ClickMeeting Online Meetings. Solved! Wed, 25 Mar 2015 12:01:17 +0000 en-US hourly 1 Information To Include In A Follow-Up Email After Your Webinar Wed, 25 Mar 2015 10:02:13 +0000 Read more

Information To Include In A Follow-Up Email After Your Webinar is a post from: ClickMeeting

You’ve put a ton of work into your webinar presentation, and now you’re waiting for the response from the audience, whether it is the purchase of your product or receiving feedback from them. Did you know that many webinar participants, even if they genuinely had the intention to, will forget to respond or buy your product simply because they forgot, or something urgent happened after the webinar, or they were expecting to receive follow-up information?

It is the host’s responsibility to follow up with the audience and provide vital information they need to move forward. If you don’t, you may lose valuable business that you would have otherwise easily secured.


How To Effectively Follow Up Your Webinar

Secure more business from your audience, or a higher response rate, by following up with a post-webinar email. The vast majority of participants will not perceive this as an annoying marketing scheme. Rather, they will be grateful for the reminder and will take action, or they will simply delete the email if they’re not interested. Be sure to put a lot of thought into the email, as it may mean the difference between securing business and losing valuable connections with leads.

Include the following information in your email:

  • Thank You

Begin the email by thanking recipients for attending the webinar and contributing to a successful event.

  • Summary Of Key Points

Briefly review the main points or the product details if you are launching a new product or service, along with information about how to buy the product or service.

  • Hyperlinks

Share relevant hyperlinks in your email, as these will provide recipients with more detailed information. For a product launch, these links will drive the recipient back to the product, increasing your chance of capturing customers. Keep in mind that links in email are of utmost importance because clickable links can be an issue within the presentation itself, so it is important to follow up with clickable links.

  • Your Company Information

Make sure to include your company information in the email, this helps build your brand and many people like to research the company itself before buying a product or collaborating with the company. Do not forget a link to the company website.

  • On-Site Support

Inform recipients about any on-site support you provide, and as necessary, assure them of your company’s ability to follow up with a phone call with more information, meet one-on-one as desired (for corporate clients), and/or provide more tailored information as desired.

Some people seek reassurance first about the company’s quality of customer service, or they may simply be hesitant to respond if they do not know how the product/information will benefit them specifically, either as an individual or as a business. You do not want to miss these clients by neglecting to include this information in your email.

  • Answers to Unanswered Questions

Sometimes during Q & A sessions within a live event, you will not have the responses to certain questions readily available, the questions may require more research, or there simply will not be enough time to answer everybody’s questions.

Be sure to make a note of each of these questions during the webinar and include your answers in the follow-up email. If there were many unanswered questions, consider putting them, along with your answers, into a report and attaching it to the email. This will come across as very professional, and recipients will appreciate your efforts.

  • Attachments

When slides are used during the webinar presentation, recipients appreciate having a copy of these. If your webinar was educational or tutorial in nature, consider attaching the text for them. Don’t forget to actually attach them, especially if you told them you will! When someone reads, ìPlease see the attachedÖî and there is no attachment, this causes confusion. You will have to send out another email with the attachment, causing some recipients to be slightly annoyed by the multiple emails. Making sure the email is crafted properly the first time adds a degree of professionalism to your work.

  • Offer Your Help

If applicable, it’s always useful to offer help to the audience in some way. This may not be appropriate for all business models, but when it is, it can go a long way to building relationships with potential customers and leads. Bloggers often ask for feedback from their audience as to future posts they want to see on the blog, this opens the door to enticing subscriptions, and endears the audience to the blogger who is offering their support.

This may seem like extremely detailed information for one email, but the importance of this follow-up email cannot be stressed enough. It can be make a significant difference in achieving your business goals.

Information To Include In A Follow-Up Email After Your Webinar is a post from: ClickMeeting

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Conquer Procrastination in 7 Easy Steps Mon, 23 Mar 2015 08:59:05 +0000 Read more

Conquer Procrastination in 7 Easy Steps is a post from: ClickMeeting

Procrastination is the biggest enemy of productivity. Whether it’s putting off an errand or planning the next webinar, procrastination keeps us from meeting our goals. If it’s such a detriment to our success, then why do we do it? Psychologists have been trying to find the answer to this question for ages. It’s thought that procrastination results when we expect that what we have to get done will cause us a certain amount of pain. This could be emotional pain or simply the mental struggle of trying to get a task done. According to psychologists, we fear facing the difficulty of the challenge.

In essence, procrastination is like a comfort zone where we can hide until we absolutely have to face the task at hand. We might occupy ourselves in other ways to feel like we’re being productive. But really, we’re wasting time – humanity’s most precious asset. The only way to get that time back is to face any fear of pain head-on. You can use the power of your mind to make tasks seem less daunting. Get more done by following these seven steps to overcoming procrastination.


Do The Easiest Thing First

Sometimes, a task may seem so big and overwhelming that you feel like you’ll never get it done. That’s because you’re looking at the big picture and not focusing on taking that first step. To ease into it, do the easiest thing on your list first. What that is depends on you. Once you get started, you’ll build momentum to carry you on to the next task.


Set Small Goals

You can’t tackle everything at once. The very thought of it is what’s keeping you from getting things done in the first place. Even a Herculean project can be manageable if you break it up into pieces. Create a timeline that divides the project into sections and set deadlines for each one. Don’t forget to reward yourself when you check one off your list.


Don’t Tolerate Excuses

The excuses you make to not work on something can be easy to give into. Common excuses include not feeling in the mood to do it, believing you have more time than you really do, and telling ourselves we’ve done enough work already. We each have our own go-to excuses that fuel the vicious cycle of procrastination. Recognize an excuse when you’re making one and silence the time-wasting voices in your head.


Remind Yourself Why

There’s a reason you need to get that thing done. We’re more likely to stop procrastinating if we’re conscious of the value that the goal or ask has for us. Make a list of positive outcomes that will result from completing the project. A big one is that you’ll feel much better when it’s behind you.


Don’t Overthink It

You might be avoiding something because you don’t think you will do well at it. The best way to get over this feeling is to stop thinking. Even the most successful people experience a crisis of confidence at some point. If you do your best, things will turn out OK. Set realistic standards and avoid negative thinking. It wastes valuable time and mental energy you could be putting toward your project.


Forgive Yourself

When procrastination strikes, it can make us feel ashamed for not being a stronger person. The best thing to do is not to brood on it: just forgive yourself. By forgiving ourselves, we’re releasing ourselves from the feeling of shame, which will then allow us to move on and proceed with meeting the goal. You’ll feel instantly better and be empowered to approach the task without fear or doubt.


If You Can’t Change Yourself, Change Your Environment

Some people are just natural procrastinators – it’s part of their personality. Changing deeply set habits takes time and effort, and can’t be done overnight. If you know you have a procrastinator personality, you’ll want to work on being more proactive. In the meantime, you can make some more immediate changes to your work environment to better overcome procrastination now. Work in a space that is free of distractions, has adequate lighting, is comfortable, and that contains everything you need to get the job done.


Just Do it

While procrastination will rear its ugly head sooner or later, there are ways we can trick our brains into overcoming it. Mind over matter is the key to moving forward with a project. Anytime you find yourself overthinking a project, making excuses, or doing some other less important task, be mindful of what your priorities are. Deep down, you know what you need to be doing. Just do it.

Conquer Procrastination in 7 Easy Steps is a post from: ClickMeeting

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What to Wear for Your Virtual Interview Fri, 20 Mar 2015 10:32:41 +0000 Read more

What to Wear for Your Virtual Interview is a post from: ClickMeeting

Calling all corporate fashionistas! The interview outfit is part of what makes you stand out from the rest when you’re interviewing for a job. You might spend days thinking about what you’re going to wear. But did you know that there are key differences between what to wear in-person and when you’re interviewing via a videoconference?

In a virtual interview, your face is front and center. You’ll get more up-close and personal than you would if you were interviewing in-person. That’s a good thing, because you can easily make eye contact and there are fewer things about you and your wardrobe to distract the interviewer (like they won’t see you fidgeting). The most that an interviewer will be able to see is from your head down to your lower ribcage, but it’s often even less than that – just to the chest or collarbone. For this reason, you can concentrate on putting together the perfect outfit for your upper body. Here are the rules of videoconferencing fashion:


Neckline: Don’t Go Too Low

Given that the interviewer can only see part of you, necklines are best kept as high as possible. Even a moderate neckline can show too much skin for being that close- up. There are two best bets for a modest neckline:

Mandarin collar with a small v-neck: the mandarin v-neck collar puts the focus on your face and not what’s below it. This collar frames your neck and chin nicely and in contract with standard collars, doesn’t go overboard with fabric or overshadow your features.

Medium round collar: choose a round collar that at most dips below the collarbone and is moderately wide. The bottom of the collar serves as a bottom frame for your face and neck. Having a slightly wide neckline shows some collarbone without being too revealing, which keeps you from looking boxed in by your clothes.


Sleeves: Cover Your Arms

Bare arms tend to be fleshy and add a sense of weight to the top of your body. On camera, that can be distracting. You’re in an interview, not at the beach. Sleeveless tops are an absolute no-no for virtual interviews. Your face and neckline should be the only bare skin showing on your screen. Any more than that cuts out visual contrast in the shot and can be distracting. We recommend covering your arms completely (or at least ¾ of the way).


Colors: Solid and Mild

Colors already look brighter on computer screens, so there’s no need to wear your boldest shades for the interview. Moderate colors like blues and greens look good on just about anyone. Also avoid colors that are too dark or too neutral, both of which will make you look washed out just like bright colors do. The colors you choose should complement your skin tone and add natural light to your complexion. Stick with just one solid color, or two at maximum. Prints can become a blur on camera and diminish your facial features.


Jewelry: Keep It Simple

For women, jewelry at an interview should always be small and simple. A set of small hoops and a small chain necklace is the go-to set. On a videoconference, it’s better to go with one or the other. Wearing both can make you look overly shiny because the jewelry will always be in easy to spot. This can be yet another distraction. Go for stud earrings or small hoops (just one pair), or a small pendant on a delicate chain. You can also go completely without jewelry, if you don’t want to bother with it.


Bottoms: Just Wear Some

The pants or skirt you wear on the bottom will likely never be seen by the interviewers. Make it match the rest of your outfit so that you feel like you’re dressed your best (no pajama pants), but there’s no need to spend a lot of time on it. The same goes for shoes: wear some, and keep it professional, but don’t stress out about it. Focus on the part that matters – above the waist – and you’ll be dressed for success.

What to Wear for Your Virtual Interview is a post from: ClickMeeting

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Embedded Meeting Room 101 Wed, 18 Mar 2015 11:22:52 +0000 Read more

Embedded Meeting Room 101 is a post from: ClickMeeting

The value of webinars in online business and even for offline ventures cannot be overlooked. One of the greatest gifts that technology has given marketers and business is the Internet, which brings with it the ability to mass communicate quickly and efficiently with a global audience and nothing does it better than webinars.

Webinars, which, are basically online seminars allow you to present ideas, launch products, build brand and convey any type of information to a target audience around the world. Reach is one of the key benefits to webinars, and reach is key to any business model.

And, as soon as you think it can’t get any better than that, here comes the embedded meeting room feature.


What Is The Embedded Meeting Room

An embedded meeting room is a webinar virtual space, or a meeting room that is placed directly on your site, so when you hold a webinar the audience does not have to go to the service provider’s website, they go right to your site instead.


How It Works

Embedding meeting rooms is easy and typically involves only 3 steps. For example, in ClickMeeting, you simply go to the install page, create a meeting room, and copy and paste the embed link on your own website. Done!

Some platforms also offer customizable options, such as, room size, branding, secure login and even expiration dates. A whole lot of additional features, such as, meeting transcript and recording generation, file sharing, screen sharing and even social media integration are also offered, which makes a meeting room a whole lot more than just a place to present ideas.


Why Embedded Meeting Rooms?

The high regard accorded to embedded meeting rooms is of course with good reason. Relationship-building, working with customers and driving leads and prospects to your site where they will be exposed to all you have to offer are just a few of the viable and profitable benefits of the embedded meeting room, but there is more.



Web Traffic

The most valuable asset for any online business or website is traffic. Think about how much effort and money is spent to rank in search engines, like Google. Why? To get traffic from the biggest traffic source. Without traffic a site has no life, no audience and no profit.

When you embed a meeting a room on your site and hold a webinar this is a great opportunity to get traffic, and not just any traffic, traffic that is highly targeted. And when you consider all the work that goes into webinar promotion and signing up the audience, then you are really killing two birds with one stone, because instead of sending that valuable traffic to someone’s else’s site, you can bring them straight to yours.



One of the biggest reasons to embed meeting rooms is that it allows you to bring prospects and clients to your site, which provides the profitability factor of exposure. The difference between embedding and not is that you can have people right there on your site, and so there is much more potential to get them investigating things you have to offer. This, of course, includes, products and services.

For example, when you host a webinar that highlights a new product launch for a marketing software on your site, instead of the webinar service’s site, then anyone who attends will be exposed to other products you have to offer. The same goes for a real estate business that may present a webinar on new year trends in real estate, while at the same time engaging attendees to look around listings that may be available, and presents opportunities to engage these leads further that can easily turn into customers.

No matter what the industry, or niche, an onsite webinar offers the opportunity to expose attendees to look through existing products, as you can imagine this can mean more sales, more customer engagement and if you have a mailing list it can mean a lot more subscriptions.


Brand Building

Another definite perk to embedded meeting rooms is that it offers the opportunity build brand. Your piece of web real estate, aka your website, affords a company to showcase their brand, and the unique things your company has to offer.

When the webinar is embedded on site the traffic will be more exposed to your brand, and this can have a wide variety of benefits, besides one of the biggest of which, is increasing your bottom line. The audience being there directly is much more effective than the webinar presenter asking them to visit the company site during or after the webinar.

Another important benefit here is that people have short memories, and especially those who surf the web on a regular basis as they are exposed to a plethora of information. With embedded meeting rooms that are also branded the audience is more likely to remember who presented a webinar they enjoyed and remember the site that hosted it.


Relationship Marketing

Another way that embedded rooms allow you to raise the profitability margin is that they can be used to present many types of instructional and informational webinars and, depending, on the niche or industry, even focus groups with customers and clients.


How is this profitable?

There is nothing more endearing for customers than when the company they do business with goes out of their way to provide value, and value beyond that which serves the company itself. This is relationship marketing.

There are so many great ways to be useful through webinars:


  • Consider the types of information your target audience is looking for.
  • What problems do they have that need to be solved?
  • What could help them in the respective niche?
  • How can you be of service?
  • What type of information can you offer that makes you stand out from other businesses in your industry?

Thinking of the customer’s needs first will yield you many ideas in your respective industry. When customers see that a company is going out of its way to provide excellent service, they are more likely to come back, tell their friends and now you have the great benefits of relationship marketing. And, relationship marketing is one of the most effective catalysts to increasing profits in the long run.


Blogging Outreach

Let’s face it, there are millions of blogs online in the hundreds of available niches, all vying for the same audience. With an embedded meeting room a blogger can show off expertise and once again provide value to their audience and this can go a long way to building a trusting and responsive subscriber list, which, truly is the ultimate goal of any blogger.


Convenience For The Audience

Aside from driving traffic to the company website, and all the other important benefits listed above, embedded meeting rooms also let participants do away with the tedious task of downloading and installing additional software, which sometimes discourages audiences from going to an online event.

Not to mention the fact that they have to take the time to read instructions for installing webinar software and there is no way to prevent the loss of attendees when those who get fed up with the process or think it too complicated abandon it altogether. The embedded meeting room eliminates all this hassle, and this alone can be reason enough to embed because it can mean significant increases in attendee numbers.


So what are you waiting for?

Embrace the fact that technology has allowed us to enhance our capacities for communication, marketing, collaboration and information sharing and create your own meeting room right in the comfort of your own website!

Embedded Meeting Room 101 is a post from: ClickMeeting

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A Little Birdie Told Me: Marketing Your Live Webinar on Twitter Mon, 16 Mar 2015 09:15:34 +0000 Read more

A Little Birdie Told Me: Marketing Your Live Webinar on Twitter is a post from: ClickMeeting

Using social media to market your webinar is a no-brainer. It’s not as straightforward as it looks, though. Simply posting over and over that your webinar is happening will get the word out, but it won’t address the “how” and the “why” to hook the audience and get an attendance commitment. The effectiveness of your social media marketing depends on the quality of your content as well as the unique ways you can leverage individual social media platforms for reaching your target audience.

Twitter is a great place to start, and as far as social media platforms compare, is probably the one you’ll use the most frequently. The brevity of the posts, while not accommodating a lot of content, builds intrigue and interest in your brand without taking up a lot of your time to write (or your audience’s time to read). There’s a lot of potential for Twitter to get your live webinar a lot of attention.


Sing, Little Bird

Like the little bird that serves as its logo, Twitter is meant for short, sweet little chirps. The phrase, “a little birdie told me” perfectly captures the purpose of Twitter. It’s meant to get out a brief but effective message that will catch attention and lead the reader to seek more information. You can say a lot in just a few tweets a day, so get your song out there!

An essential message to send out would obviously be to post about your webinar with a link to the registration page. You could phrase it as a question: “Do you want to do X?” or “Have you always wanted to learn more about X?” There are many ways to do this, from straightforward to clever. Though you’ve only got 140 characters, you’ll still want to make the message speak to your target audience.


Add New Voices By Diversifying Content

Not all the tweets about your webinar necessarily have to directly say, “sign up for my webinar!” In fact, they shouldn’t. To diversify your account’s content, talk about a related topic, such as your e-book, or information about a speaker in your webinar, that indirectly markets that webinar by offering the readers valuable content. When people read through their news feed, they’re primarily looking to be entertained. So keep it light, and give them something they’d be interested in. It’s not all about the business.


Tweets of a Feather Flock Together

Tweet often – several times per day – with tweets that contain varying content. As with any social media account, posting frequently increases the relevance of your brand and improves the livelihood of your marketing plan. This goes especially for Twitter posts, which show up quickly in an accelerating feed and then quickly disappear to the bottom of the page, the more you post, the more you’ll be seen.

Strategically place your posts at different times of day – such as a couple in the morning, some in the afternoon, and one or two in the evening – to make sure that they’re seen. Some people are on Twitter 24/7, but others only check it once in awhile and won’t see the posts if they only occur sporadically. You might also consider devising a series of related Tweets that give hints about your webinar content or offer other surprises like links to informative blog posts or giveaways.


Prepare for Takeoff

Building up your marketing for a live webinar will take time and effort, so it’s best to take flight as soon as you know you’re going to host a webinar. Preparing a strategy for how and when you will post about your webinar and related topics will give you a framework that ensures you’ll see it through from start to finish. Just like a church choir, a chorus of tweets is best when they are well rehearsed. It doesn’t hurt to write out some Tweets beforehand and have them ready to push through when it’s posting time. Good strategy that incorporates engagement with the target audience and value-added content will make your live webinar soar!

A Little Birdie Told Me: Marketing Your Live Webinar on Twitter is a post from: ClickMeeting

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5 Segments to Organize Your Recorded Webinar Fri, 13 Mar 2015 10:00:55 +0000 Read more

5 Segments to Organize Your Recorded Webinar is a post from: ClickMeeting

Recorded webinars reach a wide audience with minimal effort. They can conveniently be posted and reposted around the Web and remain relevant as long as the information is current. In contrast to live webinars, recorded webinars don’t require you to spend your time giving a new presentation each time you want to deliver information about your product or service.

A well-organized webinar of any considerable length (even 20 minutes) is broken up into easily digestible portions. Separating your content out in logical segments helps keep your audience’s attention and makes it easier for them to absorb the information you’re delivering. Think of the breaks between segments as a moment for your audience to catch their breath. If you’re not sure how to create segments for your webinar, here is a suggested outline for how to organize your content.


The Intro

A brief but thorough introduction should include your company name, the names of the presenters, your product or service, and what you do that’s unique. Start with a title slide that gives the basics including names, titles, contact information, photographs, and logos. This part is essential to get the audience interested in what they’re about to hear. During the introduction, explain how your content is arranged to give the audience the “big picture” and so they can anticipate what comes next.


The Recap

Your product or service was developed to solve a problem or replace a prior solution that isn’t perfect. To give your audience context, the Recap serves to explain your niche and how things have been done in the past. In this section, you’ll talk about the problems faced by consumers in your area of expertise. An overview of the current situation will get them prepared to hear your pitch. Facts and figures will feature prominently here to support your claims and build trust among your audience.


The Solution

Here, in the middle of the webinar sandwich, is where you start getting to the meat of the presentation. In the Solution segment, you’ll cover how you’re going to shake things up by changing the current situation in your niche with your unique product or service. Talk up what you’re offering with style and add your own personality to the pitch. Give all the pertinent details about how your product or service is the best option for the particular needs that it meets. Describe exactly how your solution will work, and what viewers can expect by investing in it.


The Stories

The one drawback of a recorded webinar is that viewers can’t ask questions as they’re watching the content. Rather, you have to anticipate any questions that they might have and address them as best you can. An effective way to do this is to provide examples of either real customers who gave their testimonials, or theoretical customers, also known as personas. These people, real or imagined, are relatable to your audience and have key qualities in common with them – particularly attributes that would make them good candidates for using your product or service. By telling their stories – why the product or service works for them – on a recorded webinar, you can answer some of the questions that your audience may have.


The Conclusion

Round out your webinar by giving a memorable summary of everything that you discussed. As with the Introduction, end the presentation with a summary slide. Cover your main points briefly to keep them fresh in your viewers’ minds. This is also the ideal time to explain the action plan for viewers interested in buying your product or service. Make it clear how they can contact you or the company by phone, e-mail, in-person, or on the website so it’s easy for them to follow up with their questions and sign up as a customer. The final slide can give information about obtaining additional information about your company and participating in a survey about the webinar, if you decide to get feedback.


Categorize Your Content for Convenience

Organizing your webinar into segments makes it easy for the audience to follow, resulting in an overall pleasant webinar experience. It also makes it convenient for you, the presenter, because it lays out all the key points you want to hit on in an orderly fashion. The structure you give to your content will have an effect on how smoothly your presentation goes and how the audience receives it. Creating a solid organizational plan for your webinar is time well spent, and can increase the number of people who will stick with watching it to the end.

5 Segments to Organize Your Recorded Webinar is a post from: ClickMeeting

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I’m Talking Now! Avoid Speaking Over Others on a Conference Call Wed, 11 Mar 2015 12:14:20 +0000 Read more

I’m Talking Now! Avoid Speaking Over Others on a Conference Call is a post from: ClickMeeting

Let’s face it: conference calls can be awkward. The major element that contributes to that awkward feeling is when one participant talk over another. There are many reasons this can happen, none of which have to do with the videoconferencing program itself, but the nature of communicating remotely. Without face-to-face contact, the brain misses important cues that signal when a person is done talking. This is especially true when you use videoconferencing software with only the audio component. There can also be delays in the video and audio that make it difficult to tell when it’s your turn.

To make your meeting go more smoothly and soften the awkward feelings, participants need more structure. Micromanaging can actually be of help here to a certain degree. Having a strategic plan for who speaks and when serves as a social lubricant in a videoconference meeting. Keep it as natural as possible, while making sure that everyone is being heard and that major delays don’t occur because of cross-talking.


Choose a Facilitator

The facilitator of a meeting keeps the conversation flowing. The person in this role is in charge of moving through each item on the agenda. In addition to being the agenda keeper as well as the timekeeper, they can also direct the order in which people speak. If multiple people have their hands raised, the facilitator points to each person to speak until they’re done saying their piece. The facilitator is the master of all things orderly about a meeting, and that includes keeping it to one voice at a time as much as possible.


Identify Yourself

Audio-only calls are particularly prone to people talking over one another. Before speaking for the first time, each person should state who they are – even if the video component is being used. At many virtual meetings, not everyone knows all of the other participants. When people say their name before speaking, it gives an identity to the voice. If other participants know whose voice is speaking at any given time, they’re more likely to quiet down and wait their turn.


Allow Time Between Speakers

In regular conversation, people talk one right after another. This doesn’t always work out perfectly on a videoconference. Leaving some pause between each speaker gives some extra time for participants to catch on to visual and audio clues that they can chime in. The facilitator can be in charge of letting these pauses happen and after a few moments, indicate that it’s the next person’s turn to talk.


Do a Round Robin

Round robin is another job for the facilitator. It works best when a group comes upon agenda items that require input from participants. Typically, at an in-person meeting, each individual would comment when they have put their thoughts together and are ready to share them. As an alternative to avoid interruptions, and allow each person adequate speaking time, a round robin in which each individual is called upon in turn can be employed in a videoconference. This method is also a great way to keep track of the comments that individual participants make.


Don’t Jump the Gun

A little common courtesy can go a long way in a videoconference. Remember that everyone is entitled to have a voice. Whether you’re using the video or just the audio components of videoconferencing software, being extra courteous will help minimize the awkwardness of talking over one another. When you hear a slight pause when someone is speaking, don’t assume they’re finished. Give them a chance to catch their breath and wait to see if it’s clear to talk. You’d want them to do the same for you!

I’m Talking Now! Avoid Speaking Over Others on a Conference Call is a post from: ClickMeeting

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7 Tips To Present The Perfect Webinar Mon, 09 Mar 2015 13:18:33 +0000 Read more

7 Tips To Present The Perfect Webinar is a post from: ClickMeeting

Presenting an impressive webinar takes skill, planning, and knowledge. Often it requires considerations that may not be present in a face-to-face pitch. There are specific ‘webinar environment’ concerns that need to be planned for and addressed.


Tip #1: Implement Time Management

All webinars have a time limit, especially those that will be presented live. This time limit is typically given in the promotional stage and when attendees sign up they expect to be present for the promised amount of time, people are busy and do not have the time or inclination to stick around for hours.

Statistics show that the optimal time for a webinar is one hour or possibly one and a half hours max, and that does not give much time to present a multitude of ideas and concepts. This means that the speaker must be highly organized with a clear outline and the details of each point to be delivered within the stipulated time frame.

Beyond the actual content, it’s important to consider the presentation elements, for example, the timing of the transitions when using Powerpoint slides, or the length of videos being used, along with time for questions from the audience, all of which should be incorporated into the planned time allotted.


Tip #2: Use Simple Language

No matter the industry or topic of the presentation, it is important to keep in mind that you will likely have a diverse audience. This means that it is important to keep the language simple and easy to understand in order to reach and stir the largest amount of people in that audience. It is also important to avoid using slang language or colloquialism should you be addressing a global audience.


Tip #3: Implement A Q & A

The best live webinars will include some type of Q & A session. This serves both the presenter and the audience and is an important element. In the virtual space, the presenter needs to be highly organized and preplan the implementation of the Q & A or else risk losing control of the entire presentation and its time management.

A Q & A can take place throughout the webinar, or after the presentation is over, this is a personal choice and depends on the topic and the structure of the presentation. Those who want to answer questions throughout can simply allow the audience to post them in text in a chat room and then assign a moderator who will choose those the presenter will answer. No matter when questions are handled, all answers should be short, concise and to the point in order to keep with time management and to answer as many questions as possible.

A Q & A moderator can really be an invaluable asset in managing questions so they do not take over the webinar or distract the presenter from the content of presentation. When there are many questions, it will likely be impossible to answer all of them during the presentation, so, a follow up email with answers is a great option to make sure that no one feels ignored and to provide further assistance that can be useful to everyone who attended.


Tip #4: Consider Hyperlinks

Hyperlinks are not always clickable within the webinar platform. This is an important consideration especially when you want to send your audience back to your site or to a purchase page. Consider placing links in a text chat box. Long links can be shortened with a URL-shortening service such as, BitLy.


Tip #5: Visual Learning

Humans are visual learners. Studies show that we absorb 70% more information when it is presented with visual elements over text and voice, and this is one of the main reasons that webinars are so effective, they are visual in nature. There is no point in presenting a webinar if all you are going to do is talk and provide text on a screen, you can do that with a traditional sales page or blog post.

Instead, use images, graphs, videos, Powerpoint slides, and desktop sharing to make your points come to life and not bore your audience to death. Visuals and graphics are interesting, and engaging, infographics illustrate this point beautifully and is the reason for their recent widespread use in online marketing and eLearning in a wide variety of topics.


Tip #6: Use Dynamic Voice

The voice of the presenter is of utmost importance in engaging the interest of the audience. Monotone reading of a pre-written script will rarely satisfy anyone and will likely result in audience members abandoning the presentation.

Use a conversational tone that is interesting and lively. Make your voice emotional as needed, to stir emotions in your audience. This can go a long way to establish a connection with them and to make the presentation interesting enough for them to stick around to the end and want to attend others you may give in the future.


Tip #7: Do Trial Runs

No matter if, you know the topic inside and out, and you have lived and breathed it for the last 20 years, always do at least one trial run of the webinar, especially if this process is new to you.

This allows you test the timing, and the various presentation elements, like slides, videos, polls, and images. It also allows you to master all the various components of the webinar platform you are using, such as, how to post in the chat rooms and to transition from one element to another.

It is also a great time to learn how to deal with any tech issues that can arise and set up contingency plans. Moreover, trial runs allow you to get the feel of the virtual space that as previously mentioned is a completely different environment than face-to-face meetings.

7 Tips To Present The Perfect Webinar is a post from: ClickMeeting

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Whitepapers Versus Webinars In Reaching An Online Audience Fri, 06 Mar 2015 09:35:48 +0000 Read more

Whitepapers Versus Webinars In Reaching An Online Audience is a post from: ClickMeeting

Whitepapers and Webinars are both helpful tools in reaching an online market, and both have their particular uses and benefits. Whitepapers are designed to be authoritative and in-depth getting their name from their government counterparts. Where a webinar is just what it sounds like a web based seminar. Let’s compare the two to asses, which better serves your marketing needs.


The Best Things About Whitepapers

From a marketing standpoint, whitepapers are designed to educate and inform the audience about an issue or idea. Most often, this comes in the form of an in-depth guide on solving a specific kind of problem.

Generally, whitepapers are used to help gain leads in a business, for example the audience will be asked to enter their email to receive the information. Whitepapers are popular and offer a great way to introduce your business to potential clients or customers.

Above all else, these are persuasive in nature, though not pitching a product or service. Whitepapers can go viral when readers appreciate receiving in-depth information on a particular topic, which means that you will reach a larger audience and engage more leads.


The In-between On Whitepapers

One of the issues with whitepapers is they are typically very in-depth and therefore do not appeal to an audience who is looking for fast and simple information. The Internet audience especially has a very short attention span; they want to get what they need, and get it quickly. In addition, many simply do not have the patience or inclination to sit and read a 5-page report.

The flip side is that typically whitepapers are academic in style and therefore convey a lot of information. For many professionals this is exactly what they are looking for, a detailed solution to a problem that they can skim and find the information they need. This part comes down to who your audience is.

Webinars on the other hand offer a more dynamic experience where the audience can be swayed with personality, emotion and engage with humans, instead of reading text.


The Best Points For Webinars

Webinars offer a big competitor for whitepapers, partially because it is an opportunity to truly interact with the audience. Audience engagement is important, webinars provide the best of both worlds, where archives can be posted on site, and live presentations provide time and an outlet for feedback and questions. This interaction level can really help to put your business on top when it comes to lead conversion.

Webinars actually give you some information about your customers, those who sign up for webinars are already interested, meaning they either are interested in your brand, or respect what it is that you do or are simply looking for a solution to a problem in the niche or industry. This underlying interest will allow you easier access to converting them to a customer.

Webinars also let you get more information from your prospective customer. Webinars give the feeling that they offer more value than something like a whitepaper, a chance to listen to and interact with an expert on the subject matter they are interested. This means that people will generally be willing to provide you with more information. One example of this is the Q & A session that allows the presenter to gain knowledge about industry related customer needs, concerns, desires, and problems based on the audienceís questions.

One of the biggest reasons that webinars are more effective than whitepapers is that the personality of the presenter as well as the dynamic nature of the presentation can shine through, as opposed to a whitepaper that is just plain text. This can go a long way to developing brand.

When people attend and enjoy the information being presented a positive association and appreciation is established for that brand. This can lead to viral and word of mouth marketing gains that can improve the companyís bottom line exponentially.


Not All Content Is Appropriate For Whitepapers

Webinars can be used for a wide variety of purposes and goals where whitepapers can never be effective, for example:

  • Product launches
  • Software demonstrations
  • How-to presentations that require demonstrations to be useful and effective
  • Various types of educational or informational content that is enhanced by video, images, polls, Powerpoint slides, graphs and charts, all elements available in webinars, but not with whitepapers.

Of course, there are instances where webinars are not an appropriate choice and where whitepapers would better serve the intended purpose. Perhaps in cases where the audience is smaller or for purposes that do not necessarily require audience engagement.


So Who Wins?

There isn’t a clear winner in this battle because when it comes right down to it you need to know your audience, your business, and the goals of your business, both in marketing and in brand development. One thing is sure, if a webinar is suitable for your needs it can and will grow your business as it has for the thousands of companies who use them every day.

Whitepapers Versus Webinars In Reaching An Online Audience is a post from: ClickMeeting

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Overcoming Isolation: Building Community in Virtual Classrooms Wed, 04 Mar 2015 09:27:07 +0000 Read more

Overcoming Isolation: Building Community in Virtual Classrooms is a post from: ClickMeeting

Gone are the days when students had to commute to get to class or forgo higher education altogether. The option to take courses online has added the convenience of taking courses from wherever students may be at the present moment – whether it’s in the same city or across the country. In the case of asynchronous classes, students view their course lectures as recordings and can watch them whenever they can squeeze it in without having to work their schedule around a specific class time.

While online classes have opened doors by allowing many people to achieve their higher education dreams, one drawback that students often cite is the sense of isolation they feel. By taking classes online from their independent locations, there’s no common place like the physical classroom or the quad to meet up with fellow classmates, and there are few, if any, opportunities to have a face-to-face conference with professors. Overwhelmingly, there is a lack of sense of community in many online classrooms that, while it doesn’t keep students from enjoying the perks of taking online classes, leaves room for improvement in their overall experience.

So, how can educators overcome this feeling of isolation and put community back into virtual classrooms? Since students aren’t hearing from their virtual teachers in-person on a regular basis, having more frequent virtual contact, combined with occasional in-person meet-ups, can fill in the gaps.


Be in Their Inbox

A simple way to stay in touch with students is by having a consistent presence in their inbox. Sending e-mails regularly shows them that their teacher has them as a priority and cares about their success in the course. E-mails should always be related to the class, but can range from friendly reminders about assignments to links to interesting articles for further reading.


Utilize Social Media

Odd are, 99% of students have some form of social media account. All teachers should have social media accounts set up for professional use to communicate with students. How easy is it to send a 140-character “tweet” or Facebook post to students asking them if they have any questions about their upcoming paper? It’s a simple yet meaningful gesture that leads to more chances for interaction.


Hold Virtual Office Hours

Videoconferencing software isn’t just for giving a lecture. It can also be used to meet with students outside of regular class time either one-on-one or as a group. Each week, keep set virtual office hours and send your students the link to attend so they can show up as they need to. Also make yourself available to meet virtually by appointment. You may be pleasantly surprised by the response you get!


Make On-Campus Appearances

If students are in a local cohort and they all live reasonably close to campus, instructors might consider having one or two days of face-to-face class or informal gathering each semester in a classroom on campus. This will give students the opportunity to meet their instructor, get feedback on assignments, and just mix and mingle in-person with the other students. It can serve as a much-needed breath of fresh air and confidence booster.


Encourage Students Meet-Ups

It’s not all up to the teacher: students can take initiative to meet in-person or virtually to work on assignments and projects together. However, they may need a little push to make it happen. In your discussion boards, e-mails, and social media, encourage students to interact with one another, like they’d be able to if they ran into each other at the dining hall. Building relationships with classmates is one of the things that make attending college most memorable. All they need to do is take the opportunity.

Overcoming Isolation: Building Community in Virtual Classrooms is a post from: ClickMeeting

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