The possibility to use webinars to drive up sales or drive attendees away can be the difference between an interesting webinar and a boring one. The affordability of hosting webinars has become a two-edged sword. On the one hand, it has given marketers and small businesses the opportunity to host webinars and spread their message to a wider audience. However, it also means that, with less investment to lose, many present webinars with minimal thought and inspiration, a mistake that can be costly in sales and customer retention.
In conversation or even a work meeting, you can get by with winging it. Business presentations are not the place to try out your improv skills, however. When you need to impress your audience and your ultimate goal is to make a sale, your ability to exude confidence and provide convincing evidence is clutch. These objectives can only be achieved with the proper delivery. Keep these ten things in mind to make your business presentation do what it’s meant for: earning you customers and conversions.
Perhaps one of the most prevalent challenges in utilizing webinars to reach your client base is finding ways to keep their attention throughout the presentation. You’re not in front of them, so they don’t exactly feel the pressure to at least pretend to be listening to what you’re saying. They can walk away from their computers or take a call at any point in time.
The Internet has become the go to venue for many businesses looking to create leads, gain customers, and increase their bottom line. From ecommerce, to big business to the sole proprietor running various niche sites, Internet Marketing offers a plethora of advantages and a worldwide audience in the billions to reach.
Captivating slides, powerful delivery, confidence, and a strong speaking voice are essential to giving a killer presentation. However, there’s more to being an effective presenter than that. If your audience doesn’t like you, it doesn’t matter how good your presentation is: they still might not buy into your message.
When putting on a webinar, a large majority of your presentation requires speech-making. Public speaking is obviously a necessary art, so it is important to know how to do it just right in order to ensure success.
The use of humor in your work must be done well in order to be effective. When it comes to adding interest and excitement to your webinar presentation, you want to do so tastefully as to not offend, exasperate, or otherwise alienate your audience.
If you’re creating a webinar presentation, you’ll want to make sure that you put together the best possible production you can. The success of your webinar can mean a lot for your business as well as your popularity amongst clients and colleagues, potentially putting you at the top of search engines and your products in high demand. However, when it comes to a webinar, you want to make sure that every minute counts.
We’ve all been there: struggling with an automated service to the point of severe frustration until this option comes up—speak to a representative. Whether trying to sort something out online or over an automated phone call, everything tends to become easier when we speak to another human being. When we get in touch with an actual representative either over a call or video conference, we gain the luxury of explaining ourselves, our problems, and our concerns in a way that only works with face-to-face communication.
Webinars, along with other avenues of Internet marketing, can be scary. However, this is no reason to not take advantage of all they have to offer! Any time a new technology is developed, especially one that levels the field between large and small businesses, it deserves to be used to your advantage. Let’s look at some of these mental blocks and how to overcome them.