ClickMeeting Blog http://blog.clickmeeting.com Webinars Tips & Tricks Tue, 09 Feb 2016 12:13:13 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 10 Reasons To Hold A Webinar Today! http://blog.clickmeeting.com/10-reasons-to-hold-a-webinar-today http://blog.clickmeeting.com/10-reasons-to-hold-a-webinar-today#comments Mon, 08 Feb 2016 14:14:33 +0000 http://blog.clickmeeting.com/?p=4718 Read more

10 Reasons To Hold A Webinar Today! is a post from: ClickMeeting Blog

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Do you want to have more success as an online marketer? Do you want to get more customers and see sales increase? Have you ever hosted a webinar? If you answered yes to the first two questions, but no to the last one, then read this article. Here are 10 top reasons why you should hold a webinar today.

 

1. Boost your authority

First of all, they will boost your authority in your specific niche. Webinars give you the chance to stand out from the crowd. When you speak with authority on your subject, people’s perceptions of you will change. For example, when you show how something is done, or teach about a new product then people will come to view you as an authority. Webinars give the opportunity to stand out as a market leader.

 

2. Cost effective

Webinars are very cheap to host. They don’t require that attendees travel long distances to attend. In fact you can host them without having to leave the comfort of your office. Imagine being able to talk to 200 or more people from all over the world for one low price and get all the amazing elements of a platform, such as offered with ClickMeeting, including video, photos, desktop sharing, polls, chat rooms and branding, just to name a few.

 

3. Increase longevity

All webinars can be recorded for future use. You can repackage them and reuse them in different ways. They could be an incentive to opt-in on landing pages. Or it could form part of an online course for new members. One 90-minute webinar gives the potential for 9 – 10 individual smaller videos.

 

4. Interact with audience

You are able to get live feedback from the audience. Let’s say you have a new product to launch, a webinar beforehand would allow you to conduct polls and surveys. You can also address any questions or issues that someone has with a service or product.

 

5. Videos dominate marketing

There has been a steady rise in the dominance of video marketing. Videos dominate online, in both the marketing sector and those watching for entertainment purposes. Google now also includes videos in their search engine results. Webinars give you the chance to have a large library of video content online which will then be picked up by the search engines. Think about how that can increase your online exposure! You could go even further – post webinar highlights on YouTube, Facebook and Twitter.

 

6. Increase your client base

Webinars require attendees to register with an email address. The information collected can be a gold mine for email marketing campaigns. You can also use the email addresses for follow-up emails. These can be used to send highlights of the presentation, more training information or an invitation to the next one. If you can encourage participants to share on social media, increasing your client base even more.

 

7. Multi platform based

The software required to host and take part in webinars is usually available on all operating systems. So, whether a person is at a PC, iPad or using a Smartphone, it is possible for him or her to participate.

 

8. Educational

Webinars should not be all just about sales. People love learning new things. If you can offer a free webinar, then people will sign up for it and reward with their loyalty for the value your provide. Training courses, educational sessions and demonstrations all build relationships and trust. This can increase your sales in the long run.

 

9. Increase profits

It’s been proven time and again that webinars increase profits. Why? Because of the 8 previous reasons. When people can listen to a trusted source, see how the product works, and also ask questions – they are more likely to buy and turn into loyal customers.

 

10. They work!

They are one of the most effective marketing tools. They work with all age groups and virtually any nice or industry.

If you want to increase your customer base, increase sales, engage your customers, find cost effective ways to market your product or service ñ then hold a webinar today!

10 Reasons To Hold A Webinar Today! is a post from: ClickMeeting Blog

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3 Key Purposes Of Webinars: Traffic, Brand Building And Lead Engagement http://blog.clickmeeting.com/3-key-purposes-of-webinars-traffic-brand-building-and-lead-engagement http://blog.clickmeeting.com/3-key-purposes-of-webinars-traffic-brand-building-and-lead-engagement#comments Fri, 05 Feb 2016 13:14:27 +0000 http://blog.clickmeeting.com/?p=4710 Read more

3 Key Purposes Of Webinars: Traffic, Brand Building And Lead Engagement is a post from: ClickMeeting Blog

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Webinars provide the perfect solution for any business wanting to succeed and engage the enormous global audience that is the Internet. You already have the expertise of your business and webinars will help you, not just establish yourself as an expert, but as an authority.

A webinar is simply an online seminar. It is hosted through some type of webinar platform, like ClickMeeting that offers the ideal virtual meeting place, which includes the use of video, images, desktop sharing, polling, branding, chat rooms and much more.

Webinars are a very cost-effective marketing tool because they allow you to engage an unlimited number of people and reach your target audience in a virtual setting that is dynamic and far more interesting than written content or a cold sales page.

ClickMeeting evaluated more than 8000 webinars and found what drives companies towards webinars:

    • 85% do so to educate existing and potential customers
    • 77% do so to generate leads
    • 60% do so to build their brand and gain a strong position in the market

 

Let’s look at the 3 key purposes of webinars – building traffic, strengthening a brand and getting more leads that convert to increase your bottom line.

 

Attracting Targeted Traffic

Webinars are an amazing way to build traffic to your site and as any business knows, you need traffic to get leads and you need leads to make money. Many companies report that when they start using webinars, traffic to their site jumps. This is mainly because webinars that use engaging and in-demand topics attract people far more than written marketing mediums.

Webinars are akin to video, which is boasting extraordinary statistics in the online market place. According to Forbes, 65% of executives have visited a vendorís site after watching a video. MarketingProfs reports that 70% of marketers report that video converts better than any other medium and Mist Media says that the average Internet user spends 88% more time on a website with video.

However, webinars are even better than video since there is a live presenter, more customer engagement and even Q & A sessions that allow for audience participation.

ClickMeeting evaluated 8,197 online meetings in a 6-month period and found that most companies run more than one webinar each month, and for good reasons. Engaging quality traffic is one of those.

Reaching and engaging a very targeted audience is easy as those who sign up and attend are truly interested in the topic that is being presented, so the presell value is extraordinary.

Of course, you will have to work at promoting your webinar to get people to sign up. This can be done through blogging, email marketing and social media.
One awesome way that webinars can be used to build traffic is by recording them. Recorded webinars can be a gold mine for building more traffic to your site and engaging future traffic with quality content. 30-minute or 1-hour webinars could even be edited and split into six or 12 5-minute segments.

These short 5-minute videos could deal with specific training or answering questions. You then upload these to your website, YouTube and other video sharing sites. You can then use long-tail keywords with these videos to target a specific audience. Remember, Google is now including video results in its algorithm, so your chances of being found have just increased tenfold.

 

Brand Building

One of the major factors which influence clients and customers is a strong brand. What do we mean by this? A strong brand is one that is easily recognizable and is associated with authority. A strong brand also has a unique selling proposition – that is, something it does better than anyone or everyone else does.

Webinars allow businesses to excel in brand building. For example, you are able to target a specific audience. You can give clear and concise answers to questions they may have. You can also show how and why your product or service is better than your competitors.

One aspect of brand building is your authority. There is no other marketing tool like webinars for building authority. You get the chance to talk to your audience and convince them of your expertise, and quality of service or product. Webinars also allow you to showcase all your brand has to offer in an interesting and dynamic manner.

Nowadays, it’s possible for anyone to be a so-called ‘expert’ on just about anything. Being an authority is different. Authority commands respect, and more people are influenced by those in authority.

 

Lead Engagement

When participants register for a webinar, they have to do this using their e-mail address. People will gladly do this if they know that they are going to get value in return.

So we are not just talking about lead generation, but lead engagement. In other words, you need to nurture your leads. Why this is a key purpose of webinars?
Well, a person who signs up for the webinar has already shown a measure of interest in your product or service. During the webinar, you can hand out more product-specific information in the form of PDFs or videos. All of these can have links back to your site. Having e-mail addresses also builds your marketing lists, allowing for long-term engagement with your customers.

Once again, remember that the person has already shown interest, therefore, will be more willing to convert on emails you send out.

The leads that you build in the end are of much higher quality and there is more chance that they will convert to a sale.

In the end, webinars are amazing tools for any business. Use them to generate traffic, build brand awareness and strengthen lead engagement.

3 Key Purposes Of Webinars: Traffic, Brand Building And Lead Engagement is a post from: ClickMeeting Blog

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Why We Lose Our Train of Thought (And How to Recover) http://blog.clickmeeting.com/why-we-lose-our-train-of-thought-and-how-to-recover http://blog.clickmeeting.com/why-we-lose-our-train-of-thought-and-how-to-recover#comments Wed, 03 Feb 2016 13:40:05 +0000 http://blog.clickmeeting.com/?p=4705 Read more

Why We Lose Our Train of Thought (And How to Recover) is a post from: ClickMeeting Blog

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Losing your train of thought happens – it’s just part of being a human with capability of speech. It’s not whether you fall victim to it or not – because everyone does – but what you do afterward that really sets speakers apart.

 

Why do we lose our train of thought? Engaging in speech of any kind requires a lot of cognitive effort. The brain must generate and hold on to ideas, piece the ideas together, and string them into coherent and well-phrased sentences. The human mind has a limited working memory, and sometimes it lags, especially when there are a lot ideas coming to it at once. There are limited “slots” for information in the working memory to be held.

Losing one’s train of thought is less like a train running off the tracks than it is a car coming to a crossroads. Imagine your mind is faced with multiple, possibly vastly different ideas about what to say (or how to say something) during a presentation. Unfortunately, this will (literally) give you pause. If more working memory slots are required than are available, then you’re likely to have to either quickly choose one or face that crossroads. When the mind can’t act fast enough, it’s doomsday for your sense of focus and intent. You’ll find yourself at a loss for words –­ at least momentarily.

A memory lapse may feel like an embarrassment, but it doesn’t have to be one in actuality. No one has to know you’ve lost your train of thought, as there are several good ways to hide it or at least make it less noticeable. In fact, spacing out for a moment can even be made to look like it was an intentional pause, simply a part of the experience of giving a presentation.

If you’re giving a talk, you’d better believe you’re going to lose your train of thought at some point. So take these tips for recovering from it, and leave an open slot in your open memory to make a swift rebound from your next “brain freeze.”

 

Make it Look Intentional

There are many reasons a speaker could be pausing in their message other than losing their train of thought. They might be considering what to do next (which isn’t the same thing), taking their time to carefully phrase their next statement, or giving the audience a moment to soak up the information. To make it look like you planned the pause, act naturally, and keep your notes close by. If you need them, you can explain to your audience that you want to read it out to them because of the importance of the content.

 

Paraphrase What You’ve Covered So Far

Losing your train of thought can also be thought of as getting ahead of yourself. So instead of continuing to charge forward, take a few steps back. Tell your audience that you want to review your previous points in preparation for what you’re about to say. Retracing your steps – and bringing your audience along with you – will get you back to where you need to be and keep everyone in step.

 

Ask Your Audience a Question

The great part about an interactive presentation is that you can always take the opportunity to hand it over to the audience when you feel you need a moment. Asking a poignant, meaningful question, like “What do you think is the most important point so far?” or “How did you feel about what I just said?” offers buys you time to think while you’re audience responds. Even if your presentation isn’t particularly interactive, you can still throw in a question when needed – even a rhetorical one – so long as it flows.

 

Drawing a blank during a presentation isn’t as big of a deal as it seems – so don’t make it into one. Remember, your audience can’t read minds – they don’t know what your train of thought looks like. So if it gets lost, act natural, be cool, and use these techniques to get back on track.

Why We Lose Our Train of Thought (And How to Recover) is a post from: ClickMeeting Blog

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Top Fields for Finding Telecommuting Jobs http://blog.clickmeeting.com/top-fields-for-finding-telecommuting-jobs http://blog.clickmeeting.com/top-fields-for-finding-telecommuting-jobs#comments Mon, 01 Feb 2016 14:10:29 +0000 http://blog.clickmeeting.com/?p=4702 Read more

Top Fields for Finding Telecommuting Jobs is a post from: ClickMeeting Blog

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Working from home lends itself to a lot of convenience (flexible work schedule, work/life balance) and stress reduction (no commute, distance from office politics). Not all jobs can be transformed into a telecommuting opportunity, however. Many positions require that employees be present to work face-to-face with clients, stakeholders, colleagues, and business partners.

Some fields, however, are well-suited for a work-at-home arrangement and are seeing an upshot in postings for telecommuting opportunities. These jobs require little more than a basic office setup with a computer and printer, along with software required to get the work done. If you know you want to work from home, try breaking into one of these fields to get the best shot at your goal. If you’re already in one of them, feel encouraged to look for telecommuting openings, because they’re out there!

 

Software and Web Programming

Demand is high for software and web programmers, and companies are noting that one of the best perks they can offer these highly valued employees is the ability to work from home. Since by nature the work is done in front of a computer, and large programming projects can lead to long hours, it’s easy to see how this arrangement would make sense for both employers and employees. The minimum required for these positions is typically a bachelor’s degree in computer science or a similar discipline.

 

Transcription and Translation

Fast typers and those skilled with language will find ample job postings in transcription and translation work. Transcription involves typing down recorded or (less often) live speech, such as court proceedings and verbal notes. With the right connections, this type of work can offer steady pay. Translation is the written conversion of text from one language to another. There is particular demand for translation work as businesses and publishers seek to expand into new global markets.

 

Writing/Editing

Journalists, copywriters, and editors will find a plethora of long and short-term freelancing gigs on sites like upwork.com and journalismjobs.com. In the world of writing, the market is saturated and many writers will work for peanuts. As such, there is tough competition for prestigious, well-paid positions – which, unless you’re set with a cushy full-time gig, may best be approached in the online market. The best openings will be swept up by people with a lot of experience, but if you’re willing to start small and work your way up, you can do it quickly by marketing yourself and knowing your worth.

 

Accounting

Most accounting work can be done from the comfort of your kitchen or living room. Duties might range from running payroll for small businesses to preparing taxes for large corporations. There are a wide variety of accounting jobs available, and many don’t require you to be a Certified Public Accountant (CPA). A bachelor’s or even an associate’s degree with some experience can make you eligible for many positions.

 

Virtual Assistants

Those with experience as secretaries, executive assistants, or otherwise running the show behind the scenes might considering applying their skills virtually. Virtual assistants will likely never be bored, as they will always be faced with new tasks and challenges. This field is not for the faint of heart: virtual assistants should be willing to step in when needed to get the job done. Responsibilities general include light bookkeeping, scheduling appointments, Internet marketing, and data entry.

Top Fields for Finding Telecommuting Jobs is a post from: ClickMeeting Blog

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Show Your Personality (But Stay Professional) in a Virtual Interview http://blog.clickmeeting.com/show-your-personality-but-stay-professional-in-a-virtual-interview http://blog.clickmeeting.com/show-your-personality-but-stay-professional-in-a-virtual-interview#comments Fri, 29 Jan 2016 13:40:54 +0000 http://blog.clickmeeting.com/?p=4694 Read more

Show Your Personality (But Stay Professional) in a Virtual Interview is a post from: ClickMeeting Blog

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Whether you’re looking for your first job or want to move up to a higher position, the interview is the point where you really have a chance to make an impression. There’s a good chance that at least one of your interviews will be done virtually to save time and effort for both you and your potential employer.

Professionalism is paramount to any interview, especially the virtual one where you only get a very specific set time to make that impression. In addition to a competent professional, the company wants to hire someone who would be a good fit for the organizational culture. For that reason, you don’t want to act like a do-it-all robot who simply acts the way they’re programmed to. Show some personality in your interview with these tips for keeping it professional while being your genuine self.

 

Highlight Your Passions

Come well prepared to the interview with information about both your professional experiences and personal passions. It’s not unusual for an interviewer to ask about your hobbies and interests. It’s just personal enough – without violating any laws – to give insight into who you are as a person. The answers to these questions will help shape their opinion of how you would get along and fit in with the team, so plan a few responses that make you look good.

 

Identify Shared Interests

Most people are able to find at least one or two things they have in common. To make a good connection with your interviewer, spend some time searching them on the web, especially social media, to pinpoint any commonalities you might share. It’s likely that your interviewer is doing some research on you before you meet, so there’s no reason to be shy about looking them up on social media – it’s pretty much the norm nowadays. If you find our you volunteer with the same organization, belong to the same sorority/fraternity or studied at the same college, find a way to casually bring it up in conversation. Whatever it is, it should be relevant to the questions they ask you so it seems natural.

 

Use Personal Stories

Your interviewers will throw you some curveballs. Questions like “What is your biggest strength?” or “Talk about a difficult situation and how you handled it” are a challenge you may be expected to rise up and meet. Using concrete examples will strengthen your answer, and these can come from either your professional experiences or other situations that prove your value. Telling a relevant story about something outside of work – such as volunteer activities or leadership roles held in organizations – can demonstrate that your skills transfer over to many situations, and give a more comprehensive picture of who you are and what you’re capable of.

 

Relax Before Your Interview

When you’re nervous and stressed, it can be difficult to act like yourself. Taking some time for a pre-interview de-stress session can drastically change the outcome of your interview for the better. Take a walk, do some quiet meditation, listen to peaceful music, or doodle in your notepad – whatever it takes to calm your nerves. Your mindset going into the interview will have a big impact on how you perform. While it may sound silly and trivial, getting yourself in a positive mood and putting your mind at ease beforehand can make a big difference. You’ll be cooler, calmer, and more collected, and better able to show your best self.

Show Your Personality (But Stay Professional) in a Virtual Interview is a post from: ClickMeeting Blog

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FAQ About Webinars http://blog.clickmeeting.com/faq-about-webinars http://blog.clickmeeting.com/faq-about-webinars#comments Wed, 27 Jan 2016 13:40:27 +0000 http://blog.clickmeeting.com/?p=4690 Read more

FAQ About Webinars is a post from: ClickMeeting Blog

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Webinars are THE hot topic among internet marketers. And, there’s a reason for that. They are one of the most powerful tools that you can use to build authority, create client-customer relationships, and raise brand awareness, not to mention convert leads to customers to increase our bottom line.

One of the best things about them is that they are relatively cheap to host. So you may be wondering, just what is a webinar? Check out the most frequently asked questions about webinars.

 

What is a webinar?

Basically, a webinar is an online seminar or presentation. To host and view them a computer, tablet or mobile device is required, as well as a good internet connection, a web cam and audio microphone. A webinar platform, such as ClickMeeting is also needed to host webinars.

 

Are webinars always live?

No not always. Many webinars are live presentations. This gives attendees the chance to ask questions and participate in the presentation. However, many companies also offer recorded webinars. These are good for training purposes and webinars can be repackaged and used as incentives for new customers to sign up.

 

Are they expensive to host?

No, they’re not. Webinars are relatively cheap to host. All that is needed is a good internet connection, a computer and a webinar host site, such as ClickMeeting. There are monthly costs involved with hosting webinars depending on the number of participants. The costs to host a webinar are much cheaper than having many people travel to a conference center. And, the ability to reach a global audience is, after all, priceless.

 

Do in need to install software?

Many high quality services, like ClickMeeting do not require the installation of any software and also offer comprehensive support to help you deal with all the technical aspects of the webinar process from the sign up to the actual presentation and even follow up.

 

What equipment do I need?

All you need is a computer, a web camera and a microphone. If you plan to use a laptop, this will, or course, have a built-in microphone and camera.

 

Are webinars always free to attend?

No. Depending on the topic and the amount of interest in it, hosts can charge for webinars. If potential attendees know they will receive value, then they will be willing to pay. However, many companies do offer free webinars in exchange for the customers e-mail address when the goal is build an email marketing list. Free webinars are also used when the goal of the presentation is to sell a product or service, or to simply interact with existing customers in an educational or informational capacity, offering value and therefore endearing those customers to their brand.

 

How many can attend a webinar?

Attendees can be anywhere from 2 or 3 persons to hundreds of participants.

 

Can I use Skype or Google Hangouts for webinars?

No, because these platforms are very limited and do not offer those elements that make the webinar presentation come to life, including, desktop sharing, slides, images, videos, polls, social media sharing, meeting room re-branding, chat rooms, moderated Q & A, private chat, and simultaneous chat translation. Professionals who are serious about their presentations will always choose a professional service.

 

What are webinar handouts?

Webinars offer the chance to provide attendees with extra information in the form of PDF documents, images, and videos.

 

How do attendees take part in webinars?

Sometimes the attendees are silent or they can be engaged in various ways. One way to engage audience participation is through the social media sharing element. If the host chooses, attendees can also participate via private and public chat rooms, this is a good way to receive feedback, conduct surveys, and allow for interaction with the audience. There is also typically a Q & A session that is used to interact with attendees by answering their questions or taking polls and with ClickMeeting the presenter can give and take the microphone privileges during a moderated Q & A session.

 

Why are webinars so effective?

They allow the host to talk with his audience for personalized approach to marketing and customer relations. This type of dynamic interaction allows for a face-to-face approach that helps to reach customers and build relationships, a method much more effective than a cold contextual sales page. They also provide the opportunity to show slides, display videos, and get feedback from attendees in various ways, making for an interactive and dynamic conversation. You can conduct polls and surveys. They can also be recorded, then edited and even split into smaller video files. Recorded webinars can be archived on websites and blogs for future engagement with leads.

 

Why should I use webinars?

Webinars are the most highly effective tools around for any business to promote itself. It will help a business to establish its brand, get new customers and train clients and staff. They allow participants to attend without having to travel long distances. They allow you to establish your expertise in your niche and to promote products and services in a personalized and dynamic way.

FAQ About Webinars is a post from: ClickMeeting Blog

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The Art and Science of Webinar Agendas http://blog.clickmeeting.com/the-art-and-science-of-webinar-agendas http://blog.clickmeeting.com/the-art-and-science-of-webinar-agendas#comments Mon, 25 Jan 2016 13:40:06 +0000 http://blog.clickmeeting.com/?p=4686 Read more

The Art and Science of Webinar Agendas is a post from: ClickMeeting Blog

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Any person starting out on a journey needs a roadmap. He needs to know where he is going, how he is going to get there and plan for any obstacles he may encounter on the way. He can then be confident of reaching his destination successfully and in good time.

In a similar way, webinars are a journey. Every webinar has a specific goal in mind. In order to get there, a webinar host needs to have a plan. In other words, an agenda. A webinar agenda will help a host keep in mind the goal of the webinar, how he is going to achieve that and plan for any obstacles along the way.
To create a webinar agenda is an art and science. Why do we say ‘art and science’? Art is defined as “the application of creative skill and imagination, typically in a visual form.” Science is defined as “a systematically organized body of knowledge on a particular subject.”

Therefore, a webinar agenda needs to be organized so that it affects how the audience will react, and also be visually stimulating. It is not just a matter of having a few ideas in mind and then starting off. That methodology is bound to fail.

 

What is involved in the art and science of webinar agendas?

The Science of Webinar Agendas

Organization. It seems obvious to say, but a webinar should be well organized. The agenda will help you organize thought, ideas, and goals in an orderly fashion. Make sure that you plan of every minute of the presentation. The worst thing that can happen in a webinar is a deathly silence with the host trying to fill in time with ‘umms and ahs.’

Of course, don’t go to the other extreme and over-organize. You shouldn’t have so much material crammed in that your journey resembles a Formula One race!
Make sure that you have time limits for each section. You should allocate enough time to present each part. If you fail to do this, you can end up running out of time and have to rush through main points at the end. This will leave your audience feeling short-changed. Five to ten minutes per main point is usually enough.

Include interaction. The whole point of a webinar is to allow audience participation. Your attendees are expecting this. Anything that resembles a lecture is going to turn your audience off. Remember that the ‘science’ of the agenda is also a study of behavior. So, how can you plan to interact with your audience? Interact with them by using surveys, polls, question and answer sessions, and even games.

Call to action. One of the key steps in creating an effective agenda is to be sure there is an effective call to action. Whether you want your audience to purchase a product or service, sign up for your email list or maybe just visit your website, the call to action needs to be clear and well planned.

 

The Art of Webinar Agendas

  • Visuals. This is where the ‘art’ part comes in – have something visually interesting to share. It’s a well-known phrase that a picture says 1,000 words. What are great visuals for webinars?
  • Slides. Makes sure that if you have text, it is large enough to see, bulleted, and concise. Text should not just repeat what you say, but provide a summary. Make sure the slides give enough time for your audience to read them and process the information.
  • Pictures. Pictures that highlight your main points are great.
  • Graphs and charts. Great for making statistics easier to visualize. You can show trends, increases, decreases, and patterns.
  • Infographics. These can include graphs and charts, but they are usually more visually appealing. They usually include more artwork and pictures to illustrate the main points.
  • Short videos. These can provide a welcome ‘time-out’ during the presentation. It gives the audience a short break to focus their attention on something else, but still connected with the presentation. Video is one of the most, if not the most popular mediums online today.

 

The Perfect Webinar Agenda

Every webinar needs to be well thought out with a great agenda. In fact, it is one of the most important steps in planning an effective and well converting webinar. You will take your audience on a journey that will keep them coming back for more.

The Art and Science of Webinar Agendas is a post from: ClickMeeting Blog

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Article Marketing Versus Webinar Marketing http://blog.clickmeeting.com/article-marketing-versus-webinar-marketing http://blog.clickmeeting.com/article-marketing-versus-webinar-marketing#comments Fri, 22 Jan 2016 14:45:14 +0000 http://blog.clickmeeting.com/?p=4676 Read more

Article Marketing Versus Webinar Marketing is a post from: ClickMeeting Blog

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There are many tools available to marketers and businesses who want to increase their online presence, customer reach and brand recognition. The question always comes up which is the best tool to use for the best results?

It is obvious to everyone that the Internet has changed marketing forever. We continue to see new trends emerging which challenge previous marketing techniques.

Article marketing used to be hailed as the most effective way to make money online. However, with the popularity of videos, and with spammers gaming the article marketing system to get links to manipulate search engine rankings and webinar marketing seeing immense growth over the last few years, many are beginning to question if article marketing still has a place.

 

So which is best, article marketing, or webinar marketing?

 

What is Article Marketing?

Article marketing is content which has been written and then posted on article directories. These articles are typically on topics related to the marketerís niche or industry.

Articles written for marketing purposes are used to build inbound links, improve search results, or increase awareness. They are also essential content on a company’s website. This can make the website more relevant in the specific niche.

 

What is Webinar Marketing?

A webinar is an online seminar, class, or meeting. Participants can also take part in live webinars. The content provided is usually in the form of training, demonstrations, various visual elements, and discussions. They do not require many resources to host because participants do not have to travel attend. Webinars can also be recorded for later use.

 

Article Marketing vs Webinar Marketing

From a marketer’s point of view – which is better, webinar marketing, or article marketing? Here we look at the pros and cons of both tools.

 

Webinar marketing

One of the main advantages of webinar marketing is the ability to interact with the audience. This is something that article marketing cannot do. The presenter is able to connect directly with his audience. He can ask live questions, post an online survey, or poll. This connection is an important step in establishing authority and building relationships. In that way, article marketing is very limited, as it cannot engage audiences in these ways.

In terms of visual impact, webinars are far superior to article marketing. People are more drawn to video content than to the written page. The Internet has become the dominant force in marketing and short video clips have become one of the most effective marketing tools. This has been enhanced by social media, where it is very easy to share content.

There is also the cost involved. Hosting webinars is a very cost-effective marketing tool. Anyone, anywhere in the world can attend a webinar. All they need is a computer and an Internet connection. It is also possible to present the webinar from anywhere and still reach a global audience.

Webinars can be used for group or personal training. While written instructions and content is always, essential, specific and personal training is an advantage. Webinars allow for participants to ask questions, present problems or make suggestions.

 

Article Marketing

Article marketing still has a place in the marketer’s toolbox. Content marketing became an essential tool when SEO became very popular. Marketers soon found that articles provided a way to generate specific content. They researched that with the right amount of keywords, specific anchor text, and backlinks they could boost their marketing success. Many marketers saw their search engine-ranking jump.

Articles are still a very important aspect of any website. For example, a website could be a masterpiece – full of beautiful infographics and many videos. However, if there is no written content Google and Bing cannot index the site properly to relate it to its targeted keywords or content.

Unfortunately, over time, many websites started posting spammy articles and this has devalued the influence of article marketing.

Articles, however, continue to reach audiences that webinars cannot reach. Not everyone wants to take part in an interactive webinar. Many people still like to read content and are prepared to share this if it is of value to others.
For articles to continue to be important marketing tools, they should be written in a way that allows for easy reading. This means using short paragraphs, bulleted points, numbered lists and bold text.

 

Conclusion

It is clear that both article marketing and webinar marketing are still essential marketing tools. Articles provide great content, which can be engaging and informative to their audience.
However, webinars are more interactive and engaging. With video marketing gaining more and more dominance, the effectiveness of webinars will only continue to grow.
To get the best results, it is advised that both article marketing and webinars be used to attain the highest probability of success and to access the unique benefits of each marketing method. And, to not put your eggs into one basket is always the safest and smartest choice.

Article Marketing Versus Webinar Marketing is a post from: ClickMeeting Blog

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How to Make Your Audience Understand You http://blog.clickmeeting.com/how-to-make-your-audience-understand-you http://blog.clickmeeting.com/how-to-make-your-audience-understand-you#comments Wed, 20 Jan 2016 13:53:12 +0000 http://blog.clickmeeting.com/?p=4673 Read more

How to Make Your Audience Understand You is a post from: ClickMeeting Blog

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It happens all the time: a presenter puts together strong material, delivers it passionately, and pulls out all the stops with their presentation software. Yet there’s not much response from the audience, except for blank stares and gaping expressions. Somehow, the message has been lost on the audience.

Miscommunication (or simply failure to communicate) with your audience is the death toll for your efforts as a speaker. Even a perfectly smooth delivery will fail to convince or persuade if it lacks clarity and unity. It’s not what you say, but how you say it, that will make your message known. Here are some simple techniques for improving communication with your audience.

 

Speak in Plain Language

Odds are, your audience isn’t familiar with industry terminology and the high-level language that you’d hear in your work meetings. When you’re trying to connect with the layperson, use the jargon of the layperson. Avoid technical jargon that your audience would most likely not be familiar with.

 

State Your Points Directly

No one should have to guess at your meaning or decode cryptic language. To be an effective communicator, state exactly what you mean – even spell it out if you need to (without being condescending, of course). Circling around the conclusion is one of the biggest causes of audience misinterpretation. As the presenter, it’s your prerogative to connect the dots for them. Don’t leave them with a puzzle to solve on their own time, or they’ll forget about you as soon as you leave the room.

 

Use Charts and Diagrams for Explanation

As we see time and again, visuals are an essential component of an effective presentation. A well-crafted chart or diagram can say in one glimpse what you might try multiple times to describe in speech. Seeing is believing: however you decide to capture your message in visual form, it is likely to be an “A-ha!” moment for your audience. Just don’t make your charts and diagrams overly complicated, because this will have the opposite effect.

 

Reduce Information Overload

People in any scenario or setting can only take in so much information at a time. For that reason, it’s best to reveal your message in carefully designed bits and pieces so that you avoid overloading their brains with information. This strategy is called progressive disclosure, and allows the mind a short break between chunks of information. When designing your presentation, consider the most logical way to break up the different points of your message, and then arrange them in an order that would make sense to your audience. This rule applies to the creation of charts and diagrams as well.

 

Make Comparisons and Analogies

A clever comparison to a relatable scenario can make what you say “click” with your audience. When introducing a new concept, explain it in relation to something you’ve already covered in your talk, or to some other idea that your audience already understands. Keep it as simple and straightforward as you can to avoid confusion from overly flowery and complicated metaphors. Use this strategy as a tool for connecting with your audience and guiding them through the intricacies of your topic.

How to Make Your Audience Understand You is a post from: ClickMeeting Blog

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Does Your Webinar Reflect Your Unique Selling Proposition? http://blog.clickmeeting.com/does-your-webinar-reflect-your-unique-selling-proposition http://blog.clickmeeting.com/does-your-webinar-reflect-your-unique-selling-proposition#comments Mon, 18 Jan 2016 14:47:51 +0000 http://blog.clickmeeting.com/?p=4665 Read more

Does Your Webinar Reflect Your Unique Selling Proposition? is a post from: ClickMeeting Blog

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If you are an Internet marketer, chances are that you already use webinars. Research shows that marketing techniques involving videos and webinars dominate the industry. However, hosting webinars does not mean that you have a unique selling proposition. After all, many other marketers are using webinars. If you want your product to stand out from the crowd, then your webinar should reflect this.

To be a successful marketer, you need to show why you are different. To do this, you should know what makes your product or service better than your competition. In marketing terms, this is called a “unique selling proposition.” Your webinars need to reflect your unique selling proposition.

If you have a completely unique product that no one else is marketing, then you are in a great position. You already have a unique selling proposition. It will be easier to market this in a webinar. The product makes you unique.

However, most likely you are marketing products or services that are already being marketed. This means that you have to convince someone to buy your product because yours is the best.

 

How Can Webinars Reflect Your Unique Selling Proposition?

We are assuming that you already know your unique selling proposition. Consider what makes it unique? What is your offer and how does it stand out from competitors in your niche? Does it consider and solve the problems of your target audience?

 

So how can you make sure that this is reflected in your webinar?

  • Have your target audience clear in mind. This can help you focus on the specific item that you have and who can benefit from it. Throughout your preparation, you should be asking yourself “why does my audience need to know this?î “what makes this better than my competitor’s?”, and what are the specific benefits?” If you answer these questions throughout the webinar, you will be reflecting your unique selling proposition. Take out anything unnecessary and remember that simplicity is the key.
  • Skip the hype. One of the best ways to be unique in sales is to skip the hype. So many marketing messages are over-hyped with incredible promises, something that is so very prevalent in the online marketing niches. Many people are savvy and have become a bit immune to these types of tactics, and many appreciate an honest and realistic approach in sales messages.
  • Have a clear message on the landing page. This is probably the first chance you have to headline your unique selling proposition. This should have a clear message, which reflects your unique selling proposition. This is your chance to grab people’s attention. If you want to stand out from the crowd, then your headline should as well. Avoid terms like, “we’re the best and biggest,” or “We care.” An effective selling proposition should fit into one sentence. Use that sentence as your headline on your landing page.
  • Explaining the specific problem. It is important to try to put yourself in your audience’s shoes. Think about the problem from their perspective. Then address it from that angle.
  • List specific benefits. This galvanizes your unique selling proposition. The specific benefits that your product or item provides is your big chance to stand out from the crowd. You get an opportunity to tell why someone should choose YOU rather than one of your competitors.
  • Address your audience with specifics. Your webinar gives you a chance to connect with your audience and build relationships. Therefore, once again, you need to be specific in the way you address them. Therefore, do not use general phrases like, “people are losing money because they don’t monetize their websites.” Instead, use something like, “last year x amount of people lost $xxx. Don’t be among them, our product could save you $xxx per year.”
  • Include testimonials. It is not enough to just tell everyone why your product is the best. You should strengthen your unique selling proposition if you have existing customers back your claims.
  • Branding. One way to strengthen your unique sales message is with branding. Make sure to use a webinar platform that allows for branding in the interface, such as ClickWebinar, as not all of them do. Remember that yours may not be the only webinar the audience attends, and your brand trademarks and logos make you stand out.

 

In conclusion

There is no doubt that webinars are a fantastic marketing tool. They can help you reach a wider audience, build relationships, and ultimately increase sales.

However, for your webinar to stand out it should reflect your unique selling proposition. Keep the presentation simple. Talk about facts and specifics and back these up with testimonials.

Does Your Webinar Reflect Your Unique Selling Proposition? is a post from: ClickMeeting Blog

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