The possibility to use webinars to drive up sales or drive attendees away can be the difference between an interesting webinar and a boring one. The affordability of hosting webinars has become a two-edged sword. On the one hand, it has given marketers and small businesses the opportunity to host webinars and spread their message to a wider audience. However, it also means that, with less investment to lose, many present webinars with minimal thought and inspiration, a mistake that can be costly in sales and customer retention.
As a blogger, you know how essential it is to engage with your audience. Blogging is a great way to get your point across and to elicit feedback and comments for others and, in the end, market your product or simply connect with your target audience.
What is a Webinar?
A webinar is a seminar which is presented over the internet. The word was coined by joining seminar together with web. It can include any type of internet based meeting, from conferences with thousands of attendees to a small workshop where a few people can receive individual instruction. Webinars differ from webcasts in that they allow for interaction with those attending and are usually in a ‘live’ setting.
Perhaps one of the most prevalent challenges in utilizing webinars to reach your client base is finding ways to keep their attention throughout the presentation. You’re not in front of them, so they don’t exactly feel the pressure to at least pretend to be listening to what you’re saying. They can walk away from their computers or take a call at any point in time.
When doing a webinar, it’s usually just you and your audience. While this can be a great way to get personal with your viewers, it can become a little overwhelming if you’re carrying the entire presentation on your shoulders. This is especially difficult if you’re new to webinars and need another person or two to fill in some of your time. If this is the case for you, you may want to consider having a moderated panel discussion at your next webinar presentation.