ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Wed, 10 Aug 2016 08:28:04 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 3 New Enhancements That Give ClickMeeting Webinars Greater Flexibility http://blog.clickmeeting.com/3-new-enhancements-that-give-clickmeeting-webinars-greater-flexibility http://blog.clickmeeting.com/3-new-enhancements-that-give-clickmeeting-webinars-greater-flexibility#comments Wed, 10 Aug 2016 08:00:17 +0000 http://blog.clickmeeting.com/?p=5178 Read more

3 New Enhancements That Give ClickMeeting Webinars Greater Flexibility is a post from: ClickMeeting Blog

]]>
At ClickMeeting, we love our customers. One of the ways we show it is by continually improving the functionality of our product. We want to make sure your webinars are easy to host, and that your productivity climbs. Today, we’re excited to announce three important enhancements: flexible pricing, a simplified event creation process, and three cool new features. Here’s why we’re introducing these important changes and what they mean to you.


1. Scalable pricing

Today, companies large and small are adding webinars to their business strategies to reach bigger audiences. So whether you’re a multi-national corporation, medium-sized company, or solo entrepreneur, you’ll find it easy to adjust ClickMeeting to your business needs. We created our new pricing with two words in mind: flexibility and scalability — you choose the number of attendees in your webinar and the features and add-ons. Explore our new pricing page.

 

2. Scheduling made easy

We listened to your feedback and simplified the way you create events. No need to worry about the format — now every event you create is a webinar by default. Anytime you want, you can turn your event into an online meeting for up to 25 attendees by simply changing the audio mode in the webinar room. To revert from an online meeting to a webinar, change the audio mode again. This short video explains the details:

If you prefer to create your online meetings the old way, you still can. When scheduling your event, go to the Settings tab and scroll down to the bottom of the page. In the section labeled Room type, choose Meeting. And you’re ready to go.

 

3. New features for efficiency and impact

We’re also introducing three new features to make webinar hosting easier.

  • Choose a multi-user account to give coworkers account access with separate logins and passwords. This feature makes it easy to share ClickMeeting with colleagues while avoiding confusion over credentials and unexpected password changes! And it can save you a ton of money on the cost of multiple accounts.
  • Webinar archive is an extra storage space for recordings you don’t need right now but may want to retrieve quickly at any time.
  • ClickMeeting now includes video streams in HD for impressive image quality and greater impact on your webinar audience.

 

What to do now

If you’re already a ClickMeeting customer, check out our new pricing and consider upgrading to a new package. And if you’re not yet a customer (and you got this far) we invite you to sign up for a 30-day free trial and check out our platform!

 

Icing on the cake

We’ve also released our brand new website in a user-friendly format. Now it’s much more convenient to learn about the features for every step of your webinar and discover different uses for webinars.

We’re excited to hear your thoughts on these improvements. Please post your comments below.

3 New Enhancements That Give ClickMeeting Webinars Greater Flexibility is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/3-new-enhancements-that-give-clickmeeting-webinars-greater-flexibility/feed 0
Meeting The Needs Of A Virtual Audience http://blog.clickmeeting.com/meeting-the-needs-of-a-virtual-audience http://blog.clickmeeting.com/meeting-the-needs-of-a-virtual-audience#comments Fri, 05 Aug 2016 13:08:14 +0000 http://blog.clickmeeting.com/?p=5170 Read more

Meeting The Needs Of A Virtual Audience is a post from: ClickMeeting Blog

]]>
Webinars are fantastic tools that every marketer should take advantage of. Webinars give you the opportunity to reach a wider audience, engage with your customers on a personal level, and save a lot of time and money. However, hosting a virtual presentation has it challenges and it can be difficult to meet the need of a virtual audience.

 

What are some of the challenges to overcome? Here are a few:

  • You can’t see the audience
  • The audience can be easily distracted
  • You can be easily distracted

In order to meet these challenges successfully, it is important to concentrate on meeting the needs of a webinar audience.

 

How To Meet The Needs Of A Virtual Audience

The question you have to ask yourself is: do you want to have attendees at your webinar or participants at your webinar? If you meet the needs of your virtual audience you increase the chance that they will be participants ñ actively taking part mentally and physically in all aspect of the presentation.

Here are some tips on how to make sure that the needs of your audience are met.

 

Focus on your audience

The foundation to meeting the needs of a virtual audience is to know who they are.

  • What do they expect from your webinar?
  • What issues and problems do that they face within your niche?
  • How will they benefit from the webinar?

By answering those questions, you can start to understand your audience better.

When you focus on your audience, you can start to think about their needs. This will actually make you feel less nervous and that will also help you to address the need of your webinar audience.

 

Have a Virtual Check-in

You can have the webinar open 10 minutes before the presentation goes live. This gives you the chance to interact with the attendees and ask them to share a bit of personal information. For example, you could find out where they are from, why they are interested in the webinar, or what they hope to get from the webinar.

 

Make it visually appealing and interesting

A poll carried out by a popular webinar platform found that the most engaging factor in webinars is presenting interesting and relevant content.

A visually appealing and interesting webinar is one that has plenty of slides, visuals, and interactive material. It is also important to get the audience involved at an early part in the webinar. That will be possible if you have conducted a virtual check-in.

So, if you can present content that is both relevant to your audience and interesting, you will have met their needs. After all, that is why the signed up for the webinar in the first place.

 

Use a high-quality webinar platform

There can be nothing more frustrating for a webinar audience if there are technical problems with the presentation. If your voice is breaking up, or the slides are slow in changing your audience will quickly lose interest.

When choosing a webinar platform, don’t look for the cheapest one. Find one that best fits your needs, has a good technical backup, and a solid reputation, such as ClickMeeting.
Speak to the camera

One important thing to remember so that you can meet the needs of your audience is to speak to the camera. Even if your audience can’t see you, they will pick up on the fact that you are speaking directly to the camera. This helps to keep you focused on your presentation.

Speaking to the camera is especially important if the audience can see you. It can be tempting to concentrate on the screen or your notes, or even what is going on behind the camera. This will be frustrating to your audience and they will think that you are not interested in them.

 

Have a moderator

Using a moderator for your webinar presentation can help you meet the needs of the audience. This works in a two-fold way:

  • The moderator can organize questions and feedback that come from the audience. For example, if you have a question and answer session planned, the moderator can filter out the best questions.
  • The moderator can also help with any technical issues that arise during the presentation. For example, the moderator can assist if an audience member is having problems logging in, or can’t complete an online poll.

 

This means that the moderator helps you to be fully focused on the webinar presentation and at the same time address the needs of your webinar audience.

By following these tips on meeting the needs of a virtual audience, it is possible to make sure that you have participants, not just attendees, at your webinar.

Meeting The Needs Of A Virtual Audience is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/meeting-the-needs-of-a-virtual-audience/feed 0
Using Webinars to Develop Relationships with Customers http://blog.clickmeeting.com/using-webinars-to-develop-relationships-with-customers http://blog.clickmeeting.com/using-webinars-to-develop-relationships-with-customers#comments Tue, 02 Aug 2016 13:08:11 +0000 http://blog.clickmeeting.com/?p=5164 Read more

Using Webinars to Develop Relationships with Customers is a post from: ClickMeeting Blog

]]>
Webinars are not only one of the best marketing tools that you can use, they are also amazing tools to develop strong relationships with customers. In fact, webinars can help you get a foothold in the latest trend in marketing and relationship selling.

Marketing has evolved from trying to make a quick one-off sale to building customer loyalty with long-term selling prospects in mind. This means that developing and maintaining long-term customer relationships is key to your marketing success.

Building relationships a natural part of life and relationships is now what defines the success of businesses. For example, when enough people in your industry trust your business and like your products, sales are a natural result.

However, what happens if consumers aren’t familiar with your business? They ask people who they trust, and if those people have a strong relationship with your business, then, most likely they will recommend you.

 

There are 3 main ways that webinars can help to develop and strengthen relationships with customers:

  • You can connect with your customer on a personal basis. This means that you now become a real person to your customer, not just a generic face on a website.
  • You can educate your customers. Customers love finding out something new and a webinar gives you the chance to educate using visual aids.
  • You can show customers how a product works. This builds trust and gives the customer something of value.

How can you use webinars to develop relationships with customers? This article will look at different ways that you can build strong relationships with customers.

 

New Customers

How can you use webinars to develop relationships with new customers?

First of all, on the webinar registration page, you should make sure and only ask for their email address to register. Asking for too much unnecessary information at this stage can put people off registering and it can make them suspicious.

The webinar presentation then gives you the basis to establish a stronger relationship with new customers. You can do this by offering more items of value. The webinar presentation should present information that the attendees couldn’t get somewhere else. Of course, you may not be selling a unique product, but you should have a well-defined unique selling proposition.

 

Your content should use a lot of visuals and be engaging.

To develop relationships with new customers during your webinar you can offer them a chance to have a one-to-one session with you after the presentation. Or you could offer them extra information as a bonus for attending.

You should also think about other items of value that you can give to new customers. To do this, following up with an email after the event is so important. In this email, you can, of course, thank them for attending, but you should also offer extra items of value.

 

For example, this could be one or more of the following:

  • Offer a bonus to first-time attendees.
  • Offer free lifetime support for the product.
  • Offer a coupon to attend the next webinar for a reduced rate.

 

Existing Customers

How can you use webinars to develop relationships with already existing customers?

To develop relationships with existing customers you need to continue presenting high-quality webinars that offer attendees value. This means that you continue to engage your audience during your presentation.

You can also use the follow-up email to offer exclusive items of value that are reserved for valued customers.

With the customer’s permission, why not feature them in a testimonial in a webinar or on your website?

For existing customers, it is advantageous to use Customer Relationship Management software so that you can build up a database of useful information which you can use to offer your existing customers exclusively tailored offers.

 

Customer Group Training Webinar

One valuable way that you can use webinars to develop relationships with customers is to offer customer group training. This can be done in a step-by-step method in regular sessions where you can explain in detail specifics about using the product.

This type of group coaching can be offered as a bonus for new and/or existing customers. One of the great ways that this strengthens your customer relationships is that they see will this as something of value. Because it is a regular training course, you can build up trust and develop more brand awareness.

To develop a customer group training webinar you first of all have to have a detailed plan on what you will teach in each session. This is very important so that you don’t start repeating yourself and you don’t teach steps in the wrong order.

Next, you should prepare specific goals that you want to accomplish in each session. This can be a motivating factor for your customers to return each time.

Very soon you can build up a regular group of customers who look to you as an authority in your industry and you can provide them with personal and valuable assistance.

Of course, this exact type of group training webinar may not work for all products, but it can be adapted and used for almost any product that you sell.

 

Final Thoughts

Relationship selling has become an important marketing strategy and webinars are one of the best ways that you can develop strong relationships with your customers.

Using Webinars to Develop Relationships with Customers is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/using-webinars-to-develop-relationships-with-customers/feed 0
Online Marketing Made Better With Webinars http://blog.clickmeeting.com/online-marketing-made-better-with-webinars http://blog.clickmeeting.com/online-marketing-made-better-with-webinars#comments Fri, 29 Jul 2016 13:09:02 +0000 http://blog.clickmeeting.com/?p=5157 Read more

Online Marketing Made Better With Webinars is a post from: ClickMeeting Blog

]]>
Any successful online marketer looks for ways to make their marketing efforts more successful. As technology changes and develops, so do marketing strategies. Webinars are one of the best ways that you can make your online marketing better.

Why is successful online marketing made better with webinars? One of the main reasons is the current trends in the use of video for online marketing. Research shows that by 2018 video will account for 80% of all internet traffic and 93% of online marketers currently use video for online marketing, communication and sales.

Webinars provide online marketers with a whole library of video content that can be repackaged and used to boost marketing success.

What are the other reasons why you can make online marketing better with webinars? Here are the top 7 reasons.

 

1. Convenience

One of the best features of hosting a webinar is their convenience. You can host a webinar from any place where there is a good internet connection. So, this can be in your office, in the comfort of your own home, or even from a hotel room. The same can be said for those attending the webinar. No one is fixed to a certain location.

Webinars can also be recorded meaning that anyone who missed the webinar can still have access to it.

 

2. Brand and Product Promotion

Webinars are excellent tools to strengthen your brand and promote new products. Even if the webinar is an information presentation, it is a powerful tool to let others know about you and your business.

Although webinars are great for promoting products, they should only rarely be used to hard-sell your product. Most people who attend webinars do so to learn something new and be educated. Therefore the best kind of marketing webinars will focus on explaining and demonstrating the product. At the end of the webinar, you can offer incentives for attendees to buy the product. Many will willingly do so because the webinar will already have demonstrated how valuable the product is.

 

3. Establish your Credibility

Your online marketing strategy is made better with webinars because you can establish your credibility in them. There are a number of reasons for this.

First of all the fact that your audience can see and hear you talk about your product establishes some credibility. However, when they see your product in action and hear you explain how this can solve their specific problems, your credibility is strengthened.

Webinars also allow you to connect with other industry leaders. You can invite them to speak and answer questions during your webinar. This makes your webinars better and does even more to establish your credibility.

 

4. Generate New and Better Leads

One of the main goals of any online marketer is to generate new leads that will eventually become sales. Webinars are excellent tools to generate new and better leads, therefore, making your online marketing efforts much more effective.

When a person signs up for your webinar, they do this using their email address. As any online marketer knows, email addresses are gold mines for marketing. The advantage with email addresses collected through webinar registration pages is that the person has already shown an active interest in your product. This means that they will be more likely to buy your product at the end.

 

5. Create High-Quality Content

Even in the age of video promotion, content is still king. Therefore, any solid marketing strategy needs to be built on high-quality content. Webinars make your online marketing strategy so much better because they let you produce quality content.

 

All the content that you present in your webinar can be repackaged into all different kinds of content. Here are some ways that you can repackage the content from your webinar:

  • Create shorter 5-minute videos and post them on social media, video sharing sites, and your website.
  • Create a PDF handout full of information and visuals.
  • Create a series of blogs based on your webinar
  • Use the Q&A session as a basis for future campaigns

 

6. Reach a Wider Audience

Webinars help you reach a much wider audience than ever before. Every time you host a webinar you will attract more people to it. If you conduct webinars regularly you will create a snowball effect and will see a much better return on investment than before.

You can also reach a wider audience by inviting guest speakers. Guest speakers will also attract their followers to your webinar and in the end, you will connect with an audience that wasn’t possible before.

 

7. Sell More Products

The ultimate goal of online marketing is all about selling more products and making more sales. Taking into consideration the fact that webinars are a relatively cost-effective way of content marketing you will see your return on investment shoot up. This is because you are selling more products using a cheaper, but more effective marketing strategy.

Online Marketing Made Better With Webinars is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/online-marketing-made-better-with-webinars/feed 0
BYOD (Bring Your Own Device) in the Videoconference Room http://blog.clickmeeting.com/byod-bring-your-own-device-in-the-videoconference-room http://blog.clickmeeting.com/byod-bring-your-own-device-in-the-videoconference-room#comments Tue, 26 Jul 2016 10:07:59 +0000 http://blog.clickmeeting.com/?p=5154 Read more

BYOD (Bring Your Own Device) in the Videoconference Room is a post from: ClickMeeting Blog

]]>
The concept of Bring Your Own Device (BYOD) is increasingly being implemented in workplaces both great and small. With BYOD, employees are allowed to bring their personal devices – phones, tablets, computers – to the workplace and use them to access company information and applications. The benefit is that employees can personalize their devices and feel more comfortable using them, as well as access personal data when they need it without having to switch between devices. This flexibility increases morale and convenience.

How many people are using personal devices at work for work purposes? Research reveals a wide range of prevalence, and some are rather precise. For example, one survey by Cisco partners with BYOD policies showed that about 95 percent of employees in the education industry use at least one personal device for work. While BYOD should technically be written into workplace policy, many employers have little control over whether their employees are using personal devices or not. Overall, employees tend to be more productive when BYOD is allowed – but employers should always be prepared to manage the implications of this trend.

BYOD, like any technology policy or implementation, comes with its own challenges and concerns. Employees seem to enjoy and even prefer to use their own devices when videoconferencing. They may be more comfortable with the device, as it’s familiar to them. It’s also appealing to be able to learn how to participate in a videoconference on a device they use often. Here are some considerations to think about if you’re holding a videoconference and there are personal devices involved.

 

Network & Device Security

With so many personal devices being brought into the office, it’s imperative that the information and systems stored on them are secure. If you haven’t already, get the advice of a consultant who can tell you what sort of security protocols are most recommended for your particular company and the devices your employees use. Personal devices carry more of a security risk than work devices, and can result in data breaches and the release of sensitive information to third parties.

 

Clients & Compatibility

Your employees’ personal devices may have different clients installed. Consider whether you want the devices to have the same client or if there are only one or two you can support. Setting standards and ensuring that there is adequate support for all clients running on personal devices will ensure a smoother workflow. It’s also important to make sure that all of the software and file types you use are compatible with the devices and clients – and be aware of cases where they don’t.

 

Mobile Connectivity

As the amount of work done in a mobile environment increases, your company will need to be able support an increasing number of devices on its network. Your IT staff should be knowledgeable about the mobile network and how it behaves on different types of devices. Protections should be put in place to ensure that data can’t be stolen from personal mobile devices with work-related information on them when connected to mobile networks outside the office – like when employees attend videoconferences while working from home or a coffee shop.

 

Device Management & Privacy

It’s protocol to keep inventory of work devices – but what about personal devices used for work? When BYOD comes into the equation, insist that your employees register their devices with your IT department so they’re aware of all the devices using the network and containing company data. The more your IT department knows about these personal devices, the better – such as what programs are running on them and what files they contain. However, IT security departments that are monitoring personal devices can only monitor work-related activities, so keeping legal boundaries between personal and company data and information is key.

BYOD can be especially convenient for employees who telecommute, as some of them will rarely come to an office. Not needing to move between a personal and a work device is much simpler and less mentally taxing that separating the two. Whether you have employees attending an occasional videoconference on their personal device or using them for a work-from-home arrangement, allowing flexibility while keeping your company information secure and the devices properly equipped requires the right knowledge and a healthy balance between privacy and security.

BYOD (Bring Your Own Device) in the Videoconference Room is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/byod-bring-your-own-device-in-the-videoconference-room/feed 0
Important Follow Ups for Webinars http://blog.clickmeeting.com/important-follow-ups-for-webinars http://blog.clickmeeting.com/important-follow-ups-for-webinars#comments Fri, 22 Jul 2016 11:07:55 +0000 http://blog.clickmeeting.com/?p=5146 Read more

Important Follow Ups for Webinars is a post from: ClickMeeting Blog

]]>
There are 3 important stages of a successful webinar and the preparation, the presentation, and the follow-up. Most webinar presenters spend a lot of time in preparing for the webinar and then presenting it. However, many forget that there is still much to be done after the webinar.

You shouldn’t view your webinar as just an end product. This is because your webinar gives you a platform to build upon. In fact, you should view the follow up for your webinar as building on a foundation that you have already a lot of time spent time and effort building.

 

Therefore, it is important to always have a robust follow-up plan for every webinar. This has many advantages, some of which are:

  • You can boost sales
  • You can increase your return on investment
  • You can strengthen relationships with your customer base
  • You can build interest for your next webinar

 

Best Follow-Up Practices for Webinars

What are the best follow-up practices for webinars? This article will highlight important follow-ups for webinars. By following these you will make sure that you optimize all the effort that you put into delivering the webinar.

 

First of all, it is important to divide your follow up emails into 3 groups:

  • Those who attended
  • Those who didn’t attend
  • Those who received an email invitation but didn’t register

This is important because, although the emails will be similar, some content should be different for each group.

 

How to Follow Up Attendees

The most important group to follow up on is your attendees. How should you do this?

 

Prompt Thank You Email

You should always send a thank-you email within 24 hours after the webinar. Remember that the person chose to take time out of his schedule to attend and you should thank them for that. The email should include any information that you promised to deliver.

The follow up email should also include a summary of the main points covered in the webinar. This list doesnít have to be extensive, but just enough so that the recipient can see at a glance the main points.

As a bonus, you could send a PDF handout with the slides that you used. Many who attended your webinar will appreciate this because it gives them a reference point for the future. Of course, always send a link to the recording.

 

Follow Up With A Survey

A few days after your thank-you email, you could send an additional follow up email with a survey of the event. You can ask attendees to rate various aspects of the presentation. This can provide you will valuable information on how to present information that is relevant to your audience.

Always remember to provide an incentive to complete the survey. This could be a coupon to receive a discount on attending your next webinar, exclusive access to areas of your website, or the chance to receive additional information from you.
How To Follow Up Those Who Didn’t Attend

There can be many reasons why a person registered for your webinar but failed to attend. Some maybe didn’t want to sit through the webinar but wanted access to the recording. Or, some maybe planned to attend, but at the last minute couldn’t make it.

 

Send A Prompt Email

Similar to the email you sent out to those who did attend, you should express your thanks for their interest in the event, but that you are sorry they couldn’t attend.

If you are planning a similar event, you could invite them to attend that. However, it is usually best to send them access to the recording of the webinar and also a PDF handout of the slides.

 

How To Follow Up Those Who Didn’t Register

The last group is those people who you invited but who, for some reason, didn’t register. There are no hard and fast rules if you should follow up with this group. Sometimes, you can just send a general email to your list with the main points that you covered in your webinar.

However, remember that some people don’t like attending or watching webinars. So, you could prepare a 5-minute slide presentation that briefly summarizes the main points. It is more likely that people will watch this than sit through an hour long webinar.

This can be uploaded to your website, shared on social media, or you could include it in a blog.

 

Additional Follow-Up For Webinars

In addition to sending out follow up email for webinars, there are many ways that you can repackage the material from your webinar.

 

How can you do this? Here are some ideas:

  • Split the webinar recording into short segments and post to YouTube and other video sharing website
  • Upload your presentation slides to Slideshare
  • Embed video content from your webinar on your website
  • Use clips from your webinar in email campaigns

Important Follow Ups for Webinars is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/important-follow-ups-for-webinars/feed 0
6 Benefits Of Guest Speakers For Webinars http://blog.clickmeeting.com/6-benefits-guest-speakers-webinars http://blog.clickmeeting.com/6-benefits-guest-speakers-webinars#comments Tue, 19 Jul 2016 12:45:00 +0000 http://blog.clickmeeting.com/?p=5141 Read more

6 Benefits Of Guest Speakers For Webinars is a post from: ClickMeeting Blog

]]>
One way to turn a good webinar into a great webinar is to have a guest speaker participate in your webinar. In fact, there are many reasons why you should!

At first, it may seem that it may be very difficult to organize a guest speaker. After all, you probably already have so much to plan and organize for your webinar. However, you may be surprised at just how easy it is to find and arrange for a guest speaker.

That obvious benefit of having a guest speaker for your webinar is that the number of registrants will rise. You will also notice that from your registrants, a higher percentage will actually attend the webinar.

What are the other benefits of having one or more guest speakers at your webinar? Here are the top 6 reasons.

 

1. Widens Your Audience Base

Having a guest speaker at your webinar will immediately make the webinar be more attractive to your customers. The reason for this is twofold. First of all, your customers will be excited by the fact that they can hear from an industry expert. The second reason is that your guest speaker/s will also promote the webinar to their customers.

This does much to widen your audience base because you will reach an audience that was never possible without a guest speaker.

You will also find that it is much easier to promote your webinar just by mentioning the name of your guest speaker. In fact, many studies show that if you have an authority guest speaker at your webinar, you can boost attendance by 200% to 300%.

 

2. Establishes Your Webinar Authority

The second benefit of a guest speaker for your webinar is the fact that it strengthens your authority. This can be especially useful if you are a startup or you haven’t yet had the chance to establish your authority.

There’s a saying that says, “Tell me who your friends are and I will tell you who you are.” This can be very true when it comes to your guest speaker. Your audience will be able to tell much about your product and service just by the guest speakers that you have at your webinar.

Even if you are already an established authority in your niche, the presence of one or more guest speakers will only enhance your authority even more

So, continue to build relationships with authority figures in your industry and invite them to be a guest speaker in your webinars.

 

3. Makes Your Content More Exciting

All webinars need to be dynamic, exciting, and full of information. Of course, there are many ways to do this with using great slides. However, a guest speaker will bring a measure of excitement to your webinar.

Your guest speaker will usually be enthusiastic because it is also his chance to shine before a new audience. Therefore, when he or she talks enthusiastically and passionately about the topic this will only add to the dynamics of your webinar.

 

4. Adds A New Perspective

Number 4 on the list of the benefits of a guest speaker for webinars is the fact that they can look at the topic from a whole new perspective. Your guest speaker will bring to the webinar all his experience, knowledge, and unique ideas which will enhance the content of your webinar.

There could be particular parts of your webinar that your guest speaker could tackle himself. Alternatively, you could ask him a series of questions. He could even chair a Q&A session. All of this will add something unique to your webinar and give your audience something of value.

 

5. Takes Pressure Off You

Although it can take more effort to organize a guest speaker for your webinar, during the presentation you can relax a bit more. Having one or more guest speakers at your webinar takes a lot of pressure off you during the presentation.

Therefore, you can actually accomplish more with less. How is this so? Because you have a guest speaker, your presentation in terms of value for your audience is much greater. However, because a portion of the time is allocated to your guest speaker, and he has to prepare and deliver that part, you are doing less.

In fact, it is also a chance for you to learn from the guest speaker as they share their knowledge.

 

6. Improves Credibility Of The Host

Finally, having a guest speaker will help to cement the credibility of you and your product. People can sometimes be suspicious of claims made by the owner of the product. However, if you have a respected industry authority endorse your product and speak with enthusiasm, then your credibility is automatically improved.

6 Benefits Of Guest Speakers For Webinars is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/6-benefits-guest-speakers-webinars/feed 0
The Dos and Don’ts of Screen Sharing http://blog.clickmeeting.com/dos-donts-screen-sharing http://blog.clickmeeting.com/dos-donts-screen-sharing#comments Fri, 15 Jul 2016 13:10:33 +0000 http://blog.clickmeeting.com/?p=5136 Read more

The Dos and Don’ts of Screen Sharing is a post from: ClickMeeting Blog

]]>
Videoconferencing has evolved to such a high level that it can replace regular meetings in nearly every aspect. Face time? Check. Crisp, clear audio? Check. Hand-raising simulation? Check.

Then there’s screen-sharing, which has made virtual collaboration a breeze. There’s no longer a need to print documents or send them out just so participants can look at them. Everyone can view the pertinent document on the shared screen without being distracted by opening the document on their own computer. With screen sharing, no one is left in the dark when it comes to collaborative documents.

Screen sharing also gives meeting participants the option of sharing information from any program or file on their computer, including web browsers, image and video, and interactive interfaces. Given its versatility and simplicity of use, anyone can use screen sharing for a multitude of purposes. Whether you’re new to screen sharing or just want to make the most of this cool tool, here are our tips for mastering the art.

 

Know your videoconferencing software

While most videoconferencing platforms now come with a screen sharing option, the location of the tool on the interface and its controls may differ. Before attempting to use it in a meeting, make sure that you fully understand how to turn it on and off, and practice getting comfortable with operating your computer for others. Even if you’re not formally presenting, screen sharing in itself is a form of a giving a presentation. Being comfortable with the technology is a must.

 

Close all programs that are not needed

Having multiple programs open and getting pop-up messages may not bother your when you’re using your computer on your own. However, when you’re screen sharing, your computer becomes a communal, virtual space, and this environment calls for some etiquette. Shut down any programs that you aren’t using, and close documents that won’t be used in the meeting.

 

Keep your desktop clean

This one goes for both your desktop background and the number of files on top of it. First, the image on your desktop should be safe for work, not offensive and be appropriate for showing to all of your coworkers. Next, keep the number of files that are saved to your desktop to a minimum. It’s easy to access them there, but it’s a distraction when screen sharing. For better organization and to keep your desktop clutter-free, move any rogue files on your desktop into a folder.

 

Prepare all participants for screen-sharing

During a meeting, more than just one person might need to display what’s on their screen to demonstrate or present their work. For this reason, everyone attending the meeting should know how to use your videoconferencing platform’s screen sharing functions. Team leaders should direct meeting participants to the videoconferencing system’s user guide, or arrange for a short training session to ensure all team members are up to speed on the technical aspects of screen sharing.

 

Test your presentation

If you’re going to be using your screen sharing capabilities for presenting to your colleagues, it’s a good idea to do a run-through to make sure everything goes smoothly. Do you have all your files ready to go and know where they are located? Are all of the programs you need for your presentation installed, updated, and running properly? Just one technical snafu can delay a meeting by several minutes. Test out everything you’ll need to do for your presentation so you don’t hit any snags when it counts.

The Dos and Don’ts of Screen Sharing is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/dos-donts-screen-sharing/feed 0
5 Tips For Effective Product Demonstrations During A Webinar http://blog.clickmeeting.com/5-tips-effective-product-demonstrations-webinar http://blog.clickmeeting.com/5-tips-effective-product-demonstrations-webinar#comments Tue, 12 Jul 2016 13:44:49 +0000 http://blog.clickmeeting.com/?p=5131 Read more

5 Tips For Effective Product Demonstrations During A Webinar is a post from: ClickMeeting Blog

]]>
Webinars are a dynamic way of engaging with your customers and driving up sales. However, in order to drive up sales, you need to make sure to give effective demonstrations during your webinar.

Webinars give you the advantage that you can reach the widest possible audience in the most cost-effective manner. Webinars can be used to cover a wide range of topics like training, information on a new product, or promoting a service. Of course, webinars never work well if you use them for a hard sell, but, if done right, they are effective tools to boost sales.

So, how can you effectively demonstrate your product during a webinar? Here are 5 top tips for an effective product demonstration.

 

1. Define your Unique Selling Proposition (USP)

It’s very unlikely that you are promoting a product which is completely unique and one-of-a-kind in your industry. This means that you are in competition with many other marketers. Therefore you have to define your unique selling proposition (USP).

Try to look for areas and ways that your service or product is unique in your industry. This could be your experience in the industry, multiple uses of your product, or even a friendly service can be your USP. For example, the founder of the makeup company Revlon said that he sold hope, not makeup.

If you can’t define your USP for your product demonstration, then you could look for ways to incorporate your unique selling proposition into your product.

Whatever you do, you need your product to stand out from your competitors.

 

2. Use Video Demonstrations

Videos are one of the most powerful marketing tools that you can use to demonstrate your product during your webinar. The fact that you are hosting a webinar already shows that you recognize the power of video. Now, you have to use that to effectively demonstrate your product.

Videos give you the power to not just tell your audience what your product does, but you can actually demonstrate it. Your video can help your audience to see exactly how the product works and how they can benefit from it. This creates an element of trust.

You can also use videos to show what happens when you don’t use the product and how your audience can benefit from using the product.

 

3. Tell the Customer’s Story

When you are demonstrating your product you should try and avoid just explaining the features of the product. Try to tell the customer’s story on how your product has benefited them. Remember, that this is not just a testimonial.

The best way to tell the customer’s story to effectively demonstrate your product is to imagine a scenario where your product could be used. Then tell a story about what the problem was and how the customer (real or imagined) was able to solve the problem with your product.

When you compare that with just a bland, unemotional explanation of your product, you will soon see why you should wrap your presentations in stories of how to use your product.

 

4. Sell the Solution to the Problem

Before your audience is going to part with their money, they will want to know exactly how they are going to benefit from your product of service. Therefore, during your presentation, you need to identify specific problems and demonstrate how your product solves those.

Here is the way to do this effectively:

Clearly identify the problem. If you have done your market research properly you should know the problems that your audience is looking to solve.
How the problems impacts them. Usually, it is not enough to just identify the problem, you need to tactfully explain the problems that these problems can cause.
What hinders the solution? When pointing the finger of blame for the cause of the problem, make sure and never blame the audience. Make sure and identify what is the real hindrance to the solution and explain how your product will solve this.

When explaining why your product is the perfect solution to the problem, you always need to be honest with your audience. For example, if a webinar participant asks a question that you don’t know the answer to, don’t try and fake it. Your audience will appreciate honesty and it is better to say that you will answer the question in a personal email, a future webinar, or on your website.

 

5. Practice your Demonstration

It goes without saying that all webinars should be well-rehearsed beforehand. But this is especially true if you are demonstrating the product. If your demonstration is bungled and doesn’t flow well, this will reflect on your product.

This can send one of two messages to your audience:

  • You didn’t prepare well, therefore, buying from you is a mistake.
  • If you can’t manage to demonstrate your product well, then the product itself must be flawed.

Even worse is that you could convey both of those messages to your audience.

Always prepare well and make sure that you have a robust backup plan just in case the unexpected does happen.

5 Tips For Effective Product Demonstrations During A Webinar is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/5-tips-effective-product-demonstrations-webinar/feed 0
5 Ways to Persuade Potential Buyers in a Sales Webinar http://blog.clickmeeting.com/5-ways-persuade-potential-buyers-sales-webinar http://blog.clickmeeting.com/5-ways-persuade-potential-buyers-sales-webinar#comments Fri, 08 Jul 2016 12:40:58 +0000 http://blog.clickmeeting.com/?p=5124 Read more

5 Ways to Persuade Potential Buyers in a Sales Webinar is a post from: ClickMeeting Blog

]]>
Webinars are one of the best marketing tools to engage with your audience and if done properly, the power of webinars can be leveraged to boost sales in your marketing efforts. But, closing the sale isn’t always as easy as it seems. Therefore, you should look at ways to persuade potential buyers in a sales webinar.

Identifying ways to persuade potential buyers in your sales webinar is necessary if you want to get the best out of your efforts. After all, there are probably many other marketers who are selling similar products.

Before we look at the best ways to persuade potential buyers, it is good to remember that webinars aren’t usually effective if you push products too much and use an overly promotional design. People like to be educated, learn something new, and be entertained. So, try to incorporate those elements into your presentation.

What are the top 5 ways to persuade potential buyers in a sales webinar?

 

1. Aim for 100% Transparency

People never like to feel that they are being tricked; therefore the first way to persuade them to buy something is to be completely up-front about your product. This means not having hidden costs on your product or service and keeping prices competitive.

Be honest and transparent about what customers can expect from your product. It can be tempting to come up with slogans and catchy lines which can be misleading. For example, “get rich overnight,” or “this product will make you a sales machineî or ìnever ìblankî again.î

You can instead, guarantee certain aspects of your product or your service. The goal is not to raise customer’s expectations more than necessary and to be realistic and truthful about the productís or serviceís abilities.

This will help you to avoid the “one-time customer” and you will build trusting relationships with your audience.

 

2. Go the Extra Mile

The opposite of raising your customer’s expectations too high is to provide them with something of value that they weren’t expecting. If you can give your customers a bonus that they weren’t expecting, then this can help make the sale. The bonus could be used as an incentive to buy the product, or it could be given after the sale.

Depending on your niche, you could give some free samples of other products, exclusive access to restricted areas of your website, or an extra add-on which is useful for the buyer.

These types of bonuses and extras go a long way to persuading the potential buyer to buy from you for the first time and come back to buy your products again.

 

3. Learn the Art of Persuasion

There are many ways that you can persuade people about the benefits of a certain product. The good news is that you don’t have to use ‘hard-sell’ tactics.

The first way to persuade people is to get them interested in your product. The fact that they have already signed up for your webinar already shows a level of interest. To interest your audience even more in your product you need to show them the potential benefits they will get in one or more of these three key areas of life:

  • Better health
  • More money
  • Fulfilled relationships

So, keep the presentation focused on one of those three point and not on yourself.

 

4. Repetition

Repetition is the fourth way to persuade potential buyers in a sales webinar. There is a saying that is something is repeated enough, and then people will start to believe it. Of course, your goal isn’t to mislead your audience. But the saying emphasizes the power or repetition.

The human mind is programmed to filter out speech or text that is monotonous. However, when a specific point is repeated the mind takes note of this. Of course, repeating your message doesn’t just mean saying one phrase over and over again. You should paraphrase your key points, say the words in a different order, or recap your main ideas.

 

5. Make Items Scarce

Another selling strategy that you can use to persuade potential buyers is to emphasize scarcity. This can help potential buyers to purchase an item sooner because if not they may fear that they miss out. So you could say that the first X amount of products can be bought for a special lower price. Or it could be access to a product training course for a limited time. Whatever technique you choose, you should try to help the potential buyer to

The upsell is a great way to persuade buyers to buy more than one product or service from you. If you want to be convinced of how effective this is all you have to do is look at Amazon. They always show relevant items that you can buy along with the main product. The great thing about this type of selling it that, if it is done properly, your audience will view this as something of value rather than a hard sell.

5 Ways to Persuade Potential Buyers in a Sales Webinar is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/5-ways-persuade-potential-buyers-sales-webinar/feed 0