There is nothing worse than a dry, cookie cutter presentation. Participants will leave the webinar bored, uninterested in your products or services, and sometimes even frustrated for wasting their time. A good sales pitch or educational presentation inspires, impresses, and engages the audience, this is key no matter the topic, industry, or niche. It is also important to realize that the Internet audience has a short attention span, they want instant gratification, and one swift mouse click is all it takes to lose a potentially profitable lead or several of them.
Use these 9 tips to transform your presentation into an imaginative, interesting presentation that leaves participants inspired.
How To Inspire Your Webinar Audience
- Convey how genuine you are. In order to believe in what you say audience members need to first believe in you. They will not trust you unless they feel that you are a credible individual, one who is not just trying to sell them something. Share your personal experiences, or the reasons why you’re devoting your life to this product or service. Use conviction in your voice and above all, be genuine.
- Connect with your audience. Connecting with participants is very difficult in a webinar presentation. During in-person presentations, you can look people in the eyes and speak directly to them, but during webinars, you’ve got only your voice. Learn your content well enough that you do not have to focus on the slides during your presentation, but rather you can focus on the audience and how they’re responding. Let them know from the beginning that you welcome questions at any time, and if people aren’t engaging, then spontaneously ask questions from time to time.
- Don’t hold back on energy. Again, this is more difficult during webinars, but you can use your voice to convey energy. It may help to stand up and present as you normally would during an in-person presentation. People are naturally drawn to such energy, and it is very contagious. They will leave your webinar full of fresh energy and inspiration.
- Blend authority with humor. To truly buy into what you say, participants need to hear you speak with authority. However, try to throw some humor into the mix to prevent them from perceiving you as a stuffy, old white collar salesman. This goes back to the previous points about connecting with the audience and selling yourself as a credible person. To feel inspired, participants need to be drawn to your personality.
- Talk about teamwork. There is nothing that people love more than hearing a good teamwork story. Try to give examples of how your teammates’ lives have been changed by working for your company. It doesn’t have to be a sob story. Simply flash some pictures of your team working together and pictures of clients who have used your products or services. People love to connect with real people and hear their stories.
- Insert quotes or video clips from experts, leaders in the industry, or past clients. Visuals are almost always effective, so use pictures and video clips whenever you can, and use quotes sparingly. However, with the proper timing of a strong quote, the effects can be significant. People are often inspired by other people’s accomplishments.
- Begin a round table discussion when brainstorming something or seeking advice. As time allows, and depending on the size of your audience, consider opening up discussion for people to share ideas. This usually helps people to learn something new and feel inspired by others’ efforts. It is also an effective to engage the audience and allow them to feel that they are also contributing to the presentation.
- Format your presentation as a story with a problem and resolution. The effectiveness of your webinar often has little to do with the content and everything to do with the presentation of the material. Start by discussing a problem that a wide audience would relate to, and then discussing how your product or service fixes that problem. People will feel inspired to buy into it.
- Humans are visual learners, use images, graphs, charts, and video whenever possible to highlight information, and tell a visual story.
There are a number of other ways to leave your audience feeling inspired, but they all largely focus on your delivery. Spend time perfecting your delivery beforehand and you will certainly notice the positive results.