ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Tue, 19 Jul 2016 12:45:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 6 Benefits Of Guest Speakers For Webinars http://blog.clickmeeting.com/6-benefits-guest-speakers-webinars http://blog.clickmeeting.com/6-benefits-guest-speakers-webinars#comments Tue, 19 Jul 2016 12:45:00 +0000 http://blog.clickmeeting.com/?p=5141 Read more

6 Benefits Of Guest Speakers For Webinars is a post from: ClickMeeting Blog

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One way to turn a good webinar into a great webinar is to have a guest speaker participate in your webinar. In fact, there are many reasons why you should!

At first, it may seem that it may be very difficult to organize a guest speaker. After all, you probably already have so much to plan and organize for your webinar. However, you may be surprised at just how easy it is to find and arrange for a guest speaker.

That obvious benefit of having a guest speaker for your webinar is that the number of registrants will rise. You will also notice that from your registrants, a higher percentage will actually attend the webinar.

What are the other benefits of having one or more guest speakers at your webinar? Here are the top 6 reasons.

 

1. Widens Your Audience Base

Having a guest speaker at your webinar will immediately make the webinar be more attractive to your customers. The reason for this is twofold. First of all, your customers will be excited by the fact that they can hear from an industry expert. The second reason is that your guest speaker/s will also promote the webinar to their customers.

This does much to widen your audience base because you will reach an audience that was never possible without a guest speaker.

You will also find that it is much easier to promote your webinar just by mentioning the name of your guest speaker. In fact, many studies show that if you have an authority guest speaker at your webinar, you can boost attendance by 200% to 300%.

 

2. Establishes Your Webinar Authority

The second benefit of a guest speaker for your webinar is the fact that it strengthens your authority. This can be especially useful if you are a startup or you haven’t yet had the chance to establish your authority.

There’s a saying that says, “Tell me who your friends are and I will tell you who you are.” This can be very true when it comes to your guest speaker. Your audience will be able to tell much about your product and service just by the guest speakers that you have at your webinar.

Even if you are already an established authority in your niche, the presence of one or more guest speakers will only enhance your authority even more

So, continue to build relationships with authority figures in your industry and invite them to be a guest speaker in your webinars.

 

3. Makes Your Content More Exciting

All webinars need to be dynamic, exciting, and full of information. Of course, there are many ways to do this with using great slides. However, a guest speaker will bring a measure of excitement to your webinar.

Your guest speaker will usually be enthusiastic because it is also his chance to shine before a new audience. Therefore, when he or she talks enthusiastically and passionately about the topic this will only add to the dynamics of your webinar.

 

4. Adds A New Perspective

Number 4 on the list of the benefits of a guest speaker for webinars is the fact that they can look at the topic from a whole new perspective. Your guest speaker will bring to the webinar all his experience, knowledge, and unique ideas which will enhance the content of your webinar.

There could be particular parts of your webinar that your guest speaker could tackle himself. Alternatively, you could ask him a series of questions. He could even chair a Q&A session. All of this will add something unique to your webinar and give your audience something of value.

 

5. Takes Pressure Off You

Although it can take more effort to organize a guest speaker for your webinar, during the presentation you can relax a bit more. Having one or more guest speakers at your webinar takes a lot of pressure off you during the presentation.

Therefore, you can actually accomplish more with less. How is this so? Because you have a guest speaker, your presentation in terms of value for your audience is much greater. However, because a portion of the time is allocated to your guest speaker, and he has to prepare and deliver that part, you are doing less.

In fact, it is also a chance for you to learn from the guest speaker as they share their knowledge.

 

6. Improves Credibility Of The Host

Finally, having a guest speaker will help to cement the credibility of you and your product. People can sometimes be suspicious of claims made by the owner of the product. However, if you have a respected industry authority endorse your product and speak with enthusiasm, then your credibility is automatically improved.

6 Benefits Of Guest Speakers For Webinars is a post from: ClickMeeting Blog

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The Dos and Don’ts of Screen Sharing http://blog.clickmeeting.com/dos-donts-screen-sharing http://blog.clickmeeting.com/dos-donts-screen-sharing#comments Fri, 15 Jul 2016 13:10:33 +0000 http://blog.clickmeeting.com/?p=5136 Read more

The Dos and Don’ts of Screen Sharing is a post from: ClickMeeting Blog

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Videoconferencing has evolved to such a high level that it can replace regular meetings in nearly every aspect. Face time? Check. Crisp, clear audio? Check. Hand-raising simulation? Check.

Then there’s screen-sharing, which has made virtual collaboration a breeze. There’s no longer a need to print documents or send them out just so participants can look at them. Everyone can view the pertinent document on the shared screen without being distracted by opening the document on their own computer. With screen sharing, no one is left in the dark when it comes to collaborative documents.

Screen sharing also gives meeting participants the option of sharing information from any program or file on their computer, including web browsers, image and video, and interactive interfaces. Given its versatility and simplicity of use, anyone can use screen sharing for a multitude of purposes. Whether you’re new to screen sharing or just want to make the most of this cool tool, here are our tips for mastering the art.

 

Know your videoconferencing software

While most videoconferencing platforms now come with a screen sharing option, the location of the tool on the interface and its controls may differ. Before attempting to use it in a meeting, make sure that you fully understand how to turn it on and off, and practice getting comfortable with operating your computer for others. Even if you’re not formally presenting, screen sharing in itself is a form of a giving a presentation. Being comfortable with the technology is a must.

 

Close all programs that are not needed

Having multiple programs open and getting pop-up messages may not bother your when you’re using your computer on your own. However, when you’re screen sharing, your computer becomes a communal, virtual space, and this environment calls for some etiquette. Shut down any programs that you aren’t using, and close documents that won’t be used in the meeting.

 

Keep your desktop clean

This one goes for both your desktop background and the number of files on top of it. First, the image on your desktop should be safe for work, not offensive and be appropriate for showing to all of your coworkers. Next, keep the number of files that are saved to your desktop to a minimum. It’s easy to access them there, but it’s a distraction when screen sharing. For better organization and to keep your desktop clutter-free, move any rogue files on your desktop into a folder.

 

Prepare all participants for screen-sharing

During a meeting, more than just one person might need to display what’s on their screen to demonstrate or present their work. For this reason, everyone attending the meeting should know how to use your videoconferencing platform’s screen sharing functions. Team leaders should direct meeting participants to the videoconferencing system’s user guide, or arrange for a short training session to ensure all team members are up to speed on the technical aspects of screen sharing.

 

Test your presentation

If you’re going to be using your screen sharing capabilities for presenting to your colleagues, it’s a good idea to do a run-through to make sure everything goes smoothly. Do you have all your files ready to go and know where they are located? Are all of the programs you need for your presentation installed, updated, and running properly? Just one technical snafu can delay a meeting by several minutes. Test out everything you’ll need to do for your presentation so you don’t hit any snags when it counts.

The Dos and Don’ts of Screen Sharing is a post from: ClickMeeting Blog

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5 Tips For Effective Product Demonstrations During A Webinar http://blog.clickmeeting.com/5-tips-effective-product-demonstrations-webinar http://blog.clickmeeting.com/5-tips-effective-product-demonstrations-webinar#comments Tue, 12 Jul 2016 13:44:49 +0000 http://blog.clickmeeting.com/?p=5131 Read more

5 Tips For Effective Product Demonstrations During A Webinar is a post from: ClickMeeting Blog

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Webinars are a dynamic way of engaging with your customers and driving up sales. However, in order to drive up sales, you need to make sure to give effective demonstrations during your webinar.

Webinars give you the advantage that you can reach the widest possible audience in the most cost-effective manner. Webinars can be used to cover a wide range of topics like training, information on a new product, or promoting a service. Of course, webinars never work well if you use them for a hard sell, but, if done right, they are effective tools to boost sales.

So, how can you effectively demonstrate your product during a webinar? Here are 5 top tips for an effective product demonstration.

 

1. Define your Unique Selling Proposition (USP)

It’s very unlikely that you are promoting a product which is completely unique and one-of-a-kind in your industry. This means that you are in competition with many other marketers. Therefore you have to define your unique selling proposition (USP).

Try to look for areas and ways that your service or product is unique in your industry. This could be your experience in the industry, multiple uses of your product, or even a friendly service can be your USP. For example, the founder of the makeup company Revlon said that he sold hope, not makeup.

If you can’t define your USP for your product demonstration, then you could look for ways to incorporate your unique selling proposition into your product.

Whatever you do, you need your product to stand out from your competitors.

 

2. Use Video Demonstrations

Videos are one of the most powerful marketing tools that you can use to demonstrate your product during your webinar. The fact that you are hosting a webinar already shows that you recognize the power of video. Now, you have to use that to effectively demonstrate your product.

Videos give you the power to not just tell your audience what your product does, but you can actually demonstrate it. Your video can help your audience to see exactly how the product works and how they can benefit from it. This creates an element of trust.

You can also use videos to show what happens when you don’t use the product and how your audience can benefit from using the product.

 

3. Tell the Customer’s Story

When you are demonstrating your product you should try and avoid just explaining the features of the product. Try to tell the customer’s story on how your product has benefited them. Remember, that this is not just a testimonial.

The best way to tell the customer’s story to effectively demonstrate your product is to imagine a scenario where your product could be used. Then tell a story about what the problem was and how the customer (real or imagined) was able to solve the problem with your product.

When you compare that with just a bland, unemotional explanation of your product, you will soon see why you should wrap your presentations in stories of how to use your product.

 

4. Sell the Solution to the Problem

Before your audience is going to part with their money, they will want to know exactly how they are going to benefit from your product of service. Therefore, during your presentation, you need to identify specific problems and demonstrate how your product solves those.

Here is the way to do this effectively:

Clearly identify the problem. If you have done your market research properly you should know the problems that your audience is looking to solve.
How the problems impacts them. Usually, it is not enough to just identify the problem, you need to tactfully explain the problems that these problems can cause.
What hinders the solution? When pointing the finger of blame for the cause of the problem, make sure and never blame the audience. Make sure and identify what is the real hindrance to the solution and explain how your product will solve this.

When explaining why your product is the perfect solution to the problem, you always need to be honest with your audience. For example, if a webinar participant asks a question that you don’t know the answer to, don’t try and fake it. Your audience will appreciate honesty and it is better to say that you will answer the question in a personal email, a future webinar, or on your website.

 

5. Practice your Demonstration

It goes without saying that all webinars should be well-rehearsed beforehand. But this is especially true if you are demonstrating the product. If your demonstration is bungled and doesn’t flow well, this will reflect on your product.

This can send one of two messages to your audience:

  • You didn’t prepare well, therefore, buying from you is a mistake.
  • If you can’t manage to demonstrate your product well, then the product itself must be flawed.

Even worse is that you could convey both of those messages to your audience.

Always prepare well and make sure that you have a robust backup plan just in case the unexpected does happen.

5 Tips For Effective Product Demonstrations During A Webinar is a post from: ClickMeeting Blog

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5 Ways to Persuade Potential Buyers in a Sales Webinar http://blog.clickmeeting.com/5-ways-persuade-potential-buyers-sales-webinar http://blog.clickmeeting.com/5-ways-persuade-potential-buyers-sales-webinar#comments Fri, 08 Jul 2016 12:40:58 +0000 http://blog.clickmeeting.com/?p=5124 Read more

5 Ways to Persuade Potential Buyers in a Sales Webinar is a post from: ClickMeeting Blog

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Webinars are one of the best marketing tools to engage with your audience and if done properly, the power of webinars can be leveraged to boost sales in your marketing efforts. But, closing the sale isn’t always as easy as it seems. Therefore, you should look at ways to persuade potential buyers in a sales webinar.

Identifying ways to persuade potential buyers in your sales webinar is necessary if you want to get the best out of your efforts. After all, there are probably many other marketers who are selling similar products.

Before we look at the best ways to persuade potential buyers, it is good to remember that webinars aren’t usually effective if you push products too much and use an overly promotional design. People like to be educated, learn something new, and be entertained. So, try to incorporate those elements into your presentation.

What are the top 5 ways to persuade potential buyers in a sales webinar?

 

1. Aim for 100% Transparency

People never like to feel that they are being tricked; therefore the first way to persuade them to buy something is to be completely up-front about your product. This means not having hidden costs on your product or service and keeping prices competitive.

Be honest and transparent about what customers can expect from your product. It can be tempting to come up with slogans and catchy lines which can be misleading. For example, “get rich overnight,” or “this product will make you a sales machineî or ìnever ìblankî again.î

You can instead, guarantee certain aspects of your product or your service. The goal is not to raise customer’s expectations more than necessary and to be realistic and truthful about the productís or serviceís abilities.

This will help you to avoid the “one-time customer” and you will build trusting relationships with your audience.

 

2. Go the Extra Mile

The opposite of raising your customer’s expectations too high is to provide them with something of value that they weren’t expecting. If you can give your customers a bonus that they weren’t expecting, then this can help make the sale. The bonus could be used as an incentive to buy the product, or it could be given after the sale.

Depending on your niche, you could give some free samples of other products, exclusive access to restricted areas of your website, or an extra add-on which is useful for the buyer.

These types of bonuses and extras go a long way to persuading the potential buyer to buy from you for the first time and come back to buy your products again.

 

3. Learn the Art of Persuasion

There are many ways that you can persuade people about the benefits of a certain product. The good news is that you don’t have to use ‘hard-sell’ tactics.

The first way to persuade people is to get them interested in your product. The fact that they have already signed up for your webinar already shows a level of interest. To interest your audience even more in your product you need to show them the potential benefits they will get in one or more of these three key areas of life:

  • Better health
  • More money
  • Fulfilled relationships

So, keep the presentation focused on one of those three point and not on yourself.

 

4. Repetition

Repetition is the fourth way to persuade potential buyers in a sales webinar. There is a saying that is something is repeated enough, and then people will start to believe it. Of course, your goal isn’t to mislead your audience. But the saying emphasizes the power or repetition.

The human mind is programmed to filter out speech or text that is monotonous. However, when a specific point is repeated the mind takes note of this. Of course, repeating your message doesn’t just mean saying one phrase over and over again. You should paraphrase your key points, say the words in a different order, or recap your main ideas.

 

5. Make Items Scarce

Another selling strategy that you can use to persuade potential buyers is to emphasize scarcity. This can help potential buyers to purchase an item sooner because if not they may fear that they miss out. So you could say that the first X amount of products can be bought for a special lower price. Or it could be access to a product training course for a limited time. Whatever technique you choose, you should try to help the potential buyer to

The upsell is a great way to persuade buyers to buy more than one product or service from you. If you want to be convinced of how effective this is all you have to do is look at Amazon. They always show relevant items that you can buy along with the main product. The great thing about this type of selling it that, if it is done properly, your audience will view this as something of value rather than a hard sell.

5 Ways to Persuade Potential Buyers in a Sales Webinar is a post from: ClickMeeting Blog

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Shorten Your Meetings and Still Get the Job Done http://blog.clickmeeting.com/shorten-meetings-still-get-job-done http://blog.clickmeeting.com/shorten-meetings-still-get-job-done#comments Tue, 05 Jul 2016 12:43:03 +0000 http://blog.clickmeeting.com/?p=5121 Read more

Shorten Your Meetings and Still Get the Job Done is a post from: ClickMeeting Blog

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We spend a good portion of our work hours in meetings – perhaps too much. Meetings are an essential part of getting the job done. The act of collaborating with colleagues to make decisions, plan projects, and present data deserves its due. All the same, meetings should never last longer than they need to, but consistently that is exactly what happens. Some meetings tend to linger on well after they should have ended, and others are dragged out without ever reaching a conclusion – even those that are held online through videoconferencing, which tend to be more efficient.

So much time is lost in meetings. How do we get some of this time back? Taking control of a meeting from the beginning and maintaining it throughout will give you better agency for making the meetings fit into your life, not the other way around. These steps can help you get back hours of your workweek.

 

Follow an agenda

There’s no excuse not to make an agenda. Set up the structure of your meeting by lining up exactly what will be discussed and when. List the items in order of priority, so that the most important things get done, and keep them in a logical sequence so that no information is missing in the discussion.

 

Cut it back by 15 minutes

Most meetings are scheduled to last one hour. There’s no real reason for it, but it’s the default. Try trimming 15 minutes off of the meeting time to put the pressure on to finish sooner (within 45 minutes). Even if you need to let the meeting go over a little, moving the finish line up will still save you time.

 

Have everything ready

Come prepared so that no time is wasted with meeting setup. If you have documents that need to be shared, bring copies, have your screen-sharing software ready, or share them via e-mail beforehand. Set up your audiovisual equipment beforehand and make sure everything works. Most technical difficulties that take up meeting time can be avoided with some testing.

 

Assign a timekeeper

Give one person in the meeting the job of keeping track of time, and make sure they have a clear set of instructions. Not only can they make sure the meeting doesn’t go over time, but they can also keep tabs on how much time is spent discussing a single topic. For example, you can instruct them that each agenda item should only be allotted 15 minutes.

 

End on time

This one is simple, but is often not achieved. Be strict about ending a meeting on time unless it’s absolutely necessary to extend it. Sometimes it can save time in the long-run to continue a planning or group project meeting for 15 minutes rather than meeting again another time to finish up. But if this isn’t the case, and a decision doesn’t need to be made then and there, call it when it’s time.

 

Table less important items

As mentioned earlier, less important items should go at the bottom of the agenda. Structuring meetings in this way ensures that the most time is given to the most important matters. It also allows the less important items to be the ones that can be saved for the next meeting. Since they’re not as much of a priority, the meeting can still end on time without sacrificing key matters.

 

Say no to pointless meetings

There are meetings that can be improved so they become shorter, and then there are meetings that don’t need to happen at all. Often we get caught up in routine and weekly meetings are held whether they are necessary or not. Before planning a meeting, assess what the objectives are. If there aren’t any clear ones, take it off the schedule. You’d be surprised how much time it can save you!

Shorten Your Meetings and Still Get the Job Done is a post from: ClickMeeting Blog

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Tips For Using Social Media To Promote Your Webinar http://blog.clickmeeting.com/tips-using-social-media-promote-webinar http://blog.clickmeeting.com/tips-using-social-media-promote-webinar#comments Fri, 01 Jul 2016 12:45:23 +0000 http://blog.clickmeeting.com/?p=5116 Read more

Tips For Using Social Media To Promote Your Webinar is a post from: ClickMeeting Blog

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One way that you can increase the size of your audience for your next webinar is to promote it on social media. Of course, the success of a webinar is defined by a number of leads it is able to generate. However, statistics show that the larger your audience the more chance you have of generating leads.

Hosting a webinar could be likened to shouting for help in a forest. You could put a lot of effort into shouting, but if there is no one to hear you, it doesn’t matter how loud you shout, it will not make any difference.

For your webinar to be successful, people need to hear you and see your product in action. Social media is now one of the most effective ways of reaching a large audience.

 

Here are the best tips for using social media to promote your webinar.

 

Get Compelling Visuals

One of the best ways to build excitement on social media is to source compelling images and visuals to use on social media.

To do this you have to think more than just having a series of slides with bulleted points. Each image you use should visually emphasize the main point you are trying to make.

This means that it is best to stay away from images, which can cheapen your webinar. So, avoid using images of smiling people with white teeth, close-ups of handshakes, or similar images. Those are seen and used too often and will not stand out.

Of course, you could use slides with bulleted points or with handshakes during your webinar presentation, but not to promote your webinar on social media.

 

Use Slides as Images

The next step is to choose the slides with your compelling visuals that stand out alone, away from the context of your webinar.

The best kinds of slides are ones that have charts, catchy phrases, quotes, or a short message. When you have selected these, you can now start posting them on social media with links back to your registration page.

 

Make a GIF

One of the nice aspects of social media news feeds is that they show GIFs. So, try to use your imagination to make a short GIF. It could be a short collection of your most interesting slides from your webinar. Or, you could create a GIF with a moving element from your company’s logo.

Videos and moving pictures are one of the most effective ways of catching people’s attention.

 

Make a Short Video

Both Facebook and Twitter news feed pages will auto-play videos that have been uploaded. So, why not create a short video promoting your webinar. You could include some slides from your webinar and explain the value your attendees will get from attending the webinar.

Videos are one of the best ways to promote your webinar on social media.

 

Leverage Social Media

Now you should have a nice collection of visuals, which you can use effectively to promote your webinar on social media. You already know that you can upload these to your social media new feed page.

 

Here are the best tips to suing social media to promote your webinar.

 

Blog about your Webinar

Blogs are great ways to promote your webinar because you can leverage them to generate more visitors to your site from social media if you post links to your blog.
For example, many marketers successfully use LinkedIn to write blogs and generate more interest in their webinar.

 

Upload your Videos and GIFs

Of course, you can upload your videos and GIFs to Facebook and Twitter, but don’t forget the other video sharing channels. These can help to get your message out there and to reach a wider audience.

So, upload your videos to sites like YouTube, Google+, Pinterest, and Instagram.

 

Know Your Channels

It is also good to remember that not all social media channels work the same for every audience and product. For example, it is usually better to use LinkedIn if you are a B2B marketer rather than Facebook.

However, don’t fall into the trap of just concentrating on one social media channel. You should use as many as you can but concentrate on the ones that are most effective for your audience and product.

 

Interact with Your Audience

To use social media to promote your webinar you should also engage with your audience beforehand. So, you could post relevant questions about issues that are connected with your webinar.

This can provide you with valuable insight into the needs of your audience. It can also help you create webinars which are tailored to the needs of your audience.

 

Use Relevant Hashtags

Picking the right hashtag is essential to increase engagement for your webinar. So, look for an industry-relevant hashtag that you can use.

Though you should always use hashtags carefully. In this respect, more isn’t better. In fact, statistics show the even using more than one hashtag can negatively impact your audience’s engagement.

Tips For Using Social Media To Promote Your Webinar is a post from: ClickMeeting Blog

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Engaging Influencers In Your Niche To Promote Your Webinar http://blog.clickmeeting.com/engaging-influencers-niche-promote-webinar http://blog.clickmeeting.com/engaging-influencers-niche-promote-webinar#comments Wed, 29 Jun 2016 12:49:12 +0000 http://blog.clickmeeting.com/?p=5111 Read more

Engaging Influencers In Your Niche To Promote Your Webinar is a post from: ClickMeeting Blog

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There’s a saying: “Tell me who your friends are, and I’ll tell you who you are.” It basically means that you can tell a lot about a person by the friends that they keep. The same can be true if you are a marketer who wants to promote a webinar.

Your audience will be able to tell a lot about you and your brand if you can engage influencers to promote your webinar.

If you can engage influencers in your niche, you can greatly boost attendance at your next webinar. Also, if you are just starting out building a blog from scratch, engaging with influencers in your niche can help you really get going.

 

How can you engage with influencers in your niche?

Follow this guide and you will soon be able to connect with people who can use their influence to boost your brand and promote your webinar.

 

Why Do You Need Influencers?

Usually, people trust recommendations from mutual friends or from people they already respect. An influencer has the same effect on your webinar. When you have an influencer on board they bring with them their audience and their audience’s network.

Therefore, you can expand the reach of your webinar and you don’t have to spend so much time and effort convincing your audience about your product.

 

How An Influencer Defines Your Brand

An influencer for your specific brand can’t be a person just based on his/her popularity. The influencer and his audience need to fit with your brand.
For example, Katy Perry is the most “influential” woman on Twitter with around 90 million followers. If Katy Perry was to tweet about your next webinar about a new piece of B2B marketing software that you have developed, would it increase your webinar attendance?

Probably not. Why? Because her audience isn’t interested in B2B marketing. Even if you did notice an increase in attendance, it would probably be the wrong kind of audience.

So, the influencer has to fit your brand and draw in the right kind of audience.

 

How To Find An Influencer In Your Niche

Now that you have an idea of which type of influencer you need to promote your next webinar, the next job is to find them. How can you find influencers in your niche to promote your webinar? Here are the three top ways:

 

1. Monitor Social Media

If you have blogged extensively or are active on social media (which all marketers should be doing anyway) you can monitor who is talking about you and your brand. You may be able to find influencers who are already prepared to promote your webinar.
For example, you may find that an ‘influential person’ tweets about a product you sell. You will definitely want to engage with this person to create more exposure for your brand.

 

2. Research Hashtags

Research which hashtags influencers in your niche are using and then follow them. If you get an idea of the conversations that are taking place, you can identify influencers in your niche who are prepared to talk about you.

This can also give you ideas to use for blog topics, which can, in turn, help you engage with influencers in your niche.

 

3. Alerts

Google alerts are a very useful way of identifying influencers who actively write and blog about topics in your niche. You can also set up alerts for your brand name so that you can discover posts and articles that mention you.

Social Mention is also a popular platform to monitor how your brand is mentioned on Facebook, Twitter, Google+, Youtube, and Instagram ñ as well as many more.

 

4. Comment on Their Blogs

If you have found some influencers that you want to engage with, you can start by commenting on their blogs. Of course, you can’t go in too heavy and start spamming blogs because that will have the opposite effect.

Make useful comments that are unique and are useful for readers of the blog. If you get a response from the blogger, then you are on your way to engaging them.

 

Encourage Influencers To Generate Content

A brand influencer is one who is passionate about it. The goal is to encourage your influencers to start talking (creating content) about your brand, product, service, or webinar.

One excellent way to do this is to invite an influencer to take part in your webinar. That is a great way to promote your webinar. The fact that an industry authority is appearing in the webinar will attract more people. Also, the influencer will no doubt promote the webinar in their network, thus boosting your webinar attendance even more.

Another way to encourage influencers to generate content is to engage in discussion forums. LinkedIn is a great way for business people to connect and establish relationships. If you start quoting influencers in your blog posts and engage in discussions with them, very soon they will start mentioning you.

Building relationships with influencers should be views as a long-term project and it will not happen overnight. However, if you follow these tips on how to engage influencers in your niche to promote your webinar, very soon you will see the popularity of your webinars increase. Someday, you yourself may even become an influencer in your niche.

Engaging Influencers In Your Niche To Promote Your Webinar is a post from: ClickMeeting Blog

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4 Steps to a Profitable Webinar http://blog.clickmeeting.com/4-steps-profitable-webinar http://blog.clickmeeting.com/4-steps-profitable-webinar#comments Mon, 27 Jun 2016 13:10:29 +0000 http://blog.clickmeeting.com/?p=5108 Read more

4 Steps to a Profitable Webinar is a post from: ClickMeeting Blog

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We believe anyone has the power and resources to deliver a webinar using high-quality videoconferencing services like ClickMeeting. However, not every webinar is a profitable one. What’s the difference between a webinar that garners the attention of thousands of followers and one that can’t seem to pick up speed no matter how strong the content?

It takes more than good technology to make a webinar popular and thus profitable. Compelling and targeted content, as well as a marketing plan that works, are essential to reaching your webinar goals. Here are four must-have characteristics of webinars that outshine the rest and reap the greatest rewards.

 

Well-Defined Target Audience

Your message might be strong, but if it’s not directed at the right people, it will probably fall flat. Determining who your audience is must be the first step before starting a marketing plan or even writing your content. Do your research to figure out what demographics would be most interested in your content, as well as what type of marketing strategies are most effective for those groups. Offering an incentive, like a free gift or trial membership, that is geared toward your audience will provide an extra boost for your marketing efforts and encourage them to attend.

 

Clear and Compelling Message

When writing the content for your webinar, every statement should support, strengthen, and expand upon a clear and concise message that sums up what you want your audience to take away. A message that speaks to the needs and interests of your audience will attract the most committed consumers. Frame your message within an organized presentation structure in which it is easy for them to pick out the most important information. A title that is attention-getting, speaks to the benefits of your product or service, and accurately represents the content will also draw a bigger, better audience.

 

Provides Educational Information

Even if people attend a webinar knowing that it’s going to ultimately be a sales pitch, it’s important to make them not feel like that’s all it is. They’re taking the time to attend your webinar, so make it worth their while. The content of your webinar should not just be in the interest of selling your product or service, but also educating your audience about solutions to their specific challenges. By providing relevant and in-demand information, you’re already giving them free advice, and they’ll appreciate it – perhaps by becoming a customer.

 

Concludes with a Call to Action

So you’ve delivered a clear message to a targeted audience using an educational approach – now, how do you wrap up? One of the last things that all profitable webinars include is a call to action for the audience. This step prompts them to do something that will benefit them as well as make them more likely to take interest in your company. It could be signing up for a free trial, subscribing to a newsletter, registering for your next webinar, or becoming a beta tester– anything that will get them one step closer to wanting in on your product or service. This tactic is a way to soft-sell your business by providing potential clients with the option to learn more.

 

Just like videoconferencing platforms, not all webinars are created equal. Using a service like ClickMeeting, you can create high-quality webinars efficiently and easily. The trick to generating revenue from them is to gear it toward the right people and follow the most effective methods of creating and marketing content. Take care to see that your webinar has these four qualities, and you’ll see the efforts of your webinars improve.

4 Steps to a Profitable Webinar is a post from: ClickMeeting Blog

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Considerations When Hosting a Very Large Webinar Audience http://blog.clickmeeting.com/considerations-hosting-large-webinar-audience http://blog.clickmeeting.com/considerations-hosting-large-webinar-audience#comments Fri, 24 Jun 2016 12:10:45 +0000 http://blog.clickmeeting.com/?p=5104 Read more

Considerations When Hosting a Very Large Webinar Audience is a post from: ClickMeeting Blog

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As you know, webinars are very powerful tools to market your product or service. They give any business the chance to reach a much wider audience than was ever previously possible.

Most webinars start off with a few attendees. However, as time goes on and more and more people become engaged with your products, your webinar audience can become very large. In fact, webinar software now allows for thousands of people to attend! The largest ever webinar attendance was attended by over 10,000 people!

If you are planning to host a very large webinar audience, or if you have had problems in the past with large webinar audiences, what are some of the considerations that you should keep in mind when hosting one?

Here are some of the major considerations you should take into account when hosting a very large webinar audience.

 

Challenge of a Large Webinar Audience

One of the first considerations is that it is much harder to engage with a large audience than it is with a smaller one. Even though you can’t physically see everyone present (like you would delivering a conference in a large auditorium), the fact that hundreds or even thousands are present has its challenges.

For example, when you host a small webinar there are many opportunities to engage with a higher percentage of the attendees. However, that becomes impossible with a very large webinar audience.

Therefore, you should give consideration to how best to engage with your audience, especially with your Q&A session. Therefore, only have one-way audio and have the audience send in their questions in via chat.

 

Background Team

Obviously, you will not be able to host a very large webinar audience by yourself; therefore, having a good background team is essential. What kind of background team do you need?

 

The Presenter

If you have a large webinar audience, it is essential that you have an expert presenter. Your presenter should have experience in handling large audiences and know exactly how to keep the presentation running along smoothly.

 

Technical Producer

Your technical producer will be responsible for all the technical aspects of the webinar presentation. The producer doesn’t have to be physically present with the presenter. The technical producer is also responsible for providing assistance to those having technical difficulties. It’s also the producer’s job to organize muting and unmuting microphones of speakers.

It should also be the job of the technical producer to record the session and arrange for it to be distributed later.

 

Webinar Moderator

During the webinar presentation, you will need at least one moderator to monitor questions that come in via chat. Depending on the size of webinar and interest in the subject, you may need to have a small team.

The moderator should be grouping common themes together and sifting through questions to find the most interesting ones.

The moderator can also be used as the voice of the audience. So, at specified times, the moderator can ask the questions that have been received.

 

Keeping the Audience Engaged

With a good production team, it will be much easier to host your webinar. However, it can be a challenge to keep your audience engaged throughout the presentation. What are some of the basics to keep a large audience engaged?

 

Have an Expert Panel

Depending on the size of your audience and your webinar’s topic, you could have one or more expert panels. These are great ways to keep any size of audience engaged.

The panel will be able to express different viewpoints and discuss matters from all different angles.

 

Conduct a Poll

You should have polls during your webinar. When you have a large audience the need for polls is even greater than if you have a small audience. Why is this so?

The larger the audience then the more varied opinions you will have. This has an upside and a downside. The upside is that you can get a much better idea of what people are thinking about and what their opinion is. However, the downside is that you could be tempted to fragment the opinions too much. So, make sure that you have a few main topics or opinions that the audience can vote on.

 

Q&A

Moderating a Q&A session properly is very in a large-scale webinar. If you have a good team of moderators, then this shouldn’t be a problem. However, you may need to schedule for more time to host the Q&A session if your audience is very large.

 

Choose the Right Platform

Hosting a very large webinar also means that you need to make sure that your webinar software is up to the task. Some webinar platforms can only host a limited number of attendees.

You also have to think about the follow-up and make sure that your software can handle sending automated emails to thousands of people.

Considerations When Hosting a Very Large Webinar Audience is a post from: ClickMeeting Blog

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10 Key Webinar Planning Tips http://blog.clickmeeting.com/10-key-webinar-planning-tips http://blog.clickmeeting.com/10-key-webinar-planning-tips#comments Wed, 22 Jun 2016 13:20:04 +0000 http://blog.clickmeeting.com/?p=5096 Read more

10 Key Webinar Planning Tips is a post from: ClickMeeting Blog

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All successful marketers know that webinars are a fantastic way to generate more leads and increase engagement with your audience. However, great webinars don’t just make themselves. Behind every great webinar is a huge amount of planning and organizing.

 

There are 3 main areas of concern for planning your webinar. These are:

  • The lead up to your webinar with promotion and preparation
  • Planning how to deliver your webinar
  • Organizing post-webinar contact with your audience

What can you do to organize a webinar better? Here are our 10 top key webinar planning tips.

 

1. Create a Plan of Action

The foundation of your webinar is a robust plan of action. This is where you lay out all the tasks that are before you, including what each individual’s responsibility will be.

This plan of action will usually start off with a brainstorming session and then you will gradually refine it until you can clearly define your webinar’s structure.

 

What should your plan of action include?

  • What the main goal of your webinar is
  • What the main topic that your webinar will focus on
  • Your method of presenting it
  • Who your audience are
  • Who your team members are

 

2. Date and Time

This may sound like a strange tip for planning a webinar, but you need to think of the best time and day to reach the widest possible audience. Many studies show that the best days for hosting webinars are Tuesday, Wednesdays, or Thursdays.

What are the best times? If you are aiming for an audience in the US you should remember that 1 p.m. or 2 p.m. Eastern Standard Time is 10 a.m. or 11 a.m. Pacific Time. Therefore, by having an early morning webinar on the East coast you are limiting a number of attendees.

If the webinar is for an international audience, then take time zones into account as well as local holidays.

 

3. Initial Team Meeting

Once you have your main ideas and goals defined, the next tip is to organize your team who will work with you. Here, it is important that each team member knows exactly his role in organizing and developing the material. You may need to keep a check on what everyone is doing.

 

4. Plan Your Content

Planning your content will be one of the most important factors in making your webinar a success.

You should make sure and plan to have engaging slides, which will capture your audience’s attention. Engaging slides are ones that have more visual elements than text. Remember to focus your content on offering solutions for the needs of your audience.

 

5. Set Up Your Webinar Platform

Now is the time to start planning how all your presentation elements are going to come together in your webinar software. You need to have engaging landing pages where you can capture email addresses. You may also have to integrate your CRM program so that you can send automated emails to registrants.

Once you have this set up, you should check that everything works well by doing sample registrations in different web browsers.

 

6. Webinar Promotion

Obviously, you need to promote your webinar as much as possible to reach the widest possible audience. Even though you have much to plan in your webinar presentation, you need to dedicate enough time to promotion.

 

How can you promote your webinar?

  • Use your existing email list to send promotional emails
  • Put a banner ad on your home page
  • Write blogs about your webinar topic
  • Reach out to your audience through social media
  • If you have guest speaker at your webinar, encourage them to promote the webinar

 

7. Use a Hashtag

To give your webinar the best possible exposure, you should use a dedicated hashtag. This can be used to both promote your webinar and also moderate Q&A sessions during the presentation. The hashtag can also be used to follow up any unanswered questions from the webinar. If you use a unique hashtag, you will be able to create a community around your webinar.

 

8. Practice your Webinar

At least a week before your webinar you should practice it in the demo mode in your webinar software. This practice session will help you tweak important parts of your presentation and help you make sure that everything will run smoothly.

 

9. During the presentation

When it comes to the live presentation, you will need to plan well to make sure that everything runs smoothly. So, go live at least 30 minutes before the webinar is scheduled to start. This will help you test for any glitches.

Use an outline with marked times so that you can make sure your webinar runs smoothly and you keep to time.

You also need a plan of action for any unforeseen problems during the webinar. For example, what will you do if your computer freezes? What if some attendees can’t hear you? What happens if you lose your internet connection? You need to plan for these eventualities.

 

10. After Webinar Planning

Your webinar doesn’t finish when your webinar presentation ends. To host a successful webinar you need to plan some post-webinar activities to keep your audience engaged.

 

What can you plan for?

  • Send some items of value to your attendees to thank them for attending. This could be a PDF handout, link to a recording of the webinar, or exclusive access to parts of your website.
  • Plan to reuse elements of your webinar to post to social media, your website, or blog.

 

So, remember the key to a great webinar is well thought-out planning. If you follow these 10 key webinar planning tips you will make sure that your webinar helps to build on your company’s success.

10 Key Webinar Planning Tips is a post from: ClickMeeting Blog

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