ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Wed, 27 Apr 2016 13:10:17 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 9 Smart Ways To Use Desktop Sharing In Your Webinar Presentation http://blog.clickmeeting.com/9-smart-ways-to-use-desktop-sharing-in-your-webinar-presentation http://blog.clickmeeting.com/9-smart-ways-to-use-desktop-sharing-in-your-webinar-presentation#comments Wed, 27 Apr 2016 13:10:17 +0000 http://blog.clickmeeting.com/?p=4943 Read more

9 Smart Ways To Use Desktop Sharing In Your Webinar Presentation is a post from: ClickMeeting Blog

]]>
Webinars are one of the most powerful educational, marketing, and business tools that can be used online. They are very versatile and there are an endless number of ways to use them. You can use them to promote a product or service, to teach something new to employees or you can use them as training material. Webinars can also be repackaged after the event and this provides even more opportunities to get your message out there.

If you are using webinars in your business, you need to make sure that you are using them to their full potential. One of the main advantages of webinars is the ability to use desktop sharing.

ClickMeeting allows for desktop sharing during a webinar and there can be so many different ways to use this incredible feature. The purpose of this article is to give your ideas on how your desktop can be shared to make your webinar much more powerful and interesting.

 

Here are the top 9 ways to use desktop sharing in your webinar presentation.

1. Powerpoint slideshow

Slideshows are one of the most common items that are shared during webinars. The best way to use Powerpoint slides is to turn them into animations. This doesn’t mean creating moving people or other kinds of images. You just have to use slides so that text labels, photos, and images appear one at a time.

Therefore, if you have bulleted list, the points appear seamlessly one after another. The same can be done with images. This will keep your audience engaged with the presentation because information is ‘drip-fed’ to them in a visual style that is much more interesting than just text on a page.

 

2. How to complete a task in a program

It can be very easy to write a set of instructions; however, it will be much easier for your audience if you actually show them how to do it. Therefore, when they see your mouse clicking on the specific icons and then opening the specific folders and files, this will be so much easier for them to understand.

 

3. How to use software

Using desktop sharing is ideal for the company that sells software. People have a tendency to skimp on reading instructions properly and tend to jump right in.

It could also be that the basics of the software are fairly straightforward. However, if there are advanced features, these can then be shown in detail by screen sharing.

 

4. How to use analytics for webmasters and marketers

Analyzing analytics can be a difficult task for even experienced marketers. You can use screen sharing to show how to analyze analytics.

So, show how to extract vital information from the data and then how to re-use that. You could even ask your audience for an example of the kind of information that they need from analytics. You could then show them in real-time just how to get this information

 

5. How to create a PPC campaign in the marketing niche

Another task that marketers find difficult is creating PPC campaigns. You can provide your expertise and knowledge in a live environment to show them how to research keywords, separate them into groups, and then bid on these. Doing so in a webinar through desktop sharing is so much more effective than using written directions.

You could also show live examples of well-executed campaigns vs poorly executed campaigns. You can do this by clicking on Ad links and then show examples of good and bad landing pages.

 

6. Show pre-recorded training video or live demonstration

If you want to show how to use physical products then a live demonstration is a great way to share your desktop. You could even start from unpacking the item and then show how to start using it. As with demonstrating software, you have the advantage that you can easily show users advanced features of the item. This will boost customer confidence in your brand and product because they will appreciate the care that you take in them.

 

7. How to create or use an APP for any niche

Apps for mobile devices are becoming more popular for companies to use and develop. You can create a great webinar using screen sharing to show how to build an app or even use one.

With this, you can incorporate slides, infographics, and live videos. This is a great way to show all the complexities involved with app building.

This applies to any niche where apps are used, and there are so many. Therefore, even if you did not build the app or are promoting one, and simply want to provide value to your customers in weight loss, technical, mobile, real estate, or fitness niches by showing them how to use various useful apps, you can easily do so in a webinar with desktop sharing.

 

8. How to create a project

You could show how to create a project from files that you have stored on your computer. You can demonstrate how to organize files, how to create tabs, and how to present the project in various formats.

 

9. Share documents or files with clients

This is ideal for business videoconferencing with clients when you want to show them a document or a project on your computer, which can be either completed or as a progress report.

 

When presenting a webinar, use your imagination for how to share your desktop. If you use different and imaginative ways to share your desktop, you will present webinars of true value to your customers.

9 Smart Ways To Use Desktop Sharing In Your Webinar Presentation is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/9-smart-ways-to-use-desktop-sharing-in-your-webinar-presentation/feed 0
How to Repurpose Your Webinar to Create Online Content http://blog.clickmeeting.com/how-to-repurpose-your-webinar-to-create-online-content http://blog.clickmeeting.com/how-to-repurpose-your-webinar-to-create-online-content#comments Mon, 25 Apr 2016 13:07:12 +0000 http://blog.clickmeeting.com/?p=4940 Read more

How to Repurpose Your Webinar to Create Online Content is a post from: ClickMeeting Blog

]]>
High-quality content is essential to an effective online marketing strategy. Running a webinar is often the first step a business takes in entertain the online content arena, as they tend to deliver value to viewers and have the potential to reach a large number of customers. However, many customers are not able to attend a live webinar, or are reluctant to spend their valuable, limited time watching one. No matter how great the content of your webinar is, some potential viewers just won’t put in the time.

That’s where your other online content can help fill in the gaps. Other ways to reach your audience with online marketing include blogging, social media, and infographics. These types of content are short, concise, and easy for your audience to digest (which means that it’s more likely that they will look at it!) Creating online content takes up time, but there’s no need to completely reinvent the wheel. The content from your webinar can be recycled and repurposed to create fresh content in various forms that will draw in even more potential clients. Here’s how to do it.

 

Blogs

Most blog posts don’t need to be longer than 500-750 words, though that’s not a hard rule. One simple way to create a blog post from your webinar is to write a summary of your webinar in the form of a short article. If you go that route, be sure to break up the content into sections, and use lists and bullet points to summarize key ideas. If your webinar is longer, you can get even more mileage out of it by turning the content into a series of posts. Remember, you don’t have to give it all away in the blog – you can include some of the webinar content and then encourage them to watch it to learn more.

 

Social media

Twitter and Facebook are useful for promoting your webinar before it goes live. Social media platforms are also a great tool for generating conversation and continuing to promote your webinar after it airs live. Create teaser posts that highlight information from your webinar that will lure people to visit your site and watch the recorded version. Encourage attendees to post comments and questions during and after the webinar to draw even more attention.

 

Infographics

Breaking down your webinar content into a sleek and sexy infographic is a guaranteed way to get more people informed about your business. Humans are visual creatures, and are able to retain more information from images than words. The visual elements in an infographic make the brain work less than reading an article, so fatigue and attention span are less of a problem. As a general rule, it’s a good idea to have a mix of content on your site, and adding some well-designed infographics will earn you diversity points.

 

Webinars contain a wealth of content that can, with not too much effort, be morphed into even more content. What’s more, if the content is compelling, interesting, and relevant, it can even convince people to watch the webinar to learn more about your product or service. Repurposing your webinar content has the potential to make your webinar and website more visible, and widen the audience that you reach with your online presence.

How to Repurpose Your Webinar to Create Online Content is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/how-to-repurpose-your-webinar-to-create-online-content/feed 0
Choosing An Ideal Topic For Your Next Webinar http://blog.clickmeeting.com/choosing-an-ideal-topic-for-your-next-webinar http://blog.clickmeeting.com/choosing-an-ideal-topic-for-your-next-webinar#comments Fri, 22 Apr 2016 12:20:41 +0000 http://blog.clickmeeting.com/?p=4936 Read more

Choosing An Ideal Topic For Your Next Webinar is a post from: ClickMeeting Blog

]]>
The key to hosting a successful webinar is choosing an ideal topic. Why is that so? It is your topic that will determine if people are going to be interested enough to register for it. You could plan well for the webinar, create awesome content, and have everything in place to host it. But, if very few attend, or worst still, no one attends, then all that hard work will have been for nothing.

How can you choose an ideal topic for your next webinar? Here are some great ideas to make sure that your next webinar will have an engaging topic.

 

What does your audience want to hear?

It can be tempting to plan a webinar based on what you want to talk about. But, that doesn’t mean that your audience needs that information. So, think about what is of interest to them and plan your webinar around that.

Of course, you need to know what interests them. How can you do that?

 

Send out a survey

This doesn’t have to be done with the specific goal of hosting a webinar. I.e. you don’t have to say send an email saying: “I am planning to host a webinar, what do you think what is the biggest issue with.Ö” Your survey could be conducted on social media, your blog, and of course by email. You should be able to get enough information to know what concerns and issues your audience already has.

 

What issues does your audience already have?

You may already know the issues and problems faced by your target audience, after all, this is typically a part of any smart marketing plan.

Do a full analysis of industry problems and conecerns and you will have lots of topics to choose from. Are there questions that you have to repeatedly explain to different customers? If you already have personal contact with some customers, you could call them or email them personally and ask them what issues they face.

 

What is trending in your industry?

It may not always be possible to run surveys or contact customers, so another great way to choose an ideal topic is to find out what is trending. You can do this by using a service which sends you alerts on specific keywords. The most popular of these is Google Alerts, but there are many alternatives.

For example, Social Mention will scan all the social media platforms and then send alerts when topics you have specified come up. Make sure that you have specific keywords to get the best results.

 

These results can help you find out:

  • Changes in your industry
  • Latest news
  • New products that have been released
  • Trending news items that you could relate to your industry

 

What topics are others talking about?

You could see what other experts in your industry are hosting webinars on. Check out which are the most popular and use that topic. Then think about how you are able to talk about the same topic, but in a different and unique way. Or, you could also attend webinars that others are hosting to glean some information and ideas from them.

 

Choose a specific topic

Webinar topics that are very general and generic tend not to attract many attendees. So, the more specific you can be about your topic, then the better chance that people will want to register. Make sure that you address a specific issue and provide a specific solution to the problem. Rather than choose a topic like, “How to start a blog,” you could have a topic like, “10 ways to drive visitors to your new blog.” With the second one, you address a specific problem and offer specific solutions.

 

Do some SEO research

With a little SEO research, you can come up with some good keywords to incorporate in your webinar topic. This can make sure that the topic gets picked up in the search engines and ranks high. Good, related keywords can also be used on the registration page and in blogs that you use to promote your webinar.

 

Identify your audience

Ask yourself, who you expect to attend the webinar. This can help you to make sure that your topic will be one that is specific to the audience that you are trying to target.

You can also ask yourself these questions:

  • Does my topic grab MY attention? If you saw this topic, would you be motivated to attend?
  • Is there something of value? Your audience will come if they know that they will take away something valuable.

 

In conclusion

Choosing the ideal topic for your webinar is one of the most important decisions when planning to host one. The more specific your topic, then the better chance you have to attract many attendees. When you back up your topic with great delivery, your webinar will be one of true value to your customers.

Choosing An Ideal Topic For Your Next Webinar is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/choosing-an-ideal-topic-for-your-next-webinar/feed 0
7 Ways To Be Both Entertaining And Informative To Your Webinar Audience http://blog.clickmeeting.com/7-ways-to-be-both-entertaining-and-informative-to-your-webinar-audience http://blog.clickmeeting.com/7-ways-to-be-both-entertaining-and-informative-to-your-webinar-audience#comments Wed, 20 Apr 2016 12:01:59 +0000 http://blog.clickmeeting.com/?p=4931 Read more

7 Ways To Be Both Entertaining And Informative To Your Webinar Audience is a post from: ClickMeeting Blog

]]>
Your webinar has the potential to take your marketing efforts to the next level. They can be a powerful tool to build your authority as a leader in your industry and can help you to engage with your customers.

However, webinars can also be an unmemorable event leaving your audience feeling bored, uninspired, and disengaged with you and your product.

What can you do to make sure that your webinar reaches its goals and leaves your audience feeling that it was worth their while attending?

 

A Webinar Should Be Entertaining and Informative

We’ve all been to (and maybe even hosted) webinars which contain about 45 minutes of the speaker presenting his material and then finishing up with a 15-minute question and answer session. In the end, the audience is left scratching their heads thinking if it was really worth attending.

In order to make sure that you present a webinar which is of true value to your audience, it needs to be both entertaining and informative.

If you want to make your webinar both entertaining and informative, it is important to strike the right balance. It can’t be so entertaining that you spend so much time planning jokes, funny animations, and humorous stories that your material is light on information.

On the other hand, you don’t want to just pack your webinar with information, facts and figures that it becomes boring, monotonous, and uninteresting. In fact, those kinds of webinars can do more harm than good to your brand.

 

What can you do to make sure that your webinar is both entertaining and informative to your audience? Here are the top 7 tips:

 

1. Entertain before the webinar starts

It is always good to have some entertainment before your webinar starts. So, plan to have some interesting items of entertainment running about 15 minutes before your webinar starts. This will mean that you engage the “early birds” to your webinar in an interesting way.

You could also play some entertaining videos to keep your audience amused while they are waiting. These don’t even have to be connected with your webinar theme. For example, everyone loves animal antics, and these can provide some entertainment value before the webinar.

 

2. Slides

Slides play a key role in the part of any webinar and these are an important way to get your information across. However, make sure that your slides aren’t boring and just contain bulleted text. Try jazzing them up a bit with some interesting colors, fonts, and pictures. Use animations whenever possible, this is really easy if you use Powerpoint and a webinar platform like ClickMeeting that integrates Powerpoint slides.

Make sure that your slides contain more images, graphics, and screenshots than text. So, if your webinar was related to the travel industry, rather than have a bulleted list of popular locations, why not have some entertaining pictures or even videos of the places?

Also, make sure that your visuals are big and vibrant and that they evoke emotions, choose high definition media whenever possible.

 

3. Polls

Polls are always a good way to keep your audience engaged. However, they also provide valuable information to your audience and can be leveraged to provide some entertainment.

For example, you could have multiple choice questions rather than just a ‘yes’ or ‘no’ answer and try to make one of the answers to choose from amusing.

 

4. Share Funny Stories

Send an email before the webinar, and ask prospective participants to send in some funny stories that they have experienced that are related to the topic. You may even have some of your own to use. If you find it difficult to get material that way, then search online for some related stories.

What’s more, these stories don’t only provide some entertainment value, but also case studies on how to use, or how not to use the product.

So, try to mix things up a bit and don’t just have information and facts.

 

5. Plan for frequent audience engagement

Don’t just allot 15 minutes to the end of the presentation for a question and answer session, but plan for more frequent shorter sessions. These could be at the end of each main section before you move on.

Space out your polls, surveys, and quizzes so that you engage the audience to every 5-10 minutes or so. This can help keep your audience engaged.

 

6. Keep the information and entertainment flowing after the event

After the event, make sure and send out follow-up emails with items of value. These could include PDF files of the slides and visuals that you used in the event. You could also include any feedback that you received after your presentation. Always look for ways to blend something entertaining with valuable content.

 

7. Practice

Practice is a must for any webinar presentation. This is especially so if you want to incorporate an element of entertainment in it. Sometimes you could have a joke in mind or some funny story, but if it’s not told or delivered properly, then it may just fall flat and sound cheesy. Practice will also ensure that your presentation comes over in an informative way.

 

Use these 7 top tips to keep your webinars entertaining and informative and you will make sure that you always have an audience for your webinars.

7 Ways To Be Both Entertaining And Informative To Your Webinar Audience is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/7-ways-to-be-both-entertaining-and-informative-to-your-webinar-audience/feed 0
5 Steps to Diffusing Arguments in Meetings http://blog.clickmeeting.com/5-steps-to-diffusing-arguments-in-meetings http://blog.clickmeeting.com/5-steps-to-diffusing-arguments-in-meetings#comments Mon, 18 Apr 2016 12:21:01 +0000 http://blog.clickmeeting.com/?p=4927 Read more

5 Steps to Diffusing Arguments in Meetings is a post from: ClickMeeting Blog

]]>
Conflict in meetings is practically inevitable – not in every meeting, but every workplace will see it from time to time. Usually, minor disagreements can be resolved without breaking a sweat. These conflicts rarely escalate to a level that is highly disruptive to the meeting or damaging to work relationships. Once in a great while, though, a conflict occurs that makes you wonder if you’re going to have to break up a fist fight.

When a simple disagreement turns personal and doesn’t seem to be resolving, how do you bring back civility to a situation that has the potential to get out of hand? Follow these five steps to get your team members back in line and your meeting back on track when things get feisty.

 

1. Confront the problem without hesitation

At the first sign of a potentially problematic conflict, start addressing the issue right away. Sitting on it could make negative feelings fester, as it is unlikely to completely resolve on its own in the long term even if it seems to dissipate in the moment. Progress in the meeting at hand, as well as at future meetings, could greatly suffer. When it’s clear there’s an argument brewing, don’t wait to take action.

 

2. Mediate to address the core issue

When addressing conflict in a meeting, it’s important to communicate openly with all team members. The first step to resolving a conflict is to discover what caused it in the first place. Was it a misunderstanding? Is there information missing? Find out what the real issue is so you can start coming up with a fix. Call upon neutral parties in the meeting to assist if needed, and avoid making any personal attacks or accusations. Just stick to the facts.

 

3. Take a break to ease tensions

If the argument is heated, or you’ve been mediating for awhile and it’s not going anywhere, it may be time to take a breather. A short 20-minute break can give the parties involved time to clear their heads, gather their thoughts, and come to their senses. In some cases, it might be appropriate to shorten the meeting and meet separately with the individuals involved in the conflict. It’s best to cause as little disruption to progress and goals as possible, but if the meeting can’t go on as it is, some time away will do everyone some good.

 

4. Stay focused on solutions

Managing conflict isn’t about figuring out who is right or wrong, or judging people for their past words or actions. The objective is to find a solution to the disagreement that everyone can, well, agree on. Sometimes this is as simple as letting everyone speak their mind and understand each other’s perspective. Other times, people have to agree to disagree. In the worst case scenario, the meeting leader or supervisor has to make an executive decision if no one can agree. The end result might not make everyone perfectly happy, but it’s at least something that everyone can “live with” so that the team can continue working together.

 

5. Keep communication open

As a general rule, make sure to communicate openly with your team and solicit feedback from them. Touching base regularly can help avoid conflicts in the first place by ensuring that people have the information they need and understand situations correctly. Keeping an open door also allows team members to reach out with questions and concerns and seek help with any dilemmas that arise. Team meetings tend to run a lot more smoothly when they’re not the only times that you talk with your team.

5 Steps to Diffusing Arguments in Meetings is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/5-steps-to-diffusing-arguments-in-meetings/feed 0
Memorization Techniques for Presenters http://blog.clickmeeting.com/memorization-techniques-for-presenters http://blog.clickmeeting.com/memorization-techniques-for-presenters#comments Fri, 15 Apr 2016 13:11:37 +0000 http://blog.clickmeeting.com/?p=4922 Read more

Memorization Techniques for Presenters is a post from: ClickMeeting Blog

]]>
A speaker’s ability to make an impact with their presentation directly corresponds to their ability to master the information. Demonstrating your high-level knowledge on a topic inspires trust and belief in your audience, making them receptive to your message and interested in learning more.

A firm grasp and expertise in the topic is a must – if you try to fake it, you won’t make it. Simply memorizing what you want to say will only get you so far. Yet for the truly knowledgeable speaker, memorization is an important tool for making the content flow. Even, and sometimes especially, the most educated people can suffer from lack of organization, to the detriment of their talk. Memorization will help you get down the exact information that you want to pass on to your audience in the right order. Here are six scientifically backed methods for memorizing your presentation content.

 

Method of Loci/Palace Method

Dating back to the ancient Roman and Greek rhetoric practice, the method of loci, or palace method, uses spatial memory to build an internal “palace” of concepts that are interlinked. In this technique, a person memorizes the layout of a building or other space (their “palace”) and identifies certain loci (features) within the space – such as the dining room table in a house. Next, they assign the ideas they want to memorize to individual features. Items are retrieved in memory by walking through the space in one’s mind, allowing the awareness of the palace layout to assist with memory recall.

 

Mind Mapping

A mind map or concept map is a diagram that allows for the conceptual organization of information on paper. You may have even used one when you were studying in school. Rather than simply making a list of items, a mind map can be used to visualize your presentation material, physically connecting ideas to form a comprehensive “map” of everything you want to say. This technique works best if you are starting your presentation with basic concepts and expanding them into more specific topics (which, in at least some parts of your presentation, is almost always the case).

 

Link and Story Methods

These two methods both group items to remember into logical sets that reflect similarities and build upon one another. The Link method is more for visual thinkers and the Story method is ideal for those who learn best through narrative. In the Link method, you make simple associations between the items you want to remember by linking them together with related images. The Story method uses linear narrative to connect items with a story that includes them in it. In both methods, the interconnectedness of the images or parts of the story triggers your memory to recall the list of items.

 

20-20-20 Rule

As far as rehearsing your material, one method will really help get you on solid ground before you practice. Memory experts stress repeating your material at least three times, and not spending too much time going over individual pieces of the presentation. The 20-20-20 rule gives the perfect balance between reviewing the presentation in its entirety and committing it all to memory. Spend 20 minutes going over the details of the presentation, then repeat it twice more for 20 minutes each time. The repetitions should be no more than 30 minutes apart in order to commit it to long-term memory.

 

These mnemonic (memory) devices have brain science and a lot of testimonial evidence showing that they work. However, some people find certain methods work better for them than others. The good news is there are many different ways to try to memorize information for a presentation. It just takes a little experimentation to find what works for you. Share your favorite mnemonic devices in the comments!

Memorization Techniques for Presenters is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/memorization-techniques-for-presenters/feed 0
How Your e-Commerce Site Can Use Webinars http://blog.clickmeeting.com/how-your-e-commerce-site-can-use-webinars http://blog.clickmeeting.com/how-your-e-commerce-site-can-use-webinars#comments Wed, 13 Apr 2016 13:34:11 +0000 http://blog.clickmeeting.com/?p=4914 Read more

How Your e-Commerce Site Can Use Webinars is a post from: ClickMeeting Blog

]]>
Webinars are excellent tools for both B2B (business-to-business) marketers and B2C (business to consumer) marketers. They can help any kind of business strengthen its brand, generate more leads, and, in the end, sell more products.

One type of business that can benefit from webinars is the e-Commerce industry. In this article, we will look at how e-Commerce businesses can use webinars to reach a wider audience that is not possible by just using traditional marketing strategies.

 

Why e-Commerce Businesses Need Webinars

Most e-Commerce businesses don’t have a shop where customers can come in and browse. This can mean that customers feel disengaged with the business, and while they may still buy from it, it can be difficult to build up customer loyalty.

 

Why is this so?

Webinars give you a chance to let your customers ‘meet’ you, albeit in a virtual way. This human connection will benefit your e-Commerce business in these ways:

Strengthen your brand and let your customers make a connection with you
Give them the chance to interact with you and get first-hand information on your products
Establish yourself as an authority in your industry and make your business it stand out from the competition

Let’s see in more detail how webinars can benefit your e-commerce business.

 

Demonstrate New Products

Most customers will be able to read the instructions on how to use a new product. However, a webinar gives you the chance to use a personal touch and demonstrate new products. You can also use webinars to demonstrate and promote existing products to new customers.

For example, one cosmetics company used a series of webinars to demonstrate how to use their products. After the events, the recorded webinars were repackaged into smaller demonstration videos and uploaded to video sharing sites.

This not only creates a more interactive and enjoyable experience for your customers, but it also increases your digital footprint. The videos created and become a source of new traffic back to your website.

 

Strengthen Your Brand

The stronger brand then the easier it will be to sell and promote products. E-Commerce businesses can use webinars to strengthen their brand and increase brand awareness.

A strong brand is easily recognizable among its competitors and consumers will naturally be drawn to it.

Your customers will enjoy the fact that they can see you demonstrating the product and answering their questions. You can also explain to your audience why your products are better than your competitors are.

 

Building Customer Loyalty

Some e-Commerce website owners assume that the hardest part is making the initial sale. This is why so much time, effort and resources are pumped into promoting products. However, the initial sale isn’t the hardest part. The hardest part is building customer loyalty. In other words, they help make sure that your customers keep coming back. Therefore, webinars can turn one sale into a series of sales.

Hosting webinars makes it possible to engage with your customers on a regular basis. You can keep them up to date on new products, explain how to use existing products, and answer their questions.

Establishing yourself or your business as an authority in the particular industry will keep your customers coming back to buy your products or use your services.

 

Provide Value

Webinars are great ways to provide extra value to your customers. There are many ways that webinars can be leveraged to provide more value to your existing customers.

For example, you can offer webinars free of charge to your paying customers, but charge others to attend the event. In the mind of your customers, this increases the value of the webinar because they are getting something that others have to pay for. This can be an excellent way to generate excitement on a new product, especially if you give existing customers the first glimpse of it.

In addition, during the webinar presentation, you can give out items of value. What are these? This could be some exclusive PDF handout with additional information on the product or service. Alternatively, it could be a video with demonstrations and helpful tips.

In order to give the webinar true value, it is good to keep promotions of other products to a minimum. Remember that your goal is to educate your customers not push products on them.

 

In conclusion

E-Commerce websites can greatly benefit from the power of webinars. It can help to keep customers loyal and also be an effective way of promoting new products, without resorting to a ‘hard sell.’ Even though there are many other ways to market products through SEO, social media, blogs, and lead generation through emails, webinars can give e-Commerce websites a real edge in marketing potential.

How Your e-Commerce Site Can Use Webinars is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/how-your-e-commerce-site-can-use-webinars/feed 0
6 Common Reasons Audience Members Leave A Webinar Before It’s Over And How To Avoid This http://blog.clickmeeting.com/6-common-reasons-audience-members-leave-a-webinar-before-its-over-and-how-to-avoid-this http://blog.clickmeeting.com/6-common-reasons-audience-members-leave-a-webinar-before-its-over-and-how-to-avoid-this#comments Mon, 11 Apr 2016 13:04:48 +0000 http://blog.clickmeeting.com/?p=4907 Read more

6 Common Reasons Audience Members Leave A Webinar Before It’s Over And How To Avoid This is a post from: ClickMeeting Blog

]]>
So, you have spent weeks preparing for your webinar. You have sent out invitation emails and had a great response. And, even better, when you go live you see that you have a large audience. You are excited to start delivering your presentation. However, as you continue with your delivery you notice that more and more people start leaving the webinar and your enthusiasm starts to drop off.Does this sound familiar? Then please read these 6 common reasons why audiences leave a webinar early and what you can do to avoid this.

 

1. Boring delivery

This is the number 1 reason why people don’t stick to the end. Even if they have paid to attend the webinar, if the delivery is boring they will leave early. A boring delivery is one that is delivered in a monotone. Also, if you are in the habit of reading your notes, you will find it very difficult to deliver the material with enthusiasm.

Another aspect of a boring delivery is not putting enough time and attention into the visuals that you use. If you just have some text on a colored background, then you are not going to give any incentive to watch to the end.

Solution

Of course, you need notes when delivering your presentation and you should be well-rehearsed. However, your notes shouldn’t be too detailed that you begin reading them. Have brief notes which help you recall ideas. Also, look directly at the camera and visualize an audience there. When planning the material for your webinar, make sure and engage with the audience frequently. In this respect, questions are a very effective way to do this because questions always require an answer. Even rhetorical questions are good.

Make sure that your visuals are colorful, vibrant and eye-catching. It is also a good idea to record yourself. If you find it difficult to speak with proper modulation, then it would be a good idea to get some voice coaching lessons. Webinar platforms like ClickMeeting offer so many great visual tools, like Powerpoint slides, video, charts, and graphs that no webinar need ever be a bore!

 

2. Doesn’t deliver on promises

The second most common reason why people don’t stick around is that the webinar doesn’t deliver on what it promised. In your opt-in, you will have promoted the webinar in as many exciting ways as possible and you need to make sure that you deliver just that.

Solution

The solution, of course, is to provide the value and the topics that you have promised. If early on in the presentation, the audience doesn’t feel that they are getting what they came for, then they will leave early. Outline clearly at the start what they will receive, how the webinar will benefit them, and then deliver that exact content.

 

3. Too much promotion

One survey showed that the third most popular reason that attendees leave webinars early is if the presenter starts promoting the product too early. Self-promotion at the start is a big turn off. Of course, the purpose of the webinar is to help your business grow and be successful. However, people don’t attend webinars to listen to a hard sell.

Solution

Make sure that your webinar focuses on solutions to problems that your audience faces. Make sure that it’s educational enough without selling. Even if they don’t buy the product or service, then they will at least feel they have learned something and feel endeared towards your brand. They will also be more willing to attend your next one.
Make sure and keep any promotional aspects of your webinar to the very end.

 

4. Technical problems

Technical problems are one of the worst things that can affect a webinar, especially because they can happen suddenly, without warning. It could be that you lose your internet connection, the computer freezes, or the software crashes. Usually, an audience will be forgiving if there are technical problems; after all, we’ve all experienced them. However, if they are not resolved quickly, you could soon see your audience dwindle.

Solution

Make sure and have a plan of action in place for every eventuality. So, you should know and practice exactly what to do in cases of technical problems.

 

5. Not properly organized

Our brains function most efficiently when they take in information that is presented in an organized way. If you are going from point to point in a haphazard way without any clear direction, your audience will get confused, bored, and switch off.

Solution

Make sure that your content is organized in a logical and orderly way. Each main point should naturally lead on to the next one without too many big ‘jumps.’

 

6. No incentive to stick around

If during your webinar, you keep advertising that the full recording will be available at any time after the event, you are hardly giving your audience an incentive to stick around.

Solution

Make sure that your audience realizes from the outset that they will have even more value from the webinar if they stick around. So, you could use a phrase like, “at the end of the webinar you will get an exclusive link to…” You could also plan to offer some handout during the presentation. Once again, make sure that your audience knows it is coming and when it’s coming

6 Common Reasons Audience Members Leave A Webinar Before It’s Over And How To Avoid This is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/6-common-reasons-audience-members-leave-a-webinar-before-its-over-and-how-to-avoid-this/feed 1
Email Marketing Versus Webinar Marketing to Engage An Audience http://blog.clickmeeting.com/email-marketing-versus-webinar-marketing-to-engage-an-audience http://blog.clickmeeting.com/email-marketing-versus-webinar-marketing-to-engage-an-audience#comments Fri, 08 Apr 2016 13:42:56 +0000 http://blog.clickmeeting.com/?p=4902 Read more

Email Marketing Versus Webinar Marketing to Engage An Audience is a post from: ClickMeeting Blog

]]>
If you want to see your marketing efforts succeed and boost sales, it is very important to make sure to engage your audience. It is great if you can send emails to 100s of thousands of people and have thousands like your Facebook page. However, the only way that you can make your business a success is if actually you engage those consumers.

For many years, digital marketers have enjoyed great success using email marketing campaigns. However, the marketing industry has changed over the past few years and we are seeing videos engaging more and more consumers.

So, what is the best way to engage an audience? Email marketing or webinar marketing?

 

What is Email Marketing?

Briefly, email marketing is when a business sends out emails to a group of people in the form of adverts, promotions, or requests for business. If done properly, it can be an efficient way of staying connected with your customers and, at the same time, promoting your business.

Email marketing can take on many forms. It could be an automated thank-you message when someone opts-in to receive some material, or it could be a regular newsletter with information on latest products or services.

Because of the prevalence of spam and unsolicited emails, all businesses that send out automated emails should have an ‘opt-out’ link in the email to unsubscribe.

 

What is Webinar Marketing?

Webinar marketing is using online seminars to promote your product or service, develop brand, engage with a targeted audience and/or to provide education presentations. Usually, webinars stay away from a ‘hard sell,’ but rather focus on educating, informing, and demonstrating the benefits of products or services.

They use video conferencing software and allow for the audience to interact in real-time with the webinar host. The host can ask questions, show slides, visual material, and conduct polls and surveys. The audience gets to listen ask questions and engage with the brand. During the presentation, the presenter can also share various items of value, like PDF handouts.

 

The Issues With Email Marketing

Email marketing has many advantages as a marketing technique. However, it is very difficult to truly engage an audience.

 

Why is it difficult to engage an audience with email marketing?

Email marketing is a relatively cheap and easy way of marketing your product or service. All you need is an extensive email list and then a few good, catchy templates to get your message out there. Also, emails marketing campaigns can be created in a short space of time and can be sent out on a regular basis. However, there are some pitfalls to email marketing.

One major pitfall of email marketing is the prevalence of spam. We all know how much spam we receive in our inbox every day and most of it goes unread.

This means that email marketing has to work harder to get around spam filters that are installed by users or by email servers. So, it could happen that only a small percentage of email addresses that receive the email are actually read.
Therefore, in terms of engaging the audience, there are pitfalls and roadblocks in truly engaging your audience with email marketing.

 

Why Webinars Engage an Audience better

Webinars offer a way to engage with your audience that is not possible with email marketing.

First of all, it is much easier to stand out from the crowd with webinar marketing. When you are able to personally speak with authority on your subject, you customers will feel more engaged. When you teach about a new product, show how something is done in real time, you customers will see you as an authority and gain trust in the actual product.

Webinars also allow you to engage with your audience and use email effectively. How is this possible?

To register for a webinars, attendees have to do this with an email address. This information can be used to run a successful email campaign. Therefore, webinars give you the chance to both engage with your customers and utilize the benefits of email marketing.

You can send your customers highlights of your webinar, more training information or an invitation to the next webinar.

 

In conclusion

In terms of marketing and sales promotions, email marketing is an effective way to promote your product or service. It has a proven track record of making conversions. However, by just using an email campaign it is very difficult to engage your audience.

The beauty of webinars is that you can have the best of both worlds! You can use them to fully engage with your audience and then expand your marketing an engaging email campaign.

Email Marketing Versus Webinar Marketing to Engage An Audience is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/email-marketing-versus-webinar-marketing-to-engage-an-audience/feed 0
Get Your Audience to Remember Your Presentation http://blog.clickmeeting.com/get-your-audience-to-remember-your-presentation http://blog.clickmeeting.com/get-your-audience-to-remember-your-presentation#comments Wed, 06 Apr 2016 12:39:12 +0000 http://blog.clickmeeting.com/?p=4898 Read more

Get Your Audience to Remember Your Presentation is a post from: ClickMeeting Blog

]]>
The ultimate goal of any presentation is to move your audience to action. You might do this by changing their mind about something, teaching them something new, or giving them information that they need. This goal can only be achieved if they absorb and remember what you tell them. Otherwise, all that work goes to waste!

People remember some presentations better than others. The reason? Some speakers know how to tap into their audience’s minds and figure out what lights them up. Read on to find out the qualities and strategies you can use to make your message stick.

 

Sequence your information appropriately

The first rule of memory is that what a person hears first and last will be most easily recalled. Everything in the middle is more likely to get lost in the fray. For that reason, positioning the most important information you want your audience to remember at the beginning and end of your presentation will make it more likely for them to remember it.

 

Don’t do all the thinking for them

No one should be left scratching their heads after they hear you talk. On the other hand, spoon-feeding them could make their brains too mushy. When people have to use the information they’re given soon after learning it, they’ll have a better context for recalling it later. Provide opportunities for your audience to reflect, such as answering questions, summarizing key points, or coming up with their own examples.

 

Draw connections between related ideas

Human memory consists of a series of connections that the brain makes in rapid succession. Building connections within your presentation that are clear and precise solidifies information and files it away neatly where it can be more readily accessed. The mind processes memory in chunks of information, and the larger and more accessible those chunks, the more likely it is to retrieve it.

 

Match important points to a memorable image

In a sense, everyone is a visual learner. Memory retention increases from 10% to 65% percent when images are used for presenting information. Not everything needs an associated picture, but if you include one with your most important points, it’s a guaranteed way to make a more lasting impression.

 

Use relatable stories, analogies, and examples

Things that are relatable or familiar are also more likely to be remembered – and can make an emotional impact as well. Real and powerful stories that tie directly into your primary message can make the difference between your audience enduring your presentation and enjoying it. Drawing up analogies and examples will help make your points more concrete.

 

Repeat your key message(s)

The phrase “practice makes perfect” reflects the truth that if you do something over and over again, it will eventually turn out right. The same goes for getting your key message across. There’s no shame in repeating it multiple times, but that doesn’t mean you have to sound like a broken record. Each repetition can and should be worded slightly differently. But by the end of the presentation, if they haven’t heard your most important points multiple times, they may not sink in. Hit them over the head with it if you have to.

Get Your Audience to Remember Your Presentation is a post from: ClickMeeting Blog

]]>
http://blog.clickmeeting.com/get-your-audience-to-remember-your-presentation/feed 0