ClickMeeting Online Meetings. Solved! Fri, 23 Jan 2015 08:48:58 +0000 en-US hourly 1 How to Wow Prospective Clients through Your Computer Screen Fri, 23 Jan 2015 08:48:58 +0000 Read more

How to Wow Prospective Clients through Your Computer Screen is a post from: ClickMeeting

Working seamlessly with a computer screen has become an ever more important skill in effectively delivering messages to clients and prospects. The ball game of wooing prospective clients these days, after all, has been played increasingly via online presentations and video conferencing.

And if you want to wow them? Set the game a notch a higher and master the art of video conferencing. It is simply undeniable that we now live in a time when our digital duties are ever expanding and more and more of our professional tasks are lived using webcams. Connecting with clients through video conferences, presenting your business organization’s messages to prospects using webinars, even popularizing a video infomercial all require intimacy with computer cameras and screens.

Speaking to an audience is always a daunting task to most, and public speaking in the cyber world, such as, in the case of video conferences does not make the task any less overwhelming. But there is a good news attached to this otherwise extremely daunting task – you can up the game for your video conference presentations and take the cyber world by storm by following these few simple tips:


Tip #1: Get it right on the setting

And when we say setting, we mean the whole visual package that you and your surroundings deliver to your audience.

Your background, the things around you, and how you appear to the audience – all these are important aspects of delivering a wow factor. Consider this for a moment: Your prospect gets into a video conference where you are to present your latest business product, takes a first look at you through their computer screen and gets so distracted from what you are saying because of the visual clutter you are transmitting through the screen.

Ask yourself this: Even if you are delivering the best content your audience could probably hope for, will you wow them if they won’t even look at their screens? The answer for sure is a resounding no. You can’t expect to wow your audience if they won’t even look at you because they don’t like what they are seeing. And by this we mean you should prepare your setting to be as visually appealing as possible.

  • Choose a location with good lighting (no squinting for your audience, please) and make sure that your camera zooms in on you (your audience want to see you, not the busy wallscape around you, of course).
  • Remove the clutter around you, on your desk, on the wall behind you, and never ever choose a busy hallway for a background.
  • Make sure that your ‘upper half’, the part of your body seen by your audience as they watch and hear you speak, exudes orderliness and credibility.
  • And one more thing, remember that horizontal and repeating patterns don’t register well on screen and could even create the illusion of movement that will distract your audience.


Tip #2: Always incorporate visuals but never, never overdo them

The best way to a presentation that ‘wows’ the audience is one which seamlessly unites form and content. While it is true that what you are saying is the most important thing for your audience, the way you say is always an enabler for grasping the message. So, pay attention to how you present your message and always keep in mind that a sprinkling of effective visual messages is a necessary factor not only to impress your audience, but also to keep their attention at bay.

There is, however, a cardinal rule when it comes to the use of visuals in presentations: Never ever overdo it. Visuals are there to simplify the discussion and guide understanding, not to overwhelm and distract your audience from the content and meaning of what you are saying.


Tip #3: Always connect with your audience

Be it through giving eye contact or keeping things interactive, you should always aim for making a connection with your audience. Always keep eye contact, talk sincerely and with a lot of room for humor and interest, give room for direct interaction with your audience through Q&A or addressing their specific concerns. Communication, even those done through video conferencing, is always a two-way street and you better keep it that way.

That you are presenting immediately to your webcam and computer screen does not mean your eyes should stray or that you go look somewhere and everywhere else. Look at the webcam (don’t look at the screen even if you are raring to see how your face registers online) and keep your webcam at eye level so you don’t appear to be looking down or up to your audience.

You may also try the trick of keeping a window open that shows yourself as you appear on screen to your audience and place it as close as possible below your webcam so you can check on how you look from time to time.

But best of all, know that you have to keep your presentation interactive.

Adding a Q&A portion, doing an online poll or interspersing ‘Do you have any questions?’ in your presentation are not the only things you can do to keep things interactive. Master the art of looking and sounding approachable, so your audience warms up to you and feel engaged with you and your presentation.


Bottom Line

These are just some of the things you may consider in striving to achieve a wow factor in your video conference presentations. As you progressively learn what works and what does not work in videoconferencing, you may also incorporate some of the best practices you have noted to further improve your mastery of videoconferencing.

How to Wow Prospective Clients through Your Computer Screen is a post from: ClickMeeting

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Get Your Groove Back: Returning to Work After Vacation Time Wed, 21 Jan 2015 10:33:08 +0000 Read more

Get Your Groove Back: Returning to Work After Vacation Time is a post from: ClickMeeting

The winter holidays are a popular time for vacation – specifically in a warm place. A trip or even a staycation is well-deserved and essential for maintaining not only your sanity, but also work productivity. As it turns out, not taking time off is as bad for your health as it is for the economy. Research shows that taking advantage of vacation leave benefits makes you a better worker. So feel good about having taken that vacation.

Getting back in the swing of things can be a little rough after a cruise or a week-long Netflix binge. It’s unlikely you’ll be able to jump right into action on your first day back at the office. Mentally, you’re still in vacation-mode, and forcing it will only make it harder. Take these baby steps toward becoming a productive member of society again.


Ease Into It

It’s best to give yourself a day or two to mentally get back in work mode. If you’re not quite ready to get back to work when you’ve been out of town, take an extra day off when you’re back home to readjust. When you get back to work, ease into your daily tasks: do some easy things the first day or two, if possible, so you don’t get burnt out on work when you’ve just returned. Even if you’re anxious and excited to get working after a few days out of the office, it’s best not to rush it.


Avoid the Urge to Multitask

We all have to do it, or we’d never get enough done. But multitasking puts stress on the brain, and can quickly undo all the relaxing you did on your vacation. When you get back from vacation, you’ll have hundreds of unread e-mails, piles of paper on your desk, and tasks and phone calls to catch up on. The best approach might seem to be attacking everything at once. However, this will backfire and leave you wishing you had another vacation coming up. Do one thing at a time so you can regain your focus and set priorities. The week you get back, set up your weekly schedule so that you spread your work throughout the week. One long to-do list is daunting, but a day-by-day schedule of doable assignments has a brighter outlook.


Remember Your Routine

After a week or two away from work, the things you knew off the top of your head will be buried under the memories of your time off. But don’t worry – you’ll remember your login passwords and client’s names soon enough. Before your vacation, you had a routine, a specific way you did things that made your work day easier. Work toward getting back into that groove. You also had a complementary routine before and after work. Maybe you went to the gym in the morning and on Friday went out for happy hour with your coworkers. Whatever you regularly did, at work, at home, and around town, find that place again and it will help you feel more receptive to being back from vacation.


Appreciate the Time Off

Just because you’re being productive and taking orders doesn’t mean you can’t relish in the experiences you had on your vacation. Take time to be grateful that you were able to take the time off. If you took lots of photos, share them with your colleagues. Tell stories about the interesting people you met. Read more about the places that you traveled. There are ways that you can extend your vacation mentally without sacrificing productivity. Little reminders of the privilege of being able to travel can make you that much more appreciative of your job, which makes it possible.

Get Your Groove Back: Returning to Work After Vacation Time is a post from: ClickMeeting

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New Year’s Resolutions for Videoconferencing Mon, 19 Jan 2015 10:18:12 +0000 Read more

New Year’s Resolutions for Videoconferencing is a post from: ClickMeeting

The New Year has been rung in, and the resolutions have shot off at the starting line. Hope and good cheer are bountiful at this time of year, with endless possibilities for change and improvement and the promise of a fresh start.

If you haven’t already started using videoconferencing in your work, 2015 is a great year to do it. There are dozens of uses for videoconferencing, from making a sales pitch to hosting a webinar about your services to holding an emergency meeting with your team. With the concept of “technology anywhere” on the top of 2015’s technology trends, it’s clear that the business world can barely function now without mobile capabilities.

A common resolution is to be more productive and effective at work. Videoconferencing is an ideal way to achieve that goal. Whether you’re going to try a virtual meeting for the first time or are creating your fifth webinar, consider including one or more of these videoconferencing resolutions in as part of your plan in the New Year.


Try Working From Home

While it may not be possible for everyone to work from home every day of the week, more and more employers are becoming open to the idea of letting employees work from home one or two days a week. Videoconferencing software makes it possible to attend meetings with your boss and work teams while avoiding traffic and being able to tend to things at home.


Cultivate a Space For Your Virtual Meetings

Virtual meetings are often on the fly, and you might be in the middle of an airport or in your car when they happen. But if you have more time to plan and control over the setting of your meeting, make the space look nice. Clearing clutter out of the way and setting up a plain background will keep distractions at bay and help others in your meeting or webinar focus on you, and not what’s around you.


Curate Your Webinars and Presentations

You put a lot of work into the webinars and presentations that you create. Why not showcase them on your professional or company website for all to see? Creating an online portfolio of your work is a great way to gain recognition and to bring attention to not only your professional skills but the product or service you offer. Maintain a dedicated web page with links to your presentations for easy access and descriptions that guide clients through your content.


Keep Up With Technology Trends

Success in business depends a lot on harnessing the power of technology. And you can’t take advantage of it if you don’t know about it! Stay ahead of the curve by reading up on new technology trends and uses for existing technologies. A few good websites to monitor include Forbes, Wired, and Mashable.


Collaborate in the Cloud

Cloud-based knowledge management and productivity applications are the best way to be able to communicate and work with your team remotely. You can also use them to share documents when you’re meeting online. The best cloud collaboration tools work in real time, let you see others users’ activity, and are as secure as a bomb shelter. Google Drive/Google Docs is probably the most popular choice, but there are many options like Evernote, WordPress, and Tello are also good options (and they’re all free).


Meet With Clients Virtually

The last thing you ever want to do is inconvenience a client. Meeting you at your office or a coffee shop isn’t always the easiest thing for them to do. Instead of asking them to drop everything and face traffic (or having to take the time to do it yourself), suggest a videoconference. If they’ve never used web conferencing software before, take the time to explain how to use it. They’ll be grateful to you and will remember you as an efficient and thoughtful business partner.


Make the Most of 2015

Learning how to do a videoconference or expanding your use of videoconferencing is a great way to ring in the New Year and meet your work-based goals. It can make you more time-efficient in your work, and allow you to get more done and be more reachable for clients and coworkers. Happy 2015 and all the best in your business endeavors!

New Year’s Resolutions for Videoconferencing is a post from: ClickMeeting

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5 Deadly Consequences of Being Unprepared for a Webinar Launch Fri, 16 Jan 2015 07:47:06 +0000 Read more

5 Deadly Consequences of Being Unprepared for a Webinar Launch is a post from: ClickMeeting

This is it. You are turning a leaf in your online or offline business and you are launching your first ever webinar. For all its cost-effective and popular glory, you realize that the webinar is the ‘it’ thing in today’s world of online business communication, marketing and even educational scene so you decide to jump right on board.

Almost everybody else is hosting webinars here and there so it must be fairly easy to do one yourself – so easy in fact you think you do not need not make enough preparations before your big day. So there you are, in front of your computer for your big webinar launch armed with very little preparation but expecting the biggest of returns. What happens eventually is beyond your wildest imagination, a webinar failure of epic proportions that is actually a time bomb just waiting to explode as soon as you thought you did not have to greatly prepare for your webinar launch.


Deadly Consequence No. 1: Your webinar is a ghost town

You say hello and only a few voices answered back, many of them you faintly recognize as belonging to your colleagues, friends and family. Surprise! Only a few showed up on your event and the realization that will be talking to an overwhelming number of empty seats dawns upon you.

No matter how great a speaker you are or how groundbreaking your ideas are, the fact remains that webinars are only good as far as you have an audience that really matters – and we are not talking about your few close colleagues whom you required to attend your launch. The true, if not the only, measure of the success of your webinar is how many people actually showed up to attend your webinar, otherwise everything will just go to waste.

Announcing your webinar to as many people as possible through a variety of online platforms from email to social media tools to your very own website landing page is the first step to actually achieving successful results for your webinar. Preparing for your webinar by undertaking a massive campaign to advertise your webinar well in advance, typically at least 2 weeks before, and to get people to register and actually attend your webinar will make you say goodbye to launching your webinar in a virtual ghost town.


Deadly Consequence No. 2: Death by webinar

So, people actually showed up on your webinar even if you were actually ill-prepared for your event yet you face your audience totally oblivious to the interests and character of your expected audience. You embark on an unending monologue whose main feature is you and you alone.

No images to entice your audience, no diagrams to help them understand complex concepts, not even a tiny room to engage audience questions and insights. Your presentation will leave your audience in a state of death by webinar simply because you failed to prepare according to your audience’s interests and general characteristics.

What? You did not do your homework by researching the topics that are of great interest to your expected audience? You did not know that the average person these days is more visual and only has an 8-second attention span?

Not knowing this key data will likely lead you to doing a drab and boring webinar that will most likely leave your audience to suffocate with either information underload or overload – whichever way you suffocate them, they will surely hit the exit button and leave your webinar way before you realize what has happened.

To avoid this deadly consequence, choose the topic of your webinar carefully with the full knowledge of what interests your target audience, and what problems they need to solve and carefully plan out the flow of your webinar to incorporate a visual storytelling mode that will engage your audience, and make your presentation as interesting and interactive as possible so that you are able to hook them even after you have answered your questions and discussed clarifications.


Deadly Consequence No. 3: Detonating the technical bomb

Expect the worst even if you have given it your best shot. This is something you need to bear in mind especially in an online environment. You may have prepared well for both the content and form of your presentation, but success may still slip through your fingers, if you fail to deliver your message because you got disconnected from your audience – and by disconnected we mean technical glitches, like audio and video.

Such potential technical problems could be anywhere from a murmuring hiccup to a catastrophic roar, from a temporary disconnection with your audience to something that would really cut you off from them. Make sure that you do a run-through of the technical elements of your webinar, including testing all equipment, software and the internet connection you will be using so you have ample time to resolve technical issues and minimize your chances of detonating the technical bomb on the day of your event.


Deadly Consequence No. 4: Murdered resources

The appeal of webinars in almost every field lies in its proven cost-effectiveness, which allow organizations to minimize travel costs and mounting expensive product launches and other events. Be reminded that the operative term here is minimize, as you can be sure that hosting webinars still entail organizational resources spent on registering for webinar platforms (although you could also lay your hands on some free or trial use policies offered in the market), upgrading equipment and internet subscription programs to allow for a seamless usability of webinar technology, and forming a team to mount a webinar.

Costs are still kept to a minimum compared to traditional modes of doing live seminars, but doing a webinar still incurs financial and human resources that will be wasted and murdered if the team tasked to carry out such an important undertaking is ill-prepared for it. It is best to cover all possible preparatory steps from the webinar content all the way to ensuring a good showing of webinar attendees to actualize the cost-effectiveness and other potential benefits of webinars to your organization.


Deadly Consequence No. 5: No chance to resurrect the dead

We do not mean to scare you away from reaping the proven benefits of launching a webinar, but we have come to the bottom of the failure trap of an ill-prepared webinar launch: A webinar that screams unprepared and leaves the impression of being a waste of time will drive away your audiences and your potential market. And, this can have consequences long down the road when you brand’s reputation is at stake.

We all know how cutthroat today’s business environment could be and many companies that have died in the eyes of their market have also taken the bitter pill that the dead almost always cannot be resurrected. Keep in mind that your webinar launch is indeed a new leaf in your organization’s history and in history, something that has happened can never be undone.


In Summary

Ill-prepared webinars are a potentially serious blow, but preparing well for your webinar launch is not something that cannot be done. In the end, it’s a lot easier to prepare for battle and protect yourself from a blow than deal with the deadly consequences of being unprepared for a webinar launch.

5 Deadly Consequences of Being Unprepared for a Webinar Launch is a post from: ClickMeeting

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5 Ways Webmasters Can Use Webinars In 2015 Wed, 14 Jan 2015 13:43:02 +0000 Read more

5 Ways Webmasters Can Use Webinars In 2015 is a post from: ClickMeeting

A website that generates a lot of interest and insights from target audiences and other visitors has been a webmaster’s dream. That was true years ago, and perhaps even more true as we welcome the year ahead knowing fully well that we are all in an even tighter race for the best site traffic statistics and search engine optimization results.

We are, after all ushering in 2015, a year where the website numbers game does not get any slacker, but fiercer in every respects. An ever developing internet technology has led us to the state we are in, what with an improved lot of webmaster tools that tell us the truth of how our websites fare compared to the nearest and farthest competition.

We are also dealing with online audiences who are getting more and more intelligent and discerning of the information they need and demand. And, of course we have to contend with fussy search engines that are looking more into quality control when it comes to the sites they rank on the first pages of their respective keyword results.

So how can these three things we have in our midst ó information consumers who are more discerning than ever and a stiffer competition within the business of information production - and demanding search engines - meet and flow in synergy? A smart webmaster, no doubt would ask this astute question, and would find an answer in probably one of the best communication and information delivery tool technology has developed: webinars.

Yes, you got that right.

Webinars are the ‘in’ thing right now, and that is definitely with good reason. Cost-effectiveness is probably one of webinar’s most known distinguishing trait, but there sure is more to just a way to pull travel investments costs down when it comes to webinars.

Webmasters who are more concerned with turbocharging their websites in terms of exposure, search engine traffic and ultimately lead conversion can find much in webinars as their most veritable ally.


1. Drive-Up Traffic And SEO Ranking

The goal of every webmaster is first and foremost to generate higher visitor traffic and search engine optimization (SEO) ranking.

It has been the ballgame ever since the web came to be: more site visits means more traffic, and more site traffic means an improved SEO ranking in major search engines like Google, Bing and Yahoo! Search.

When an organization or company is hosting a webinar, webmasters may now use the ‘embed meeting room feature’, at least on providers like ClickWebinar, so attendees can watch the webinar directly from the comfort of the organization’s website. This not only eliminates the need to download specialized applications or programs so that attendees can view the webinar, but more importantly, it drives traffic directly to the website. Giving webinars directly from your own website may also be done when adopting and helping promote live webinars of affiliate companies.

Driving traffic to your website does not stop when the webinar is finished. Live webinars could be recorded and uploaded later on a third-party service like YouTube and webmasters can then promote the URL link on the website to drive even more traffic to their website.

Webinars are complete genius when it comes to driving site traffic.


2. Enhance Web Design

You get the drift, adding webinars to your website could change the game of website appearances and design. And, in today’s world of cutthroat competition among websites that offer a bevy of information to those who seek them, appearances - and not just content – do matter.

First impressions last, and studies show that it takes only 50 milliseconds for users to form an opinion about your website, to decide whether they stay or leave. The average user’s attention span is shrinking, and with it the challenge of hooking users to your site. More and more, site aesthetics is getting the better of the ability of webmasters to hook this elusive audience.

And this exactly is why webinars are a webmaster’s dependable ally. The beauty of webinars is they are excellent visual tools that webmasters can utilize to enhance the look and feel of their website. Embed a webinar in your website, create for it a title that hooks and you have an additional visual arsenal to entice users into staying on your site and actually consume information that you offer.


3. Up The Game For Marketing And Conversion

Come to think of it, webmasters are organic marketers. They help generate search engine traffic from visitors who are looking for information to help them make informed decisions or at the very least provide them with knowledge they could bookmark for when they finally need to make a decision on which product to purchase or service to avail.

Through webinars, your site will generate more interest, which in turn will lead to more page visits and general site traffic. More users actually consuming the information on your site offers leads to more knowledge about your brand, company or organization.

More knowledge about you creates leads, and more leads generate more conversion. It may look simple, but the fact that the popularity of webinars have multiplied over the couple of years is testament to the effectiveness of webinars in marketing.

With webinars, your site is able to offer information and do marketing pitches that are interactive and a whole lot more shareable (think power of social media) compared to static information contained in texts.

Brilliant, isn’t it?


4. Reveal Key First Hand Insights

Site analytics and online metrics offered by the likes of Google and Bing are heaven sent to webmasters who are always on a prowl for identifying site improvements – well, almost. There is a science to these webmaster tools, as they were after all developed through methodical studies of behavior and usage patterns conducted over millions of user experiences. The thing with these tools though, is that the numbers and statistics alone are supposed to give webmasters knowledge of user insights and site analytics.

Imagine how richer this knowledge becomes if users are allowed to provide first-hand opinion on how they evaluate the content shared by the website they are visiting. Are they receiving information that they truly need? Do they feel more knowledgeable and empowered after receiving this information? Are they now more interested in the brand or the company because of the content they consumed?

These are questions that matter to webmasters and which they hope to validate through site analytics, but imagine how a lot more powerful and credible the answers are if they are provided directly by the users themselves. Together with site surveys and observations on social media sharing patterns of users, webinars could just be the additional tool to provide these insights to webmasters.

Webinars provide the much needed space for interaction with audiences, for Q&A sessions and even for measuring user response through their social media sharing behaviors. With more first-hand key insights, come a better understanding of user preferences, which really form the baseline for improving websites.


5. Maximize Site Exposure To Generate New Leads

We just have to recognize that webinars are enormous sharing machines. When a user likes particular content, it’s a click of the share button that usually follows. Because they are actually a multimedia experience, webinars are much more visual compared to white papers and lengthy articles, hence they are much easier and more fun to share.

Our online communication practice has come to a point that excellent content is measured by the number of shares and likes. ‘Shareability’ is the yardstick online content goes by these days, and for good reason. More shares means more site exposure, and more site exposure means more leads, it’s a wonderful ‘merry go around’.

When the webinar hosted on your website is shared, it means that you are able to generate more exposure and consequently traffic to your site – which in the practice of marketing could only mean new leads you might not have the chance to generate if your site content is not a magnet for share clicks.


Wrapping It Up

Webmasters are said to be Jacks (and Jills) of all trades, and these five benefits of webinars are just some of the things that webmasters could nimbly append to their hats to pave in a new year with a more turbocharged website.

5 Ways Webmasters Can Use Webinars In 2015 is a post from: ClickMeeting

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Videoconferencing is Medicine for What Ails Healthcare Mon, 12 Jan 2015 12:08:37 +0000 Read more

Videoconferencing is Medicine for What Ails Healthcare is a post from: ClickMeeting

The healthcare industry faces a lot of challenges that, while not unique to the healthcare industry alone, hits harder because healthcare is a need, not a want. Lack of adequate staff, time, and funds means that doctors and nurses have less time to spend with patients, and the wait time to get an appointment is an ever-present problem for people who have serious acute and chronic health problems. It’s a constant struggle for providers to keep up, and working the long hours and dealing with so many patients leaves them burnt out.

While there’s no one quick fix for getting healthcare on its feet again, there are some solutions that can accelerate the healing process. Videoconferencing is one of these medicines for solving problems in the healthcare industry. As a collaborative solution that connects people who need people, videoconferencing has been delivering results for providers and patients alike. Here’s what videoconferencing has been doing for medicine so far.


Improved Patient Care

When patients are treated by multiple doctors at multiple facilities, communication can be a challenge. There is often a delay in treatment when doctors are unable to connect with each other and the patient. Videoconferencing lets doctors and nurses share information with facilities where their patients are being treated. A second and third opinion with specialists can be done over videoconferencing without having to send the patient somewhere else. It can also get crucial information to patients and get them important information about their treatment. In some cases this can even save lives.


More Educational Opportunities

New research is coming out everyday on the latest treatments and medical findings. Doctors, nurses and other providers are hard-pressed to find the time to learn about them from continuing education classes. The rise of online courses delivered through videoconferencing technologies has made it possible for more healthcare providers to take continuing education courses. The better informed they are, the better quality of healthcare they can give their patients.


Efficient Discussion of Business Matters

We forget that doctors spend much of their time on things other than treating patients – like health insurance, hospital policies, and compliance. Meetings about these can be time-consuming, but are necessary to running a successful practice. Videoconferencing is an efficient way to connect all involved parties – from insurance companies to hospital directors – and minimize that time spent away form patient care.


Personalized Relationships with Patients

One of the biggest complaints about the healthcare industry is poor bedside manner and feeling just like a number. Most patients only see their doctors for 5-10 minutes and then don’t see or hear from their office again for months, other than a short phone call with lab results. Videoconferencing is a way that healthcare providers can make their interactions outside the office more personal. There is no comparison between a 30-second phone call and a 3-minute videoconference. Seeing the provider on the other end – their genuine concern and care for the person – puts them more at ease and gives them a positive association with their healthcare experience.


Big Returns on a Small Investment

Healthcare providers have nothing to lose by investing in videoconferencing solutions. There is a clear association between access to videoconferencing technology and improved healthcare solutions, efficiency on the business side, and overall patient satisfaction. Need to make a quick decision involving doctors in another location? Videoconferencing can do that. Want to give a diagnosis face-to-face but your patient can’t get to you? Videoconferencing can do that. Confused about a new healthcare policy and want the input from an expert who’s off that day? Videoconferencing can do that. Videoconferencing is all about cutting back on time and money, and the medical profession has little of that to waste.

Videoconferencing is Medicine for What Ails Healthcare is a post from: ClickMeeting

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The Role Of The Audience In Webinars: What Should You Expect, Hope And Prepare For Fri, 09 Jan 2015 10:05:26 +0000 Read more

The Role Of The Audience In Webinars: What Should You Expect, Hope And Prepare For is a post from: ClickMeeting

You boot up your computer, log on, sit back, relax and attend a webinar. To those who have long sailed the webinar stream, attending a web-based seminar is all too simple and it feels like second nature. Attending a webinar as part of the audience could not be any simpler than showing up to the scheduled event – the real work lands on the presenter and moderator, does it on? Wrong.

A webinar is nothing like a one-way street where all an audience does is merely sit down and listen. Despite it being conducted in the virtual environment of the worldwide web, the crux of the webinar’s matter, so to speak, is interactive communication.

Interactivity is what drives a rich mix of educators, trainers, human resource managers, PR people, marketers, advocates and netizens in the wonderful world of webinars. Its ability to amplify, through web-based technology, the reach of communication and interactive messaging is the webinar’s shining glory, and here lies its appeal to both presenters and audiences alike.

So, whether you are new to attending webinars or an old-timer who is raring to achieve more with your time and effort, think of webinars as a platform for discussing your ideas and engaging with webinar resource persons and field experts.

Webinars may just be one of the most promising communication and knowledge sharing platforms ever introduced by the Digital Age, so you better be prepared to embrace and maximize the time you spend attending each and every one of your webinars by knowing what to expect and how to prepare for one.



Many would agree that for the most part, our Digital Age is all about instantaneous communication and knowledge sharing, and most webinars are designed to facilitate exactly that objective. So, if you are to establish just one expectation when you attend a webinar, by all means expect that you will learn something new or gain more understanding of the topic.

You might have gotten wind of a particular webinar event from an invitation sent to one of the mailing lists or RSS feeds you subscribe to, or perhaps from a post you saw on your most visited social media platform, but regardless of where you learned about it, the webinar caught your attention because it promised information on a topic that you are interested in.

This is because most of those who host webinars are using this communication platform to share knowledge, provide new information or assist audiences in dealing with personal or professional issues and difficulties.

Where producing white papers, mass-mailing company brochures, publishing website posts and blog entries and organizing face-to-face seminars are still considered costly and a lot more tedious, webinars are said to be more effective means of informing and engaging audiences without the hefty price tag.

While as an audience you may give more weight to a webinar’s content before even deciding if you want to attend one, a really engaging and interactive webinar format may also prove to be a major expectation.

For example, if we only want information then we can just read a book or surf websites at our own leisurely pace, so why bother signing up for a webinar? The difference between gaining information by yourself and by attending a webinar is the interactivity.

In a webinar, you are an audience and not just a reader or listener (as in the case of podcasts). You can expect to have your space and time to ask questions and sound off ideas to the presenter during a webinar.

You can also expect to meet and possibly interact with other webinar attendees whom you might share similar queries or thoughts.



When you have already set your expectations in the webinar you will be attending, all roads should then lead to preparations for the actual event.

  • In terms of content, much of the preparation will be born understandably by the webinar host, presenter and moderator, but it would pay well to do even a small modicum of preparation yourself. This would include getting generally familiar with the topic, thinking of specific knowledge areas you would want to learn or questions you would like to raise to the presenter come the actual event.
  • Doing a bit of research and familiarization with the presenter or organization hosting the event will also get you on the track of making the most of the webinar in terms of expected input and knowledge values.
  • Never let technology be in the way of the benefits you will reap from the webinar you will be attending. If the webinar requires a pre-enlistment of attendees, make sure that you register the soonest time possible to ensure that you get a slot. Make time for installing necessary software or application to the device you intend to use during the actual webinar and get familiar with the software features.
  • Run a pretest of the audio and video capabilities of your device and test your internet connection speed to ensure a smooth webinar experience.
  • Do technical adjustments when necessary well ahead of the event schedule so you do not have to deal with last minute problems that could take your mind away from actually getting the most of the webinar.



When you are done with identifying your expectations and doing necessary preparations for the webinar, all that remains to be done is to hope that the result you have envisioned and prepared for materializes.

There are still many factors that could affect the results of the webinar, but no hope should be lost when you train your sights to the power of webinars to enable meaningful engagement and effective communication and knowledge sharing.

So in the end, sit back, relax and get ready to attend a webinar!

The Role Of The Audience In Webinars: What Should You Expect, Hope And Prepare For is a post from: ClickMeeting

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Three Secrets to a Camera-Ready Appearance Wed, 07 Jan 2015 10:22:09 +0000 Read more

Three Secrets to a Camera-Ready Appearance is a post from: ClickMeeting

Some people get all the luck: it seems like many people look great on camera, but we often feel awkward about our own on-screen appearance. The truth is, pretty much everyone feels this way. We’re just not used to seeing how we look on camera, so when we finally do it’s kind of a shock – even if we don’t actually look bad.

For members of the business world, videoconferencing is becoming a regular form of communication. Being in front of a web cam is a way of life. Even if you’re new to videoconferencing, sooner or later it will be your turn in front of the camera. If there’s one thing that will boost your confidence during a meeting or a presentation, it’s feeling good about how you look on camera. And when you feel confident, your audience will notice. They’re following your lead, so if you’re energetic, yet relaxed, they’ll adopt your good feelings and be receptive to your message. In short, when you’re confident, you look good on camera.

You can build your on-camera confidence with a “web cam makeover” – and we’re not even talking about makeup, dieting, or botox. How you look on camera depends a lot on the environment that you’re calling in from. Of course, you don’t want to show up in your PJs with unbrushed hair and breakfast in your teeth. Doing a before-camera mirror check is a must. But beyond that, prepping your space before showtime can have a huge influence on whether they’re paying attention to your presentation or that mole on your eyebrow.


See The (Right) Light

The lighting in your on-screen “set” can make you look menacing if it’s too dark and goofy if it’s true bright. Make the lighting in your space look as natural as possible. Avoid dim “mood lighting” and back lights, which can cast a shadow over your best features, and keep overhead lighting to a minimum as it can be glaring. Indirect light that reflects off of a white surface will give you just the right amount of rays to brighten your appearance and make your face memorable.


Put on the Ritz

The man makes the clothes, but the clothes make the man. It may not be an A-list event, but your online meeting or presentation should be given the best of your wardrobe options. What your wear will tell your audience, coworkers, and/or boss how you view yourself and how you want to be viewed by others. Before your even open your mouth, people will be silently judging you based on your choice of threads. Solid, neutral tones with a splash of color thrown in come out best on camera. Avoid busy patterns like hounds tooth and checkers, and steer clear of too much red or other bright colors, as these can be distracting. Remember, you want them to see you in your clothes, not just the clothes.


Cut the Clutter

The A&E TV show Hoarders is so disturbing it’s hard not to watch. Don’t let the background setting of your camera shot look like you haven’t thrown anything away since 1992. Clean up your webcam workspace so that you have just the bare minimum necessary to carry out your meeting or presentation. A clean background makes your appear competent, organized, and put-together, which will bolster your reputation as a capable speaker. It will also keep your audience from wondering what that green glob on the corner of your desk could be.


Seeing is Believing

When it comes to a great on-camera look, what you actually look like is just part of the equation. The other part is how you set yourself up. The right lighting, professional attire and a pleasing, clean setting will enhance what your mama gave you. Even if you’re having a bad hair day, the audience will see you in a good light, with an enviable fashion sense and an even more enviable clean office. Make them see what you want them to see, and they’ll believe in you.

Three Secrets to a Camera-Ready Appearance is a post from: ClickMeeting

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Announce And Launch Your Next Great Product With A Webinar Mon, 05 Jan 2015 13:20:37 +0000 Read more

Announce And Launch Your Next Great Product With A Webinar is a post from: ClickMeeting

The Information Age has changed the way we do business, that’s for sure. So why are you still thinking of doing it old school with the launch of your next great product? It’s time to stop trying to book that glitzy events place and sending out an army of RSVP-invitation touting messengers to your press guest list. Move over, traditional press launches; the webinar launch is here and it will take matters into its own hands.

Launching through a webinar? Social media made you do it!

Product announcements and launches amount to nothing if they don’t get your message across to your target market. This is where inviting traditional media coverage comes in, to create buzz around your new product when they release stories about how great your new product is. The thing is, the Information Age has blurred the line between those who produce the news and those who consume it.

Social media, that veritable offspring of our current age, enables you to be your own news producer. With social media, marketers need not fight to the last breath who gets into the front seat of the press; using social media and its related products makes you the media.

Doing a product announcement or launch through a webinar maximizes the benefits of social media in terms of content virality and extending the reach of your messaging. Webinars make you connect to your target market the traditional press, even as a traditional live product launch does, but, with the added value of utilizing social media as a speedier, almost instantaneous way of reaching out to a wider audience wherever they are in the world and literally in the digital landscape.

Because it is a more visual representation of your product launch messaging than say, a press release or product brochure, a webinar is a highly shareable product than can make the social media world abuzz with how wonderful your new product is in literally a matter of seconds. Add the value of live tweets, Facebook shares and Instagram reposts and you have a supercharged product launch that is not at the mercy of the press to reach your target market.


A step-by-step guide

So think about this: You set the date for your product launch, plan out how your webinar will flow, dispatch invites to your target audience through email blasts, your website landing page and a social media campaign to boot, prepare the technical requirements for your webinar and get ready to do a post-webinar social media campaign to extend the reach of your launch messaging – and voila, you have your product launch!


Step 1: Set the date

Choose a date when your product is all ready to meet the market and your market is equally available to meet your product. Guard against any urge to set your webinar on a weekend and be guided that studies show that any day from Tuesday to Thursday is the best time to do a webinar.

Time is also a serious consideration, so choose the time of day when the largest chunk of your audience is most likely to attend, which polls point to 1:00 PM or 2:00 PM EST.


Step 2: Plan your launch programme

Doing a product launch through a webinar should not be any different from doing it in a more traditional way. Keep things exciting, but, simple. Do away with unnecessary glitz just so you can. Remember that your new product is the star of your webinar launch, so make sure that every aspect of your webinar makes your product shine. This is the time to show how great and trailblazing your product is, so make sure that your presentation, including visual presentation aides, highlight your product.


Step 2: Blast away invites

Send out invitations to your product launch using all means possible.
E-mail? Check.

A redesigned landing page on your website? Check.

A social media campaign to create buzz around your event? Check.

Keep all your tracks covered and throw in a social media teaser campaign to boot.


Step 3: Take care of the technical stuff

You don’t want a product launch that went haywire because the webinar platform and the internet service provider you chose turned out unreliable. Do your researcher, ask around the industry and do all the necessary technical preparation. Technology should be your friend, never your foe, especially when you are doing an event as important as your product launch.


Step 4: Extend your messaging reach

With social media, It ain’t over till it’s over – and you’re only over when your audience has ceased to be interested. After your webinar, upload a recorded version of your event so that those who either attended or got word of your wonderful event and product can share their thoughts on your new product.

Reinforce the virality of your product launch by providing shareable content, and this can be your recorded webinar or even an altogether post-launch teaser content as part of your ongoing social media campaign to introduce your new great product.


A final word of advice

Webinars are not only a cost-effective means of announcing or launching your new product, but, are also a promising tool for making social media work for your business goals. So the next time you introduce your new product, be wise and think big by doing it with a webinar.

Announce And Launch Your Next Great Product With A Webinar is a post from: ClickMeeting

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I Have Decided to Launch a Webinar, What Should I Do Next? Fri, 02 Jan 2015 13:30:22 +0000 Read more

I Have Decided to Launch a Webinar, What Should I Do Next? is a post from: ClickMeeting

So you have realized the usefulness of doing a webinar, of how doing a virtual seminar over the web will increase your audience reach and enhance your organization’s overall marketing values. You know how promising doing a webinar is, you can almost taste success. The operative term, however, is almost. For in every endeavor that takes a fighting shot at success, there is a planning and preparation stage that defines the outcome. It should not be any different with your first webinar; how well you prepare for it will eventually define its outcome.

You may already be a seasoned speaker who is transitioning from traditional presentations to a virtual one, or you are taking the first plunge at speaking and hosting your very own webinar. Either way, it can be quite overwhelming to plan and prepare your first webinar. But never be disheartened. You don’t need to be a rocket scientist to host a webinar, just careful planning and preparation, coupled with some advice to guide you through your successful first webinar.


Identify your message and how you will deliver it

The first golden rule when it comes to hosting a webinar: Attract your audience. True, you can go with just about any topic of your interest or expertise, but how will you make them listen? You can talk expertly for hours in front of a live webcam but if there is no one out there listening to you, how are you going to achieve your goals for your webinar?
There’s no webinar without an audience, and having just a couple of attendees does not seem worth all the trouble of hosting a webinar, right?

This is why choosing a topic for your webinar is not choosing a particular subject matter per se, but identifying what your audience will hear from you. Doing a webinar is a two-way communication between you and your audience, so be sure that you have your audience’s interests, their problems and the solutions they are looking for in proper perspective.

Choose a topic that will be important to your audience and prepare to carry out your presentations in a format and process that will hook your audience. Identifying your webinar topic and format with your audience in mind will enable you to earn the interest of your target audience enough for them to sign up for your event and actually attend your scheduled webinar.


Get a team to help you out

Be advised that the dictum ‘no man is an island’ works even with webinars. Doing your webinar all by yourself is not only lonesome, but trust me, it will diminish the seamlessness and fluidity of your event.

Think of it this way:

Just because a webinar is done online does not mean it is any different from a traditional face to face seminar.

When doing a webinar, you will need a presenter who will be the face of your organization, a host or a moderator who will open the webinar event and manage the floor during the Q&A, a person or two in charge with the technical aspect of the presentation such as transitioning screens from the presenter to presentation slides and recording the webinar, a social media manager who can do simultaneous media feeds or post-event releases. Some webinar hosts also enlist the help of spot-on researchers who assist in formulating responses to questions and clarifications raised by the audience.

Enlisting a team to do a whole gamut of tasks involved from preparation to the actual execution of your webinar will help you deliver a seamless and professional event that is sure to earn the trust and respect of your audience. Plus, having a team to help you will enable you to focus on giving your target audience the best live webinar experience they could probably have.


Make technology work for you

Bear in mind that a great part of a webinar’s success relies on the technology you will be using. First, you need to identify which hosting platform you will use. Choosing a well known brand that is known for quality, like ClickMeeting, is always a sound decision because reputation is everything when it comes to efficiency. Before you choose, do some research on the strengths and limitations of the most popularly used hosting services out there and decide which works best for your needs and goals.

Ensure that you have access to all necessary equipment and resources, such as computers, microphones, headsets, webcam, power cords, network cables and high-speed internet connection well ahead of your webinar event. It is always best to do a run-through of your webinar at least a week prior to your actual event so you have enough time to source or reserve additional resources and gears that you may find necessary.

When you address potential technological challenges prior to your event, you are removing obstacles to a successful event and are then better able to concentrate on the presentation itself come your actual event.


Decide on the best possible date and time

Choose the date and time of your webinar well in advance to give you ample time for preparation and promotion. Once you have chosen your webinar schedule, you can make a backwards calendar to set deadlines for team meetings, presentation drafts, equipment arrival, venue identification, and promotion timetable.

Coming up with a timetable for your webinar will allow you to distribute the bulk of your preparations across the days leading to your event while also providing your team with ample window to immerse in crunch time mode.

When scheduling your webinar event, consider possible blackout dates, such as, holidays or weekends when your target audience may have personal matters to attend to. Take note of time zone differences as well, especially if you are inviting attendees from different regions.

You may also decide against scheduling your webinar too close to either the start or end of the day when your attendees may be distracted by other professional or personal concerns that might make them lose focus on your presentation.


Promote your webinar

Start announcing and promoting your webinar as soon as possible to make it known that you are brewing something great for your target audience. Publicize your event to your email list, through social media, on your website or blog and even through webinar listing sites. Engage bloggers in the industry or even affiliates to promote for you as well.

Incorporate a reply or registration mechanism in your invitations to get an idea of how many are committing to attend your event so that you can adjust or troubleshoot accordingly. Send out reminders or pre-webinar teasers to registered attendees strategically ahead of your event to encourage them even more to show up online on the date and time of your webinar.

I Have Decided to Launch a Webinar, What Should I Do Next? is a post from: ClickMeeting

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