ClickMeeting http://blog.clickmeeting.com Online Meetings. Solved! Wed, 29 Oct 2014 14:11:15 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 How to Care for Your Webinar Audience and Payoffs for Business http://blog.clickmeeting.com/care-webinar-audience-payoffs-business http://blog.clickmeeting.com/care-webinar-audience-payoffs-business#comments Wed, 29 Oct 2014 14:11:15 +0000 http://blog.clickmeeting.com/?p=3531 Read more

How to Care for Your Webinar Audience and Payoffs for Business is a post from: ClickMeeting

]]>
Webinars are increasingly becoming a regular fixture in the business landscape, especially when it comes down to building new prospects and maintaining a steadily growing customer base. In most of today’s cutthroat industries, companies, whether small or big, are turning to webinars to build and strengthen their competitive advantage. 

 

What’s not to love about webinars?

  • Lower costs of communicating directly with prospects and customers
  • A great deal of opportunities and room to wow and hook audiences
  • Proven increased payoffs in terms of maximizing conversion of new contacts
  • Enhanced capacities to generate leads
  • The opportunity to build a respectable market position.

Companies who regularly host webinars, or at least those who have tried their hand at this powerful communication medium, know the drill.

If webinars did not play a significant role in increasing business payoffs, you wouldn’t even be reading this article to learn more about them, right?

 

How Webinars Reach Your Audience

The reason why companies use webinars is plain and simple: To grow their business by reaching out to target audiences.

There lies the rub in why caring for your audiences, hence your target market, requires your company to seek new ways of communicating effectively with them, which until recently was made possible by the power and sheer brilliance of webinars.

Reaching your target market and doing a product or service pitch on them used to be a walk in the park. The norm then was to have capable telemarketers who could charm their way into people’s contact details in exchange for a free demo of your goods or services, until telemarketers earned the ill repute of becoming a nuisance.

Throwing in free stuff was another sure-fire convert generator, until companies began to notice that only about 20% of free-trial clients eventually become paying consumers.

Imagine the strain on company resources that old ways of reaching audiences did, and we can understand how webinarsóa live meeting conducted over the internetóhave seemed to save the day. With webinars, companies could talk to audiences, educate them, feed their interests and draw them in to products or services.

 

The Art Of Taking Care Of Your Webinar Audience

Communicating with your audience is an art, and there is often a thin line between hearing and listening. Companies that use webinars to reach their target audience should know that webinars are merely tools for communication, and what really matters is how well (or bad) they are able to sustain the interest of their audience.

We are talking about not only of how to keep audiences sitting through an entire webinar but also how to keep their interest in your product or service.

When hosting a webinar, keep in mind that the audience assume utmost importance. You can go on and on about what you want to say but if audiences are not listening, then what’s the point in your presentation?

An audience who keeps on listening feels that your webinaróand by association your product or serviceóis created for them and no one else.

It is not your company’s duty to provide a venue for your presenter to talk; your duty is to make your audience feel that you want to take care of them and that it is you who can best take care of them.

 

Take These Reminders To Heart

Keep your webinar relevant and exciting. Nothing matters but your audience’s needs and interests. Know their interests, what they want to know and never for a moment make them feel that participating in your webinar is a difficult and uninspiring task to them. Engage your audience and deliver on what you promised in the original promo material.

Always keep your webinar interactive. Provide your audience with lots of opportunity to ask, share their thoughts or suggest how to make things better. Consider inviting comments or clarifications throughout your presentation instead of an appointed time towards the end.

This way, you can check if your audience are still interested or have drifted away to more interesting stuff over the web.

Maximize social media platforms such as Twitter or Facebook by using hashtags to keep your audience engaged during your webinar.

Assign someone from your company to actively engage your audience in these platforms. Sponsor an online poll after your webinar event to maximize interaction with your audience. This will also help you design follow-up webinars and other post-event activities.

Keep your audience satisfied, but, wanting more. Go with the benchmark that a great webinar will make your audience keep coming back for more. Make sure that you leave your audience with contact information so they could drop your company or your presenter a line for questions arising from your webinar.

It is also advisable to contact those who attended your webinar within 24 to 48 hours to share with them whitepapers, a link to where they could find the recording of your event, and other bonus materials.

Tell them that you are keen to hear of their feedback and will surely let them know when you have another webinar.

 

Bottom Line

Whenever you host a webinar to increase payoffs for your business, remember that caring for your audience is of paramount importance. You can swim rather than sink in the industry by hosting webinars, especially if you recognize that an audience who feels well taken care of is your lifeline.

How to Care for Your Webinar Audience and Payoffs for Business is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/care-webinar-audience-payoffs-business/feed 0
Why Big Companies Use Webinars To Increase Brand Awareness http://blog.clickmeeting.com/big-companies-use-webinars-increase-brand-awareness http://blog.clickmeeting.com/big-companies-use-webinars-increase-brand-awareness#comments Mon, 27 Oct 2014 11:46:40 +0000 http://blog.clickmeeting.com/?p=3522 Read more

Why Big Companies Use Webinars To Increase Brand Awareness is a post from: ClickMeeting

]]>
You’re a big company looking to increase your sales and profit. Your product is sound, reasonably priced, and useful. The only obstacle standing in the way of your company? Lack of brand awareness among the general public. However, there is a way to increase your brand awareness quickly and easily in order to benefit your business. It isn’t rocket science, either. Rather, it’s webinars. 

 

That’s right. There are many benefits for big companies when it comes to using webinars. They are readily available to a large population of people, cost a minimal amount to operate, and are very appealing to the general public for varying reasons.

With so many positives, and so few disadvantages, why wouldn’t your company utilize a webinar?

Well, the truth is there are no good reasons not to, which is why so many companies take full advantage of this unique marketing technique to increase and develop their brand awareness.

 

How Webinars Increase Brand Awareness

 

Accessibility

The primary advantage of using webinars is this ‘get ready for it’ they are accessible to almost everyone! That’s right, business leader. Since webinars are virtual meetings, almost anyone with an internet connection can sign up for yours.

There are widespread potential areas of influence across the world that these webinars might possibly reach out and touch. Your product could simultaneously be discussed in Ontario and Chile. With no added cost! This is one of the major reasons for the webinar’s growing popularity among corporations.

The intention is to increase brand awareness, correct? Well, what better way to increase awareness than to spread it through a virtual world with an audience of billions worldwide?

 

Cost Effectiveness

The cost of creating a webinar is relatively low. There are various platforms which are available for businesses to utilize, none of which are incredibly pricy. Putting together a presentation might require the man (or woman) power of one or more hired guns.

Running the show itself might even require a couple of additional hands. However, compared to the amount of increased awareness one’s product will gain from a well-attended webinar, the benefits definitely outweigh the costs.

In fact, this type of marketing has proven so lucrative that many large companies actually create a sub-section in their marketing department specifically for this medium.

 

Appeal

Webinars are easy for business leaders, true. However, it is important to realize that they are also highly appealing to those attending. Partially because of the ease of attendance.

Webinars are generally free, and they can be attended from home! In today’s society, where one rarely will dress in pants except to work and maybe to attend their niece’s birthday party, it is incredibly appealing that knowledge can be obtained online sitting on the same couch used to binge on Netflix. So, webinars are not only easy to put together, but, they are very easy to attend as well.

Additionally, businesses only really have to execute one live webinar per topic as long as they record it.

Studies reveal that up to 300% more people are likely to attend a recorded webinar than a live one. This not only reduces the cost of the presentation, but it enables a business to continue utilizing the course on their websites and blogs for an indefinite amount of time.

 

Potential

Those who sign up for or attend your webinar already have shown an interest in your company or yourself. This provides an initial engagement or a foundation for a relationship, which can be built upon. This is lead engagement at its best, because they are primed and pre-sold for whatever topic the webinar will address.

Ideally, by utilizing the webinar system, companies can turn interested persons into longtime customers. And when somebody is proud of a new purchase, life-change, or toy what do they enjoy doing most? That’s correct, they enjoy showing it off and telling all their friends and family.

Through word of mouth, customers who have attended a webinar all become potential free sources of advertisement themselves. This can only lead to increased brand awareness for your company, as well as, profits for current and future product launches.

It is also advisable to create informational types of webinars that are made to only serve your target audience base, this can go a long way to building relationships by establishing your company as an entity that cares and offers value.

 

Bottom Line

There are really no cons to launching a webinar. As opposed to other forms of marketing, it is very cost effective and provides one of the best venues to showcase a product, engage a target audience of customers or to simply spread the word about your brand.

Before launching a webinar it is important to choose a reputable and efficient webinar service provider, such as, ClickWebinar. It is critical that all aspects of the presentation run smoothly and that you get a variety of features to choose from to make sure the presentation is perfect.v

Why Big Companies Use Webinars To Increase Brand Awareness is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/big-companies-use-webinars-increase-brand-awareness/feed 0
10 “Wow The Audience” Tips For Webinar Presenters http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters#comments Fri, 24 Oct 2014 10:50:35 +0000 http://blog.clickmeeting.com/?p=3514 Read more

10 “Wow The Audience” Tips For Webinar Presenters is a post from: ClickMeeting

]]>
When embarking upon a new venture, it is important that one acquires a feel or at least cursory understanding of any new undertaking. An inexperienced commander might read Sun Tzu’s The Art of War before picking a fight with a neighboring country, because he understands that preparation is necessary.

In that same way, the inexperienced webinar presenter should familiarize him or herself with the process of presenting to ensure success. This research might be the difference between preparedness and mistakenly bringing a virtual knife to the proverbial gunfight.

The following are ten tips to help ensure that you, the presenter, are prepared to deliver an inspired and thoughtful webinar presentation capable of leading any underdog team to victory!

 

10. Gain Experience:

Admittedly, the reason you are reading this article is that you most likely do not have any experience.

Not to worry!

The point is that in order to become a master of anything, you must constantly work at it. So do not be afraid that your first webinar will go badly. Instead, relish the opportunity to learn what went well and, most importantly, what might be improved!

 

9. Learn Your Technology

Rather than exposing your audience to your lack of knowledge, it is important that you experience the webinar technology prior to your first presentation.

This way you will set up the room in a way which will facilitate the best presentation. It will also boost your confidence as it is a chance to gain experience before ever presenting!

 

8. You, not I

Learning might be improved when the audience feels that they are engaged in a conversation. Using the word you in place of I is an effective way to make a connection with your audience. For example, ìI know how to present webinars well,î is less effective than ìYOU will learn today how to improve YOUR webinar presentations!î

 

7. Utilize Assistance (Producer)

In some cases, it might be prudent for you to seek out the assistance of another to aid you during a presentation. If there are processes which must be operated during a webinar, allow a producer to take over so that you, the presenter, can focus primarily upon delivering a quality message. An example job for a producer would be to oversee technical assistance tasks and platform management. They can also be invaluable in organizing audience questions and prioritizing those for the presenter to answer in the Q & A session.

 

6. Give Valuable Information

It is important that you deliver a robust message filled with practical information that might be readily utilized. Your audience wants to leave your webinar with some takeaway, and if your message is purely fluff and fillers the listeners will be able to tell the difference.

Instead of saying, ‘It is important to change your vehicle’s oil at 3,000 miles’, give the much more practical information, ‘Your oil plug and filter need to be removed when changing the oil manually’.

 

5. Speak to People, Not a Machine

Though your audience is not physically present, you must remember that there are real people behind the computer screens watching and listening to you. Thus it is important that you speak as you would in a conversation or presentation with real people.

 

4. Excite People

If you deliver a monotone message to a computer, your audience will receive a monotone message from a computer.

However, if you excitedly tell your new leads or repeat customers the good news you have to share, they will hear good news from an excited person!

Get creative!

Be passionate!

It will make all the difference in the world if you truly care about the topics and content that you are sharing and the people you are sharing it with!

 

3. Know Your Message

This is number two on the list because if you lead into a webinar prior to truly learning your material, you might mess up and become flustered.

Messing up, mixing up your words, and experiencing technical difficulties can occur during a presentation. But if you master your material beforehand, these minor speed bumps will not detract from the overall quality of the message.

But, no matter how much you prepare and master the material, make sure to have a detailed outline of all the topics you plan to cover, don’t ever assume that you will remember everything, an outline is a must have tool to have at your disposal.

 

2. Practice! Practice! Practice!

This is one of the most important takeaways which cannot be stated enough. When preparing for a presentation, practice what you will say and how you will say it.

Practice with all of the equipment you will use.

Practice breathing and pausing. Practice with a timer.

Heck, practice in the shower if you think it might help.

Practice with family as the audience.

Your finely soaped self along with your webinar presentation will both end up smelling like triumph!

 

1. Relax And Breathe

Wait. What? Your presentation is in five minutes?! Stop. Take a deep breath. Let confidence flood your being, and breathe again.

Stop speed reading this article for long enough that your brain can catch up with your eyes.

Remind yourself that you are ready, you prepared well and that you are more than competent to carry on!

10 “Wow The Audience” Tips For Webinar Presenters is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters/feed 0
Blogging Versus Webinar Presentations To Connect With An Online Audience http://blog.clickmeeting.com/blogging-versus-webinar-presentations-connect-online-audience http://blog.clickmeeting.com/blogging-versus-webinar-presentations-connect-online-audience#comments Wed, 22 Oct 2014 10:52:07 +0000 http://blog.clickmeeting.com/?p=3505 Read more

Blogging Versus Webinar Presentations To Connect With An Online Audience is a post from: ClickMeeting

]]>
The growing popularity and accessibility of the Internet has changed the landscape of our communication practices. Direct interpersonal communication that connect a presenters to their audience used to be within the ambit of face-to-face meetings. In this day and age, however, an increasing number of people are able to present ideas, communicate thoughts and connect with their audience through web-based communication.

The worldwide web presents us with a wide range of modalities for online communication from blogs and social media feeds to podcasts and webinars. Each of these modalities have their own strengths and weaknesses depending on a communicator’s objectives and level of familiarity with the internet tools. Many of those who turn to online communication as a means to build a connection with their target audience, however, are often drawn to two of the most promising options: blogging and webinar presentations.

 

How Blogs And Webinars Are Similar…

Saying it with a blog entry or a webinar presentation is a surefire way of engaging a target audience. More and more business organizations, teaching institutions and even individual netizens who want to develop and keep a connection with their respective audiences are turning to blogs and webinar presentations to create, develop and keep a connection with their respective audiences.

For many who use these modalities, the reasons are simple and the rewards are quite certain: content sharing begets an engaged audience.

Blogs and webinars are effective platforms for presenting ideas, sharing information and inviting discussions. If your objective in reaching out to your audience is to share useful and engaging content while also inviting an exchange of ideas and opinions with them, either keeping a regularly updated blog with a comments section that is checked and answered to on an equally regular basis or hosting a series of interactive webinars often does the trick.

Because both blogs and webinars could be created, maintained and hosted remotely, meaning none of the costs and time requirements of travel are in play, a much desired opportunity of being able to reach out to a greater number of audiences wherever they are and whenever they are available presents itself to those who utilize these online modalities.

Additionally, blogs and webinars could both be about developing niche and expertise in your field while at the same time providing interesting content that will make audiences come back for more information. Because the content of blog entries and webinar presentations could be identified, researched and prepared beforehand, these modalities allow bloggers and presenters to be their best, so to speak, in front of their audience.
Other experts in the field could also be invited to do a guest entry or presentation in order to project a higher level of credibility, which in turn serves as a means to attract greater following and more captive audiences.

Supporting images and infographics could also be utilized to simplify concepts and also attract audiences who want to be visually engaged.

 

…And Why They Are Different

While blogging and webinar presentations do have many similarities in many aspects, there are of course differences between them. For one, blogs are generally text oriented, meaning the native format of most blog platforms are oriented towards presenting text. This means that the more visual section of a target audience could find blogs more challenging. On the other hand, audiences who are more interested in reading about your ideas rather than listening to you speak about them could find it more challenging to sit through webinars.

Another striking difference between the two is of course the requirement of close and undivided attention. Reading blog posts require audiences to drop everything, or at least drown out background distractions, in order to focus and read through the end of your entry. Meanwhile, getting into webinars, which for the most part guides audiences through with the aid of voice communication, could be done alongside other things, say while traveling to work or running on a treadmill.

A blog also offers a more controlled environment as compared to a live webinar. With blogs, you can choose which information you are willing to share, and how far would you go to answer the questions and comments of your audience.

On the other hand, while you can delimit the scope of your discussion and be guided by an outline, you will be faced with almost instantaneous questions and comments as soon as you open the floor for such, and you will need to answer those lest you disappoint your audience.

 

Main Advantages Of Webinars Over Blogs

The main benefit can be as simple as you want a more engaged audience. Whichever way you look at it, webinars are more interactive as compared to blogs. Doing a webinar is doing instantaneous communication with your audience, face to face like a traditional seminar but conveniently and economically online. It gives you ample room to take in all the ideas, comments and questions of your audience and you could provide an answer or reaction as soon as they reach you.

Webinars are also able to handle a multimedia environment more effectively and to many audiences, being able to have a multisensory experience could make or break the connection you are trying to establish. Plus, in the core of it, a webinar presentation does not veer too far away from conventional face to face communication, an art that is for the most part lost in modern communication channels but is usually the model that virtual communication incessantly emulates.

 

Bottom Line

In reality, you don’t have choose one or the other. Blogs are good for business, period, no matter the industry or niche.

But, creating regular webinars alongside of running a blog will only enhance business and attract more leads, customers and consequently increased revenue.

Blogging Versus Webinar Presentations To Connect With An Online Audience is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/blogging-versus-webinar-presentations-connect-online-audience/feed 0
It’s All in What You Don’t Say: Improving Your Nonverbal Communication http://blog.clickmeeting.com/dont-say-improving-nonverbal-communication http://blog.clickmeeting.com/dont-say-improving-nonverbal-communication#comments Mon, 20 Oct 2014 12:23:22 +0000 http://blog.clickmeeting.com/?p=3497 Read more

It’s All in What You Don’t Say: Improving Your Nonverbal Communication is a post from: ClickMeeting

]]>
The message you deliver in your presentation is what your audience will take home with them: It contains the key points and information that you want them to know and be able to use. Effective verbal communication, including your tone of voice and how you say things, gets your point across. This is the part that we tend to spend the most time preparing. Yet it only constitutes roughly 7 percent of your total communication during the presentation.

The other 93 percent is something we don’t often think about and don’t put nearly enough time into. Even more important than what you say and how you say it is what else you’re doing while you say it. This is your nonverbal communication – the body language cues that you display and your audience picks up on, often subconsciously but sometimes even consciously. The way that you look at others, move your body, and react with expressions tells people a lot: whether you’re telling the truth, listening well, or care about the feelings and opinions of others. Working on improving your nonverbal communication will make what you say that much more effective and can build trust and confidence in your audience.

 

The Eyes Have It

Eye contact is a matter of balance. Too little, and others will get suspicious: it makes it appear as if you’re hiding something. Too much, and it starts to get scary: prolonged periods of eye contact communicate intimidation and threat. So how long should you look into others’ eyes? The right dosage falls somewhere between four and five seconds, allowing just enough time to seem friendly without coming across as confrontational.

 

Stand Tall

Especially when speaking in front of an audience, posture and stance communicate authority and confidence. Standing upright with a straight (but not stiff) back and with your feet about shoulder width apart give the impression that you (literally) can’t be pushed over. Avoid crossing your arms or putting your hands on your hips too much. Instead, use your hands more naturally in gestures when speaking.

 

Go the Distance (And Stay There)

Personal space is often a matter of personal preference, or it can be set to a cultural standard (Americans and Japanese tend to stand further apart than people from Europe and South American countries). So diverse are comfort levels with being up-close that an entire area of study has been dedicated to it. Proxemics looks at four main types of personal space – intimate, social, personal, and public distances. Experts have identified the best distances for each – the safe zone for personal space. For public distance, used when speaking to an audience, the ideal distance is about 12 to 15 feet (3.7 to 4.5 m). For personal distance, which applies to most conversations, the average best distance is around 1.5 to 3.5 feet (.45 cm – 1.2 m).

 

Use Your Head

Sitting too still while interacting with others can make you seem cold, plastic, and disinterested. The other person(s) won’t be able to tell whether you’re listening to them or just sitting there waiting until you can leave. So use your head and respond like a human. Nodding your head and making brief sounds of interest (“Mm-hmm”) lets the other person know you’re listening. It doesn’t mean you agree with them or are saying yes to their proposals. On that note, don’t nod when they’re asking a question and your answer is no – it’s a common miscommunication that can happen when nodding is consciously implemented.

 

Monkey See, Monkey Do

Just as important as being conscious of your own nonverbal communication is being aware of what others are “saying” in their nonverbal cues. Among the numerous ways people can communicate nonverbally – from eye contact to hand gestures to body posture – are clues about what they are thinking and feeling. Just like listening tells you how to respond verbally, these clues give you information about how to respond with your expressions. By paying attention to others, you can improve your own nonverbal communication.

 

Practice What You Don’t Say

A good presenter spends time in front of the mirror or a mock audience practicing what they’ll say and refining it until it’s ready for show time. Give equal time to preparing what you don’t say by practicing your nonverbal communication. Work it in front of the mirror solo, or ask for feedback from friends or family about how your body language is coming across. Instruct them to specifically pay attention to your movements, which will allow them to give better feedback. Good nonverbal communication can’t be faked – somehow, people know when it’s not natural. The good news is it can be improved with intentional practice.

It’s All in What You Don’t Say: Improving Your Nonverbal Communication is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/dont-say-improving-nonverbal-communication/feed 0
Four Biggest Misconceptions About Web Conferencing http://blog.clickmeeting.com/four-biggest-misconceptions-web-conferencing http://blog.clickmeeting.com/four-biggest-misconceptions-web-conferencing#comments Fri, 17 Oct 2014 10:40:07 +0000 http://blog.clickmeeting.com/?p=3491 Read more

Four Biggest Misconceptions About Web Conferencing is a post from: ClickMeeting

]]>
The web conferencing revolution is well under way: millions of people are using video chat instead of phone conference calls or face-to-face meetings to deliver important business information with a national and global reach. Yet some are still unsure about the concept. If you count yourself among the skeptics, you may have your good reasons. However, if it’s one of these four big misconceptions about web conferencing, you may be missing out on a great opportunity for your business.


 

“My organization doesn’t need web conferencing”

Global networking is the next frontier of both small and big business. The scale at which industries are becoming a global marketplace is increasing at a rapid pace. There was a time when web conferencing used to put businesses ahead of the curve; now it simply puts them on pace with everyone else. For short conversations about simple topics, sure, a phone call will still do. But for longer meetings of more complex fare, a face-to-face meeting is the only thing that will suffice – unless you have a web conferencing platform. Often, it’s not possible to meet in person. Other times, people just prefer to collaborate remotely for reasons of time and convenience. If your organization has telecommuters, you need web conferencing!

 

“All web conferencing solutions are the same”

While it’s true that many web conferencing platforms offer similar features, the ease of using those features, their layout and design, and their functionality all vary from platform to platform. Every web conferencing software platform has something unique to offer. The quality and dedication of customer service for each product may also vary, and this often makes the biggest difference in getting the most out of your software. Approaching all web conferencing software as though there is no difference between them can make you miss out on the software that would have been perfect for your needs.

 

“Web conferencing software is too expensive”

This statement may have been true five years ago for some organizations (although that is still debatable). As web conferencing has become more mainstream, prices are now competitive and good web conferencing software can be purchased for a reasonable cost. Prices can vary depending on the software package and features, the size of your organization, and how many years your license covers. Web conferencing is not cost-prohibitive, and it never was. For companies that want to easily reach prospective clients and business partners, hold convenient company trainings, and provide customer support and product information to stakeholders, it can be a priceless communication commodity.

 

“I don’t have time to learn web conferencing”

When it comes to knowing how to use web conferencing software, you don’t have time not to learn. In fact, you ultimately may not have a choice in the matter. Web conferencing is becoming so commonplace that odds are, even if you personally don’t apply web conferencing solutions to your business, someone else that you work with will. You will need to learn sooner or later, and the sooner you do it, the more use you will get out of that knowledge. There is a learning curve with each new software and skill, but it’s one that has already been overcome by some of the least tech-savvy people in business. If they can learn it, so can you.

Four Biggest Misconceptions About Web Conferencing is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/four-biggest-misconceptions-web-conferencing/feed 0
Audio Conference Call ADD – Is It Normal? http://blog.clickmeeting.com/audio-conference-call-add-normal http://blog.clickmeeting.com/audio-conference-call-add-normal#comments Wed, 15 Oct 2014 13:38:05 +0000 http://blog.clickmeeting.com/?p=3487 Read more

Audio Conference Call ADD – Is It Normal? is a post from: ClickMeeting

]]>
Sitting in front of your computer listening in on a virtual conference call, you may not be able to help taking a glance at your e-mail. Then minutes later you might find yourself zoning out thinking about what you’ll have for lunch later. And before the 30-minute call is up, you’ve found yourself dozing off. These ADD-like behaviors would never manifest themselves in an in-person meeting or even a web conference with video (at least for those of us with manners) – so why do little distractions seem to happen more frequently during conference calls that are voice-only?

If you ever find it hard to stay focused in a conference call, it might be because you’re just not wired for it. Your brain is a complex set of nerves and cells that communicate with one another to operate all the functions of your body. When it comes to communicating with other people, your brain works best in face-to-face interactions. The brain is constantly looking for data input to read and interpret a situation and come up with an appropriate response. Facial expressions, gestures, and other visual stimuli cue our brains in as to the nature and tone of the conversation. Without these, two things can happen: our brains have to work harder to participate in the dialog, and our brains get a little, well, bored.

When taking part in an audio conference call, the lack of data can make your brain confused. It uses the imagination to try to fill in the gaps – like your boss just made a sarcastic joke, but was his face angry or amused? Conference calls can also break up communication when there’s a bad connection or someone is speaking too quietly. The straining you have to do to listen to a scrambled audio message saps your brain of energy and makes it more likely to want to do other things that it might be better at – like reading an e-mail or even resting if it’s really tired.

Despite what your brain may be telling you – “Let’s not pay attention to this, it’s too much work!” – if you’re invited to an audio conference call it’s probably very important. You can hack your brain to work smarter, not harder. Give your brain the data input it seeks to function optimally, and you’ll have a much more productive audio call.

 

Look At What’s in Front of You

If you’re given a PowerPoint or other visual aid to look at, keep your eyes focused on that. Having someone to look at will not just entertain your brain, but it will help it process what it’s hearing from the speaker. Don’t let your eyes wander to something else, as this will break your focus. While it takes some concerted effort, it’s easier to pay attention when you’re being guided visually than just with the audio on its own.

 

Prime Your Brain for Thinking

A good icebreaker or other opening activity can be just what the brain needs to get geared up for paying attention. Research shows that participating in a light activity that uses memory and critical thinking skills activates parts of the brain and tends to keep them activated for a time. In other words, it helps get your brain into a zone. This is why starting a meeting abruptly – getting straight to the point – on an audio call can set it up for failure. Easing into it with some kind of opener – even going around and asking everyone to make one comment about a previous meeting – is the best way to go.

 

Have a Role to Play

Assigning roles like note-taker or meeting facilitator keeps meeting participants on their toes. When your brain is anticipating having to do something, it will be more likely to stay attentive than if it’s just passively listening. Meeting organizers will be pleased at the results when they have someone keep a record of decisions made at the meeting, and have different people take control of leading the different topics and issues to be discussed. As a bonus, assigning roles also ensures that everyone is actively participating (seeing as active listening is hard to come by).

 

If Your Mind Wanders, Don’t Worry

The answer is yes – audio conference call ADD is normal. The good news is that it can be combated with a solid understanding of how your brain works. Visual stimuli, mental warm-ups, and an assigned purpose can get the blood flowing and make your brain more engaged in the meeting. The bottom line is that your brain, being as smart as it is, needs more to do. When it has that, it won’t be looking elsewhere for it.

Audio Conference Call ADD – Is It Normal? is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/audio-conference-call-add-normal/feed 0
Be in Accordance Before You Record: Recording Consent Laws http://blog.clickmeeting.com/accordance-record-recording-consent-laws http://blog.clickmeeting.com/accordance-record-recording-consent-laws#comments Mon, 13 Oct 2014 12:05:30 +0000 http://blog.clickmeeting.com/?p=3482 Read more

Be in Accordance Before You Record: Recording Consent Laws is a post from: ClickMeeting

]]>
Webinars and web conferences only happen once, and may contain important information you want to hold on to for later. That’s why so many web conferencing software platforms have the capability to record. While it may seem like no big deal, it is essential to get permission from those you are conferencing with in accordance with the recording consent laws of your state/country.

The consequences of not obtaining consent prior to recording a web conference can be serious. Fines and even jail time can apply if word gets back to the other person and they take legal action. Aside from being illegal, it’s also a matter of common courtesy: If you were being recorded, even for something as basic as a work meeting, wouldn’t you want to know? The simplest rule when it comes to recording a videoconference is “just ask.”

 

Know Your Laws

Different states, provinces, countries, etc. have different recording consent laws. Especially if you’ve recently moved locations, or have offices in multiple locations, it is important to know what laws you need to abide by to be compliant. In the U.S., there are two main types of recording consent laws: one-party consent and all-party consent.

 

One-Party Consent

One-party consent is just as it sounds: at least one person being recorded has to agree to the recording. If there are others present, they need not know that the recording is going on. This would come into play if you are holding a virtual meeting with a group from another company, and you only tell the leader of the group that the session is being recorded. It would also apply if you are meeting with just one other person – you know about the recording, so it’s OK to record because you count as one person from the participating party. Many U.S. states have adopted one-party consent.

 

All-Party Consent (or Two-Party Consent)

All-party consent is more stringent and requires that everyone in attendance at a meeting must give their permission for the session to be recorded. Without this permission, recording anyone in a web conference or other setting is illegal under all-party consent. Some laws make reference to two-party consent; this can be a little misleading because it really means all-party consent (the parties being the one recording and the one being recorded). There are several U.S. states that have adopted all-party consent, such as California and Florida. The Reporter’s Committee for Freedom of the Press has organized a helpful recording guide that gives a state-by-state breakdown of recording laws.

 

Web Conferencing Across Borders

When holding a web conference with parties in another state or country, the laws are less clear. Some interpretations from court cases have stated that calls across state lines fall under federal jurisdiction and one-party consent. However, it’s better not to take chances and to treat such calls carefully by following the all-party consent statute.

 

Record Without Worry: Do the Right Thing

Do your own research about what consent statute you need to be following for each of your web conference calls. Or, for peace of mind, just go ahead and get everyone’s permission to record. This can be done in writing, on the recording itself, or both – as long as there’s a record of it. Recording a webinar or web conference meeting helps get the most out of it and preserves the content of the session for future use. For a worry-free recording, follow the laws of your jurisdiction.

Be in Accordance Before You Record: Recording Consent Laws is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/accordance-record-recording-consent-laws/feed 0
Never Say These 7 Things to a Customer http://blog.clickmeeting.com/never-say-seven-things-customer http://blog.clickmeeting.com/never-say-seven-things-customer#comments Fri, 10 Oct 2014 11:26:19 +0000 http://blog.clickmeeting.com/?p=3476 Read more

Never Say These 7 Things to a Customer is a post from: ClickMeeting

]]>
There are some things that good salespeople know to say to a customer to get them to buy a product, or calm them down when they’re upset. Customer service is an art, and one that requires good communication. Part of good communication is knowing what not to say.

Research shows that customers are less likely to buy a product when they receive poor customer service – whether they’re new or returning customers. The way they are treated and spoken to has everything to do with that. Customers want to be treated as human beings, not a wallet. When they get a response that sounds generic, cliché, glib, annoying or rude, it turns them off to the product and company. Even if a sale is made or a customer’s complaint is resolved, if they feel they were treated unfairly, they will remember that and may not come back.

It’s tough being put on the spot when a customer has a complaint or is upset or argumentative. As a customer service representative, however, your goal is to please the customer and leave them not just with the product or solution they want, but with a good feeling about the interaction and your company. Rephrasing certain cliché phrases and aggressive statements into what you really mean to say can win customers’ loyalty more than any sale or deal could ever do. There are certain things you simply should not say.

 

“I don’t know”

You are the expert on the product or service offered by your company. In the customer’s eyes, you’re the go-to person for all their needs. If you say “I don’t know,” it puts a stress on the customer because if you don’t know, who does? If you really don’t know, look it up or ask someone and tell the customer you’ll find out.

 

“You’re not listening to me”

Customers try their best to communicate exactly what it is they want. Your explanation of how you can help them is based on your strong knowledge of the product and company policies. They don’t have that same knowledge, so if they don’t understand you at first, don’t blame them. Be patient and don’t treat them like they’re stupid.

 

“It’s nothing to worry about”

The concerns of your customer are your concerns, too. Never belittle their problems, no matter how small they seem. And if it does turn out to be a bigger problem, and you say this, you’ll look ignorant and insensitive to boot.

 

“No one’s ever complained about that before”

This comment makes your company sound perfect and untouchable – which is never true of any company, and customers know it. Saying this implies that there must be something wrong with the customer to be complaining about it. While you may not have heard the particular complaint, it doesn’t mean that someone hasn’t had the same thought before – they just might not have said anything. Listen to all your customer’s comments – it will give insight into some things the company may have missed.

 

“That’s not my job”

This sentence basically says, “I can’t help you.” Most customers are looking for help and a sympathetic ear. It’s your job to listen and do everything in your power to keep their business. Whether or not something they request is really in your job description, addressing it becomes your job when they request it.

 

“That’s against our policy”

While you may not be able to accommodate every wish and whim a customer asks for (or demands), it’s usually possible to make them happy. Simply saying it’s against policy makes it sound like the final word, like slamming the door in their face. See what you can do for them within the bounds of the policy without bringing the policy up.

 

“We apologize for the inconvenience”

This is one of the most cold and impersonal messages in the customer service industry, up there with “You’re a valued customer,” and “Your satisfaction is important to us.” Just dump these phrases in the trash. Rather than saying them, live them. Your customers will see you mean it through your actions.

Never Say These 7 Things to a Customer is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/never-say-seven-things-customer/feed 0
Webinar Pricing Guide: How to Determine What to Charge http://blog.clickmeeting.com/webinar-pricing-guide-determine-charge http://blog.clickmeeting.com/webinar-pricing-guide-determine-charge#comments Wed, 08 Oct 2014 12:14:05 +0000 http://blog.clickmeeting.com/?p=3470 Read more

Webinar Pricing Guide: How to Determine What to Charge is a post from: ClickMeeting

]]>
Putting a webinar together is hard work: the costs in time and money for creating the content, filming, editing, and marketing are not for the faint of heart. Webinars are both a product and a service and can give your audience life- and career-changing advice. Other than making money – either directly from people paying to attend the webinar or indirectly from sales resulting from the webinar – the goal is to get interested people to attend. There’s one factor that can make or break the attendance at your webinar: how much you decide to charge for it.

Most webinars range from around 45 to 90 minutes in length – not that much time, but the best speakers and webinar creators manage to pack a lot of information into it. The cost of a webinar is typically in the range of free to $599. The quality of the information in a webinar and the authenticity and professionalism of its delivery are often what creators think of first when deciding whether to charge and how much. You may think your webinar is great (and it may be), but what audiences think matters more. Their time is money, too. While there’s no perfect formula for setting a price, considering the following factors beforehand can put you in the right range.

 

Cater to your audience

The content of the webinar is geared toward your audience, and the cost should be, too. Considering your audience is key to getting takers. Corporations will pay the most, followed by non-profit/social sector organizations, and then individuals have the lowest budgets. Don’t set the price line too high for individuals (it alienates your audience), and don’t charge too little for corporations (it downplays your expertise). If you want to expand the range of people who attend your webinar, offer a sliding scale. Also consider the field or industry you’re presenting to, or the type of person (mother, college student, etc.) The more specialized your webinar is toward a specific audience, the more you can charge.

 

Content counts toward the cost

In addition to the type of audience you’re speaking to, the type of content is also a determining factor in your webinar’s cost. If your content is mainly a marketing pitch, it would be unwise to charge for the webinar – give it for free and you’ll draw more customers. A webinar geared toward professional development and voluntary learning, however, is another story. When people sign up for a webinar with the intent to develop themselves, they are willing to pay, and often quite a great deal.

 

Hot topics fuel total payout

Unique content geared toward a specific topic earns the most money in the webinar world. What makes your content one-of-a-kind? If the answer is nothing, you won’t be able to charge much. Become an expert in the topic(s) that you cover and include the kind of information that can’t be gotten anywhere else. This is the kind that comes you’re your own (or the presenter’s) experience and wisdom, as well as diligent research and analysis.

 

Offer depth, not breadth

Webinar attendees are looking for information that will help them succeed in some area of life, be it expanding their personal social circles or developing a business idea. A lot of information on these topics can be found on the Internet. Even before you create your webinar, think about how you can offer content that can’t be Googled. That involves delving deeper into the topic so you can create a webinar that provides real value. The more information in the webinar, the more they’ll be willing to pay. Merely skimming the surface will result in a disappointed audience that won’t be back.

 

Dynamic and credentialed experts earn the most

The quality of the presenter often determines the success of the webinar – so a webinar with a knowledgeable and engaging presenter can bring in a lot of business. Whether it’s you or someone working for you, the best kind of presenter has credentials, a positive reputation in their field, expertise, experience and has a dynamic personality. Audiences get excited for a well-known expert – they’ll feel privileged to attend. People sign up for a webinar expecting to learn, but also hoping to be entertained. A mix of both personality/charm and intellectualism in a presenter gives webinars extra cred and counts toward their going price.

 

Still not sure? Look it up

It can take time to develop a webinar that speaks to all of these areas. If you’re new to webinars, you may want to start on the low end – even offer a webinar for free for a limited time to gain a following. If you’ve been doing webinars for a while, it could be worth it to find out where you stand. Do a Google search for webinars and other content that delivers the same type of information that you do, and see how they compare in cost. After all, that’s probably what your audience is doing, too.

Webinar Pricing Guide: How to Determine What to Charge is a post from: ClickMeeting

]]>
http://blog.clickmeeting.com/webinar-pricing-guide-determine-charge/feed 0