Webinars are a fantastic way to build your company’s brand. In fact, they are one of the most effective ways that any company can strengthen its brand. Why? One of the main reasons is that they allow you to connect with an audience in a much more direct and personal way than blogs, white papers, articles, or sales letters.
A brand is in essence the core of any business. For individual marketers running an online business, brand is who you are. It is what differentiates you from competitors. It makes you unique. If you play a role in managing the business, then your values and unique traits are a part of your professional life. It is what differentiates you from all the other businesses, and it must look, sound, and act differently than the competition. Many marketing goals include strategies to make their brand stand out from the rest, be it in logo design, trademarks, slogans and of course what the business stands for.
Nothing beats a good story. The best of them suck you in and stick with you long after they’re told – and retold. When you hear a story from friends at the bar or roasting marshmallows over a campfire, there are certain elements that make it really satisfying. A good story strikes a chord with the hearts and minds of the audience.
There are powerful reasons to use online meetings as a sales tool. The most obvious are that they’re going to save you time and money and put you in front of more people. But you already know that, so we’re going to talk about how to get the most out of your ClickMeeting sales tool. It could make the difference between 20% and 2000% ROI! Read more
I bet you’ve wondered what it would be like to arrange your online meeting room just the way you want it. Brand it with your logo, colors, and graphics, customize the layout and functionality – make it truly your own. Just as you would design and arrange the conference room in your office to impress your guests. Only much, much faster. Well, ClickMeeting can help you with that, and it’s easy to do!