The “One Word” a Salesman Dreads Hearing Most

Prospects hardly ever say the word, “No” when you are closing the sale. Sometimes they say the word “interesting,” which probably means that they plan to think about it for a year or two. Other times they say the word, “later,” which is not a word you can use with your landlord when the rent is due. But the absolute worst word a prospect can say to a salesperson is… Read more