ClickMeeting Blog Webinars Tips & Tricks Fri, 30 Sep 2016 13:00:37 +0000 en-US hourly 1 4 Indications That Your Webinar Was a Success Fri, 30 Sep 2016 13:00:37 +0000 Read more]]> Webinars are becoming one of the most powerful marketing tools that businesses can use to engage with a wider audience. Even though webinars are a much more cost-effective way to market your product and services, every marketer still has to adhere to strict budgets to reach their goals. This means that it is becoming ever more important to know how to measure the success of each webinar.

Obviously, the success of each webinar will greatly depend on its specific goal. For example, if a webinar had the goal of expanding its customer base and 1,000s of people attended the webinar, which would be classed as a great success. However, let us say that a sales webinar had the same amount of attendees but its main goal was to sell to 30% of attendees. However, if only a handful of people bought the product that could hardly be called a success.

There are, however, many indications that your webinar was a success. Here are the top 4 ways to know if your online presentation hit the mark or not. These indicators can also help you identify ways to tweak your webinars to boost their future successes.


1. Lead Generation

Lead generation measures the amount of people who came to your registration page and were interested enough to sign up and leave their email address.

Once your webinar is over, you can analyze the number of people clicked through from the registration page. If the percentage is high, you can be sure that your webinar was a success. Therefore, lead generation is a sure indication of the success of your webinar. In fact, in some ways, this is more important than the number of attendees.

For example, even if you have 100s of attendees, if a large percentage of visitors to your registration page never signed up, it shows that there could be an issue with the message you promote and your webinar could have been more successful.

If you notice that your click-through-rate is lower than 25%, you should look at tweaking your registration-landing page to make sure that it is engaging enough for your audience to sign up and this will boost the success of your next webinar.


2. Customer Engagement

Customer engagement is a great way to measure the success of your webinar. In the end, whether you have many attending your webinar or just a few, you want to make sure that they are engaged throughout the presentation.

There are many ways that customer engagement can indicate the success of your webinar.



Polls are an excellent way to gauge your webinar’s success. In fact, well-throughout polls can increase audience participation and make your webinar even more successful. If a high percentage of attendees take part in the poll, you know that your webinar was a success.


Drop-off rate

After your webinar, you can see how many of your audience stayed until the end of the presentation. If most stayed until the end, you can be sure that the webinar was a resounding success. However, if you had a large drop-off rate, you can use this figure to analyze what it was in the presentation that turned people off. In fact, you can even see if there was a trigger for the drop-off or was it gradual. Use this information to tweak your presentation for next webinar.


Q&A Session

Another indication if your webinar was a success is the number of attendees who participated in the Q&A session. As with polls, arranging for a Q&A in every webinar is a great way to engage with our audience on a personal level. If you have an enthusiastic response from your audience, then you know that your webinar will be remembered as a great achievement.


3. Post-webinar sales

If you are hosting a sales webinar, your success will ultimately depend on the number of conversions in relation to attendees that you made during or just after the webinar.

If you made 25 sales during your webinar and you had 200 in attendance, then that is a conversion rate of 12.5%, which is very impressive. However, if you had 2,000 attend your event and made the same number of sales, then a conversion rate of only 1.25% is hardly a success.

It’s very important to look at the conversion rate of your sales webinars to see how to build on the success that you have already obtained or what you can tweak to make your sales pitch more effective.


4. Post-webinar surveys

After your webinar, it is important to follow-up with information that was learned during the event and to collect more information. You can also ask the attendees what their expectations were of the event and if those expectations were met. This can give you valuable insight into planning your next successful event.

If you have many replies from your follow-up survey, then this is a strong indication that the event was a success. You can then nurture the interest that you have received to build anticipation for your next successful webinar.

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4 Goals You Can Achieve With Sales Webinars + WEBINAR INVITATION Tue, 27 Sep 2016 08:39:27 +0000 Read more]]> Webinars are now the big thing in online communication. Industries as unalike as IT and nonprofits or healthcare and real estate use webinars to achieve their goals. Actually, it’s hard to find an industry that doesn’t use webinars. They’re used in distant learning and training, recruiting, IT support, financial services, personal training and… divination. But one of the fields best suited to webinars is sales.


Why sales webinars?

Traditional online selling becomes less effective with each passing year, with users constantly pushed into buying by repeated calls to action. As a result, online selling is losing its ability to influence buying decisions. So if you’re smart, you’ll do it the other way round: look for ways to communicate and engage your prospective clients and then wait for them to buy your product or service. This is webinar lead nurturing at its best.


4 goals you can achieve with sales webinars

A webinar is an ideal medium for attracting a target audience and presenting a message. Webinars wrap sales in meaningful, relevant informational content that answers a question or solves a problem in your industry. In other words, webinars allow you to move your prospects through the sales funnel without being overly pushy. Here are 4 examples of what you can achieve by incorporating webinars in your sales strategy:


  1. Webinars help you inform your audience. Demonstrate how your product works and how it solves your audience’s problem or satisfies their needs. Don’t ask them to buy; simply help them realize they need it.
  2. Webinars help you attract high-converting leads and turn them into buyers. By requiring attendees to register for your webinar, you ensure that those who turn up are primed for what you offer. The interest they show provides initial engagement and a foundation for a relationship you can build upon.
  3. Webinars can be recorded and shared. You can send the recording to your attendees as a follow-up so they can replay it as they wish. This strengthens the relationship you’ve just started to build. You can also send the recording to re-engage leads who couldn’t attend.
  4. Webinars can give you good insights into audience needs. Use surveys to listen to your customers and learn what attracts them to your business. You can also discover what they’ve found useful and find out any issues with your product, so you can sort out problems that could be driving customers away.


Now it’s time to learn from a pro!

OK, so these are the basics — there’s much more to know! Learn first-hand from our expert. Join our exclusive live webinar with Ken Molay “A Better Way To Score Webinar Leads” — Tuesday, October 11, 2016 at 12:00 p.m. EDT:

Book your FREE seat now – limited availability!

Here’s what you’ll learn from Ken:

  1. Why traditional lead scoring questions backfire
  2. How to analyze webinar reports to identify interested leads
  3. How to structure presentation content to uncover sales leads
  4. Ways to let leads identify themselves
  5. Best practices for polls and surveys
  6. The number one technique for benefitting from a webinar lead


Book your FREE seat now – limited availability!

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Using Webinars to Build an Email Marketing List Fri, 23 Sep 2016 13:00:39 +0000 Read more]]> Webinars are one of the most powerful marketing tools that you can use. Webinars help you strengthen your authority, increase brand awareness, and generate more leads. However, the power of webinars as a marketing tool can be increased when they are used to build an email marketing list.

Read on to find out how you can use webinars to build an effective email marketing list that will help you boost sales and connect with your customers. First of all, why should you try to build an email marketing list?


Why Email Marketing is Effective?

Email marketing is still one of the best tried and tested method of generating sales. While webinars can do much to build authority and strengthen your brand, email marketing can reach a much wider audience.

Now, more and more people are using smartphones and mobile devices to access the internet. Figures show that over half of mobile device users access their emails from those devices. So, email marketing is an easy way to reach mobile customers.

Compared to other forms of marketing, email marketing is very inexpensive. So, even if you have a very large number of people on your email marketing list, it doesn’t cost very much to send out emails.

However, some may say that many marketing emails go unopened. That is the reason why it’s important to build brand awareness with webinars and then use the email addresses for marketing. Research shows that customers who receive marketing emails from brands they trust are around 60% more likely to open these.


How to Use Webinars to Build Email Marketing Lists?

Webinars can do much to increase your list of subscribers who will be willing to receive marketing emails from you. There are many effective ways to use webinars to build an email marketing list.

Here are the main ways build an email marketing list with webinars to increase sales and connect with your customers.


Webinar registration

Every time that a person registers for a webinar they have to leave their email address. Many users are willing to do this because they know that they will receive something of value in return. So, for simply leaving their email address a person gets to view an educational presentation on a topic that they are interested in.

To make sure that you can increase your email list through webinars, it is important to have a well-designed and clear landing page. The landing page should have a clear call to action and just ask for the registrant to leave his name and email address. You now have the most valuable piece of marketing information that you need ñ the email address.


Offer Value

Every webinar that you present should offer something of true value to your audience. There are 2 reasons why offering valuable content in your webinar benefits your email marketing list:

  • Webinars that are full of valuable content elicits trust in the audience. Once an audience trusts you, they become loyal customers. This can help you to build strong relationships with your customers. Emails can then be used to pass on more valuable information to your audience.
  • More trust leads to higher email open rates, click-through rates and higher conversions. By building trust through a webinar and informative emails, your customers already know that they will receive valuable information. This means that there is less of a risk for them if they buy another product or service from you.


Nurture Relationships with Email Marketing

It’s important to maximize your email marketing efforts by focusing on nurturing relationships with your customers, not just making sales.

So, after registering for the webinar, you can use emails to share more information about the upcoming webinar. Let the attendees know what they can expect and what value the will receive in the webinar.

Closer to the date of the webinar you can remind your registrants about the event. Then after the event, it is important to follow up with more valuable content. This could be as simple as a “thank you” for attending the webinar. You also could include a link to the recording of the webinar, However, make sure and don’t just send out bland, generic emails.

Many webinar platforms allow you to analyze attendee behavior during the webinar. For example, did all of those who registered actually attend the webinar? You could send an email to them highlighting what they missed. Why not also send a link to certain excerpts of the presentation? That might encourage them to sign up for your next webinar.


In Conclusion

There is no doubt that using webinars to build an email marketing list is a very effective marketing tool. Webinars help you build trust with your audience and you can then use emails to nurture those relationships. In the end, you won’t just have an email list, but you will have a list of loyal customers who look to you for authority.

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5 Tips To Deal With Technical Problems During Your Webinar Tue, 20 Sep 2016 12:47:26 +0000 Read more]]> Dealing with technical problems during a webinar can be a very frustrating experience. Sometimes technical problems can be prevented by your or your team. However, very often factors out of your control can cause technical issues that can be difficult to deal with. In any situation, it is important to properly deal with technical problems in a webinar. After all, if you don’t get the issues sorted quickly you could lose your audience.

Unfortunately, even with the best planning, some things can go wrong. The article gives you the 5 best tips how to deal with technical problems during your webinar.


1. Stay Calm, Don’t Panic

Sometimes what seems to be a major technical problem during the webinar may just be a minor hiccup. So don’t panic because panicking will probably just make the technical problems even worse. Sometimes it is best just to take a deep breath and think rationally about the cause of the problem.

It is also important to communicate well with your audience. So, let them know you’re having some technical difficulties.

More likely than not, if only a handful of attendees are facing the problem, it is an issue with their computer, internet connection.


2. Use an Assistant

Assistants are invaluable when it comes to sorting out technical problems during a webinar. It doesn’t matter if you don’t have an experienced assistant in your company because it is fairly cheap to outsource this job.

If technical issues come up during the webinar the assistant can communicate with the attendees or with the webinar software helpline. This means that, if possible, you can continue to present your material while your assistant deals with the problem.

Even if you have had to pause the presentation for a short while, the fact that your assistant dealt with the technical problem means that you will be more focused when you continue.


3. Have a Contingency Plan

One of the most important areas of planning a webinar is to have a secure contingency plan for every eventuality. This plan will help you know exactly what to do in the event of a problem.


For example, what should you do if:

  • the audio goes down
  • the internet goes down
  • your computer crashes
  • a guest speaker can’t connect


A loss of audio is usually caused by someone hitting the mute button by mistake. So, if your audience can’t hear you, make sure that youíre your microphone isn’t on mute or that the other person has switched off the sound. Sometimes, audio problems can be caused by a poor internet connection, so you or the attendee may have to switch to a better internet connection.

If there is no audio at all, you can try using the chat system until the situation gets resolved.

Part of your contingency plan could be to have a relaxing picture to show while you take some time out to resolve the technical problem. Once the issue is resolved, make sure that everyone is back before resuming the presentation.


4. Internet Problems During the Webinar

One of the most common reasons for technical problems during your webinar is internet connection issues. This can cause problems with slides not moving, audio breaking up, or complete loss of the connection. How can you resolve problems with an internet connection during your webinar?

Always make sure that your computer is connected to the internet via an Ethernet cable. This provides a much more stable connection and is faster than a Wi-Fi connection. If you lose the connection, your assistant should contact your company’s IT department to see if it is a problem on your side. If not, then check with the webinar software helpline to ask them to investigate if everything is ok with their server.

Most smartphones have a data connection that can connect to a 3G or 4G network. So, you can turn your phone into a mobile hotspot and use that connection. Your webinar software may allow for you to connect to a telephone landline. However, you should know beforehand exactly how to do that.


5. Computer Problems

Computers have the unfortunate habit of crashing at the very worst possible time. To avoid this, always have a backup computer which can be brought online in case your main computer freezes or crashes.

If for some reason you can’t get slides to work properly, it helps if you have a printout of all your slides. That way you can continue your presentation without any break.

If some of your audience can’t see any of the presentation, ask them to try watching the webinar in another internet browser.


In Conclusion

Usually, once the problem is sorted out, it’s enough to apologize and move on. Depending on the disruption caused, you could offer some sort of compensation or you can send a link to the recording of the complete webinar.

To avoid having to deal with technical problems during your webinar, also have a practice run beforehand and try dealing with mock technical problems so that you know exactly what to do in your presentation.

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5 Ways To Attract An Audience To Your Webinar Fri, 16 Sep 2016 12:58:19 +0000 Read more]]> A successful webinar is not measured by how nice the slides looked, how much information you passed on, or even how slick your presentation was. A successful webinar is measured by how many people you were able to attract to your webinar.

Of course, having slides with eye-catching graphics, presenting valuable content in an engaging way are all important facts. However, if few benefited from your webinar, then its success was only limited.


What can you do if you have difficulty attracting a large audience to your webinar?


The key to attracting people to your webinar can be divided into 3 basic factors:

  • The type of topic you choose.
  • Your efforts at promoting your webinar.
  • How you engage with people.


Let’s see how those factors can help you get more people to attend your webinar. Here are the 5 top ways to attract an audience to your webinar.


1. Choose a relevant topic

The topic is one of the most important reasons that a person will decide to attend your webinar or not. For your topic to attract someone to your webinar, it has to be relevant to that person. Therefore, your topic isn’t necessarily one that you think is important, but one that is important to your audience.

In order to decide on a relevant topic for your webinar, you should carry out some research on your target audience. Look at what the current trends in your industry are. Decide on how this information can be presented in a way that is new and of value to your audience.

To spark a person’s interest in attending your webinar, make sure that the topic is broad enough to interest a large audience but specific enough to be relevant. If you include a few trending buzzwords, you will show yourself as relevant to your audience.


2. Promote Your Webinar

One of the best ways you can promote your webinar to a large audience is to use social media platforms. Advertising on social media platforms can help you to target a specific audience based on their demographics, interests, and business skills. This means that your promotional material can be designed to attract the highest number of attendees

You should not forget that an email campaign is very useful in getting people to sign up for your webinar. However, emails are important to do more than just get people to sign up.

You should create a schedule of email reminders that you send out in the weeks and days before your event. This can help to remind people to attend the webinar and therefore boost your audience.

Many webinar platforms also include promotional services that you can leverage to your advantage.


3. Offer High-Quality Content

People attend webinars because they want to receive something of value, this means researching, and developing content that they can’t get elsewhere.


Here are some examples of high-quality content in a webinar:

  • Proven strategies that produce results
  • Exclusive content
  • Insights on industry trends
  • Product demonstrations
  • Hearing your expertise on the product


High-quality content will make a lasting impression on your audience and they will be willing to attend your next webinar. This will also create a buzz in the industry because people will post about it on social media about.


4. Keep Registration Simple

One very easy way to boost your webinar audience is to make sure that the landing page is as simple as possible. Some webinar hosts make their landing page too complicated and ask for too much information and that puts people off registering.

Remember that all you need from a person for them to attend the webinar is their name and email address. So, only ask for that.

You can also attract more people to sign up if you also provide a special offer for attending and also outline the main benefits that the person will get if they attend.

You should also make it easy for the registrant to automatically insert the event into his or her calendar.


5. Connect with Industry Leaders

Connecting with industry leaders and having them speak at your webinar is a great way to attract more people to attend.


There are two main reasons why having a guest speaker will attract a larger audience:

  • The guest speaker will attract a larger audience because more people want to hear from them.
  • The guest speaker can reach out to their customers and followers to promote your webinar.


Connecting with industry leaders will not only attract a larger audience to your webinar but will also enhance your credibility as an authority who is connected with industry leaders. The fact that a speaker not affiliated with your product is willing to talk about it and endorse it, will lead to more sales.

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5 Uses For A Webinar In Business Wed, 14 Sep 2016 13:06:10 +0000 Read more]]> Webinars are virtual online conferences that businesses can use in so many ways. Although the last few years has seen great technological advances in cloud computing, the use of tablets, and software apps, webinars are still one of the most important marketing tools a business can use.

Webinars are a cost-effective way for your business to reach a much larger audience than was possible in the past. For example, to host a virtual conference or train employees it was necessary to hire venues, travel long distances, and spend a lot of money. Now anyone with a good internet connection can host webinars from the comfort of his or her office, home, or even hotel room.

What are the best ways that you can use webinars to boost your business? Read on to learn about the top 5 uses for a webinar in business.


1. Build Brand Authority and Trust

One of the most important ways that you can use webinars for your business is to build brand authority and trust. During the virtual event, you get the chance to speak directly to you customers and demonstrate new products.


There are a number of reasons why webinars build authority and trust, for example:

  • You can show how your product works and provide live demonstrations.
  • Customers can ask you specific questions.
  • You can speak about the benefit the customer will get from your product.
  • The passion about your product will rub off on your customers

All of this helps to build up your authority in minds of your audience. The webinar gives you the opportunity to provide authoritative information about the product and your audience will trust your advice and expertise.


2. Improve Search Engine Rankings

Webinars can help businesses by improving search engine rankings. It used to be the case that various SEO tactics had to be used to manipulate the search engine results. However, this is no longer the case. Companies like Google give more attention to businesses that provide quality content and video material.

Many studies show that video marketing is becoming one of the best ways for businesses to get their message across. Hosting a webinar gives you the chance to generate a lot of video material and upload this to video sharing sites. For example, a 60-minute webinar presentation can be repackaged into 10 short video clips and then used on your blog, social media channels, social sharing sites, and your website.

You have many opportunities to optimize these videos for long-tail keywords and create backlinks to your site.


3. Generate More Leads

Webinars are very effective ways generate more leads and get new customers. For example, people who want to attend your webinar will have to register by leaving their email address. This gives you the chance to build up a large email list, which can be useful for further marketing, campaigns.

It is also very easy to promote your webinar on social media platforms like Facebook, Twitter, and Instagram. This can extend your audience much more that you could do with just blogging and promoting your webinar through SEO tactics.

If you can connect with other industry leaders in your webinar, you will generate even more leads. This is because you can attract more leads because of your star speaker. Your star speaker can also blog about and promote your webinar.


4. Launch new products

One great way that your business can use webinars is to launch new products. This can give you maximum visibility for the product. Webinars are a much more effective way to launch new products than just advertising on your website or social media.


Just think of the possibilities that webinars provide when launching a new product:

  • You can have a live demonstration of the product.
  • You can host a Q&A session on the product.
  • You can speak with authority on the product.
  • You can organize follow-up webinars.

If your business has a new product to launch, then make sure and use a webinar to do this.


5. Educational Tool

Businesses can use webinars as a fantastic educational tool to provide support to customers who have bought their products. These types of webinars add a tremendous amount of value to the product and your business. Using webinars as an educational tool also help you increase customer satisfaction. For example, Q&A sessions allow users the chance to ask about issues they are having.

The beauty of webinars is that they are evergreen. Therefore, you can record them and use them as a series of educational and instructional videos for new products.


The bottom line

Webinars don’t just have to be for marketing purposes. You can use webinars to train staff on various aspects relating to your business. This can help you motivate staff, boost morale, and ensure business practices across all areas of your business.

And if you think it has to cost a fortune — think again. Start a ClickMeeting 30-day free trial and see for yourself. Or if you don’t need much convincing and are looking for a custom, scalable webinar solution, contact our salespeople for a free quote.

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Virtual and Augmented Reality Could Take Online Meetings to the Next Level Tue, 06 Sep 2016 14:50:42 +0000 Read more]]> Videoconferencing is as close as you can get to being in a real-life meeting from a virtual standpoint. Participants can communicate on a level above a typical conference call. Visual and non-verbal cues, like facial expressions and body language, make up more than 90 percent of communication. Videoconferencing lets participants see these expressions in other meeting attendees and interact with them more effectively.

Nothing beats videoconferencing for emulating the experience of a face-to-face meeting. But even the best technologies have room for growth. What if you could take your meetings one step further and actually feel like you were in the same room as other virtual participants? With virtual reality, it’s possible, and soon it may be a standard for everyday business communications.


Changing the way we view meetings

In a virtual meeting held through videoconferencing, participants look straight into their webcam and see a flat visual of other meeting participants. From this perspective, not all nonverbal cues are visible. Eye contact and other facial expressions may be missed, leaving gaps in the complete spectrum of communication.

With virtual reality (VR), it’s possible to view everyone in the meeting from a 360-degree perspective. Wearing a VR headset, participants can look to their right or left and see others in the virtual room as if they were right there with them. Augmented reality (AR), a cousin of virtual reality, is a technology that projects 3D images onto targeted real-life objects. Using augmented reality, teams can share and manipulate projects in real time. The combination of VR and AR technologies (called mixed reality) in a meeting allows meeting participants to essentially be in the same place at the same time.


How mixed reality can improve videoconferences

Combining mixed reality with videoconferencing opens up a world of possibilities that make remote working and teambuilding blend naturally with the traditional workplace. Employees who work from home can slip on a VR display and see their entire team in their home office or living room. When in the physical office, employees who are normally separated by walls and siloed off can connect freely in a virtual reality space. And no matter where they are, employees can hologram themselves into meetings. The simulation of being there in-person, as well as the ability to manipulate 3D objects with AR, creates a more stimulating overall meeting experience.

There are a variety of virtual reality headsets on the market, and the technology keeps improving at a steady rate. Some models provide only virtual reality or only augmented reality, while others give a mixed reality experience. The Oculus Rift is one of the prime options for a virtual reality experience, and represents the Oculus brand’s foray into augmented reality as well. Microsoft’s HoloLens is a prime competitor, offering both virtual and augmented reality experiences combined. Leaders in VR and AR are continuously improving the technologies that make these experiences possible.


The future of communication

Virtual and augmented reality are no longer in the distant future. They’re beginning to have a bigger presence in the business world, and videoconferencing is one of the most likely candidates for their application. Few studies have been done on the benefits of VR and AR in meetings, but even from limited experience, it’s evident that mixed reality has the potential to enhance brainstorming and problem-solving. The need to communicate from a distance is part of the reality of work in the 21st century. By emulating all aspects of a real-life meeting, mixed reality could improve communication in organizations of all types.

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How Introverts and Extroverts Act Differently in Meetings Fri, 02 Sep 2016 13:00:38 +0000 Read more]]> The differences between introverts and extroverts can come into full light during a meeting. Extroverts are more likely to say what they think and talk through their thought processes, while introverts take in the information and sort through it in their own heads. The fact is that most meetings cater to extroverts, although this is rarely intentional. Left to run its natural course, a meeting will ultimately see more extroverts getting to contribute than introverts. The introverts in the room often go unnoticed; even if they have a game-changing idea, it never gets shared.

It doesn’t have to be this way, however. Sure, introverts could speak up more, but that’s not in their nature. Instead, meetings should cater to everyone who is attending them, not just the most outspoken. Looking at it this way, you’ll get better input overall from everyone in the meeting and each person will feel they get the recognition they deserve. In order to even the playing field, meeting managers first need to understand the different behaviors and needs of introverts and extroverts in meetings.

No one is an introvert or an extrovert all of the time. There might be people who are normally extroverted but become quiet in meetings, or who usually have an introverted personality but are outspoken in meetings (or just some meetings!) The following descriptions reflect the typical behavior of an introvert, or someone who behaves as an introvert in meetings.

Introverts don’t want to be in the spotlight. There may be the rare exception, but as a general rule, introverts don’t like being in the spotlight. They may hesitate to speak up because they aren’t comfortable being the center of attention (or they don’t want to steal the show from others).

Introverts may jot down notes as they mull things over. If you see an introvert taking notes during a meeting, it means they are prepping their own ideas. So if you catch them doing this, know that they are readying their opinions – it’s just a matter of getting them to share it.

Introverts will often speak up when prompted. While they might be quiet if left to their own devices, most introverts will share what’s on their mind if they’re asked to do so.

If you’re an introvert:

Write down your thoughts about the agenda items in advance. Give yourself a timeframe in the meeting to reflect; wait too long and the opportunity will pass by. You can get more time to think as you speak by first thoughtfully repeating out loud what you’ve heard.


If you’re working with an introvert:

Send agenda items well in advance so that your introvert can have time to consider their ideas. Consider doing a round-robin or a more structured meeting that ensures every person in the room gets a turn to speak.


In contrast with introverts, extroverts are usually the stars of the show. Instead of needing to be pushed, they sometimes might need reigning in. Here is what you can expect from an extrovert in a meeting:

Extroverts thrive in meetings and are energized by interaction. Few extroverts have trouble sharing their thoughts in a meeting – it’s just comes naturally. Extroverts can endure long meetings because they genuinely enjoy exchanging ideas with others.

Extroverts sometimes don’t think before they speak (or think while they are speaking). Not every idea that comes out of an extrovert’s mouth is fully formed. They will often do their thinking out loud, whereas introverts are more likely to think before they speak.

Extroverts may assume that others thing like them. Since they’re used to speaking up for themselves, they may not consider that others aren’t as comfortable with it.


If you’re an extrovert:

You don’t have to completely change, but it can be helpful to the group for you to tweak your own behavior. If you find yourself talking a lot, reign it in. Be respectful of others’ time and right to speak. Take more time to think about what you say rather than speaking your raw thoughts aloud, and ask for the opinions of others (especially the quiet ones).


If you’re working with an extrovert:

Some extroverts may need help managing their own behavior. If they’re talking too long, find a tactful way to get them to wrap up and then ask others to speak. Having a facilitator in your meeting can help ensure that everyone gets a fair share of talking time. Don’t let any one person take over the meeting.


All meetings need balance to maintain productivity and keep participants happy. Differences between extroverted and introverted personalities can cause meetings to seem lopsided. By understanding the common behaviors of each personality type, meeting leaders can better manage their meetings to improve results and enhance feelings of respect and collaboration.

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The One Question to Ask When Choosing a Webinar Solution Wed, 31 Aug 2016 07:45:43 +0000 Read more]]> Today, companies large and small are adding webinars to their business strategies to reach bigger audiences. Hence the abundance of webinar platform providers outbidding each other in their promises to prospective customers.

As a result, it’s becoming harder and harder to choose the right provider. What to look for? What qualities should you take into consideration? How to find your way through the marketing jungle?

Well, it’s simple. In the quest for the ideal webinar solution, you need to ask yourself only one question:

Does it offer tools that will help me every step of the way — before, during and after the webinar?

Here’s why it’s so important.


First impressions matter

You’ve heard it a thousand times, but it remains true: you never get a second chance to make a great first impression. Indeed, first impressions are hard to dislodge. So don’t miss a chance to show your professionalism to the public from the beginning.

Look for features that allow you to keep your brand consistent,: webinar invitations, waiting room with agenda, the webinar room itself, or any other user-facing element. Avoid predesigned templates and color schemes that look artificial. You’ll want to add your company logo and adjust the color scheme to give your audience a familiar setting that feels comfortable. These elements help you look professional and trustworthy.


Keep it interactive – and real

The biggest mistake you can make while presenting your webinar is to treat it as a PowerPoint presentation. Showing slides and talking for 60 minutes won’t do. People hate it when it’s done offline and they hate it in an online environment.

Make sure the webinar service provides tools to turn your webinar into a truly interactive event. You’ll need to share your desktop during your presentation and illustrate your ideas with drawings.

Don’t focus only on your agenda, find out what your audience is most interested in. You’ll want the ability to run Q&A sessions. Allow moderated chat. Ask your attendees for opinions. Engage participants and make them a part of your webinar for a memorable event.

And don’t forget to be yourself throughout the show. Be natural and show your brand personality.


The end is only a beginning

Engaging the audience in your story and getting your message across is only the beginning of success. The hard part is prompting your attendees to take an action. After the webinar, you’ll want to redirect attendees to a custom thank-you page with additional calls to action and materials to download.

Show your audience you care. Make sure you get a feature that allows them to rate your event and leave feedback. Then take the time to analyze feedback and event statistics to learn more about your audience and their attendance. Use this knowledge to improve your presentation and get better results in your next webinar.


The bottom line

When researching webinar platforms, look for a complete solution that offers tools for every step of your webinar adventure. Make sure your audience has a smooth and coherent experience all the way through — before, during and after the event.

If you think it has to cost a fortune — think again. Start a ClickMeeting 30-day free trial and see for yourself. Or if you don’t need much convincing and are looking for a custom, scalable webinar solution, contact our salespeople for a free quote.

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5 Problems That Derail Videoconferencing Adoption Fri, 26 Aug 2016 12:02:39 +0000 Read more]]> Here at ClickMeeting, we’re obviously big advocates of adopting videoconferencing. It’s a must-have communication strategy in the business world and beyond. However, jumping on board with videoconferencing isn’t something you can do without a good bit of planning and culture change in the office. It takes more than simply a great videoconferencing platform to make it catch on (although that’s a good start!)

Anyone can implement videoconferencing with the right amount of enthusiasm, communication, and resources. It’s when the necessary components are lacking that videoconferencing implementation falls flat. The most common mistakes when adopting videoconferencing are repeated often by organizations that are unprepared for the making that leap. Here are the pitfalls to avoid when you want to transform your business with videoconferencing.


1. Top management isn’t on board

Some of your employees might be intrigued or even excited about adopting videoconferencing, and the IT department could give their support 100 percent – but even that isn’t enough to make videoconferencing an integral part of your workplace. If you don’t have buy-in from top-level management in your organization, there is little hope if it becoming a success. Employees look toward management for their cues, so even if they personally like the idea, they won’t express or show as much interest if their leadership isn’t on board.


2. The corporate culture isn’t up to speed

In order for videoconferencing to take flight in your organization, the essential aspects of online meetings need to already be a part of your corporate culture. That means that your employees and management are active in collaboration, need regular communication, and have a desire to work together more efficiently and connect more effectively. If these things are lacking, adoption efforts will likely not work out in your favor.


3. Lack of infrastructure to support the launch

Without an adequate network and Internet connection, videoconferencing can’t happen on a broad scale in your organization. This one seems obvious, but you would be surprised how many businesses don’t out enough forethought into the technical aspects of the adoption process. No one wants to attend a videoconference where the video is choppy and the audio is delayed. These frustrations will drive a wrench into any implementation plan. Before attempting to adopt videoconferencing, consult with your IT company and the videoconferencing platform vendor to assess what you’ll need to make it work.


4. Poor or no communication strategy

Users should know far in advance that their organization is planning to adopt a videoconferencing solution. It should be communicated clearly and in detail as soon as possible. Early knowledge that a videoconferencing system is coming allows employees to prepare for the launch, get the information they need, and mentally adjust to the idea. The marketing department of an organization is the best leader for this internal communication. Informative marketing materials that describe the videoconferencing tool and the reasons for adopting it will keep them informed and make them more likely to get on board with it.


5. Failure to test the product

Rather than diving in to full-on implementation across the board, it’s better to test out videoconferencing solutions in a smaller group. This is an especially important point for large companies. There are likely to be bumps in the road on any kind of technology endeavor, and videoconferencing is no exception. Piloting the program in a targeted group of users will allow you the time to assess different solutions and approaches, and allow you to concentrate your initial efforts on figuring out your process before you launch the program company-wide.


Once your organization’s tech and communication leaders have made an informed decision about adopting a videoconferencing platform, the work has just begun. It takes a good dose of technical knowledge as well as empathy and communication to make it successful. Good internal advertising of the program, as well as support from the top down, are as important as figuring out what technology systems need to be in place for everything to run smoothly. Follow through on these considerations, and videoconferencing can become a go-to solution within your organization.

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