverly taken to task the development of their own social media campaign. Given the breadth and variety of popular social media platforms available these days, the key question then is which tools could really help boost a company’s social media campaign?
To answer this question, a quick description of our social media landscape is in order.
So, how can webinars help boost a social media campaign? Let us count the ways.
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One thing is certain: You are not the only marketer who is using social media to generate awareness on your brand and your company is not the only one providing that product. You need to differentiate your brand from the rest and you need to stand out from among your competitors.
The cog that turns social media’s wheels is instantaneous interaction. Social media has taken the world by storm because it provides a venue to make possible and amplify the reach of our social interaction. Webinars take the principle of social interaction a notch higher with its ability to simulate face-to-face conversations despite physical distances.
Social media goes by the adage Sharing is Caring, and with good reason. In the world of social media, remarkable content means shareable content, and shareable content creates multiple presence. A single content can spark a prairie fire of viral content, thus establishing an almost boundless reach for your brand. Because videos are indeed the most shared content in social media, webinars can do what no other online content could do in terms of increasing traffic to your website landing page, Facebook page or even Amazon storefront.
Social media has created for marketing an entirely different reach and return patterns that operate on an easily measurable platform. Back in the day when marketers communicate with customers mainly through traditional media formats of print, broadcast and billboard advertising, it was almost impossible to accurately measure the number of customers reached, let alone conversions made.
Webinars can indeed help boost your social media campaign, but they can definitely do more than that. You can also utilize them as a component of your whole marketing campaign by including links or screen shots of your latest webinar in your e-mail marketing or print advertising materials or by featuring your webinars in the landing page of your website. You may even use your webinars when you do presentations, marketing pitches or customer conferences in person as you would use any other presentation tools.
The uses of webinars in your social media and marketing strategies could indeed be limitless if coupled with the right amount of creativity and awareness of the changing characteristics of audiences and customers.
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