If you’re creating a webinar presentation, you’ll want to make sure that you put together the best possible production you can. The success of your webinar can mean a lot for your business as well as your popularity amongst clients and colleagues, potentially putting you at the top of search engines and your products in high demand. However, when it comes to a webinar, you want to make sure that every minute counts.
Written content is a tried-and-true way to help your target audience get to know your brand. But when seeing is believing, video content can enhance your ability to convince potential customers even more.
Although you may have your audience’s time for the duration of your presentation, you don’t have equal amounts of their attention. The attention span of the average adult is about two minutes. That’s around the same amount of time it takes to read through just one of your slides. Multiply that by twenty or thirty and the likelihood that they’ve absorbed all that text becomes very slim. Most people don’t want to have to read thousands of words to get the information they need.
Nothing beats a good story. The best of them suck you in and stick with you long after they’re told – and retold. When you hear a story from friends at the bar or roasting marshmallows over a campfire, there are certain elements that make it really satisfying. A good story strikes a chord with the hearts and minds of the audience.
How do prospects check you out? They probably take a look at your online content to find out how relevant you are to their needs. And today’s picky consumers may look at only a small sample, but they want a buffet to choose from. So how’s the best way to produce a lot of content — not just once but continually? I’m so glad you asked 😉 Read more