ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Wed, 21 Sep 2016 09:37:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.1 5 Tips To Deal With Technical Problems During Your Webinar http://blog.clickmeeting.com/5-tips-to-deal-with-technical-problems-during-your-webinar http://blog.clickmeeting.com/5-tips-to-deal-with-technical-problems-during-your-webinar#respond Tue, 20 Sep 2016 12:47:26 +0000 http://blog.clickmeeting.com/?p=5270 Read more]]> Dealing with technical problems during a webinar can be a very frustrating experience. Sometimes technical problems can be prevented by your or your team. However, very often factors out of your control can cause technical issues that can be difficult to deal with. In any situation, it is important to properly deal with technical problems in a webinar. After all, if you don’t get the issues sorted quickly you could lose your audience.

Unfortunately, even with the best planning, some things can go wrong. The article gives you the 5 best tips how to deal with technical problems during your webinar.

 

1. Stay Calm, Don’t Panic

Sometimes what seems to be a major technical problem during the webinar may just be a minor hiccup. So don’t panic because panicking will probably just make the technical problems even worse. Sometimes it is best just to take a deep breath and think rationally about the cause of the problem.

It is also important to communicate well with your audience. So, let them know you’re having some technical difficulties.

More likely than not, if only a handful of attendees are facing the problem, it is an issue with their computer, internet connection.

 

2. Use an Assistant

Assistants are invaluable when it comes to sorting out technical problems during a webinar. It doesn’t matter if you don’t have an experienced assistant in your company because it is fairly cheap to outsource this job.

If technical issues come up during the webinar the assistant can communicate with the attendees or with the webinar software helpline. This means that, if possible, you can continue to present your material while your assistant deals with the problem.

Even if you have had to pause the presentation for a short while, the fact that your assistant dealt with the technical problem means that you will be more focused when you continue.

 

3. Have a Contingency Plan

One of the most important areas of planning a webinar is to have a secure contingency plan for every eventuality. This plan will help you know exactly what to do in the event of a problem.

 

For example, what should you do if:

  • the audio goes down
  • the internet goes down
  • your computer crashes
  • a guest speaker can’t connect

 

A loss of audio is usually caused by someone hitting the mute button by mistake. So, if your audience can’t hear you, make sure that youíre your microphone isn’t on mute or that the other person has switched off the sound. Sometimes, audio problems can be caused by a poor internet connection, so you or the attendee may have to switch to a better internet connection.

If there is no audio at all, you can try using the chat system until the situation gets resolved.

Part of your contingency plan could be to have a relaxing picture to show while you take some time out to resolve the technical problem. Once the issue is resolved, make sure that everyone is back before resuming the presentation.

 

4. Internet Problems During the Webinar

One of the most common reasons for technical problems during your webinar is internet connection issues. This can cause problems with slides not moving, audio breaking up, or complete loss of the connection. How can you resolve problems with an internet connection during your webinar?

Always make sure that your computer is connected to the internet via an Ethernet cable. This provides a much more stable connection and is faster than a Wi-Fi connection. If you lose the connection, your assistant should contact your company’s IT department to see if it is a problem on your side. If not, then check with the webinar software helpline to ask them to investigate if everything is ok with their server.

Most smartphones have a data connection that can connect to a 3G or 4G network. So, you can turn your phone into a mobile hotspot and use that connection. Your webinar software may allow for you to connect to a telephone landline. However, you should know beforehand exactly how to do that.

 

5. Computer Problems

Computers have the unfortunate habit of crashing at the very worst possible time. To avoid this, always have a backup computer which can be brought online in case your main computer freezes or crashes.

If for some reason you can’t get slides to work properly, it helps if you have a printout of all your slides. That way you can continue your presentation without any break.

If some of your audience can’t see any of the presentation, ask them to try watching the webinar in another internet browser.

 

In Conclusion

Usually, once the problem is sorted out, it’s enough to apologize and move on. Depending on the disruption caused, you could offer some sort of compensation or you can send a link to the recording of the complete webinar.

To avoid having to deal with technical problems during your webinar, also have a practice run beforehand and try dealing with mock technical problems so that you know exactly what to do in your presentation.

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5 Ways To Attract An Audience To Your Webinar http://blog.clickmeeting.com/5-ways-to-attract-an-audience-to-your-webinar http://blog.clickmeeting.com/5-ways-to-attract-an-audience-to-your-webinar#respond Fri, 16 Sep 2016 12:58:19 +0000 http://blog.clickmeeting.com/?p=5263 Read more]]> A successful webinar is not measured by how nice the slides looked, how much information you passed on, or even how slick your presentation was. A successful webinar is measured by how many people you were able to attract to your webinar.

Of course, having slides with eye-catching graphics, presenting valuable content in an engaging way are all important facts. However, if few benefited from your webinar, then its success was only limited.

 

What can you do if you have difficulty attracting a large audience to your webinar?

 

The key to attracting people to your webinar can be divided into 3 basic factors:

  • The type of topic you choose.
  • Your efforts at promoting your webinar.
  • How you engage with people.

 

Let’s see how those factors can help you get more people to attend your webinar. Here are the 5 top ways to attract an audience to your webinar.

 

1. Choose a relevant topic

The topic is one of the most important reasons that a person will decide to attend your webinar or not. For your topic to attract someone to your webinar, it has to be relevant to that person. Therefore, your topic isn’t necessarily one that you think is important, but one that is important to your audience.

In order to decide on a relevant topic for your webinar, you should carry out some research on your target audience. Look at what the current trends in your industry are. Decide on how this information can be presented in a way that is new and of value to your audience.

To spark a person’s interest in attending your webinar, make sure that the topic is broad enough to interest a large audience but specific enough to be relevant. If you include a few trending buzzwords, you will show yourself as relevant to your audience.

 

2. Promote Your Webinar

One of the best ways you can promote your webinar to a large audience is to use social media platforms. Advertising on social media platforms can help you to target a specific audience based on their demographics, interests, and business skills. This means that your promotional material can be designed to attract the highest number of attendees

You should not forget that an email campaign is very useful in getting people to sign up for your webinar. However, emails are important to do more than just get people to sign up.

You should create a schedule of email reminders that you send out in the weeks and days before your event. This can help to remind people to attend the webinar and therefore boost your audience.

Many webinar platforms also include promotional services that you can leverage to your advantage.

 

3. Offer High-Quality Content

People attend webinars because they want to receive something of value, this means researching, and developing content that they can’t get elsewhere.

 

Here are some examples of high-quality content in a webinar:

  • Proven strategies that produce results
  • Exclusive content
  • Insights on industry trends
  • Product demonstrations
  • Hearing your expertise on the product

 

High-quality content will make a lasting impression on your audience and they will be willing to attend your next webinar. This will also create a buzz in the industry because people will post about it on social media about.

 

4. Keep Registration Simple

One very easy way to boost your webinar audience is to make sure that the landing page is as simple as possible. Some webinar hosts make their landing page too complicated and ask for too much information and that puts people off registering.

Remember that all you need from a person for them to attend the webinar is their name and email address. So, only ask for that.

You can also attract more people to sign up if you also provide a special offer for attending and also outline the main benefits that the person will get if they attend.

You should also make it easy for the registrant to automatically insert the event into his or her calendar.

 

5. Connect with Industry Leaders

Connecting with industry leaders and having them speak at your webinar is a great way to attract more people to attend.

 

There are two main reasons why having a guest speaker will attract a larger audience:

  • The guest speaker will attract a larger audience because more people want to hear from them.
  • The guest speaker can reach out to their customers and followers to promote your webinar.

 

Connecting with industry leaders will not only attract a larger audience to your webinar but will also enhance your credibility as an authority who is connected with industry leaders. The fact that a speaker not affiliated with your product is willing to talk about it and endorse it, will lead to more sales.

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5 Uses For A Webinar In Business http://blog.clickmeeting.com/5-uses-for-a-webinar-in-business http://blog.clickmeeting.com/5-uses-for-a-webinar-in-business#respond Wed, 14 Sep 2016 13:06:10 +0000 http://blog.clickmeeting.com/?p=5252 Read more]]> Webinars are virtual online conferences that businesses can use in so many ways. Although the last few years has seen great technological advances in cloud computing, the use of tablets, and software apps, webinars are still one of the most important marketing tools a business can use.

Webinars are a cost-effective way for your business to reach a much larger audience than was possible in the past. For example, to host a virtual conference or train employees it was necessary to hire venues, travel long distances, and spend a lot of money. Now anyone with a good internet connection can host webinars from the comfort of his or her office, home, or even hotel room.

What are the best ways that you can use webinars to boost your business? Read on to learn about the top 5 uses for a webinar in business.

 

1. Build Brand Authority and Trust

One of the most important ways that you can use webinars for your business is to build brand authority and trust. During the virtual event, you get the chance to speak directly to you customers and demonstrate new products.

 

There are a number of reasons why webinars build authority and trust, for example:

  • You can show how your product works and provide live demonstrations.
  • Customers can ask you specific questions.
  • You can speak about the benefit the customer will get from your product.
  • The passion about your product will rub off on your customers

All of this helps to build up your authority in minds of your audience. The webinar gives you the opportunity to provide authoritative information about the product and your audience will trust your advice and expertise.

 

2. Improve Search Engine Rankings

Webinars can help businesses by improving search engine rankings. It used to be the case that various SEO tactics had to be used to manipulate the search engine results. However, this is no longer the case. Companies like Google give more attention to businesses that provide quality content and video material.

Many studies show that video marketing is becoming one of the best ways for businesses to get their message across. Hosting a webinar gives you the chance to generate a lot of video material and upload this to video sharing sites. For example, a 60-minute webinar presentation can be repackaged into 10 short video clips and then used on your blog, social media channels, social sharing sites, and your website.

You have many opportunities to optimize these videos for long-tail keywords and create backlinks to your site.

 

3. Generate More Leads

Webinars are very effective ways generate more leads and get new customers. For example, people who want to attend your webinar will have to register by leaving their email address. This gives you the chance to build up a large email list, which can be useful for further marketing, campaigns.

It is also very easy to promote your webinar on social media platforms like Facebook, Twitter, and Instagram. This can extend your audience much more that you could do with just blogging and promoting your webinar through SEO tactics.

If you can connect with other industry leaders in your webinar, you will generate even more leads. This is because you can attract more leads because of your star speaker. Your star speaker can also blog about and promote your webinar.

 

4. Launch new products

One great way that your business can use webinars is to launch new products. This can give you maximum visibility for the product. Webinars are a much more effective way to launch new products than just advertising on your website or social media.

 

Just think of the possibilities that webinars provide when launching a new product:

  • You can have a live demonstration of the product.
  • You can host a Q&A session on the product.
  • You can speak with authority on the product.
  • You can organize follow-up webinars.

If your business has a new product to launch, then make sure and use a webinar to do this.

 

5. Educational Tool

Businesses can use webinars as a fantastic educational tool to provide support to customers who have bought their products. These types of webinars add a tremendous amount of value to the product and your business. Using webinars as an educational tool also help you increase customer satisfaction. For example, Q&A sessions allow users the chance to ask about issues they are having.

The beauty of webinars is that they are evergreen. Therefore, you can record them and use them as a series of educational and instructional videos for new products.

 

The bottom line

Webinars don’t just have to be for marketing purposes. You can use webinars to train staff on various aspects relating to your business. This can help you motivate staff, boost morale, and ensure business practices across all areas of your business.

And if you think it has to cost a fortune — think again. Start a ClickMeeting 30-day free trial and see for yourself. Or if you don’t need much convincing and are looking for a custom, scalable webinar solution, contact our salespeople for a free quote.

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Virtual and Augmented Reality Could Take Online Meetings to the Next Level http://blog.clickmeeting.com/virtual-and-augmented-reality-could-take-online-meetings-to-the-next-level http://blog.clickmeeting.com/virtual-and-augmented-reality-could-take-online-meetings-to-the-next-level#respond Tue, 06 Sep 2016 14:50:42 +0000 http://blog.clickmeeting.com/?p=5248 Read more]]> Videoconferencing is as close as you can get to being in a real-life meeting from a virtual standpoint. Participants can communicate on a level above a typical conference call. Visual and non-verbal cues, like facial expressions and body language, make up more than 90 percent of communication. Videoconferencing lets participants see these expressions in other meeting attendees and interact with them more effectively.

Nothing beats videoconferencing for emulating the experience of a face-to-face meeting. But even the best technologies have room for growth. What if you could take your meetings one step further and actually feel like you were in the same room as other virtual participants? With virtual reality, it’s possible, and soon it may be a standard for everyday business communications.

 

Changing the way we view meetings

In a virtual meeting held through videoconferencing, participants look straight into their webcam and see a flat visual of other meeting participants. From this perspective, not all nonverbal cues are visible. Eye contact and other facial expressions may be missed, leaving gaps in the complete spectrum of communication.

With virtual reality (VR), it’s possible to view everyone in the meeting from a 360-degree perspective. Wearing a VR headset, participants can look to their right or left and see others in the virtual room as if they were right there with them. Augmented reality (AR), a cousin of virtual reality, is a technology that projects 3D images onto targeted real-life objects. Using augmented reality, teams can share and manipulate projects in real time. The combination of VR and AR technologies (called mixed reality) in a meeting allows meeting participants to essentially be in the same place at the same time.

 

How mixed reality can improve videoconferences

Combining mixed reality with videoconferencing opens up a world of possibilities that make remote working and teambuilding blend naturally with the traditional workplace. Employees who work from home can slip on a VR display and see their entire team in their home office or living room. When in the physical office, employees who are normally separated by walls and siloed off can connect freely in a virtual reality space. And no matter where they are, employees can hologram themselves into meetings. The simulation of being there in-person, as well as the ability to manipulate 3D objects with AR, creates a more stimulating overall meeting experience.

There are a variety of virtual reality headsets on the market, and the technology keeps improving at a steady rate. Some models provide only virtual reality or only augmented reality, while others give a mixed reality experience. The Oculus Rift is one of the prime options for a virtual reality experience, and represents the Oculus brand’s foray into augmented reality as well. Microsoft’s HoloLens is a prime competitor, offering both virtual and augmented reality experiences combined. Leaders in VR and AR are continuously improving the technologies that make these experiences possible.

 

The future of communication

Virtual and augmented reality are no longer in the distant future. They’re beginning to have a bigger presence in the business world, and videoconferencing is one of the most likely candidates for their application. Few studies have been done on the benefits of VR and AR in meetings, but even from limited experience, it’s evident that mixed reality has the potential to enhance brainstorming and problem-solving. The need to communicate from a distance is part of the reality of work in the 21st century. By emulating all aspects of a real-life meeting, mixed reality could improve communication in organizations of all types.

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How Introverts and Extroverts Act Differently in Meetings http://blog.clickmeeting.com/how-introverts-and-extroverts-act-differently-in-meetings http://blog.clickmeeting.com/how-introverts-and-extroverts-act-differently-in-meetings#respond Fri, 02 Sep 2016 13:00:38 +0000 http://blog.clickmeeting.com/?p=5234 Read more]]> The differences between introverts and extroverts can come into full light during a meeting. Extroverts are more likely to say what they think and talk through their thought processes, while introverts take in the information and sort through it in their own heads. The fact is that most meetings cater to extroverts, although this is rarely intentional. Left to run its natural course, a meeting will ultimately see more extroverts getting to contribute than introverts. The introverts in the room often go unnoticed; even if they have a game-changing idea, it never gets shared.

It doesn’t have to be this way, however. Sure, introverts could speak up more, but that’s not in their nature. Instead, meetings should cater to everyone who is attending them, not just the most outspoken. Looking at it this way, you’ll get better input overall from everyone in the meeting and each person will feel they get the recognition they deserve. In order to even the playing field, meeting managers first need to understand the different behaviors and needs of introverts and extroverts in meetings.

No one is an introvert or an extrovert all of the time. There might be people who are normally extroverted but become quiet in meetings, or who usually have an introverted personality but are outspoken in meetings (or just some meetings!) The following descriptions reflect the typical behavior of an introvert, or someone who behaves as an introvert in meetings.

 
Introverts don’t want to be in the spotlight. There may be the rare exception, but as a general rule, introverts don’t like being in the spotlight. They may hesitate to speak up because they aren’t comfortable being the center of attention (or they don’t want to steal the show from others).

Introverts may jot down notes as they mull things over. If you see an introvert taking notes during a meeting, it means they are prepping their own ideas. So if you catch them doing this, know that they are readying their opinions – it’s just a matter of getting them to share it.

Introverts will often speak up when prompted. While they might be quiet if left to their own devices, most introverts will share what’s on their mind if they’re asked to do so.
 

If you’re an introvert:

Write down your thoughts about the agenda items in advance. Give yourself a timeframe in the meeting to reflect; wait too long and the opportunity will pass by. You can get more time to think as you speak by first thoughtfully repeating out loud what you’ve heard.

 

If you’re working with an introvert:

Send agenda items well in advance so that your introvert can have time to consider their ideas. Consider doing a round-robin or a more structured meeting that ensures every person in the room gets a turn to speak.

 

In contrast with introverts, extroverts are usually the stars of the show. Instead of needing to be pushed, they sometimes might need reigning in. Here is what you can expect from an extrovert in a meeting:

 
Extroverts thrive in meetings and are energized by interaction. Few extroverts have trouble sharing their thoughts in a meeting – it’s just comes naturally. Extroverts can endure long meetings because they genuinely enjoy exchanging ideas with others.

Extroverts sometimes don’t think before they speak (or think while they are speaking). Not every idea that comes out of an extrovert’s mouth is fully formed. They will often do their thinking out loud, whereas introverts are more likely to think before they speak.

Extroverts may assume that others thing like them. Since they’re used to speaking up for themselves, they may not consider that others aren’t as comfortable with it.

 

If you’re an extrovert:

You don’t have to completely change, but it can be helpful to the group for you to tweak your own behavior. If you find yourself talking a lot, reign it in. Be respectful of others’ time and right to speak. Take more time to think about what you say rather than speaking your raw thoughts aloud, and ask for the opinions of others (especially the quiet ones).

 

If you’re working with an extrovert:

Some extroverts may need help managing their own behavior. If they’re talking too long, find a tactful way to get them to wrap up and then ask others to speak. Having a facilitator in your meeting can help ensure that everyone gets a fair share of talking time. Don’t let any one person take over the meeting.

 

All meetings need balance to maintain productivity and keep participants happy. Differences between extroverted and introverted personalities can cause meetings to seem lopsided. By understanding the common behaviors of each personality type, meeting leaders can better manage their meetings to improve results and enhance feelings of respect and collaboration.

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The One Question to Ask When Choosing a Webinar Solution http://blog.clickmeeting.com/the-one-question-to-ask-when-choosing-a-webinar-solution http://blog.clickmeeting.com/the-one-question-to-ask-when-choosing-a-webinar-solution#respond Wed, 31 Aug 2016 07:45:43 +0000 http://blog.clickmeeting.com/?p=5226 Read more]]> Today, companies large and small are adding webinars to their business strategies to reach bigger audiences. Hence the abundance of webinar platform providers outbidding each other in their promises to prospective customers.

As a result, it’s becoming harder and harder to choose the right provider. What to look for? What qualities should you take into consideration? How to find your way through the marketing jungle?

Well, it’s simple. In the quest for the ideal webinar solution, you need to ask yourself only one question:

Does it offer tools that will help me every step of the way — before, during and after the webinar?

Here’s why it’s so important.

 

First impressions matter

You’ve heard it a thousand times, but it remains true: you never get a second chance to make a great first impression. Indeed, first impressions are hard to dislodge. So don’t miss a chance to show your professionalism to the public from the beginning.

Look for features that allow you to keep your brand consistent,: webinar invitations, waiting room with agenda, the webinar room itself, or any other user-facing element. Avoid predesigned templates and color schemes that look artificial. You’ll want to add your company logo and adjust the color scheme to give your audience a familiar setting that feels comfortable. These elements help you look professional and trustworthy.

 

Keep it interactive – and real

The biggest mistake you can make while presenting your webinar is to treat it as a PowerPoint presentation. Showing slides and talking for 60 minutes won’t do. People hate it when it’s done offline and they hate it in an online environment.

Make sure the webinar service provides tools to turn your webinar into a truly interactive event. You’ll need to share your desktop during your presentation and illustrate your ideas with drawings.

Don’t focus only on your agenda, find out what your audience is most interested in. You’ll want the ability to run Q&A sessions. Allow moderated chat. Ask your attendees for opinions. Engage participants and make them a part of your webinar for a memorable event.

And don’t forget to be yourself throughout the show. Be natural and show your brand personality.

 

The end is only a beginning

Engaging the audience in your story and getting your message across is only the beginning of success. The hard part is prompting your attendees to take an action. After the webinar, you’ll want to redirect attendees to a custom thank-you page with additional calls to action and materials to download.

Show your audience you care. Make sure you get a feature that allows them to rate your event and leave feedback. Then take the time to analyze feedback and event statistics to learn more about your audience and their attendance. Use this knowledge to improve your presentation and get better results in your next webinar.

 

The bottom line

When researching webinar platforms, look for a complete solution that offers tools for every step of your webinar adventure. Make sure your audience has a smooth and coherent experience all the way through — before, during and after the event.

If you think it has to cost a fortune — think again. Start a ClickMeeting 30-day free trial and see for yourself. Or if you don’t need much convincing and are looking for a custom, scalable webinar solution, contact our salespeople for a free quote.

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5 Problems That Derail Videoconferencing Adoption http://blog.clickmeeting.com/5-problems-that-derail-videoconferencing-adoption-2 http://blog.clickmeeting.com/5-problems-that-derail-videoconferencing-adoption-2#respond Fri, 26 Aug 2016 12:02:39 +0000 http://blog.clickmeeting.com/?p=5216 Read more]]> Here at ClickMeeting, we’re obviously big advocates of adopting videoconferencing. It’s a must-have communication strategy in the business world and beyond. However, jumping on board with videoconferencing isn’t something you can do without a good bit of planning and culture change in the office. It takes more than simply a great videoconferencing platform to make it catch on (although that’s a good start!)

Anyone can implement videoconferencing with the right amount of enthusiasm, communication, and resources. It’s when the necessary components are lacking that videoconferencing implementation falls flat. The most common mistakes when adopting videoconferencing are repeated often by organizations that are unprepared for the making that leap. Here are the pitfalls to avoid when you want to transform your business with videoconferencing.

 

1. Top management isn’t on board

Some of your employees might be intrigued or even excited about adopting videoconferencing, and the IT department could give their support 100 percent – but even that isn’t enough to make videoconferencing an integral part of your workplace. If you don’t have buy-in from top-level management in your organization, there is little hope if it becoming a success. Employees look toward management for their cues, so even if they personally like the idea, they won’t express or show as much interest if their leadership isn’t on board.

 

2. The corporate culture isn’t up to speed

In order for videoconferencing to take flight in your organization, the essential aspects of online meetings need to already be a part of your corporate culture. That means that your employees and management are active in collaboration, need regular communication, and have a desire to work together more efficiently and connect more effectively. If these things are lacking, adoption efforts will likely not work out in your favor.

 

3. Lack of infrastructure to support the launch

Without an adequate network and Internet connection, videoconferencing can’t happen on a broad scale in your organization. This one seems obvious, but you would be surprised how many businesses don’t out enough forethought into the technical aspects of the adoption process. No one wants to attend a videoconference where the video is choppy and the audio is delayed. These frustrations will drive a wrench into any implementation plan. Before attempting to adopt videoconferencing, consult with your IT company and the videoconferencing platform vendor to assess what you’ll need to make it work.

 

4. Poor or no communication strategy

Users should know far in advance that their organization is planning to adopt a videoconferencing solution. It should be communicated clearly and in detail as soon as possible. Early knowledge that a videoconferencing system is coming allows employees to prepare for the launch, get the information they need, and mentally adjust to the idea. The marketing department of an organization is the best leader for this internal communication. Informative marketing materials that describe the videoconferencing tool and the reasons for adopting it will keep them informed and make them more likely to get on board with it.

 

5. Failure to test the product

Rather than diving in to full-on implementation across the board, it’s better to test out videoconferencing solutions in a smaller group. This is an especially important point for large companies. There are likely to be bumps in the road on any kind of technology endeavor, and videoconferencing is no exception. Piloting the program in a targeted group of users will allow you the time to assess different solutions and approaches, and allow you to concentrate your initial efforts on figuring out your process before you launch the program company-wide.

 

Once your organization’s tech and communication leaders have made an informed decision about adopting a videoconferencing platform, the work has just begun. It takes a good dose of technical knowledge as well as empathy and communication to make it successful. Good internal advertising of the program, as well as support from the top down, are as important as figuring out what technology systems need to be in place for everything to run smoothly. Follow through on these considerations, and videoconferencing can become a go-to solution within your organization.

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How To Use A Blog To Grow Your Webinar Audience http://blog.clickmeeting.com/how-to-use-a-blog-to-grow-your-webinar-audience http://blog.clickmeeting.com/how-to-use-a-blog-to-grow-your-webinar-audience#respond Tue, 23 Aug 2016 13:00:37 +0000 http://blog.clickmeeting.com/?p=5208 Read more]]> One of the worst fears for anyone who is thinking about using webinars for content marketing is the fear that no one will turn up for it. Alternatively, maybe you already use webinars to market your product but want to grow your webinar audience. Chances are that you are already using a powerful tool, which can help to boost your webinar audience. The tool is your blog.

Of course, building a webinar audience does not happen overnight. However, if you already have a blog, you can use that as an amazing tool to drive new and existing customers to attend your next webinar.

This article looks at five different ways how you can use your blog to grow your webinar audience. As a bonus, you will also learn about one reason that webinars can boost your blog.

 

1. Blog about Forthcoming Webinars

One of the most obvious ways to use your blog to boost your webinar attendee is to blog about it before the event. You can start doing this as soon as you begin preparing and curating content and visuals for the webinar. There are many ways that you can do this.

Some webinar hosts use their blog posts as small teasers for what registrants can expect from the webinar. In these blog posts, you should clearly identify problems that you will address in the webinar. In your blog, you could then provide one solution to the problem and explain how webinar attendees can get more solutions.

Another way to blog about your webinar is to do this as series of question and answer posts. This can help your audience see the value of attending the webinar.

 

2. Use Your Guest Speaker

The most successful webinars usually have one or more guest speakers for the event. There are a number of ways that you can use guest speakers to boost your webinar attendance.

First of all, you can write an informative post on your guest speaker. In the post, you can outline his / her credentials, the topics they will cover, and the experience that they will bring to the webinar. The very fact that you will have an industry authority speak at your webinar is sometimes enough to boost attendance at your event.

You can also ask your guest speaker to use his blog to promote your webinar. This way you are able to reach a completely new audience that would not have been possible without a guest speaker.

 

3. Blog about Previous Webinars

One way to use your blog to help grow your webinar audience is to use previous webinar topics for your blog. A great advantage of this is that you already have a lot of content that you can use. For example, you can use some engaging slides for visual material.

Your blog post should also have a link to previous webinar recordings. Very often, when a person can see what they missed in the webinar, they may be more inclined to attend your next webinar.

Just as with writing blog posts before the webinar, you should not give away too much information in your blog post. You should write content, which is engaging enough and interesting enough that the reader will click through to your webinar recordings.

 

4. Give a discount to your blog followers

Let’s face it ñ we all like to receive a discount and you can offer discounts to your blog readers if they attend your webinar. One way to do this is through the use of a coupon that can be exchanged for a discount when the participant buys something in the webinar.

If you are charging attendees to attend the webinar, then regular blog readers could receive a discount.

 

5. Post short videos of previous webinars

You can also repackage your webinar into smaller portions and then use short videos for your blog. This can be a very effective way to boost future webinars because your blog audience can see snippets of how to use products that you offer. These short educational videos can spark an interest in future webinars that you present.
 

How Webinars Boost Your Blog

One of the best advantages of using your blog to grow your webinar is that it will have a reciprocal effect. This means that your webinar will actually start driving more people to your blog. When you promote your webinar through your website and social media, you will no doubt attract more people to your webinar.

When a person registers for a webinar, you should offer them something of value by directing them to exclusive content on your blog. This can be reserved for registered participants only. Then on your blog, you can direct them to recordings of previous webinars.

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Using Visual Interest To Create A Dynamite Webinar http://blog.clickmeeting.com/using-visual-interest-to-create-a-dynamite-webinar http://blog.clickmeeting.com/using-visual-interest-to-create-a-dynamite-webinar#respond Fri, 19 Aug 2016 12:55:25 +0000 http://blog.clickmeeting.com/?p=5204 Read more]]> There’s an adage that “a picture can paint 1,000 words.” It’s a known fact that the human mind can process much more information when it’s presented in a visual manner. That means that the key to having a dynamite webinar is to use engaging and eye-catching visuals in your presentation. In fact, using great visuals is one of the most important aspects of your webinar.

Why are visuals so important in your webinar presentation? Apart from helping people to process information much quicker, people just love visuals.

 

Here are some facts that show why you need good, high-quality visuals in your presentation:

  • When looking at web pages, people spend more time on pages with visual content.
  • The most popular presentations have 30 or more visual images.
  • Visuals increase retention by nearly 50%.
  • Content with visuals and / or video attract more inbound links.

 

How can you use visual interest to create a webinar to remember? Here are 4 ways to use visual content in a webinar.

 

Source High-Quality Images

It can be easy to get into a rut when it comes to choosing images for your webinar. In the end, this can have a negative impact on your brand if your customers see the same visuals on your website, blog, social media, and webinar presentations.

Of course, you may not have a collection of high-quality photos to use. Therefore, you may have to source images from stock photo collections. There are a number of good sources that offer high-quality, royalty-free stock photos.

The quality of your images will have a direct impact on your marketing efforts and how effectively you promote your webinar.

 

Keep Slides Interesting

Make sure that your slides are colorful, clear, and have images on them. Remember, that during a webinar you have to work extra hard to keep your audience’s attention. If you just have slides that are just a plain background with some black text you audience may start losing interest.

To keep their interest sparked you need to make sure that each slide is visually interesting. To do this, it’s important that each slide adds something new to the presentation and they should never be used just to repeat what you say.

One pitfall that many webinar hosts make is to put too much information on one slide. It could be that you have a sub-topic with several main bulleted points. Don’t have them all on one slide. You should break down the bulleted points and give each point its own slide. This way, even plain slides become much more interesting.

If you feel that your presentation needs a list of bulleted points, try to have them set out in a visually appealing way. For example, PowerPoint has a “Smart Art” feature that can help to make bulleted lists visually more interesting.

A word of caution, though: although it’s good to use images and pictures as much as possible, the constraints of webinars mean that slides with full-size pictures may take a long time to load. So, make sure and use smaller pictures that are set out well.

 

Use Infographics

Infographics are a great way to get your message across because they combine visual elements, which are reinforced by text. This actually makes a deeper impression on the viewer’s mind. Think about why this is so.

Pictures already conjure up a whole series of thoughts and ideas. When you add a phrase to those pictures you are focusing the viewer’s attention on the specific message that you want to put across. Then, when your attendees hear you speak about the very same thought, the message is reinforced even further.

Another reason that infographics work well is that people love facts, stats, and figures and infographics are great ways of delivering those. What’s more, the infographic will do a lot to establish you as an authority in your niche.

 

Create Ever Green Content

It’s important you use engaging slides, which contain a complete thought. Therefore, when creating visuals for webinars, it is very important to think of the bigger picture and create ‘evergreen visuals.’ What do we mean by that?

You should design at least some of the visuals you create for your webinar for repackaging on other platforms. For example, you could create a stunning infographic for your webinar with the idea that later this will be posted on Facebook, Instagram, or Twitter. Alternatively, you could have a series of slides that could be used as the basis for blog posts.

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How To Influence The Webinar Audience To Share Via Social Media http://blog.clickmeeting.com/how-to-influence-the-webinar-audience-to-share-via-social-media http://blog.clickmeeting.com/how-to-influence-the-webinar-audience-to-share-via-social-media#respond Fri, 12 Aug 2016 13:00:46 +0000 http://blog.clickmeeting.com/?p=5198 Read more]]> Webinars are an important tool to effectively market your product and build brand authority. However, webinars are only one tool in the large toolbox of marketing strategies. In order to reach a wider audience, marketers have to make sure that their content is shared on social media.

Why should endeavor to make sure that your webinar audience shares your content on social media? Social media is all about relationships and in the world of marketing relationships sell. In order to know just why marketers who use webinars also need to embrace social media, it is important to know why people share content.

 

There are 5 major reasons why people share on social media:

  • They love to share entertaining and valuable content.
  • They share to define themselves.
  • It’s a great way to build and strengthen relationships.
  • Helps to feel more self-fulfilled.
  • They want to support brands that they feel passionate about.

 

5 Ways to Get Your Webinar Audience to Share Via Social Media

First of all, the fact that you have a webinar audience means that you already have a great starting point to leverage social media.

Your webinar audience represents relationships that you have built up and who are already interested in your product. All it needs is a little encouragement and they will be ready to share your content in no time at all. Here are 5 top tips how to influence your audience to share content on social media.

 

1. Engage your audience on social media

The first and foremost way to make sure that your webinar audience shares content is to connect with them on social media. You can use Facebook and Twitter to send your webinar attendees information about the webinar. This gives you the possibility to directly influence them on social media.

On your webinar registration page, you should have some social media buttons that easily allow registrants to follow you. You can entice them with offers of exclusive content through your social media channels.

 

2. Make it easy to share

The most important way to influence your webinar audience to share content via social media is to make it easy for them. So, in you pre-webinar and post-webinar emails you can include a button to share some content on social media.

If you direct your audience to your blog you can have “click to tweet” buttons with some specific text. This means that you can also specify what content gets shared.

So, whatever method that you use, just make sure that it only takes 2 or 3 clicks to share the content.

 

3. Ask to share

There’s no harm in asking, right? That’s right. Many studies show that tweets that ask people to retweet get over 50% more retweets than tweets that don’t ask. The same goes for the other social media platforms.

For example, you could ask your audience to post or tweet that they are attending your webinar presentation. If it’s something they are looking forward to, then they will be happy to let others know about it.

 

4. Use images to encourage sharing

One of the best ways to encourage your audience to share via social media is to use images. Studies show that posts that include images are 50% – 90% more likely to be shared than just text and status updates.

From your webinar presentation, you already have a large collection of images that you can share. Pick some of the best ones, and then once or twice a week post these on social media.

Or you could create a graphic with a pin in the locations of people who attended your webinar and post this as a thank you for attending. That might encourage people to share this interesting piece of information.

 

5. Create content that demands to be shared

It’s important to get into the habit of creating content on your blog, in your webinars, and on social media that demands to be shared. Remember, that the majority of people are looking for solutions to problems. When they find a solution, they will be happy to share that. What is the best kind of content?

Studies have shown that content that is in the form of “lists” or content that answers the questions “why?” or “how?” are more likely to be shared than blogs that answer the question “what?”

For example, your webinar could have the title could answer the question why or how. Or, you could start a series of blog posts on the “X facts about Ö”

When you use webinars to influence how your audience shares content via social media you will see your marketing success reach new heights.

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