ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Fri, 20 Jan 2017 14:23:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.1 Visiting Any Trade Shows and Conferences in 2017? We Will Be There Too! http://blog.clickmeeting.com/visiting-trade-shows-conferences-2017-will http://blog.clickmeeting.com/visiting-trade-shows-conferences-2017-will#respond Fri, 20 Jan 2017 14:23:35 +0000 http://blog.clickmeeting.com/?p=5691 Read more]]> Do you like industry events? We do! It’s the best way to meet our customers and prospects, and discuss their needs. Are you going to any awesome 2017 events? We are! We simply love getting the opportunity to get the information on industry trends and what our customers are thinking!

As we’re getting ready for this year’s events, we wanted to share where you can catch us if you wanted to learn more about us, ask us question, or just say hello. If that’s you – read on!

 

Our 2017 Event Calendar:

January

We’re beginning our year with London’s BETT, held on January 25-28, 2017, at EXCEL LONDON. We love this event, and we’ve participated in its last 5 editions. This will be the perfect opportunity for us to share ideas on how to deliver knowledge, engage with students and measure their progress with one complete webinar solution. You can visit us at EXCEL LONDON, at stand B448 for a discussion about your webinar needs! It’s only a couple of days away!

 

June

Can’t make it to BETT? No worries! You can find us at InfoCOMM happening on June 14-16 in Orlando, USA. InfoCOMM is a great event where we’ll be talking all things tech and digital that can advance careers and professional networks. It’s an exciting time to learn about trends and upcoming technology advancements! Now, if you happen to be there, be sure to give us a shout.

 

July

Summer is always busy and we’re making sure we make the best of it by showing up at Affiliate Summit East, on July 30 in New York City, USA. We believe in making face-to-face relationships with our customers and demonstrating our solutions to suit your needs and to answer your questions. Affiliate Summit East is an excellent event to meet all of you!

 

November

Finally, we’ll be heading to EDUCAUSE held on October 31st – November 3rd, in Philadelphia, USA. EDUCAUSE will be focusing on providing knowledge, strategies, and ideas from leaders in higher education IT. It will be a great opportunity for you to get insights from colleagues and peers in your industry and grow your professional network supported by what works according to masters in IT. We’ll be there to provide you with any answers you might have about webinars and how ClickMeeting can change the face of your business.

 

See you soon!

If you happen to be at any of these events – let us know. Find us on spot or reach out to us via our social media to find out more about where exactly we are. We’d love to get in touch and meet you! Got any special events that you’re planning to attend this year? Maybe you’d like to know more about what we’ll be doing during the events? Give us a shout in the comments below.

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Tips To Persuade Industry Leaders To Guest Present In Your Webinar http://blog.clickmeeting.com/tips-persuade-industry-leaders-guest-present-webinar http://blog.clickmeeting.com/tips-persuade-industry-leaders-guest-present-webinar#respond Tue, 17 Jan 2017 15:44:56 +0000 http://blog.clickmeeting.com/?p=5647 Read more]]> The secret to hosting and presenting a killer webinar is to have high-quality content that impresses your audience. However, having high-quality content doesn’t always help you promote your webinar and attract a large audience. One way to generate a lot of social media buzz around your online event is to have an industry leader guest present your webinar.


Sometimes, it’s easier said than done inviting a well-respected guest speaker to your webinar. In fact, many webinar hosts automatically assume that webinar guest presenters cost a lot of money and so they automatically dismiss the idea.

There are many reasons to try to persuade an industry leader to co-host your webinar. In fact, you might just be surprised at how easy and cost-effective it is to invite a well-known guest speaker. Here are some of the best reasons to have a guest presenter.

 

The Best Reasons to Persuade Industry Leaders to Co-Host your Webinar

First and foremost, having an industry leader adds a lot of weight and authority to your content. When a respected industry expert endorses your product and speaks enthusiastically about it, it has a tremendous impact on your audience. This will ultimately boost sales and probably offset the cost of hiring your guest speaker.

 

Here are some other reasons to pull out all the stops to hire an industry-respected guest speaker:

  • Widens you audience base. You will not just attract your customers to your webinar, but you will also attract your guest speaker’s followers. The more popular the guest speaker, then the more attendee you will attract.
  • Enriches your content. Having a new perspective from your expert will enrich the content of the webinar. Their experience is something that you and your audience can learn from.
  • Establishes your authority. The fact that an industry leader is speaking along with you has a positive impact on the minds of your audience.

 

Tips on How to Persuade Industry Leaders to Join Your Webinar

Now you know the reasons to persuade an industry leader co-present your webinar, but how can you do this?

 

Research your subject well

First of all, you need to research your subject well to target the best type of industry leader for your webinar. Industry leaders are more likely to agree to co-host your webinar if it is suited to their niche and level of expertise.

 

Present high-quality webinars

If your potential co-presenter sees that he or she will be taking part in a webinar that features high-quality content, they will be more likely to agree to take part. After all, they have their own reputation to think about and want to make sure that it will be enhanced by attending your webinar.

 

Research your potential guest speakers

It’s also important to carry out extensive research on your potential guest speakers. Therefore, you should get to know their style of speaking, the subjects they are interested in, and their products. You can also read their Twitter feeds, Facebook news feed, website, and blog posts. This will help you reach out to them, and they will be flattered that you have taken the time to familiarize yourself with them.

 

Offer to feature them in your blog

Even the most important industry leaders are interested in getting more positive online exposure. To persuade them to guest present your webinar, you could offer to blog about them. This can increase interest in their products and is a form of free advertising for them.

 

Let them talk about one of their products

Depending on the type of product that you are promoting, you could offer your guest speaker the opportunity to feature one of his or her own products on your webinar. Although this may sound like you lose some sales to your speaker, or that your sales pitch is diluted, in the end, you will gain more customers from having the industry leader speak at your event.

 

Offer to guest on their webinar

You could also offer to reciprocate the invitation by offering to guest speak on one of their future webinars. Many industry leaders will use this chance because they know that you will bring some of your customers with you and in the end, they get more online exposure.

 

Offer to affiliate sell their products

There are many industry leaders who are in a similar niche to you, but who are not your direct competitors. You could offer to promote some of their products on your website as an affiliate seller. They may even offer to promote some of your products through affiliate marketing.

 

Send a clear request

Now that you have ideas in mind, you should reach out to your list of potential guest speakers for your webinar. In your message, you should state the following:

  • Why you think they are the perfect candidate to guest present your next webinar.
  • What the main topic of your webinar is.
  • What their role in the webinar will be and how much time you can allot for them to speak.
  • Your website address.
  • What your target audience for the webinar is.
  • A polite offer to discuss the terms further.
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Enhancing Your Webinar Experience With YouTube http://blog.clickmeeting.com/enhancing-webinar-experience-youtube http://blog.clickmeeting.com/enhancing-webinar-experience-youtube#respond Fri, 13 Jan 2017 13:00:32 +0000 http://blog.clickmeeting.com/?p=5639 Read more]]> In order for your webinar to entice instead of bore, it has to be visually appealing. The best way to make sure that you’re on the right track is to integrate a couple elements into your webinars – slides, images, writing on an interactive board, and showing video clips. Most leading webinar platforms offer the ability to upload videos that you can then show during your webinar. However, platforms like ClickMeeting take videos a step further – by giving you the opportunity to integrate YouTube into your webinar routine.

 

Enriching your webinar content

Your webinars can get that much better and that much easier with the ClickMeeting – YouTube integration. It allows you to find and play any video content during your event without leaving the webinar room. All you need to do is click the YouTube icon in your main window and a search box will pop up – simple! We can say with confidence, that not only will it enrich your webinar, but also it will save you time, effort, and allow you to keep your audience focused. Most importantly it makes you look professional and fully ready.

But the integration doesn’t stop there.

 

Sharing your webinar recordings

We’re now making it easier to share your webinar recordings by giving you the ability to export your recorded webinar directly to your YouTube channel. How does it work? To export your recorded webinar, find it in the storage area of your account panel, and click “YouTube” next to it. Easy! You can automatically publish all your webinar recordings and then send links, or embed your recordings, in the follow-up emails.

There are three reasons why sharing your webinar recording is important in keeping your audience around and increasing it with time:

  • It gives your audience the freedom to review material at their convenience.
  • It helps you distribute your highly sharable content via email, social media, and website. This is the perfect opportunity to gain new audience members.
  • It makes for a great final impression on your audience.

 

Impress your audience and make your event more effective

To set the YouTube integration up, you’ll need to authorize it in your account settings – click here to learn how to do it. Now that you can connect an abundance of YouTube content to your webinar, you can make it more powerful and meaningful for your audience. The ability to publish your recordings instantly allows you to expand your reach while saving you a lot of effort.

We hope you’ll enjoy it!

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10 Reasons Why 2017 Will Be the Year of the Webinar! http://blog.clickmeeting.com/10-reasons-2017-will-year-webinar http://blog.clickmeeting.com/10-reasons-2017-will-year-webinar#respond Tue, 10 Jan 2017 14:22:46 +0000 http://blog.clickmeeting.com/?p=5627 Read more]]> Over the past few years, webinars have become one of the most effective and beneficial marking tools for any kind of business or online presence, such as blogs. With advances in technology and the popularity of video marketing, 2017 looks like it will be the year of the webinar.


Why will webinars dominate online marketing in 2017? Many industry analysts see that in 2017, businesses will need to focus on customer experience, continue to provide high-quality content, use more video, and integrate social media marketing as part of their strategies. Well-produced and executed webinars can be used to leverage the power of technology to effectively market your products, grow your brand, and connect with your target audience.

There are many reasons why webinars are here to stay and will dominate internet marketing in 2017. Here are our top 10 reasons.

 

1. Most Cost-Effective Marketing Tool

When it comes to using the best kind of marketing techniques in the most cost-effective way, webinars trump them all. Of course, webinars arenít free to host and it takes time and planning to present high-quality content. However, you are able to reach a worldwide audience and interact with your customers on a very personal level. That is not possible with email marketing, or through your website blog.

 

2. Webinars Are Convenient And Flexible

Webinars are also extremely convenient because they can be watched by anyone with an internet connection, no matter where they may be in the world. Both you and your audience can attend the online event in a place that is most convenient, be that an office, home, or even hotel room. This allows marketers tremendous opportunities in reaching a global scale.

They are also flexible enough to be used by any kind of business. For example, webinars can be used to boost sales, educate staff or customers, demonstrate new products, or reward loyal customers, just to name a few.

 

3. Establish Your Authority

It is a known fact that authority sells and in 2017, consumers will be looking to authority sites, trusted brands, and industry leaders when making decisions on purchasing products. Webinars give you the chance to establish your authority in your niche. For example, you get to demonstrate your products in real-time, answer questions from attendees, and explain the benefits of your product.

 

4. Great Brand Building Tool

Your brand is what sets your business apart from your competitors and brands sell. Regularly hosting webinars is a fantastic way to build your brand. In 2017, marketers that have weak brands or no brands at all will find it difficult to sell their products. You can use webinars to showcase a visual image of your brand, establish your unique selling proposition, and promote your product directly to your customers.

 

5. Excellent Platform For Training And Education

One of the unique methods of using webinars for online marketing is their great potential to be used as educational and training tools. More and more consumers do research on products and want to know how products work before they buy them. You can use webinars to highlight and educate them on the benefits of your product.

In addition, the fact that webinars can be recorded for future use means that they are great training tools. This can save a company time when training new staff or rolling out new policies and workplace procedures.

 

6. Webinars Can Be Repackaged

Any webinar can be repackaged and redistributed in many ways. For example, you could split your webinar into shorter videos and upload them to video sharing sites. Alternatively, you could use each video as a topic for a series of blog posts. You can also use the content and slides to create an eBook. All these ways of repackaging a webinar can help increase your digital footprint and boost referrals back to your website.

 

7. Video Marketing

The growth of video marketing is phenomenal and 2017 will see an upsurge in marketers using video marketing. In fact, itís predicted that almost 75% of all internet traffic in 2017 will be video. Having plenty of video-rich content will be more and more important for any website. The fact that webinars are a rich source of video material will help to boost your marketing strategy. Other research shows that even having the word “video” in an email subject or blog post can greatly boost click-through rates.

 

8. See Your Customer Base Grow

Webinars are also a great way to increase your customer base and expand your email-marketing list. Every attendee who signs up for your webinar has to leave his or her email address. You can then use this information to send out post-webinar emails, marketing emails, and invitations for future webinars.

 

9. Strengthen Customer Relationships

In 2017, there will be an increase in consumers making purchasing decisions based on relationships they have with companies. In fact, relationship marketing has seen a huge growth spurt as consumers are tired of deceptive selling practices and lean towards favoring brands they trust.

Webinars are great ways to forge strong relationships with your customers from the very start. For example, where else can customers ask you questions about your products, see live demonstrations, and receive special offers?

You can also use webinars to strengthen already existing relationships by offering exclusive demonstrations and access to “customer only” webinars.

 

10. Boosts Social Media Marketing

Social media marketing is seen as one of the principal ways to reach and engage with new customers on a regular basis. Webinars can boost your social media marketing campaigns and social media can be leveraged promote your webinars.

For example, you can use slides and other visuals from your webinar to post your social media news feed. Alternatively, you could make a short video to promote your webinar. If it’s visually appealing and entertaining, others are sure to repost it and help promote your webinar even more.

 

In conclusion, the above reasons all demonstrate exactly why 2017 will be an exciting year for marketers using webinars that will greatly boost your online marketing strategies.

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Webinar Branding And 6 Reasons Why You Should http://blog.clickmeeting.com/webinar-branding-6-reasons http://blog.clickmeeting.com/webinar-branding-6-reasons#respond Fri, 06 Jan 2017 13:00:01 +0000 http://blog.clickmeeting.com/?p=5622 Read more]]> Any online marketer knows that webinars have become the number 1 tool to market products and boost sales. However, to successfully market products and create brand awareness, branding your webinar is very important. If you are in the habit of presenting “generic” webinars you may be missing out on valuable sales and new customers.

Hosting an online event with a live audience gives you the opportunity to interact with your customers in real-time. You can conduct online surveys and polls, get live feedback from your customers, and answer their questions about your product.

Branding your webinar takes your marketing strategy to the next level because you incorporate the marketing power of webinars with the benefits of brand recognition. In fact, if you fail to brand your webinar properly, it could become the weak link in the chain of your marketing strategy.

In this article, you will learn the importance of branding your webinar. You will also learn 6 very important reasons why you should always spend the time to create webinars that highlight your strong brand.

 

The Importance of Branding your Webinar

Branding your webinar means more than just having your logo as a watermark on each of your slides. Your marketing brand incorporates everything that your company stands for. It includes your values, goals, products, and way that your deal with customers.
This unique position in the marketplace is what helps you to distinguish your company from your competitors.

These values that your stand for should be prominent in throughout your webinar presentation. To help to do this, here are 6 reasons why webinar branding is important.

 

6 Reasons to Brand your Webinars

 

1. Webinar Branding Means Recognition

As soon as a potential attendee comes to your landing page, your brand should be prominent in all aspects of it. That means including your logo, motto, and having a clear message that is recognizable.

During the presentation of your webinar, the fact that your customers are familiar with your company colors that you use on slides, the message you convey about your products, and the way you deal with your them, helps to put them at ease and will boost the chance that they will buy your product at the end of the presentation.

 

2. Branding Sets You Apart

Most webinar platforms come with a standard setup that can get very boring for your customers, especially if they attend many webinars. So, if you get your webinar branding right, not only will your product stand out from your competitors, so will your webinars. This might even boost webinar attendance for future presentations.

 

3. Branding Adds Financial Value to your Webinar

Branding is one of the main ways to add financial value to your products. If you have spent a lot of time and resources in strengthening your marketing brand, the fact that your webinar mirrors that will add to the value of your product.

This means that customers will be willing to pay more for a brand that they like and trust. Your branded webinar just underlines the value of your product and you will find that making sales becomes easier.

 

4. Webinar Branding Builds Authority and Trust

Consumers trust brands that they are familiar with. The fact that many have registered for your webinar shows a degree of recognition and trust in your product. After all, your attendees are willing to spend an hour of their busy lives to attend your webinar.

Having brand consistency through all your products, website, blog, and the webinar is all part of building that trust.

The same can be said for authority. Webinars are some of the best marketing tools for building and strengthening brand authority. When you give your customers a dependable experience in the webinar, it adds to your authority and builds their trust.

 

5. Branding Keeps Customers Loyal

Because your customers have come to trust you and look to you as a source of authority, they will be loyal to your products. So, part of your webinar branding should also involve continuing to deliver high-quality content in the way of engaging slides, polls, surveys, videos, and post-webinar follow-ups.

Remember, branding your webinar is more than just putting in some logos ñ it means that your content should be as of high quality as your products are. This excellent consumer experience will build loyalty in your customers.

 

6. Branding Generates More Sales

In the end, solid branding always boosts sales. This is because your customers already know what to expect from your brand. By branding your webinar you create consistency across all your marketing strategies. This in itself boosts your marketing power and you will soon find that it is easier to rank higher in Google search results, you get more followers on social media, and more will attend your webinars in the future.

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Addressing The Webinar’s Audience Questions: Can You Pass Their Test? http://blog.clickmeeting.com/addressing-webinars-audience-questions http://blog.clickmeeting.com/addressing-webinars-audience-questions#respond Tue, 03 Jan 2017 14:00:59 +0000 http://blog.clickmeeting.com/?p=5616 Read more]]> The Q&A session in a webinar can be one of the best ways to connect with your audience. However, it can also be one of the moments that webinar hosts fear the most. This is probably the only part of the webinar presentation that you can’t 100% plan for. Probably one of the biggest concerns when addressing the webinar’s audience questions is what do I do if I can’t answer a question?

Although it’s not possible to know beforehand exactly what questions your audience will ask, with some planning and forethought, you can try to predict the kind of questions they may ask. The first step in making sure that you can address all the audience’s questions is to do through preparation before your webinar and make sure that you know your product well. This will give you enough material to answer most questions that come up.

This will also strengthen how your audience views you as an authority on the subject. When you can answer their question with authority and confidence, it will also install confidence in them for your product.

However, you should never worry about not being able to answer a question that a member of the audience comes up with.

 

How to Address Audience Questions in Your Webinar

In this guide, you will learn how to tackle questions in your webinar that are difficult to answer and what to do if an attendee is being difficult. To do that, the types of questions are broken down into different situations.

 

Situation 1: A Valid Question That You Don’t Know The Answer To

This is probably the most common of the following situations that you have to deal with in a webinar. If an attendee asks a question that you donít know the answer to, the first mistake is to try and bluff your way through it. This is will probably harm your credibility more than admitting that you don’t know the answer.

However, there are tactful ways that you can deal with the situation without saying, “Sorry, I don’t know” and moving on.

The first thing you should do is flatter the questioner. So, say something like, “that is a great question that not many people have asked.” You could then offer to speak about the question in more detail after the webinar has finished. You could also say that requires a more in-depth answer than time allows and you will follow up with an answer via email after the webinar. In this case, it would be good to emphasize that you want to provide the most accurate and comprehensive information possible, therefore a follow up is a more effective option.

Another way of tackling a question that you donít know the answer to is just to admit that it is not something that you have thought of before and that you appreciate the person raising the question. You can then offer to do research and publish the answer in a blog, a follow-up email, or make it the topic of a future webinar.

 

Situation 2: The questioner starts asking about the superiority of a competitor’s product

Even in these situations, you should flatter the questioner by thanking him for a question, and saying that they are glad they’ve asked it.

If you have enough knowledge on the other product in question, you could tactfully explain the differences in products and highlight the benefits of your product. Try to avoid putting down your competitorís product because this could damage your credibility. You could even acknowledge some aspects of that product that you know some people like or find easy to use.

If you don’t know much about the product in question, you should just say so. You could say that you are not familiar with the product and if the questioner wants to talk more about it, you would be more than happy to do so after the webinar.

 

Situation 3: An Attendee Asks A Stupid Question

There could be a temptation to get frustrated at someone coming up with an unrelated or stupid question. However, don’t fall into the trap of showing this.

If the question was about something that you already covered in the webinar, you could mention to the person that they will find the answer to the question in the handout that will be sent in the follow-up email. Never say, “If you were listening before, you would have heard the answer to your question.”

If the question is completely unrelated, you could just tactfully mention to him that your webinar is dealing with the topic of and that you would be happy to discuss later his question.

 

Other Tips to Address the Webinar’s Audience Questions

Most of the time Q&A sessions go without any problems and you are able to address all the questions that your audience has.

 

Here are a few extra tips to make sure that your Q&A session is a success:

  • Use a moderator to filter out duplicate questions and prioritize the most important ones.
  • Invite the audience to use the chat function to send in questions at any time.
  • Predict standard questions and preempt them with comments like, “many of you will probably already be thinking about it so I’d like to say that…”
  • Use a few shorter Q&A session throughout the webinar rather than leave them all to the end.
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Thank You For Making 2016 Our Best Year Yet! http://blog.clickmeeting.com/thank-making-2016-best-year-yet http://blog.clickmeeting.com/thank-making-2016-best-year-yet#respond Fri, 30 Dec 2016 13:00:18 +0000 http://blog.clickmeeting.com/?p=5575 Read more]]> With the New Year around the corner we looked back at this past year, and boy, what a year it was! It was a revolutionary year that shaped the directions in which we want to go as we move into 2017.

 

What Did We Accomplish This Year?

We started 2016 off with two brand new features – toll free phone numbers and account balance. It was the perfect way to give our customers a sneak peek into ClickMeeting’s year of renovation and innovation. To stamp our progression, we took a big step forward in February when we completed a spin-off from our parent company, GetResponse. Although it was a revolutionary move, our expansive development and excellent performance over the following months only proved that it was the right decision.

grcm-1So, what did the following months bring? We fine-tuned our service packages and continuously developed features that enhanced our product to serve enterprise and high-volume webinar marketers. Enhancements made it clear that ClickMeeting is stepping out from the old and into the new, which is why we redesigned our website completely and added two new features – webinar archive and multi-user logins.

 

homepageA brand new website and better service packages were not enough! We also launched anew mobile application for iOS and Android phones, that allowed our on-the-go customers to run and participate in webinars with no loss of quality. What’s more, we updated the interface design, added new features, improved speed and data usage.blog-1We took 2016 by the horns and we improved our product from every possible angle – and it paid off! In the tenth annual Stevie Awards for Sales & Customer Service we were rewarded in the category of Collaboration Solution – New Version. Thank you!

 

How Will We Wow 2017?

We not only keep an eye out for technological advancements but also for any feedback our customers have. These two great sources of information inspired us to work on a number of things we’d like to present in the upcoming year:

 

  1. Brand new features – Break-out rooms and paid access webinars. We all know what paid access to webinars means, but what are break-out rooms? They are additional rooms to which webinar hosts will be able to move selected attendees so they can work together.
  2. Expanding and improving our integrations – We’ve already updated existing ones (HubSpot, Moodle, MS Outlook, YouTube) and we’re creating new ones, e. g. with popular LMS-es, Infusionsoft and Zapier.
  3. Localization improvements – Due to growing interest in webinars, we’re in the process of localizing our account panel and marketing pages for the French and Portuguese speaking countries.
  4. New technology – Following Google Chrome’s decision to switch from Flash technology to HTML5, we too have decided to work on making that change. We will be keeping you updated on the progress.

 

As we work to make these changes and additions, we hope that 2016 was exciting for you as it was for us. We also hope to give even more details soon as to when you can expect ClickMeeting to make 2017 even more exciting with all these things we’re working on.

 
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Stay tuned and Happy New Year!

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10 Tips for Planning the Perfect Product Promoting Webinar http://blog.clickmeeting.com/10-tips-planning-perfect-product-promoting-webinar http://blog.clickmeeting.com/10-tips-planning-perfect-product-promoting-webinar#respond Fri, 23 Dec 2016 11:42:09 +0000 http://blog.clickmeeting.com/?p=5571 Read more]]> In order to promote products and increase sales, any marketer needs an array of effective tools at his or her disposal. Over the last few years, webinars have become one of the best ways for promoting and demonstrating new products.


Of course, webinars are just one of the great ways to promote your product. A marketer needs to also use his or her website, blog, social media, and email campaigns for product promotion. But why are webinars just so effective at boosting sales?

 

Why are Webinars Perfect for Promoting Products?

Your product may be a piece of software, a service, or a physical item and webinars allow you the chance to give real-time demonstrations and answer real user’s questions on the product. This is something that you can never do with your blog or email campaign.

Webinars also give you the chance to build relationships with your customers and establish yourself an as authority in your industry.

What’s more, many of your customers will be willing to pay to watch the webinar if they know that they will get access to exclusive content, training, and educational materials by attending the webinar.

So, whether you want to promote a new product, demonstrate an existing product, or give an educational webinar on your product, here are top 10 tips to promote your product using webinars.

 

10 Top Ways to Promote Products Using Webinars

Read on to find out how to successfully how to conduct the perfect product promotion using a webinar.

 

1. Boost your audience

An effective product promotion relies on having a large audience at your webinar. However, more important than having a large audience is having the right audience. So, make sure and target the right kind of audience for your webinar. This will make it easier to promote your products because you will have a captive audience ready to buy your product.

 

2. Make registration easy

Registering for the webinar should be as easy as making a few clicks and leaving your email address. The registration or landing page should be clear and concise and you must outline the benefits of attending the webinar. So, make sure that every attendee knows what to expect, and then deliver high-quality content during the webinar.

 

3. Use a guest speaker

Having a guest speak endorse your product is a fantastic way to promote your product during a webinar. The guest speak can talk about the benefits of your product and be on hand to answer any questions that attendees may have.

The presence of a guest speaker adds weight to your authority and will ultimately lead to more sales.

 

4. Promote through social media

Social media has become the perfect promotional tool that you can use to boost sales before, during, and after the webinar.

During the webinar, ensure that social media sharing buttons are prominently displayed and it is easy to share content. Attendees can be encouraged to share content and you can run a live Twitter feed during your webinar presentation.

 

5. Discuss solutions to problems

One of the most effective ways to promote your product is to demonstrate how your product is a solution to your audience’s problems. After all, this is probably one of the main reasons why they registered to attend.

Spend time discussing the specific problems that your audience face. Then outline various ways how your product is the perfect solution to their problem. So, by the time you come to your sales pitch, your audience is already primed to opt in and buy your product or service. They should already know by this point in the webinar the specific benefits that they will get from your product.

 

6. Provide high-quality content

During the planning stage of your webinar, you need to organize and arrange high-quality content to present to your audience. There are 2 aspects to presenting high-quality content:

  • Delivering your material in an enthusiastic manner for maximum impact.
  • Creating stunning visuals to capture your audienceís attention. You can use colorful slides, videos, charts, and survey to emphasize the benefit of your product.

 

7. Give out freebies

We all love to get something for nothing and you can effectively use freebies as the perfect promotion tool. So, before the event, why not send out a PDF with educational material on the product. Or, during the online event you can offer free downloads. When your audience knows that they have received something of value from you, they are more likely to reciprocate this by buying your product.

 

8. Don’t hard sell

One of the biggest mistakes that you can make is to hard sell your product. Of course, sales are ultimately what you are after, however, hard-selling techniques will most likely drive your audience away. Remember that the majority of your audience signed up to be educated. If they receive something of value during the webinar, they will most likely buy your product anyway.

 

9. Share secrets

Sharing industry secrets with your audience will help to promote your product. So, you can offer them tips on using the product, effective strategies, and bonuses for attending. You could also offer access to exclusive content to specific areas of your website where they can receive further training.

 

10. Follow up with email

You should also plan to follow up all your attendees with an email after the event. You can thank them for taking the time to attend and you can provide a link to the webinar recording. For those attendees who didn’t buy your product, you could send them an email with a time-limited offer to make a purchase. This might just boost your sales a little more.

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5 Criteria For Choosing The Perfect Title For Your Webinar http://blog.clickmeeting.com/perfect-webinar-title http://blog.clickmeeting.com/perfect-webinar-title#respond Tue, 20 Dec 2016 13:50:00 +0000 http://blog.clickmeeting.com/?p=5531 Read more]]> Having the perfect title for your webinar can mean the difference between having a large audience for your webinar or not. In about 30 seconds or less, a person will decide if the webinar topic is interesting enough to register for and attend. The perfect webinar title should be catchy enough to capture a person’s attention and specific enough to make it relevant to them.

However, the perfect webinar title isnít just to entice attendees to register for your online event. Your webinar title should also take into other factors for your webinar to be a resounding success, for the following reasons:

  • Your webinar will rank better in the search engines and you will get more exposures
  • A catchy webinar title will mean that more people will open webinar promotional emails
  • You will get more shares on social media because people find your topic engaging.

Because your the choice of the webinar title is of utmost importance, it can be a challenge to know exactly what works and what doesn’t.

 

How to Choose the Perfect Webinar Title

Here are 5 criteria for choosing the perfect title. If you can incorporate one or more of these webinar tips into choosing a title, you will see your attendance figures grow for your next webinar.

 

1. Do research

The first principle to take into consideration when choosing a title is to do proper research. In fact, without the proper research, the other tips in this article are almost useless. You need to know what your audience is interested in.

You can find out what your audience will most likely be interested in by using one of the following methods:

  • Scan your blogs. Have a look to see which blogs are shared the most. You can use this as an idea for your next webinar title
  • Scan your emails. Which topics from your email campaigns are opened the most? Analyze what made those emails more popular
  • Do Keyword research. Researching popular and trending keywords can also help you choose the perfect title for your webinar.

When you have carried out research to find the perfect kind of topic, you are now in a much better position to craft the perfect title.

 

2. Make your webinar title specific

Avoid the mistake of trying to appeal to so many people that you end up appealing to no one. The perfect title for your webinar should be specific and to the point.

For example, a webinar title like ìHow to Increase Product Sales is far too general to appeal to people. However, if you choose something like ’10 Ways to Leverage Social Media to Boost Sales is a working title that is much more specific. You could also use a title like Harnessing the Power of Social Media in Increase Sales.

So, make sure that your title is very specific in its message so that you reach the perfect audience.

 

3. Spice up your title

To come up with the perfect title for your next webinar, you should use words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”. Even so-called negative words can be used effectively to create an attention-catching webinar topic.

Another way to spice up your title is to use alliteration. This is choosing 2 words together that start with the same letter. For example, Foolproof Formula to Boost Sales with Social Media. This is an example of a specific title using alliteration. This type of title may just work for you to boost attendance figures for your next webinar.

 

4. Keep it short

There are many reasons why a short webinar title is a perfect webinar title. Of course, depending on the topic of your webinar, there are limits to how short the title can be. But, try to have the title as short as possible.

Here are the advantages of having a short title for your webinar:

  • Your webinar title won’t get truncated in the search engines
  • Shorter titles (between 12 and 14 words) are more likely to get shared on social media
  • More people click on short titles.

So, before you publish your webinar title, go over it in your head to check that it is short, too the point, and descriptive.

 

5. Optimize

If you have tried to implement a few of the previous suggestions, then optimizing your title for your audience, to rank well in the search engines and to get shared on social media should be very easy.

To optimize your title to make it perfect for your webinar, try to incorporate your main keyword near the beginning of the title. This has the added advantage that, in case your title gets truncated in the search engines, your main keywords still appear in the search results.

However, when optimizing for the search engines, never forget that your main goal is to appeal to real users who will sign up for your next webinar. This means choosing the perfect title for your webinar.

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Why You Should Consider Your Attendees Knowledge Level When Planning Your Webinar http://blog.clickmeeting.com/planning-webinar http://blog.clickmeeting.com/planning-webinar#respond Fri, 16 Dec 2016 11:29:00 +0000 http://blog.clickmeeting.com/?p=5513 Read more]]> The goal of presenting an educational webinar, online training event, or product demonstration is to stimulate your audience’s thinking so that they feel they have learned something important. A challenge that you face, however, is the need to take into account your attendees knowledge level.

If you repeat facts that they already know, you will quickly lose their interest.

On the other hand, if the information you present is too complicated, you may fail to hold their attention.

 

Before you start planning and researching content for your webinar, you should ask yourself these 2 questions:

  • What information does my audience need to hear about this specific topic?
  • What information will help them feel that they have benefited from the webinar?

 

There are 2 main areas to consider when planning your webinar so that it is at an appropriate level of knowledge for your attendees. The first area is what your audience already knows about the topic. The second is how to inform them.

 

What Does Your Audience Already Know?

When preparing your webinar, you usually target the demographics and interest level of a specific group of users. This can be the first step in trying to determine the existing knowledge of the subject. In fact, the best types of webinars should never be so general that they appeal to no one.

Right from choosing the topic for your webinar, you should have this precise group of users in mind and prepare your material accordingly.

Therefore, if you are hosting a webinar to demonstrate a new product, your audience knowledge about it may be quite limited. This means that you can go into more detail on the specifics of the product and how to use it. However, if your webinar topic is on specifics of an existing product that users already have, then you should leave out all unnecessary details.

Taking into account the level of knowledge can also affect the way you present your content. For example, information that your audience already knows should be delivered at a faster pace than new and important information. You may also want to prepare more slides or visuals for these important main points so that they stand out better and your audience learns more.

 

What Will Benefit Your Audience?

There’s an old adage, that there is nothing new under the sun.î Taking into account your audience’s level of knowledge doesn’t always mean having something new to say. It is possible to restate already known facts in a way that benefits your audience. How can you do this?

Don’t just mention facts to your audience, but explain the meaning of the facts. For example, if you have conducted market research on a product or service, you may have a lot of facts and figures. So, explain to your audience what this means in relation to the benefit they get from your product. Will a product help them to be more 20% more productive at their job? Don’t just state the fact, use a few examples to show the benefit that this 20% will give them.

Try to answer specific questions when presenting your material. This can help you focus on main points and deliver information that is fitting for your attendees knowledge level.

 

Think in terms of the following types of questions when preparing your content:

  • What makes this product different from other similar products in the market?
  • What facts back up these claims?
  • What preconceptions or misconceptions about my product or service may my audience already have?
  • How will the product or service benefit my customers?

 

For example, if you know that your audience has misconceptions about a particular service, you should focus on proof that your service works. You could even incorporate these misconceptions into your delivery.

If your audience already owns the product or uses the service, your webinar could focus on reinforcing the benefits to the user and also educate on new ways to benefit from it.

 

Use Q&A to Plan for Future Webinars

Q&A sessions are excellent opportunities to gauge your attendees knowledge. This can help you adjust your presentation or help you plan for your next webinar.

For example, if you had very few audience questions during the webinar, that could be an indication that your content didn’t challenge the knowledge of your audience. On the other hand, if you had many questions about simple facts, that could be an indication that the information was too complex and above the knowledge level of your audience.

If many similar questions come up from your audience, you can use this as a topic for your next webinar. These questions give you insight into the knowledge level of your audience so you can successfully plan your next informative webinar.

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