ClickMeeting Blog Webinars Tips & Tricks Wed, 01 Jun 2016 12:45:38 +0000 en-US hourly 1 What’s Stopping You from Launching Your First Webinar And How To Combat Those Obstacles Wed, 01 Jun 2016 12:45:38 +0000 Read more]]> You have heard about all the benefits from hosting a webinar, and you agree that a webinar will do much to build your business brand and generate more leads. However, for some reason, you just can’t get round to launching your first webinar.


What are the major obstacles that can stop you from launching your first webinar and how can you combat those obstacles?

First of all, if you have been thinking for a long time about hosting a webinar but haven’t got round to launching your first one, don’t worry because there are many marketers who are in exactly the same situation. One poll reported that 90% of marketers said that they planned on launching their first webinar to generate new business. However, the poll also showed that only around 60% of those marketers actually organized a webinar.


What are the main obstacles which tend to stop marketers from launching their first webinar?

Here are the top 5 obstacles:

  • Perceived lack of content
  • Perceived lack of target audience
  • Perceived high competition
  • Worrying about a low attendance rate
  • Fear of the unknown


Let’s see how to overcome each of these obstacles so that you have the confidence to launch your first webinar.


Obstacle 1: Perceived Lack of Content

You could think that you are not a leader in your industry and that people won’t take you seriously. However, that kind of thinking is inherently flawed, because for any business to be successful, it needs to generate new content regularly.

Therefore, it is important to create the time to generate fresh and new content, and not just for your webinar. You need this to make your business profitable. So, think about what makes you different from your competitors and work on that. Use that information on your website and promotional campaigns. When you start doing that, you will have enough fresh content to launch your first webinar.


Obstacle 2: Perceived lack of target audience

If you are thinking about the importance of having a specific target audience rather than a general one, then you are already on the right track. In fact, it can be fairly easy to create content for a target audience.

For example, instead of having a theme “The Basics of Marketing”, you have a theme called “The Basics for Marketing for Technology Professionals.” Doing that lets you use the same content, but re-branded in a specific way for a specific audience.

You can overcome the obstacle of not having a specific target audience by re-branding your existing content to make is specific to segments of your audience.


Obstacle 3: Perceived High Competition

This obstacle is something that all businesses have to face, and it doesn’t just affect webinars. There is high competition in any profitable industry. So, the fact that there are a lot of marketers who are hosting webinars shouldn’t put you off in hosting one yourself. After all, if you don’t start hosting webinars you are letting your competition gain more ground.

It is important, therefore, to follow the rules of marketing: developing regular fresh content and deliver that to a specific audience.

Did you notice that these are obstacles 1 and 2? Therefore, if you overcome those, you will also naturally overcome obstacle 3.

Don’t worry about the perceived obstacle of high competition. You need to carve out your own space among your competitors.


Obstacle 4: Worrying About A Low Attendance Rate

There is a saying: “You never know until you try.” The only way to really know what your webinar attendance figures could be is to host one. So, how many attendees do you need to host a successful webinar?

Let’s say that you host your first webinar and you only have two attendees. Is that a failure? Not necessarily, if those 2 attendees become 2 new clients. Your webinar has been a success!

Of course, it is important to get as many attendees as possible, however, you should focus on delivering quality, and don’t focus too much on quantity. In the end, quality sells and it is this quality which sets your business apart from your competitors.

If you host quality webinars, you will get more and more people attending your webinars.


Obstacle 5: Fear Of The Unknown

For many people who have never hosted a live event before it can be a challenging prospect. However, you should never let fear of the unknown to become an obstacle which stops you from launching your first webinar.

One of the best ways of overcoming the fear of launching your first webinar is to practice it well beforehand. After all, you are already an expert on the products that you sell and you are the best one who can promote these. You can be sure that if you practice all the parts of the webinar presentation, you will deliver a killer webinar which will boost your business.
So, now you know how to combat obstacles that could hinder you from launching your first webinar.

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6 Ways to Kill Your Credibility During A Live Webinar Mon, 30 May 2016 12:11:58 +0000 Read more]]> Webinars have become one of the most powerful marketing tools to help any business stand out from among its competitors.


When hosted properly, webinars have the potential to:

  • Increase traffic to your money page
  • Establish your authority and strengthen your brand
  • Generate more leads


During a webinar, you have the potential to engage with new and existing customers to build up your credibility. However, you need to make sure that you avoid mistakes during your webinar which could kill your credibility.


What are 6 mistakes to avoid during a live webinar which could kill off your credibility?


1. No Clarity in Your Presentation

The first way to kill your credibility during a live webinar is to speak without clarity. Clarity of presentation means that you always have a clear focus of what you want to say and how you want to say it.

To gain clarity in your presentation you need to make sure that your outline is structured in a proper way. This will help you avoid the temptation to ramble from one thought to another without really knowing where you are going. Always make sure to complete your sentences and thoughts.

To speak with clarity you should always try and give your audience signposts on what they can expect. For example, you could say something like: “We are going to look at 3 ways that this product can benefit you. The first way is thatÖ” Then continue in the same way with each topic.

Start each topic with an introduction, have a middle, and then conclude with a short review.


2. Getting Nervous or Worrying

It can be difficult not to get nervous during a webinar. However, if you show signs that you are nervous or overly worried, then, you will kill your credibility because your voice will lack the authority you need to convey expertise.

To avoid getting nervous or worrying during your live webinar presentation, you need to practice it a lot. This will give you the confidence that you can present a good live webinar. It will also help you cope with any unforeseen issue that could come up during the presentation. For example, if you experience problems with the technology, the fact that you have practiced well means that you will ‘sail through’ the issue.

Another reason why some can get nervous during a live presentation is if they mess something up or forget to say something. If you skip something by mistake or say something out of order, then don’t worry about it. Chances are that your audience will not notice.

It is also good to put things into perspective. Webinars are an important tool to build brand authority, but they are not life and death! So try not to worry or get nervous before or during your presentation.


3. Pushing Your Own Credibility

Another way that you can kill your credibility during a live webinar is if you try to tell your audience how great and credible you are. This usually has the opposite effect because your audience is more interested in finding out what you can do for them, not what you have done for someone else.

Of course, it is important to strike a balance because, after all, the goal of the webinar is to establish authority. The best way to let your audience know of your credibility and your authority is to mention this in the form of examples, anecdotes, or stories. This takes the focus off you and onto your product but allows the audience to see that you are a person to be trusted.

It is also important to avoid going to the other extreme and always downplay your accomplishments. That can also kill your credibility in during a live webinar because you start putting across a message that you are not credible and that your competitors are better than you.

So, aim to strike a balance between building authority and being modest at the same time.


4. Bad Slides

The fourth way to kill your credibility during a webinar is to use slides that are poorly designed and boring. Slides should always be used to enhance your presentation and emphasize the main points that you want to make.


What are the best ways to use slides to enhance your credibility?

  • Make sure that slides are colorful and minimalistic
  • Use short statements which can be read quickly, don’t use long sentences that are difficult to read
  • Use pictures
  • Don’t change slides too quickly or don’t have them on the screen too long
  • Make sure all your slides are of high quality
  • Use video


5. Making False Promises

Making false promises is probably one of the ‘best’ ways to kill your credibility during a live presentation. You, no doubt, will have sent out a lot of promotional material to entice people to register for your webinar. Make sure that you follow through on the promises. Fulfilling promises could also be as simple as sending out that free report that you promised, or giving exclusive access to certain areas of your website. If you said that the price of a product would increase after the sale, make sure and do that.

Also, be careful about statements that you make during your live webinar. You should always have facts to back up your statements. In that respect, it is good to avoid generalities and mention specific ways how your product has helped specific people. For example, don’t say: “If you buy this product you are guaranteed overnight success.”


6. Fumbling With Technology

There can be nothing worse than attending a webinar and seeing that the host is fumbling over the technology and doesn’t know how to work it or is always making mistakes. Of course, hosting your first webinar is a steep learning curve, but make sure that you know exactly what you are doing.

If everything goes smoothly during your webinar and you can present your webinar with an air of professionalism, then you will do much to enhance your credibility during the live webinar.

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Repurpose Your Key Blog Posts into Webinar Presentations Fri, 27 May 2016 13:15:42 +0000 Read more]]> One of the most important ways to continue ranking high in the search engines is to create high-quality content. However, any marketer or business owner who runs a blog knows that it is a time-consuming process to find, create, and syndicate high-quality content.

So, you don’t want all that work you have put into creating high-quality content to be used just once. Therefore, one fantastic way to re-use content from your blog posts is to repurpose them into webinar presentations.


Why Use Webinars?

Webinars are virtual, online seminars that can be hosted by anyone and attended by hundreds of people. They have become one of the best marketing tools that you can use to promote your company and build brand awareness.

Webinars offer businesses to connect with their customers and potential customers in a way that can never be achieved through email or blogging alone. Therefore, it is important to repurpose your blog posts into webinar presentations.

This is because the best way to make a sale is to pitch to a targeted audience who are already interested in the products that you offer. This is where webinars can be leveraged to turn interest into sales. Of course, webinars should not be used just to promote products. The main reason why people attend webinars is so that they can be educated.


Why Repurpose Blog Posts into Webinar Presentations?

There are 3 main reasons why you should repurpose blog posts into webinar presentations. These are that webinars:

  • Increase volume of traffic
  • Convert more leads
  • Offer a better learning experience


One company reported that they successfully used webinars to generate more leads just by repurposing their blog. They repurposed 2 blogs from the previous month into webinars and because of that they saw a 200% increase in leads generated.

This means that you can effectively do less blogging and more webinar presentations to generate higher quality leads. When the blog posts are specifically paired with the webinars, you will see an increase in both traffic and leads. Remember, just increasing the number of blog posts will increase traffic, however, if you want to increase the number of leads generated, you should repurpose those blogs into webinars.

You also offer a better learning experience for yourself and your audience. When you write a blog post you will reach a wide audience. However, when you repurpose that into a webinar you reach the section of your audience who are truly interested in your product.
How can you repurpose your key blog posts into webinar presentations?


Blog on a new product

Usually before launching a new product, a company will be regularly blogging about it. You can use the chance to repurpose those blogs into a webinar presentation. This can create even more excitement and anticipation about the product and you can give attendees exclusive access to information about it or offer discount codes to buy the product.

The blogs can also be repurposed to show the product live in action. So, you could show a software demonstration or a video demonstration of how the product works. During the webinar, you can provide authoritative information on how effective it is and also be prepared to answer questions from your audience.


Blog on how to use a product

After the launch of a product, some customers may have issues with it or questions regarding using the product. Although this information can be addressed in blogs, it is much more effective to use those blogs to create an educational webinar on the product. There are many webinar tools, like slides, videos, graphs, charts, and desktop sharing that can be used far more effectively than just posting a blog.


Increase Sales

Your key blogs will no doubt provide high-quality content for your audience and blogs can be used to address a number of industry-related topics and promote products. However, they lack the personal touch and the potential to negotiate sales.

To illustrate this point, imagine the difference between a simple sales page with some visuals and text against a live, interactive webinar. Which do you think will be more effective?

You can use all the information that you have presented in your key blog posts to repurpose the content into an interactive presentation where you get the chance to convince the audience of the benefits of your product. This also gives you more possibilities to turn doubters into new customers.

When preparing your presentation, you can pre-empt potential sales stoppers by creating specific content to address those issues. For example, the price of a product can sometimes be an objection and the customer needs to be convinced as to why they should part with their money. You can prepare graphs and charts to show the benefit that each customer will get from your product. Also, during a Q&A session you can address those concerns in real time.

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5 Creative Ways to Use Videoconferencing in the Office Wed, 25 May 2016 13:15:31 +0000 Read more]]> Videoconferencing is one of the most adaptive technologies for businesses – it can provide a better means of communication in many areas of daily office life. Businesses that get the most out of videoconferencing, including many Fortune 500 companies, are going beyond using it for basic team meetings to leverage the technology for optimal performance. They don’t implement videoconferencing just once in awhile, but truly integrate it into their processes.

Whether you’re new to videoconferencing, use it occasionally, or consider yourself a virtual meeting guru, this list has something for you. We’ve cultivated five of the most popular creative uses for videoconferencing that consistently deliver value and convenience to the workplace. Read on to find out how to get the most from your videoconferencing software in ways you may not have imagined!


Touch Base with Direct Reports

Busy schedules can often get in the way of regular check-ins with direct reports. If you’re a supervisor or manager, you might have several weeks (or months!) go by without have a one-on-one meeting with one or more direct reports. This lapsed time can make it difficult to keep track of what each team member is working on and the progress they’ve made. Videoconferencing makes a short 15-20 minute meeting painless and possible to schedule on a moment’s notice. No matter where your direct reports are – across the globe or across the hall – you can easily stay in the loop.


Conduct Video Interviews

The best candidates for a job can come from anywhere. It’s often best to reach far and wide to advertise open positions and get the strongest pool of possible hires. If they’re not local, bringing them in for a first interview in-person isn’t practical. Yet phone interviews leave much to be desired – it’s difficult to gauge more elusive traits like professionalism and sincerity over the phone. By conducting initial interviews through a videoconference, you can literally get the full picture before bringing candidates in for an in-person interview.


Run Ideas By Your Team

Regular team meetings have their time and place, but it’s not necessary to pull the whole team together for a full hour for every discussion. When team members need to get together briefly to review presentations, reports, design concepts, or any other content crucial to a project, meeting virtually through videoconference is the perfect solution. Screen-sharing and file-sharing capabilities make it possible for groups large and small to make decisions and changes to deliverables and internal documents from their own offices.


Improve Access to the IT Help Desk

This one has the potential to change your work life completely. Calling IT and requesting technical help often requires some wait time in the queue as well as travel time for IT staff to come over to the site of the problem. With videoconferencing, it’s possible to configure a video IT desk that makes support staff available when needed. Employees simply call in via videoconference from their location and the IT department can start solving the problem right away. When IT issues can be diagnosed and resolved virtually, the workday can go back to normal in a more timely manner.


Close Business Deals with Ease

For many businesses, clients are scattered all over the world. It’s not always convenient and sometimes not possible to meet in-person to close a deal, so often everything gets settled in a phone call – at least verbally. Even if a client is nearby, closing deals over the phone is often a go-to option. However, anyone involved in sales know that meeting face-to-face results faster closings and better deals all around. It’s hard to negotiate properly when you can’t look your client in the eye. The personal and practical aspects of videoconferencing makes demonstrations and discussions for sales purposes much more impactful and likely to result in a desired outcome. Documents related to the deal can be shared without delay. Best of all, the stress and hassle of traveling to meet each other falls away, and all parties involved can focus on the event at hand.

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Why Face-to-Face Communication Works for the Workplace Mon, 23 May 2016 15:42:57 +0000 Read more]]> Communicating effectively with colleagues and clients over long distances has a history of posing a challenge in the business world. Sure, you can get by on an audio-only conference call to get the job done. E-mails will get the message across, too. Neither of these modes of communication is as effective or natural as communicating through videoconference, however.

We’ve grown accustomed to doing business through the impersonal means of telephone or VOIP audio communications or shooting off a message via e-mail. We’ve also gotten complacent. There’s a lot lacking in other forms of communication, whereas videoconference is able to fill in the gaps. Though it’s not exactly the same as in-person communication, it’s the next best thing and provides the same benefits. The key is face-to-face contact, which can greatly improve overall delivery of message, tone, and meaning. Here’s why:


Meetings become more effective with immediate and direct contact

Being able to talk directly with members of a work team through videoconferencing gives the advantage of speed and efficiency. Rather than talking over one another on an audio conference call, or sending messages back and forth all day through e-mail, videoconferencing provides the option to have an effective, impromptu or scheduled meeting that can allow for efficient decision-making and consensus. The natural rapport that develops through a face-to-face meeting far exceeds that which can be garnered through audio-only or written correspondence.


Nonverbal clues hint at implicit or hidden meanings in speech

The majority of meaning in human communication takes place without even considering the words that come out people’s mouths. The nonverbal communication that we show through facial expressions, eye contact and hand gestures, among other formats, says a lot on its own. It’s easy to tell in a virtual meeting whether you have the attention of the room, or their patience is lagging; the same goes with knowing whether people understand you, agree with you, or are engaged the discussion. Without being able to see someone’s face and upper body, a lot of communication is missed, even if verbal cues like tone of voice and volume are being used. There’s just no replacing the high level of communication that occurs when you’re engaging someone the way humans were meant to, and this can all be done virtually through videoconferencing.


Face-to-face communication gives a personal touch

Many people find talking on the phone to be awkward, because it can be difficult to know whether everyone is on the same page or when it’s your turn to talk (among other reasons). While there are some people who prefer to communicate via e-mail, there comes a point where it’s just easier to deliver the message face-to-face. On the whole, other methods of communication that do not facilitate a face-to-face environment can seem impersonal, lacking the means for socialization that help develop a sense of community among meeting participants. When a sense of camaraderie is needed – and it’s always needed for a meeting – connecting through a videoconferencing can bring in that extra level of comfort and personal touch to help form and strengthen the bonds that build good working relationships.

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9 Key Tips For An Effective Panel Discussion In Your Webinar Fri, 20 May 2016 13:15:39 +0000 Read more]]> There are many elements which combine to create an effective webinar. They need to be informative, educational, and engaging for the audience. In order to accomplish this, it’s important to use elements like interesting slides, a Q&A session, live demonstrations, and videos.

However, many webinar hosts tend to shy away from hosting panel discussions as either part of their webinar, or for the whole webinar. Some fear that panel discussions are difficult to manage and plan and that there is more of a risk that something unexpected will happen. However, a webinar panel discussion can offer tremendous value for your audience and it can take your webinar to the next level.

If you are want to plan for an effective webinar panel discussion, what are the key points that you need to take into consideration for it to be successful?


Here are the top key tips on managing an effective panel discussion in your webinar.

1. Audience Comes First

The first key tip to moderate an effective panel discussion is to remember that your audience has to come first. They are the ones w`ho have taken time out of their busy schedules to receive something of value from you. Therefore, you need to make sure that the panel discussion and the panelists don’t draw attention away from the goal of your webinar. The panelists come second after the audience.


2. Get the Right Panelists

Usually, you have great freedom to pick your panel members. So, you should look for authority figures in your industry and then find ones with varying points of view. This can form the basis for a lively discussion. You have to make sure and choose just the right number. Usually about 3 or 4 panelists are enough.


3. Preparation

The next key point in managing an effective panel discussion is to prepare well. This can help you make sure that the panel discussion is informative for your audience, without it getting out of hand and running over time.


So, you should prepare these important points:

  • Research the topic well. Find different angles to cover the topic from and don’t be afraid to bring up controversial points in the discussion.
  • Develop a bullet-point agenda. Choose between 3 and 5 main points that your panel discussion will cover. This should be sent to your panelists well in advance so that they can prepare. However, the discussion shouldn’t be overly-rehearsed beforehand.
  • Don’t use slides. The whole purpose of the panel discussion is to gain insight from the panel discussion and slides will only draw attention away from that.

The next key points for managing an effective panel discussion deal with the actual presentation.


4. Moderate, don’t perform

If it is your job to moderate or manage the panel discussion, you need to take a backseat and let your panelists perform. Much like a conductor manages an orchestra, where it is his job to make sure that all the musicians work together in harmony; it is your job to manage the panel. He would never start playing an instrument. He also makes sure that no one instrument dominates the music. Make sure and do the same in your panel discussion.


5. Get to the Point

The panel discussion should focus its attention on the main topic of the webinar. This means that you should only introduce the panel discussion with a couple of sentences and state the objective clearly from the outset. You are the one who should introduce each of the panelists and remember to only mention items about their experience that is relevant to the discussion.


6. Don’t Let the Panelists Pitch

The whole point of the panel discussion is to make a point in case about the main topic of the webinar. If a panelist starts pitching about his product, then this will just dilute the overall theme and it will frustrate your audience. So, beforehand inform your panel members what you expect and if the discussion starts becoming a pitch, try and steer the discussion back to the main point.


7. Vary the Discussion

Don’t have all your panelists answer the same one question. If you do this, you run the risk of the discussion becoming boring and rather than engage with your audience, you lose them. Usually, for one question it’s enough that just 2 panelists provide answers. Sometimes, you could have a third opinion, but try to keep the conversation flowing. Of course, you can design questions that one leads on to another one and this way you can engage all of your panel members on the one main point.


8. Get the Panelists Involved

In your preparation work, you can get them to think of one question to ask another member of the panel. This can make the discussion livelier and get everyone involved. Of course, it is good if you know beforehand what the questions are so that you can manage them properly.


9. Conclude Properly

Never finish your panel discussion with the phrase “one final thought.” Use the concluding comments to round up what everyone has learned or finish with a question that will be answered in the next webinar or panel discussion.

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Videoconferencing and Sign Language Interpretation Go Hand-in-Hand Wed, 18 May 2016 13:15:46 +0000 Read more]]> Speakers of other languages are fortunate to have videoconferencing when they need an interpreter but there’s not one available in-person. With a webcam, microphone, videoconferencing software and a solid Internet connection, those who might otherwise not be understood can communicate clearly and easily through a remote interpreter. Having video enhances the conversation and makes it more of a personal experience, just like having an interpreter in-house.

But for people who use sign language to communicate, videoconferencing is essential if an interpreter is not available on-site. Audio-only is not an option. Video remote interpreting (as interpretation services given remotely are called) for deaf individuals provides a much-needed service that can deliver information and even save lives. It was one of the earliest consistent uses of videoconferencing solutions designed to meet a specific need.


How does it work?

During a video remote interpretation session, the interpreter listens to the speakers and then signs the message to the webcam, which the deaf person sees through their video display. The deaf person will in turn sign their message into their camera, which is viewed by the interpreter, who then relays the message verbally to the listeners.


Where is remote video sign-language interpretation most needed?

Hospital emergency rooms are one of the most common settings for its use. Retaining a sign-language interpreter on-site at all hours can be costly for hospitals, so instead they will contract out the work to interpreters who are available during rotating hours. Having quick access to a sign-language interpreter via videoconference allows nurses and doctors to complete triage and intake procedures without delaying care and treatment. Courtrooms and other legal settings are other locations where video remote interpreting for deaf people is commonly used.

Businesses and schools are also taking advantage of the simplicity, convenience, and practicality of video remote interpreting for the deaf. For many organizations, it doesn’t make sense to hire a sign-language interpreter full-time if they are only needed once in awhile for meetings and conferences. Also, many times an in-person interpreter might not be available, especially in locations where there are few sign-language interpreters serving the area. Remote sign-language interpretation services accommodate any kind of interaction, whether brief or long, simple or complex, and can initiated quickly.


Video sign-language interpretation advantages

The use of video remote interpreting, especially in high-stakes situations, such as a hospital or courtroom, is criticized by some as not offering adequate communication access to the deaf. They argue that videoconferencing is an unreliable means of providing an interpreter. However, responsible and appropriate use of videoconferencing services provides the same services that an in-person interpreter would. It is important to provide high-quality equipment and a clear Internet connection so that good communication can be facilitated and nothing becomes “lost in translation.”

Many language services companies now offer virtual services, including sign-language interpretation, through videoconferencing. Performing these services virtually saves travel time and costs, benefitting both the service provider and the client. Best of all, videoconferencing allows for increased access to high-quality, professional interpreters to people who might not otherwise have it. Virtual interpreters can make all the difference, whether they’re helping a doctor understand a patient’s symptoms, communicating a testimony in court or facilitating a parent-teacher conference.

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4 Ways To Convey Expertise During A Webinar Mon, 16 May 2016 13:15:48 +0000 Read more]]> Simply put: authority sells. People will be more willing to buy a product or use a service from a person or business who they, or others, view and an expert or authority in the industry.

Generally, people who are not yet your customers will be naturally skeptical about your products or service.

After all, you are asking them to part with their money and they donít yet have any guarantee that the product will work for them. However, if you convey your expertise during a webinar you can do much to build your authority and turn a skeptical consumer into a satisfied customer.

Webinars are fantastic tools to build authority and show your expertise. However, just because you host a webinar and are prepared to talk for 45 minutes on a given subject and answer the audience’s questions doesn’t automatically make you an expert.


To help you convey expertise during a webinar, here are 4 ways you can do that:


1. Find a New Angle

The first way to convey expertise and build authority in a webinar is to find a new angle to develop a topic. Webinars offer the chance to engage with consumers anywhere in the world and speak to them on an individual basis.

During your webinar, you should choose topics which are interesting enough for a wide audience, but specific enough to be informative. It has been said that there is nothing new under the sun. While it is true that your topic may not be new, you can certainly think of interesting ways to develop the topic.

It may take some time, but if you can present your topics in an interesting way, you will build up a larger and larger community which will help you build authority. After all, if many people attend your webinars and follow you on social media, you must be good!


2. Content Curation

What is information curation? Information curation shouldn’t be confused with information creation. To curate information means simply to gather together valuable pieces of information that your audience is interested in and present it in your own unique way.

This is similar to how museums work. The curator in a museum looks for interesting artifacts from around the world on a specific theme and puts them together as a display. The museum then becomes an authority on the specific topic. Presenting curated information during a webinar is another way to convey expertise.

Of course, you should give credit to the creators of the content, but the fact that you have sifted through much information and picked the most valuable items will do much to build your authority.


3. Answer questions

You probably know more about your product or service than anyone else. This puts you in a position of authority and expertise. When your audience can see you talk enthusiastically about your product, see you demonstrate how the product can benefit them, then hear you answer questions on the product, you convey a high level of expertise.

Then, when your audience starts using the product and benefits from it, your expertise in their eyes will grow. This means that they will probably come back to you in the future when they need a similar product or service.

Think about how Google has managed to do this. Google doesn’t host or generate any information that comes up in the search results. They have developed a system to provide people with the best and most relevant answers to the questions and issues that people have. People now turn to Google whenever they want an answer to a question.


4. Collaborate with Authority

If you haven’t yet had the chance to build authority, then you can convey expertise during a webinar if you invite guest speakers who are already viewed as authority figures. In the eyes of your audience, their authority will ‘rub off’ on you.

It’s important to cultivate relationships with authority figures in your industry and connect with them. Many will be more than happy to share their expertise as a guest speaker during your webinar. After all, who wouldn’t be flattered by receiving an invitation to speak as an authority? It also gives them a chance to expand their audience. So for you and your guest speaker, it is a win-win situation.

This also has an added benefit that you will also learn from them and you will get a feel as to how to present yourself as an expert, thus building authority even more.


It can be very simple to convey expertise during a webinar, even if you are just starting out or have only presented a few webinars. If you follow these 4 ways to convey your expertise, then you will build authority and successfully market your product.

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10 Ways To Excite Your Audience About An Upcoming Webinar Fri, 13 May 2016 12:20:27 +0000 Read more]]> The key to a successful webinar is creating one that contains value for your attendees. However, before people attend your webinar, you need to create an air of excitement and expectation about it.

Creating an air of excitement about your event can do much to boost the amount of people who attend. It also means that the more that people are excited about attending it, then the more willing they will be to take part in it.

What can you do to create excitement about your upcoming webinar?


Here are top 10 ways to excite your audience about your webinar:


1. Pick an Engaging Topic

The topic that you choose for your webinar will often affect how excited people are to attend.

So, what makes a great topic? Ask yourself these questions:

  • Does the topic intrigue?
  • Am I promising to let them into trade secrets?
  • Do I promise to tell them something new?

It is also important that your topic is broad enough to appeal to a wide audience but specific enough to be interesting.

To do this, you could choose a wide topic to appeal to many people in the industry but focus on one or two specific aspects on how you can address the issue. You also should do some keyword research so that you increase the chance of your webinar being picked up in the search engines.


2. Promise Something Special

You can create excitement for your upcoming webinar if you offer something special to your attendees. You could offer to give away something of value, like a free gift, money-off coupons, or some other promotional item from your company.

You can also run a competition beforehand, asking registrants to tweet something original about the webinar and then you pick the winner during the webinar.


3. Create an Exciting Landing Page

Your landing page can set the tone of the webinar. It should be clear and informative without being too wordy.

On the landing page you should state the following:

  • Who is presenting the webinar and why they are presenting it.
  • What topics will be discussed and how the attendees will benefit.
  • When it will take place.
  • Where it will be held and how early before the start can someone attend.
  • Why you are holding the webinar.

If your information is clear and informative, you will help to create some excitement about your webinar.


4. Send a Thank You Confirmation

Once a person has registered, you should send them a confirmation with a note of thank you. You can also leverage this email to add a bit more of value for the webinar. For example, you could let them know a bit more about it or you could send links to a video of a previous webinar.

Remember to add a link so that they can automatically add the event to their calendar.


5. Reminder Emails

You can build on the thank-you email by sending out reminder emails before the event. You should also remember to add something of unique value to each email. So, you could send an eBook, a link to a video or relevant blog post. Try to make do something that they only receive because they registered for the webinar.

When should you remind registrants about the webinar? Send reminders one week beforehand, one day beforehand, and then one hour beforehand.

Be sure to include the key topics of your webinars in the reminder emails, this helps build anticipation and excitement and allows people to begin to look forward to your topic.


6. Use Social Media

Social media is a great way to generate excitement about your webinar and also make sure that more people attend. If you can create a buzz on social media, then the excitement will continue to grow organically. To do this, remember to create a unique hashtag for your event and use this every time you post an update.


7. Use Guest Speakers

If you can, have a guest speaker at your webinar and preferably one who is well known in the industry. This can generate much excitement for your webinar. Your guest speak can also promote the event and this way you can reach an even wider audience.


8. Use Paid Ads

Although you will want to market your webinar organically, using paid ads is also a great way to generate excitement for your webinar. If you have done your keyword research properly, it can boost attendance figures and generate more interest if, in the search results both organic and paid results for the webinar show up.


9. Blog

You should use your own blog to create some excitement beforehand about your webinar.

You can write blog posts about the various topics you will discuss and the angles that you will approach them from. Of course, you are not going to give too much away, but just enough to build excitement.


10. Use Your Homepage

Probably, your homepage is the page that most visitors come to first of all. Use your homepage to promote your webinar, making sure that there is a call to action for people who haven’t registered yet. You could also have a countdown timer to show days and hours until the event.

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6 Key Benefits Of Using An Assistant For Your Webinar Presentation Wed, 11 May 2016 13:43:40 +0000 Read more]]> Webinars have become a powerful marketing tool which can be used by bloggers, small local businesses, and large multi-nationals. They enable marketers and business owners to reach a wider audience and engage with their customers on a whole new level.

However, in order for webinars to be effective, they need to run smoothly. One way to make sure that they are successful and run smoothly is to use an assistant for your webinar presentation.


How to Find an Assistant for Your Webinar

It can be a challenging prospect to organize and host a webinar. Although webinars are a great way to reach a wider audience in a very cost-effective matter, they can be quite technical to setup and run. Even if you have the technical experience to run a webinar, it is still helpful if you have an assistant.

How can you find a good assistant for your webinar? There are 3 main ways to find an assistant for your webinar presentation:

  • Use someone from your company’s IT department. If your company has its own IT department, then they could assist during the presentation.
  • Hire a virtual assistant. A virtual assistant can help during the presentation, and they don’t have to be in the same room. Webinar platforms allow for virtual assistants to be located anywhere and they can handle any technical issues that come up.
  • Have a friend help you. This is probably the cheapest way to use an assistant, but your friend will need to be trained in using webinar software.

Why is it worth investing some time and resources in hiring an assistant for your webinar presentation?


6 Key Benefits of Using an Assistant During Your Webinar


1. They Save You Time

You already have so much to do in organizing your webinar and you don’t want to spend a lot of time learning the intricacies of webinar software. There are also time issues of preparing material, landing pages, sending and responding to emails, and following up on leads. These tasks can be assigned to your assistant


2. Resolve Software Issues

Although you probably know the basics of how webinar software works, it can be difficult to help participants resolve issues that they have. This could be problems like:

  • Video doesn’t work
  • No sound
  • Attendees having logging in issues

Your assistant can prepare a guide for your attendees on how to successfully ‘attend’ their first webinar. This can avoid many problems at the start.

Your assistant can also help answer queries about how to set everything up.


3. Resolve Technical Issues

Your assistant can help resolve any technical issues that come during the webinar presentation. So, if your computer freezes, the Internet goes down, or there are some other problems ñ your assistant will resolve these allowing you to concentrate on your presentation. Appearing stressed and in a panic during a presentation will only result in attendees logging off.


4. Technical Support During Q & A

Most webinars have a Q & A session because this gives you valuable feedback from your audience and you can also address their concerns. During your Q & A session, your assistant can monitor questions coming in and prioritize those for your consideration. The assistant can then help in filtering out duplicate questions and make a list of questions to be answered in a follow-up email.

This allows you the chance to be completely focused on your presentation and keeping engaged with your audience.


5. Lets You Present Material Professionally

The biggest benefit of using an assistant for your webinar presentation is that it helps you present your material in a professional manner. Because you have more time beforehand to research and prepare material, during the presentation you can forget about any technical issues.

This means that you can focus on the main purpose of your webinar ñ presenting high-quality, professional content.


6. Makes Sure Every Runs Smoothly

When your assistant will help make sure that everything runs smoothly because they can resolve any technical issues that come up, moderate the Q & A session, and help you focus on delivering a killer presentation. The end result will be a webinar that delivers high-quality value content to the audience.

This can be especially useful for smaller businesses or bloggers because you can give the impression that your business is larger than it actually is. This can help build authority in your industry and help you expand your customer base.


Even though you may want to try and ‘go it alone’ in your webinar presentation, you will benefit greatly if you use a competent assistant for your webinar presentation.

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