Webinars can quickly turn dry and dull due to a lack of personality from the presenter. Even the most boring topics on the planet (yes, even weather) can be spiced up and made interesting. Think back to when you were in school, you likely remember those teachers who were interesting and animated even when the class took place 15 or 20 years ago.
There is nothing worse than a dry, cookie cutter presentation. Participants will leave the webinar bored, uninterested in your products or services, and sometimes even frustrated for wasting their time. A good sales pitch or educational presentation inspires, impresses, and engages the audience, this is key no matter the topic, industry, or niche. It is also important to realize that the Internet audience has a short attention span, they want instant gratification, and one swift mouse click is all it takes to lose a potentially profitable lead or several of them.
Webinars have become popular tools for relaying information to a targeted audience. They are convenient to the participant (who can participate from anywhere), visually stimulating (with the incorporation of videos and graphics) and targeted at the right people (only those interested in the topic). Hosting a webinar for the first time may seem intimidating, but with the guidance in this article, you will be delivering a flawless webinar in no time.
Time and time again, webinars have proven to be one of the most successful ways to convert leads into customers. Better than superior customer service, better than educational handouts and content, even better than white papers, webinars boast an impressive conversion rate of 20%.
If you’ve ever done a webinar, you know — it’s not so easy to get people to sign up and show up. And yet, professional webinar producers routinely present to audiences of 1,000 or more. How do they it? Here are a few helpful ideas… Read more
In recent years a trend has emerged among service providers: specialization. Why? When consumers need help, they want a professional with skills and depth of knowledge — the best in that specific field, not a generalist. But it’s difficult for the average consumer to sort out professional qualifications. So they rely on other professionals for the hand-off. Here’s a videoconferencing idea to accomplish that. Read more
OK. You’ve got great products and services. Your offers are unbeatable values. You really know your stuff. So how come your sales are lagging? The Web makes it easier than ever to transact business, but you need a powerful ingredient: credibility. Here’s how to use ClickWebinar to create credibility faster than you think possible. Read more
One of Stephen Covey’s 7 Habits of Highly Effective People is: “Start with the end in mind.” That’s good advice for webinar organizers too. So today let’s turn your webinar upside-down and see how reverse engineering could improve performance. Read more
It can creep up on you. You know it’s all in your mind — literally. And yet . . . at the thought of your upcoming webinar, you’re suddenly shaking in your boots. You’ve got Webinar Stage Fright. What to do? First of all, welcome to the human race. Even the pros get a touch of it. The difference is, they know what to do. Today, you’re about to learn their secrets. Read more
Even the world’s greatest car is only as good as the driver behind the wheel. And even the World’s Easiest Webinar software is only as good as the person who presents the webinar. Winning webinars have a secret ingredient — YOU! So today we’re going to talk about how you can become a more successful presenter. Read more